Generated by All in One SEO v4.9.9, this is an llms.txt file, used by LLMs to index the site.

# Foundation Marketing

## Sitemaps

- [XML Sitemap](https://foundationinc.co/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Lab](https://foundationinc.co/lab/) - Check out The Lab for the latest knowledge, research, and insights shared by the team of experts at Foundation Marketing.
- [How Brands Can Use Slack Communities To Drive Better Sales & Marketing Results](https://foundationinc.co/lab/slack-communities-better-sales-marketing-results/) - We decided to dive deep into the fast-paced world of Slack communities to know how brands can use them to drive better sales and marketing results.
- [Why Twitter Launching Native Tweet Scheduling Is Huge News](https://foundationinc.co/lab/tweet-scheduling) - Twitter has released a native tweet scheduling function offering creators to plan & create in advance.
- [Reddit AI Citations: How Reddit Shows Up In The LLMs](https://foundationinc.co/lab/reddit-ai-citations) - Reddit AI citations make up 20.8% of external B2B SaaS citations in our new study. See how Reddit shapes AI answers and what it means for your GEO strategy.
- [Short-form Video is Showing Up in B2B Search Results and AI Answers (But Nobody's Talking About It)](https://foundationinc.co/lab/short-form-video) - Short-form video is ranking for B2B software searches and feeding Google's AI answers. Here's the data, and how to turn your long-form video into ranked clips.
- [Google Just Published How It Catches AI Content at Scale. Here's What Happens When It Does.](https://foundationinc.co/lab/vol-299/) - Google researchers published a system that terminates coordinated AI spam by the cluster. Separately, 220+ sites show what scaled AI content does to your traffic.
- [How A Branded Subreddit Helps Cursor Own BoFu Discussions](https://foundationinc.co/lab/cursor-branded-subreddit/) - Cursor built a 143K-member subreddit that ranks for 482 keywords and pulls 9,600 monthly organic visits. See how the branded subreddit strategy works.
- [How B2B Buyers Discover You With AI (and Why Your Website Isn't the Whole Game)](https://foundationinc.co/lab/b2b-distribution-llms) - B2B buyers now build shortlists inside ChatGPT and Perplexity. Learn how to get cited in AI answers, with a 5-step visibility audit you can run Monday.
- [AI Training Windows Are A Countdown Clock](https://foundationinc.co/lab/ai-training-window) - Ranking in Google doesn't mean AI can see you. Every model release opens a short AI training window to get your brand into an LLM's default knowledge.
- [New Writesonic data shows AI citations have 11–15 day shelf life.](https://foundationinc.co/lab/vol-298/) - A new study of 23M AI citations shows 44% appear once and vanish, with the typical citation churning out in 11–15 days. What it means for GEO measurement.
- [TAM, SAM, SOM: How to Calculate Them for Your Industry](https://foundationinc.co/lab/tam-sam-som) - TAM, SAM, and SOM are critical to marketing strategy. Learn what each term means and how to calculate them.
- [Understanding AI Visibility: How to Win Brand Influence in LLMs](https://foundationinc.co/lab/ai-visibility/) - Buyers now shortlist vendors inside AI answers. Learn how AI visibility works, why your site isn't enough, and the six channels that get you cited.
- [How NerdWallet Built a High-EEAT Review Program That Buyers and LLMs Trust](https://foundationinc.co/lab/nerdwallet-eeat-program) - Inside NerdWallet's Trust Stack: the editorial signals that earn citations from Google and LLMs, and how B2B brands can copy the system at their scale.
- [The May Core Update Made Reddit Google's Default Answer](https://foundationinc.co/lab/vol-297/) - How the May 2026 Google core update reshuffled the SERP toward Reddit, what it means for B2B, and what to do about it.
- [How Paid Media Accelerates AI Visibility (And Why Most Marketers Are Missing It)](https://foundationinc.co/lab/paid-media-ai-visibility/) - Learn why paid media's most underrated job is the speed it gives you to learn what works and get it in front of the audiences who shape AI answers.
- [May Core Update Moves Reddit To Google's Default Answer for Important Questions](https://foundationinc.co/lab/google-reddit-may-update) - The May 2026 core update didn't blow up search, it reoriented it. SE Ranking's analysis of 100,000 keywords shows when Google reaches for Reddit.
