Categorized: Content Strategy

11 B2B Marketing Trends & Studies That Every Marketer Should Know

Posted by Nicole Jackson 12 September, 2018 5 comments

I find the word trend to sometimes have a negative connotation associated with it. When we’re talking fashion or the newest superfood, a trend tends to indicate something that’s being followed right now, but that’s not necessarily bound to last. Well, that’s not the only kind of trend. The trend I’m referring to describes the… Read more »

4 Content Marketing Tips To Use When Marketing On Reddit

Posted by Ross Simmonds 10 August, 2018 No comments

Marketing on Reddit. Three words that invoke fear and aversion. As marketers around the world scream that Reddit is a place that brands need to avoid – it sounds to me like it’s the perfect opportunity. As brands are rushing in herds to chase the latest apps, a handful of brands are sitting back and enjoying a constant… Read more »

B2B Blog Post Ideas: Tried And True Ideas For B2B Brands

Posted by Ross Simmonds 27 April, 2018 1 comment

Looking for B2B blog post ideas that aren’t boring? You’ve definitely come to the right place. In this post, I’m going to share with you eight different B2B blog post ideas that have been tried, tested and proven by hundreds of brands. These ideas have been shown to generate links from the press, rank in… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »

Podcast: Breathing New Life Into Your Content With Ross Simmonds

Posted by Foundation Team 27 September, 2017 No comments

Podcast: Breathing New Life Into Your Content With Ross Simmonds Our very own Ross Simmonds joins Jeffalytics for an awesome podcast on breathing new life into old content. But what exactly does that mean? Well.. It’s about taking content you’ve already developed and figuring out a fresh twist on how to give it more life,… Read more »