Categorized: Digital Marketing

How To Use Instagram For B2B Marketing In 2019

Posted by Maggie Archibald 11 March, 2019 4 comments

Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business.   In fact, more than 25 million companies across the world are taking advantage of Instagram for Business. Don’t know what Instagram is? Now is the time to learn. Instagram is… Read more »

What Is B2B Marketing? (And What Works In 2019)

Posted by Taru Bhargava 25 February, 2019 6 comments

B2B marketing isn’t new, but the challenges marketers are facing today are making it more and more difficult to get results. Why is it getting more difficult? Before we dive in—let’s answer question #1: What is B2B marketing? B2B marketing is the act of businesses promoting their products or services to other businesses—including common strategies… Read more »

Content Inspiration: A Complete Guide For B2B Marketers (2019)

Posted by Foundation Team 18 February, 2019 2 comments

What exactly is the key to a strong content marketing strategy for B2B companies? Most content marketers respond in two ways: It’s important to create quality content It’s important to create lots of content That’s great but this ideology that you have to choose between quality and quantity is misplaced. Some of the most popular… Read more »

How To Find Your Target Audience In 3 Simple Steps (2019)

Posted by Josh Gallant 03 February, 2019 8 comments

In this post, I’m going to share with you my 3-step process for identifying your target audience and creating data-backed marketing personas. Let’s get started! 🚀 When it comes to B2B marketing, understanding who you’re talking to (and what they’re thinking) is key to getting the results you’re looking for. Here’s exactly what we’re going… Read more »

B2B vs B2C Marketing: What’s The Difference In 2019?

Posted by Josh Gallant 02 February, 2019 1 comment

When you think B2B marketing, you probably think corporate. So corporate that all of your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like a formal, suit-and-tie business meeting. On the flipside, when you think B2C marketing, you probably think casual. So… Read more »