Categorized: Digital Marketing

4 Content Marketing Tips To Use When Marketing On Reddit

Posted by Ross Simmonds 10 August, 2018 No comments

Marketing on Reddit. Three words that invoke fear and aversion. As marketers around the world scream that Reddit is a place that brands need to avoid – it sounds to me like it’s the perfect opportunity. As brands are rushing in herds to chase the latest apps, a handful of brands are sitting back and enjoying a constant… Read more »

How To Establish Trust At First Contact With A B2B Lead Over Email

Posted by Nicole Jackson 30 July, 2018 No comments

With an average ROI of 3,800 percent, email remains one of the most powerful tools that B2B marketers can leverage to nurture leads. But that doesn’t mean it’s easy to find success using email. Think about it. You have to: Get permission from the recipient to send the email in the first place. Convince the… Read more »

The Ultimate List Of B2B Marketing Software For Ambitious Brands

Posted by Foundation Team 21 June, 2018 1 comment

The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 1 comment

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »