If you’ve done any research into SEO, you’ve likely found that the typical approach looks something like this:  Keywords + meta descriptions + title tags = higher rankings In fact, this may even be the formula that your company has adopted for their SEO strategy. But is this approach really enough? It may have been… Read more »

Let me guess; your inbox is filled with emails that do little besides giving you another task to do at lunch or on your way to work. So what do you typically do? Delete, delete, delete… But once in a while, one of these emails catches your attention. You open it. Read it. Click the… Read more »

Are you looking to grow your marketing outside the traditional social media platforms?  Have you thought of using Reddit? Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. … Read more »

Marketers looking to grow their brand’s presence have no shortage of platforms to take advantage of—the hard part is deciding which platforms present the best opportunities for your particular brand.  Regardless of your industry, one of the best platforms for growing your audience is Quora. Quora is a question-and-answer website where users can answer each… Read more »

Hiring a Chief Marketing Officer (CMO) is a daunting task for companies— that’s because it can go either way.  The right CMO is the ‘captain of the ship’— carefully planning the route, assessing the hurdles, keeping the cash and inventory in check and safely navigating to the destination. When compared to the same analogy, a… Read more »