- [How G2 Reviews Are Building the Trust Layer of AI Search in B2B](https://foundationinc.co/lab/g2-reviews-ai-trust/) - G2 stopped being a review site and became infrastructure for AI answers. Here's how it shapes what AI tells buyers, and what it means for your strategy.
- [YouTube Is Outranking Your Entire SEO Team on 1,723 Keywords](https://foundationinc.co/lab/vol-296/) - Foundation analyzed 8,566 keywords across 130+ SaaS categories: YouTube shows in 80% of demo SERPs and outranks vendors on 1,723. See the data.
- [80% of Your B2B Demo Pipeline Is Already on YouTube. Here’s What to Do About It [Backed By Data]](https://foundationinc.co/lab/b2b-youtube-data/) - We compared YouTube's SERP presence against SaaS domains across 130+ categories. On 166 keywords, YouTube beats five or more companies simultaneously.
- [ChatGPT Is Asking for Reddit by Name Before It Answers](https://foundationinc.co/lab/vol-295/) - ChatGPT now adds "reddit" to its query fanouts 24x more often than early this year, putting Reddit back at #1 in citations. What B2B marketers should do.
- [Nearly 90% of AI Citations for B2B SaaS Come from Off-Site Sources](https://foundationinc.co/lab/ai-visibility-off-site-sources/) - 90% of AI citations for B2B prompts come from sources brands don't own. See what the data says about influencing AI visibility off-site.
- [Understanding Non-Commodity Content. How Brands Stand Out to Readers and Algorithms.](https://foundationinc.co/lab/non-commodity-content/) - Google says non-commodity content wins AI search. Learn what it is and three traits that define it, with B2B examples from 6sense, Clarify, and Beehiiv.
- [The LLMs Have Spoken: Yelp is the Top Source for AI Local Search](https://foundationinc.co/lab/yelp-ai-local-discovery/) - Local discovery is moving to AI, and Yelp is the source AI trusts most. New data on 512,680 citations across ChatGPT, Gemini, Perplexity, and AI Mode.
- [GEO Metrics: How to Measure Visibility, Trust, and Brand Presence in AI Search](https://foundationinc.co/lab/geo-metrics) - Traditional ROI frameworks don't work for GEO. Learn the visibility, citation, and sentiment metrics to track brand presence in AI search.
- [Return On Generative Engine Optimization aka The ROI Of GEO & AEO](https://foundationinc.co/lab/roi-of-geo) - Traditional ROI frameworks fail for GEO. Learn which metrics actually matter-and how to prove the value of AI search optimization to leaders.
- [Yelp earned 512K AI citations in Q4. The pattern matters more than the platform.](https://foundationinc.co/lab/vol-294/) - Yelp captured 512,680 AI citations in Q4 2025, 3.4x the next platform. Here's what the pattern reveals about how B2B brands should approach AI visibility.
- [AI Memory Is the Next Battleground in Marketing: Here's Your Inception Strategy](https://foundationinc.co/lab/ai-memory-marketing/) - AI is rewriting how buyers discover B2B brands. Learn the three layers of AI memory and how to influence each one before buyers form an opinion.
- [What Google’s AI Optimization Guide Means for Your GEO Strategy](https://foundationinc.co/lab/google-ai-optimization) - Google published its first AI search optimization guide. Here's what works, what doesn’t, and how it impacts the rest of your GEO strategy.
- [Google finally weighed in on GEO. (Spoiler alert: it’s not the full story.)](https://foundationinc.co/lab/vol-293/) - Google released its first official guide to optimizing for AI Overviews and AI Mode. Here's what it says, the GEO myths it debunks, and what's missing.
- [Content Distribution Strategy: How to Reach B2B Buyers (and the AI Systems They Trust) in 2026](https://foundationinc.co/lab/content-distribution-strategy/) - Foundation's 5-layer distribution stack shows where your B2B content must live to earn AI citations and reach buyers in 2026.
- [Major publishers are planning for “zero search traffic.” What should marketing teams do?](https://foundationinc.co/lab/vol-292/) - The CEO of Vogue's parent company told his teams to plan as if search is zero. Here’s why B2B brands should consider that future too.
- [New Research Reveals the AI Citation Fingerprint of Major B2B SaaS Verticals](https://foundationinc.co/lab/ai-citation-b2b-saas) - Every B2B SaaS vertical has its own AI citation fingerprint. We mapped 57.2M citations across 7 verticals to show where your gap closes fastest.
- [The Complete Guide to OpenAI Partnerships: Media and Journalism ](https://foundationinc.co/lab/openai-partnerships-list/) - OpenAI has built a content licensing network with 20+ media organizations. See the full list and how these deals shape brand visibility in ChatGPT.
- [What's Generative Engine Optimization (GEO) & How To Do It?](https://foundationinc.co/lab/generative-engine-optimization) - GEO is the next step in SEO's evolution. Learn what generative engine optimization is and why it matters for search visibility.
- [Google Wants Non-Commodity Content. These B2B Brands Show You What It Looks Like.](https://foundationinc.co/lab/vol-291/) - Google drew a line between commodity and non-commodity content. Here’s how leading B2B brands build the supply chain that produces it.
- [How B2B Brands Win Backlinks (Two Content Types That Do Most of the Work)](https://foundationinc.co/lab/how-b2b-brands-win-backlinks/) - We analyzed 12,154 pages across 24 B2B brands. Emerging brands are building real link equity, and it comes down to two content formats most teams overlook.
- [Google's Preferred Sources Are Officially Live: The Marketing Impact](https://foundationinc.co/lab/googles-preferred-sources) - Google's search results page has fractured into 10 different surfaces, each with its own ranking logic. Here's what that means for your content strategy.
- [We analyzed 57 million AI citations. Brands owned 10% of them.](https://foundationinc.co/lab/foundation-marketing-airops-report/) - Our new Foundation-AirOps report, The Hidden Selection Phase, is live. 57.2M AI citations show how LLM visibility shifts by prompt type and SaaS vertical.
- [Reddit Statistics for 2026](https://foundationinc.co/lab/reddit-statistics/) - 83% of B2B buyers research on Reddit before talking to vendors. See what 80+ Reddit stats tell us about its search authority and audience reach.
- [We Analyzed 57 Million AI Citations. Only 2% Pointed to the Brands Themselves.](https://foundationinc.co/lab/branded-unbranded-ai-citations/) - We teamed with AirOps to analyze 57.2M citations across 50 B2B brands-mapping AI visibility and what separates cited brands from the rest.
- [This Page Earns 4x More Backlinks Than Any Other B2B Content Format](https://foundationinc.co/lab/top-pages-b2b-backlinks/) - We analyzed 12,154 pages across 24 B2B brands. One content format earns 4.25x its share of referring domains with a 5.3% fail rate.
- [We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit's Impact on B2B Search... Here's What We Found](https://foundationinc.co/lab/reddit-b2b-saas) - We analyzed 8,566 keywords across 14 SaaS domains. Reddit outranks every vendor on 957K monthly searches. But one vertical fights back. Here's the data.
- [The Complete Guide to Reddit AMA Strategy for B2B Brands](https://foundationinc.co/lab/reddit-ama/) - Learn how to plan, promote, and run a Reddit AMA for your B2B audience. Includes formats, a step-by-step playbook, and real brand examples.
- [One SEO week sponsor is dominating AI visibility. It’s not who you’d expect.](https://foundationinc.co/lab/chatgpt-seo-week-sponsor-citations/) - We ran a live citation audit on 15 real brands. Here's what the four citation categories reveal about AI visibility, and which one surprised us most.
- [The Best AEO & GEO Speakers to Hire in 2026](https://foundationinc.co/lab/best-aeo-geo-speakers-2026/) - Looking for AEO and GEO experts to hire in 2026? Foundation rounds up the best speakers shaping AI search and answer optimization. See the full list.
- [The Best AEO & GEO Conferences to Attend in 2026](https://foundationinc.co/lab/aeo-geo-conferences) - The top AEO and GEO conferences to attend in 2026, ranked-from SMX Advanced to the GEO Conference. See where AI search conversations happen.
- [We Let AI Plan Our SEO Week. Here's What It Recommended.](https://foundationinc.co/lab/seo-week-guide/) - Heading to SEO Week 2026 in NY? Check out our SEO Week Survival Guide for AI-selected coffee and restaurant recommendations and sponsor citation rankings.
- [How AI Search Is Rewiring B2B Software Buying [G2 Report]](https://foundationinc.co/lab/g2-answer-economy-report/) - G2 surveyed 1,076 B2B buyers to understand how AI chatbots are reshaping software research. Here's what the data reveals, and what it means for vendors.
- [Introducing the Newest Edition to Your Team: The Marketing Engineer | Vol 288](https://foundationinc.co/lab/vol-288/) - Profound just formalized the "Marketing Engineer" role and the timing is spot on. Here's what it means for how B2B teams are structured.
- [37% of Your Content Budget Is Going to the Worst-Performing Format | VOL 287](https://foundationinc.co/lab/vol-287/) - We analyzed 12,154 pages across 24 B2B brands. The results are worse than you think — and more fixable than you'd expect.
- [Foundation Named One of Canada's Top 100 Companies to Work For | 2026](https://foundationinc.co/lab/foundation-culture-100-award/) - Foundation is one of Canada's top 100 companies to work for. Here's how a fully remote, globally distributed agency builds culture.
- [Foundation Named to the Clutch 100 Fastest-Growing Companies for 2026](https://foundationinc.co/lab/foundation-clutch-100/) - Foundation has been named to the Clutch 100, recognizing the top 100 fastest-growing B2B service providers based on 2024–2025 revenue growth.
- [We Analyzed 12,154 Pages. The Most Popular B2B Content Format Has a 44.8% Fail Rate.](https://foundationinc.co/lab/backlink-analysis-b2b/) - We analyzed 12,154 pages across 24 B2B brands: thought leadership is the most published format-and the worst performer for backlinks.
- [LinkedIn Pulse Lost 89% of Its Google Traffic.](https://foundationinc.co/lab/linkedin-pulse-post-traffic/) - Google's preference has shifted from Pulse to Posts — and so has the AI citation layer. Here's what you need to do next.
- [SEO vs. GEO: From Links to Logic](https://foundationinc.co/lab/seo-vs-geo) - Learn the key differences between SEO and GEO, why AI-referred traffic can convert higher, and how to build a hybrid strategy that wins in both.
- [Why One of the Most Controversial FinTech Companies Started Their Own Subreddit](https://foundationinc.co/lab/robinhoodapp) - 123K monthly visits flow to Reddit threads about Robinhood it can't control. Here's why it finally launched an official subreddit in 2024.
- [How to Use Reddit for Business: The Practical Guide to Brand Growth](https://foundationinc.co/lab/reddit-b2b-brands) - Learn how to use Reddit for business with proven strategies from Reddit marketing experts. Drive growth through communities, AI visibility & engagement.
- [How to Start a YouTube Channel for B2B: Dominate Visibility and Influence Buyer Decisions](https://foundationinc.co/lab/youtube-channel-b2b) - Learn how to create a YouTube channel that captures SERP and AI visibility, influences purchase decisions, and builds lasting authority.
- [Over 55% of Enterprise Buyers Ask AI First. Is Your Brand On the Shortlist?](https://foundationinc.co/lab/buyers-ai) - Learn how AI is driving a shift in B2B discovery — a pre-intent layer that shapes consideration sets before buyers generate a single trackable signal.
- [The CMO's Guide For Diagnosing Paid Media Problems Before You Flush Another Dollar](https://foundationinc.co/lab/paid-media-diagnostics) - Most teams fix the wrong thing when ads underperform. This framework isolates creative, landing page, and post-click issues so you stop wasting spend.
- [50+ LinkedIn Stats for B2B Marketers to Benchmark Against (2026 Data)](https://foundationinc.co/lab/b2b-marketing-linkedin-stats/) - 53 current LinkedIn stats for B2B marketers — drawn from Dreamdata, Ahrefs, LinkedIn, and SimilarWeb. See how your numbers stack up.
- [How Query Fan-Out Works, Why It Matters, and What It Means for Brand Visibility in AI Search](https://foundationinc.co/lab/query-fan-out) - 85% of pages ChatGPT retrieves are never cited. Learn how query fan-out shapes AI citation visibility and how B2B teams can show up where it counts.
- [Reddit Just Declared War on Bots. Here's What That Means for Your Brand's Presence](https://foundationinc.co/reddit-bot-crackdown/) - Reddit's CEO announced bot labeling, human verification for suspicious accounts, and a crackdown on automation. Here's what B2B marketers need to know.
