Categorized: Marketing

Find Your Target Audience In 3 Simple Steps: A Guide For B2B Marketers

Posted by Josh Gallant 26 April, 2018 4 comments

Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that, without having any idea who their target audience is. Let’s be very clear here… The B2B marketers winning on LinkedIn right now are doing so because they’ve done… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »

14 Podcasts Every B2B Marketer Needs To Hear In 2018

Posted by Josh Gallant 14 February, 2018 1 comment

Podcasts are more popular than ever before. Just how popular are they, you ask? As of 2017, the numbers are looking a little something like this: 112 million Americans have listened to a podcast. 67 million Americans listen to podcasts monthly. 42 million Americans listen to podcasts weekly. The people love their podcasts. There’s no… Read more »

The Ultimate List Of B2B Marketing Software For Ambitious Brands

Posted by Foundation Team 21 December, 2017 1 comment

The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »

The Difference Between B2B Marketing & B2C Marketing Isn’t That Much

Posted by Josh Gallant 07 December, 2017 1 comment

When you think B2B marketing, you probably think corporate. So corporate that all of your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like a formal, suit-and-tie business meeting. On the flipside, when you think B2C marketing, you probably think casual. So… Read more »