In this post, we’re going to review 37 YouTube statistics that will expose the importance of video as part of your 2019 B2B marketing strategy. If you’re already on YouTube, you will still want to check this out as we’ve packed it with valuable stats that you can use in your B2B video marketing. We’ve… Read more »
NBA great Michael Jordan once said, “Talent wins games but intelligence and teamwork wins championships.” I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. What is content intelligence? The quick definition from Hawkeye.ai goes like this: “Content intelligence is technology that… Read more »
When it comes to B2B marketing, there’s a big question that’s been floating around for years. It’s not an entirely complex question, but it’s one that has an ever-changing answer, especially in the digital age… What makes an average B2B marketer become a great B2B marketer? If you’re looking for a one-line answer to serve… Read more »
The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »
If you’re in the B2B marketing space, you know there’s thousands of resources telling you how to do your job more efficiently, cheaper, and frankly better. Not all of those resources are necessary. There’s a lot of junk in the B2B marketing space. Filtering through all of this noise to uncover the best insights for… Read more »
It’s safe to say that no one had a bigger January than Marie Kondo. After the success of her show on Netflix, the decluttering queen, and author of “The Life-Changing Magic of Tidying Up” is all over the place. via GIPHY There’s nonstop chatter about her KonMari method on Twitter … there’s a new Marie… Read more »
[Updated Feb 2019] In this post, I’m going to share with you my 3-step process for identifying your target audience and creating data-backed marketing personas. Let’s get started! 🚀 When it comes to B2B marketing, understanding who you’re talking to (and what they’re thinking) is key to getting the results you’re looking for. Here’s exactly… Read more »