Are you looking to grow your marketing outside the traditional social media platforms?  Have you thought of using Reddit? Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. … Read more »

Marketers looking to grow their brand’s presence have no shortage of platforms to take advantage of—the hard part is deciding which platforms present the best opportunities for your particular brand.  Regardless of your industry, one of the best platforms for growing your audience is Quora. Quora is a question-and-answer website where users can answer each… Read more »

Hiring a Chief Marketing Officer (CMO) is a daunting task for companies— that’s because it can go either way.  The right CMO is the ‘captain of the ship’— carefully planning the route, assessing the hurdles, keeping the cash and inventory in check and safely navigating to the destination. When compared to the same analogy, a… Read more »

Excel is your biggest competitor. You might think your competition is another SaaS company. You think your biggest competition is the startup that just raised a new round of funding. But in reality… The biggest competition is Excel. Spreadsheets make up every industry. Spreadsheets have multiple use-cases. Spreadsheets can be tailored to a specific industry… Read more »

Instagram is a powerhouse when it comes to social media marketing. But what makes the app so attractive for B2B marketers? The aesthetics and ease of use make Instagram one of the most engaging social platforms for consumers and companies alike, and that in turn makes it valuable for marketers. It is important to understand… Read more »