- [AI-Powered Marketing Agencies: The 8 Things They Do, 3 Real-World Examples, and a 5-Step Plan to Get Started](https://foundationinc.co/lab/ai-marketing-agency-campaigns) - See how AI marketing agencies use machine learning, automation, and predictive analytics to cut ad spend and boost ROI-plus a 5-step blueprint.
- [Your B2B Buyers Are Building Shortlists on Reddit. Are You Even in the Conversation?](https://foundationinc.co/lab/reddit-for-b2b) - Reddit dominates key B2B search queries and AI citations. Discover how Reddit impacts B2B buying decisions — and what the fastest entry point is.
- [We Asked 7 B2B Reddit Strategists What "Good" Content Looks Like. Here's What They Said.](https://foundationinc.co/lab/reddit-content-foundation-experts/) - Reddit is the #1 source AI engines cite when shaping buyer perception. 7 B2B strategists explain what good content looks like and who gains ground.
- [The Marketer’s Guide to Building AI-Powered Campaigns That Drive Better ROI](https://foundationinc.co/lab/ai-marketing-campaigns) - Learn to build AI-powered marketing campaigns that automate work, personalize outreach, and improve ROI. Includes tools, examples, and a framework.
- [This Reddit Watchdog Lasted 30 Days But Changed Everything Brands Thought They Knew About The Platform](https://foundationinc.co/lab/brands-guide-r-companiesthatspam) - A Reddit watchdog, r/companiesthatspam, exposed brands faking accounts to manipulate Reddit, then vanished in 30 days. What it reveals about the platform.
- [Reddit Outranks Every B2B Vendor on 957K Monthly Searches. We Have the Data](https://foundationinc.co/lab/reddit-impact-b2b-search/) - We analyzed 8,566 keywords across 14 SaaS domains. The results are worse than you think — and more fixable than you'd expect.
- [Rippling Got Banned From Key Subreddits. Here's How to Avoid the Same Fate.](https://foundationinc.co/lab/rippling-banned-reddit-brand-spam/) - Rippling is being called out across Reddit for astroturfing, and a new subreddit naming brand spammers signals a shift. Here's what B2B brands must know.
- [GPT-5.3 Just Slashed the Number of Links It Shows.](https://foundationinc.co/lab/gpt-5.3-instant-release/) - OpenAI is less likely to “overindex on search”, which means there’s a new premium on brand mentions and citations.
- [Massive YouTube Study Reveals What Actually Drives Virality in 2026 | Vol 281](https://foundationinc.co/lab/vol-281/) - A YouTube study reveals what drives virality, why Reddit is the new front page of B2B and what to do about it, plus the latest in B2B SaaS news.
- [Google Ads CPL Is Up 69%. Most Teams Fix the Wrong Thing | Vol 280](https://foundationinc.co/lab/vol-280/) - A paid media diagnostics approach from 15 years of experience, Profound data on Markdown vs. HTML for AI visibility, and the biggest B2B marketing news.
- [A $4.75B brand just disappeared from AI search | Vol 279](https://foundationinc.co/lab/vol-279/) - Are B2B brands ready for shifting buyer behavior? ChatGPT now has 12% of Google's search volume at lower CTRs, plus the latest in B2B tech and more.
- [Reddit for B2B: How Brands Can Leverage Reddit For Marketing Results](https://foundationinc.co/lab/reddit-b2b/) - Unlock the potential of Reddit for B2B marketing. Learn strategic tips, avoid common pitfalls, and find the top subreddits to engage your audience.
- [Exploring r/HubSpot’s Two-Pronged Moderator Strategy](https://foundationinc.co/lab/hubspot-reddit-strategy/) - HubSpot's two-pronged Reddit strategy uses a product expert and official support team to build community, handle criticism, and drive customer success.
- [Tailscale Shows Technical SaaS Brands How to Do Reddit Right](https://foundationinc.co/lab/tailscale-reddit-strategy) - How Tailscale drives 24,000+ monthly visitors from Reddit through trust, transparency, and community support. Learn their strategy.
- [How Databricks Transformed a Private Subreddit Into a Powerful Community Engine](https://foundationinc.co/lab/databricks-reddit-strategy) - Learn how Databricks transformed a private subreddit into a 20K-member community, driving 10K+ monthly visits and valuable feedback across all departments.
- [How Trust and Transparency Translate to Traffic for Cloudflare on Reddit](https://foundationinc.co/lab/cloudflare-reddit-strategy) - How Cloudflare drives 86,000+ monthly visitors from Reddit through trust, transparency, and community support. Learn their strategy.
