Categorized: Content Strategy

How To Find & Hire A Content Creator In 6 Steps (2019)

Posted by Josh Gallant 16 March, 2019 1 comment

In this post you’re going to learn how to find & hire the BEST content creators in 2019. The best part? We’re going to break it down into 6 easy-to-follow steps: Determine The Type Of Content You Need Determine Your Budget Create Your Job Postings Go Where These Creators Spend Their Time Share Your Job… Read more »

The Most Common SaaS Marketing Mistakes: 13 Key Insights From 30 Experts

Posted by Taru Bhargava 15 March, 2019 No comments

Raise your hand if you’ve ever made a mistake during a marketing campaign. If you’re like most of us, you’ve probably committed more marketing faux pas than you want to admit. Mistakes are common in the marketing world; after all, none of us started out as experts, and even experts make mistakes now and again…. Read more »

Content Inspiration: A Complete Guide For B2B Marketers (2019)

Posted by Foundation Team 18 February, 2019 2 comments

What exactly is the key to a strong content marketing strategy for B2B companies? Most content marketers respond in two ways: It’s important to create quality content It’s important to create lots of content That’s great but this ideology that you have to choose between quality and quantity is misplaced. Some of the most popular… Read more »

What Marie Kondo Can Teach B2B Companies About Content Creation

Posted by Taru Bhargava 07 February, 2019 No comments

It’s safe to say that no one had a bigger January than Marie Kondo. After the success of her show on Netflix, the decluttering queen, and author of “The Life-Changing Magic of Tidying Up” is all over the place. via GIPHY There’s nonstop chatter about her KonMari method on Twitter … there’s a new Marie… Read more »

How To Find Your Target Audience In 3 Simple Steps (2019)

Posted by Josh Gallant 03 February, 2019 8 comments

In this post, I’m going to share with you my 3-step process for identifying your target audience and creating data-backed marketing personas. Let’s get started! 🚀 When it comes to B2B marketing, understanding who you’re talking to (and what they’re thinking) is key to getting the results you’re looking for. Here’s exactly what we’re going… Read more »