Categorized: Digital Marketing

B2B vs B2C Marketing: The Difference Between The Two In 2019

Posted by Josh Gallant 07 November, 2018 1 comment

When you think B2B marketing, you probably think corporate. So corporate that all of your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like a formal, suit-and-tie business meeting. On the flipside, when you think B2C marketing, you probably think casual. So… Read more »

Instagram Post Ideas: 19 Posts For B2B Brands To Take Inspiration From

Posted by Ross Simmonds 06 November, 2018 1 comment

Instagram has a billion monthly active users. That’s massive. But what’s more impressive is that the platform is increasing by 5 percent per quarter. How does that growth rate compare to other popular platforms like Snapchat and Facebook? Snapchat grew by 2.13 percent and Facebook by 3.14 percent in the same period. Unfortunately, despite the… Read more »

We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)

Posted by Ross Simmonds 19 October, 2018 1 comment

Reddit has gone from an obscure network to one of the most influential sites in the world. It’s had its share of controversy and has made many marketers afraid to even think about using it as a place to do marketing. Whether it’s the fear of being banned or the fear of association; my goal… Read more »

What Is B2B Marketing? How Is It Changing and How To Do It Right

Posted by Taru Bhargava 17 October, 2018 3 comments

B2B marketing isn’t new, but the challenges faced by marketers today make it extremely difficult for us to consistently source quality leads. Sure, generating leads has always been a B2B marketing challenge. So what’s changed? Why is B2B marketing even MORE difficult today? The answer: technology. The rise of technology has changed the way we… Read more »

We Studied The Top Posts In Business Related Subreddits (This Is What We Found)

Posted by Foundation Team 15 October, 2018 No comments

Reddit is the third most popular site in the world. The top brands are embracing it. The best communities are using it. And the smartest marketers are leveraging it. Despite the amazing potential that is offered by Reddit through advertising, content creation and distribution, the platform is under-utilized in the advertising & marketing industry. As… Read more »