- [1Password’s Reddit-Based Approach to User Retention](https://foundationinc.co/lab/1password-reddit-approach) - See how 1Password uses Reddit for customer retention, gathering feedback, shipping requested features, and building a community of product evangelists.
- [How SaaS Companies Can Use Reddit To Drive Results](https://foundationinc.co/lab/saas-success-on-reddit) - Reddit can drive real results for SaaS-if you do it right. Learn the strategies that build trust and pipeline. Read Foundation's guide.
- [Top 10 Reddit Marketing Agencies Making SaaS Brands Unforgettable](https://foundationinc.co/lab/reddit-marketing-agencies) - Discover the top 10 Reddit marketing agencies helping SaaS brands stand out, engage authentically, and drive growth through community and SEO.
- [A Guide for the New Era of Reddit Marketing: How Google's Partnership Changed Everything](https://foundationinc.co/lab/reddit-marketing-guide/) - Learn why Reddit now dominates Google search results and how brands can adapt their strategies for this new era with our Reddit marketing guide.
- [Playing Defense: How (and When) Big Brands Respond to Negativity on Reddit](https://foundationinc.co/lab/reddit-brand-defense) - Learn how brands like 1Password, Cloudflare, Tailscale, Ahrefs, and Mint Mobile play brand defense on Reddit when their audience sentiment turns sour.
- [Reddit Marketing Guide: Why Brands Are Using Reddit In 2025](https://foundationinc.co/lab/reddit) - Why are brands flocking to Reddit in 2025? This guide covers the strategy, tactics, and pitfalls of marketing on the platform. Read now.
- [Reddit For The Enterprise: The Guide To Reddit Marketing](https://foundationinc.co/lab/reddit-marketing/) - Learn the ins and outs of Reddit marketing for enterprise brands, including what to do, what not to do, and some of the brands doing it right.
- [How to Get Karma on Reddit: A Beginner's Guide](https://foundationinc.co/lab/get-karma-on-reddit) - Learn how to build Reddit karma the right way. 7 proven strategies for marketers and founders to earn trust, unlock communities, and drive results.
- [This social strategy drives 33% of Beehiiv’s traffic | Vol 278](https://foundationinc.co/lab/vol-278/) - Beehiiv's social strategy drives 1.43M monthly visits, Ryan Law and Ahrefs on the state of AI search, plus the latest in B2B tech and much more.
- [The Social Channels Driving 1.43 Million Referrals to Beehiiv (+ Their Early Wins on The LLM Visibility Battlefield)](https://foundationinc.co/lab/beehiiv-breakdown) - Beehiiv dominates newsletter platforms through strategic social media. Learn how YouTube, X, and LinkedIn drive 15% of traffic and boost AI visibility.
- [GSuite vs Everybody: The Unbundling & Vulnerability Of GSuite](https://foundationinc.co/lab/unbundling-gsuite) - How did Google grow GSuite despite whole industries trying to take it down? We break down a story of triumph over the competition.
- [SaaS SEO Strategy: Our Updated Approach for the GEO Era](https://foundationinc.co/lab/saas-seo-what-why-how/) - Adapt your SaaS SEO strategy for GEO. Foundation's proven framework helps SaaS companies rank in AI overviews and LLMs. Learn how.
- [Generative Engine Optimization RFP: How To Make One](https://foundationinc.co/lab/geo-rfp) - Learn how to build a GEO RFP to pick agencies that boost your AI visibility-frameworks, evaluation criteria, and questions to ask.
- [How Tally Tapped into GEO to Drive 25% of New Users](https://foundationinc.co/lab/tally-geo/) - How form-builder Tally turned ChatGPT into its #1 user-acquisition channel through GEO: brand mentions, UGC, Reddit, and prompt tracking.
- [An Old SEO’s Musings: How I'm Thinking About GEO](https://foundationinc.co/lab/geo/) - As search evolves through AI, GEO is emerging as the next strategic edge for brands competing to be seen and cited.
- [The Canva Backlink Empire: How SEO, Outreach & Content Led To A $42B Valuation](https://foundationinc.co/lab/canva-seo) - In this SEO case study, we highlight how Canva used SEO, backlink outreach & content marketing to grow their business to a $6B valuation.
