Categorized: Marketing

How To Establish Trust At First Contact With A B2B Lead Over Email

Posted by Nicole Jackson 30 July, 2018 No comments

With an average ROI of 3,800 percent, email remains one of the most powerful tools that B2B marketers can leverage to nurture leads. But that doesn’t mean it’s easy to find success using email. Think about it. You have to: Get permission from the recipient to send the email in the first place. Convince the… Read more »

The 14 Top Marketing Podcasts For B2B Marketers In 2018

Posted by Josh Gallant 08 July, 2018 1 comment

The top marketing podcasts are more popular than ever before. Just how popular are they, you ask? As of 2017, the number of total podcast listeners looks a little something like this: 112 million Americans have listened to a podcast. 67 million Americans listen to podcasts monthly. 42 million Americans listen to podcasts weekly. The… Read more »

Find Your Target Audience In 3 Simple Steps (A Guide For B2B Brands)

Posted by Josh Gallant 03 July, 2018 5 comments

Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that, without having any idea who their target audience is. Let’s be very clear here… The B2B marketers winning on LinkedIn right now are doing so because they’ve done… Read more »

45 Eye-Opening LinkedIn Stats Every B2B Marketer Needs to Know

Posted by Josh Gallant 28 June, 2018 7 comments

LinkedIn is a B2B gold mine… It’s where most Fortune 500 decision-makers and executives like to spend their spare time. The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social platforms like Facebook…. Read more »

The Ultimate List Of B2B Marketing Software For Ambitious Brands

Posted by Foundation Team 21 June, 2018 1 comment

The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »