The Lab

HIRING: Content Marketing & SEO Specialist

Posted by Ross Simmonds 02 May, 2017 No comments

Do you dream in pixels, love creating content and hate the idea of a morning commute? Join the team at Foundation where we are 100% remote; everyone works from home, a coffee shop, wherever they feel most productive! The Bricks You’ll Be Laying At Foundation We run a lean content driven machine. We own and manage… Read more »

How many blog posts should a B2B company write and publish per week?

Posted by Ross Simmonds 05 April, 2017 No comments

Do you have to write one blog post a week to be successful in B2B? Nope. Do you have to write more than one blog post a week to be successful in B2B? Nahh.  I work with B2B brands on content marketing and I’ll be the first to tell you it’s not imperative. Plenty of B2B… Read more »

Do You Create Content? Dont Be An Amateur – Here’s The Right Way To Do It.

Posted by Ross Simmonds 24 November, 2016 No comments

Is your content driving engagement but failing to convert? Clicks are great. Page views are great. But when those metrics turn into conversion – It’s time to pop a bottle of champagne. If you’re like most marketers, you clicked on this blog post because you want to learn how to turn page views into customers or visitors… Read more »

How To Craft A Better Blog Title Using Research & Psychology

Posted by Ross Simmonds 24 October, 2016 No comments

People who write great blog posts do two things very well: First, they write about blog post topics that are more likely to go viral than others. This comes from their ability to understand human psychology and what makes people click share. Second, they know how to drive more traffic to their blog posts by understanding the… Read more »

Content Intelligence: What Every Marketer Should Know

Posted by Ross Simmonds 13 August, 2016 No comments

NBA great, Michael Jordan one said, Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content intelligence comes from asking a series of questions: Who influences your audiences perception & beliefs?… Read more »