- [AI Has a New Favourite Source (It’s Not Reddit) | Vol 277](https://foundationinc.co/lab/vol-277/) - Learn how to start a YouTube channel, who just surpassed Reddit as the top AI citation source, the latest in B2B marketing news, and much, much more.
- [Reddit for Business: What to Know Before Getting Started | Vol 276](https://foundationinc.co/lab/vol-276/) - This week in B2B SaaS: Reddit’s role in AI discovery, ChatGPT ads, generative engine optimization, industry news, and smart reads.
- [Why Robinhood Finally Launched Its Own Subreddit | Vol 275](https://foundationinc.co/lab/vol-275/) - Why Robinhood finally launched its own subreddit, publishers predict a 43% click drop by 2029, plus the latest in B2B marketing and more.
- [Ross's #1 Lesson for Marketers Heading Into 2026 | Vol 274](https://foundationinc.co/lab/vol-274/) - Ross’s top lesson for marketers heading into 2026, Reddit’s new AI-powered media buying tool, the latest in B2B marketing news, and much, much more.
- [The Future of Digital Marketing: 7 Shifts That Will Shape What AI Says About You](https://foundationinc.co/lab/future-of-digital-marketing) - Discovery now happens in AI answers and Reddit threads — not your website. Learn the 7 shifts redefining how brands build visibility, trust, and influence.
- [Voices from Foundation: Our Team on 2025 & 2026 | Vol 273](https://foundationinc.co/lab/vol-273/) - Foundation's leadership team reflects on the year behind and shares what's ahead for 2026.
- [Foundation's Best of 2025: Top Content & Podcast Episodes | Vol 272](https://foundationinc.co/lab/vol-272/) - Our favorite blog posts and podcast episodes from 2025 — the insights, frameworks, and strategies that defined the year.
- [Our Guide to Generative Engine Optimization (GEO) Metrics | Vol 271](https://foundationinc.co/lab/vol-271/) - The Foundation guide to generative engine optimization metrics, another major M&A in Tech Land, the latest news in B2B marketing, and much, much more.
- [Reddit: The Focus Group Higher Ed Can't Afford to Ignore](https://foundationinc.co/lab/reddit-for-higher-ed/) - Reddit usage for grad school research is up 167%. Students decide where to enroll in communities you're not monitoring. Here's how to start listening.
- [Reddit Is Higher Ed's Best Focus Group | Vol 270](https://foundationinc.co/lab/vol-270/) - Why Reddit is Higher Ed's best focus group, Google's social tracking plans in Search Console, the latest B2B SaaS news, and more. Vol 270.
- [The Foundation Guide to LinkedIn Marketing for B2B](https://foundationinc.co/lab/linkedin-marketing-b2b/) - Learn proven LinkedIn B2B marketing strategies to reach decision-makers, boost organic reach, and turn the platform into your top lead generation source.
- [The Foundation Guide to B2B LinkedIn Marketing | Vol 269](https://foundationinc.co/lab/vol-269/) - How Foundation and leading B2B brands approach LinkedIn, the latest AI visibility stats, this week's B2B marketing news, and more. Vol 269.
- [Clio’s Long-Term SEO Investment Pays Off in AI Visibility | Vol 268](https://foundationinc.co/lab/vol-268/) - How Clio’s SEO dominance translates to AI visibility, the frontier LLM race heats up again, the latest in B2B marketing news, and much, much more.
- [How Clio’s SEO Dominance Translates into AI Visibility (and What It Means for Your GEO Strategy)](https://foundationinc.co/lab/clio-content-strategy/) - Clio dominates AI search across Google, ChatGPT, and Perplexity. See how its SEO became a GEO playbook B2B brands can steal for AI visibility.
- [Understanding the Reddit Mod: A Marketer’s Guide](https://foundationinc.co/lab/marketers-guide-reddit-moderators) - Learn how Reddit moderators control content visibility, shape communities, and impact brand success. Essential for marketers navigating Reddit's ecosystem.
- [The Marketer’s Guide to Reddit Moderators | Vol 267](https://foundationinc.co/lab/vol-267/) - What brands need to know about Reddit mods, Adobe acquires Semrush for $2-billion, the latest in B2B marketing, and much, much more.
