Categorized: Content Creation

6 Things Every B2B Marketer Needs To Know About Content Marketing

Posted by Ross Simmonds 12 June, 2019 No comments

There are 3 important moments in every B2B marketer’s career: The moment they find their dream job The moment they sign on with a dream client The moment they read this blog post You think I’m joking. I am—kind of. If you’re a B2B marketer and you don’t know what you need to know about… Read more »

How To Use Instagram For B2B Marketing In 2019

Posted by Maggie Archibald 11 March, 2019 4 comments

Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business.   In fact, more than 25 million companies across the world are taking advantage of Instagram for Business. Don’t know what Instagram is? Now is the time to learn. Instagram is… Read more »

What Marie Kondo Can Teach B2B Companies About Content Creation

Posted by Taru Bhargava 07 February, 2019 No comments

It’s safe to say that no one had a bigger January than Marie Kondo. After the success of her show on Netflix, the decluttering queen, and author of “The Life-Changing Magic of Tidying Up” is all over the place. via GIPHY There’s nonstop chatter about her KonMari method on Twitter … there’s a new Marie… Read more »

How To Craft A Better Blog Title Using Research & Psychology

Posted by Ross Simmonds 10 July, 2018 No comments

People who write great blog posts do two things very well: First, they write about blog post topics that are more likely to go viral than others. This comes from their ability to understand human psychology and what makes people click share. Second, they know how to drive more traffic to their blog posts by understanding the… Read more »

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 1 comment

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »