Categorized: Digital Marketing

How To Find Your Target Audience In 3 Simple Steps (2019)

Posted by Josh Gallant 03 February, 2019 7 comments

[Updated Feb 2019] In this post, I’m going to share with you my 3-step process for identifying your target audience and creating data-backed marketing personas. Let’s get started! 🚀 When it comes to B2B marketing, understanding who you’re talking to (and what they’re thinking) is key to getting the results you’re looking for. Here’s exactly… Read more »

SaaS Web Design Best Practices: Design Standards & Trends Worth Knowing

Posted by Ross Simmonds 31 January, 2019 No comments

What are the best practices for SaaS web design? That’s the question I set out to answer after stumbling on SaaS site, after SaaS site, after SaaS site… That looked pretty much the same: I’m going to research this more but it really feels like most SaaS sites look the same. There’s clear benefits here:… Read more »

How Brands Can Use Slack Communities To Drive Better Sales & Marketing Results

Posted by Taru Bhargava 31 January, 2019 No comments

Slack communities have grown 2.5 times since 2016 and have over a million members—a statistic that won’t surprise you if you’re part of a Slack community (or several). Slack was created to be an internal communication tool for businesses, but thanks to the platform’s public channels, “organizations and individual consumers are flocking to the platform… Read more »

37 Mind Blowing YouTube Statistics For B2B Marketers In 2019

Posted by Foundation Team 29 January, 2019 No comments

In this post, we’re going to review 37 YouTube statistics that will expose the importance of video as part of your 2019 B2B marketing strategy. If you’re already on YouTube, you will still want to check this out as we’ve packed it with valuable stats that you can use in your B2B video marketing. We’ve… Read more »

Why Are Most B2B Websites Designed So Poorly Even In 2019?

Posted by Ross Simmonds 14 January, 2019 No comments

Have you ever visited a B2B website and wondered whether you had somehow gone back in time to the days of VHS? Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. You’re not alone…. Read more »