Categorized: Content Strategy

SaaS Web Design Best Practices: Design Standards & Trends Worth Knowing

Posted by Ross Simmonds 31 January, 2019 8 comments

What are the best practices for SaaS web design? That’s the question I set out to answer after stumbling on SaaS site, after SaaS site, after SaaS site… That looked pretty much the same: I’m going to research this more but it really feels like most SaaS sites look the same. There’s clear benefits here:… Read more »

SEO Best Practices For B2B Brands Trying To Rank In 2019

Posted by Ross Simmonds 21 January, 2019 3 comments

Struggling to drive organic traffic to your site? It’s an issue many B2B brands face as industries become more crowded. Whether you’re selling services or trying to scale a SaaS product, ranking in Google for relevant keywords can be a real challenge. In this blog post, I’m going to share SEO best practices that B2B… Read more »

48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2019

Posted by Josh Gallant 01 January, 2019 17 comments

What channels are you focusing on the most in 2019? You’re investing plenty of time into Facebook, curating content on Twitter, searching for great Instagram post ideas—but the one missing piece of the puzzle is this: LinkedIn. And in this post we’re going to share 48 LinkedIn stats you can use to guide your 2019 marketing… Read more »

The Psychology Of Content Sharing Online In 2019 [Research]

Posted by Foundation Team 19 December, 2018 2 comments

[Includes research from a NY Times study on content sharing] If you want to skip ahead, here’s what you’ll find in this post: Why People Share Content Online The Social Sharing Personas For Digital Content How To Use Consumer Motivation To Connect With You Audience The Psychology of Content Sharing What’s common between Harry Potter,… Read more »

Content Distribution Plan: What It Is, Why It Matters & How To Use It

Posted by Ross Simmonds 21 November, 2018 1 comment

Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen… Read more »