Tagged: Content Marketing

Why Content Distribution Is More Important Than Ever Before

Posted by Ross Simmonds 17 August, 2017 No comments

I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but professionally. I bet if you think about it this way, that you are too. Have you ever found yourself in a conversation at a party where your focus drifts off to another conversation happening a couple feet… Read more »

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy

Posted by Ross Simmonds 13 August, 2017 No comments

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy Everyone loves a good story. When was the last time someone emphatically and excitedly told you a story about making avocado toast? (Actually that’s a bad example, that could’ve happened.) Storytelling has influenced culture, it’s still shaping how we see the world today, and it… Read more »

The Only Guide B2B Marketers Need For Finding Content Inspiration

Posted by Foundation Team 07 August, 2017 No comments

What exactly is the key to a strong content marketing strategy for B2B companies? Most content marketers respond in two ways: It’s important to create quality content It’s important to create lots of content That’s great but this ideology that you have to choose between quality and quantity is misplaced. Some of the most popular… Read more »

Content Intelligence: What Every Marketer Should Know

Posted by Ross Simmonds 05 July, 2017 No comments

NBA great, Michael Jordan one said, Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content intelligence comes from asking a series of questions: Who influences your audiences perception & beliefs?… Read more »

Going Beyond The Ebook: 3 Brilliant Content Marketing Ideas

Posted by Ross Simmonds 01 July, 2017 No comments

Content marketing in the digital world is still pretty new but marketers have been aiming to land a seat at the B2B and Enterprise table for years. In this time, we’ve understood how to move leads down the funnel so it should be easy for us to figure out how content fits in the mix,… Read more »