Categorized: Digital Marketing

The Ultimate List Of B2B Marketing Software For Ambitious Brands

Posted by Foundation Team 21 June, 2018 1 comment

The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 1 comment

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »

Ultimate List of Books, Podcasts, Videos, Newsletters, and Communities for B2B Marketers

Posted by Ross Simmonds 21 August, 2017 No comments

If you’re in the B2B marketing space, you know there’s thousands of resources telling you how to do your job more efficiently, cheaper, and frankly better. Not all of those resources are necessary. There’s a lot of junk in the B2B marketing space. Filtering through all of this noise to uncover the best insights for… Read more »

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy

Posted by Ross Simmonds 13 August, 2017 No comments

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy Everyone loves a good story. When was the last time someone emphatically and excitedly told you a story about making avocado toast? (Actually that’s a bad example, that could’ve happened.) Storytelling has influenced culture, it’s still shaping how we see the world today, and it… Read more »