The Lab

Do You Create Content? Dont Be An Amateur – Here’s The Right Way To Do It.

Posted by Ross Simmonds 24 November, 2016 No comments

Is your content driving engagement but failing to convert? Clicks are great. Page views are great. But when those metrics turn into conversion – It’s time to pop a bottle of champagne. If you’re like most marketers, you clicked on this blog post because you want to learn how to turn page views into customers or visitors… Read more »

How To Craft A Better Blog Title Using Research & Psychology

Posted by Ross Simmonds 24 October, 2016 No comments

People who write great blog posts do two things very well: First, they write about blog post topics that are more likely to go viral than others. This comes from their ability to understand human psychology and what makes people click share. Second, they know how to drive more traffic to their blog posts by understanding the… Read more »

Content Intelligence: What Every Marketer Should Know

Posted by Ross Simmonds 13 August, 2016 No comments

NBA great, Michael Jordan one said, Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content intelligence comes from asking a series of questions: Who influences your audiences perception & beliefs?… Read more »

Going Beyond The Ebook: 3 Brilliant Content Marketing Ideas

Posted by Ross Simmonds 12 June, 2016 No comments

Content marketing in the digital world is still pretty new but marketers have been aiming to land a seat at the B2B and Enterprise table for years. In this time, we’ve understood how to move leads down the funnel so it should be easy for us to figure out how content fits in the mix,… Read more »