- [How Clarify Turned LinkedIn Into Their #1 Lead Machine](https://foundationinc.co/lab/clarify-linkedin-strategy) - Learn how Clarify turned LinkedIn into its #1 lead machine in 6 months with a systematic approach any B2B brand can replicate. No big budget needed.
- [How Clarify Cracked LinkedIn for #1 Lead Growth | Vol 266](https://foundationinc.co/lab/vol-266/) - How LinkedIn became one startup’s #1 lead source, Reddit is the top-cited source in AI search, the latest in B2B SaaS news, and much, much more.
- [How Walden University Built a $500K Organic Moat Capturing Adult Learners | Vol 265](https://foundationinc.co/lab/vol-265) - How Walden University earns $500K/month in adult learners through search, the UGC platforms behind 50% of AI citations, and more. Vol 265.
- [Walden University’s $500K Moat for Driving Online Program Enrollment](https://foundationinc.co/lab/walden-edu-strategy) - See how Walden University drives $500K in monthly organic traffic to online degree pages with landing pages built for changing Higher Ed demographics.
- [8 Mistakes Killing Your Google Ads Performance (+ How to Fix Them) | Vol 264](https://foundationinc.co/lab/vol-264/) - Fix the 8 mistakes killing your Google Ads performance, how AI is changing the economics of content, and the latest in B2B SaaS. Vol 264.
- [8 Mistakes Killing Your Google Ads Performance (+ How to Fix Them)](https://foundationinc.co/lab/google-ads/) - Learn how lack of conversion tracking, generic landing pages, and 6 other mistakes kill your Google Ads performance (and how to fix them)
- [An Old SEO's Guide to the New World of GEO | Vol 263](https://foundationinc.co/lab/vol-263/) - Learn a VP of Strategy’s guide to GEO, the new “black box era” of SEO reporting, the latest news in B2B SaaS, and much, much, more.
- [You’re Sitting on a 38% Growth Channel and Don’t Even Know It | Vol 262](https://foundationinc.co/lab/vol-262/) - Your next growth lever might be in your podcast feed. Discover how brands are turning episodes into ROI, plus what Gen Z’s rise means for B2B marketing.
- [Podcast Repurposing: How to Expand the Reach and Impact of Each Episode](https://foundationinc.co/lab/podcast-repurposing) - Learn how podcast repurposing helps you extend the reach and impact of your audio content by turning each episode into multiple content formats.
- [How to Think About the ROI of Generative Engine Optimization | Vol 261](https://foundationinc.co/lab/vol-261/) - Why we need to think differently about the ROI of GEO, the latest stories in B2B SaaS, and much, much more.
- [Databricks Turned a Private Subreddit Into a Powerful Community Engine | Vol 260](https://foundationinc.co/lab/vol-260/) - Databricks relaunches a private subreddit, ChatGPT citations plunge for Reddit and Wikipedia, what's up with AI Mode, plus the latest in B2B SaaS.
- [Content Supply Chain: Transforming B2B Marketing Into a Growth Engine](https://foundationinc.co/lab/content-supply-chain) - Learn how a content supply chain framework turns scattered marketing efforts into a systematic process that maximizes ROI and drives real outcomes.
- [Content Supply Chain: Turning Marketing Chaos Into Measurable ROI | Vol 259](https://foundationinc.co/lab/vol-259/) - Learn how to scale marketing results with a content supply chain, the latest stories in B2B SaaS, and much, much more.
- [10 Engagement Tactics You’ll Wish You Tried Sooner | Vol 258](https://foundationinc.co/lab/vol-258/) - 10 tactics to increase social media engagement, Google throws a wrench in rank tracking tools, the latest stories in B2B SaaS, and much, much more.
- [10 Proven Tactics to Increase Social Media Engagement for Your Brand](https://foundationinc.co/lab/engagement-on-social-media/) - Learn 10 proven tactics to boost social media engagement beyond vanity metrics. Platform-specific strategies that drive real business results for brands.
- [NinjaOne Published 900+ Blogs in 12 Months (And They’re Doubling Down Despite Dips) | Vol 257](https://foundationinc.co/lab/vol-257/) - NinjaOne’s asset allocation strategy for 900 new posts, what’s going on with AI Mode, the latest stories in B2B SaaS, and much, much more.
- [Content Strategy Deep-Dive: A Closer Look at NinjaOne’s 900+ Blog Post Investment](https://foundationinc.co/lab/ninjaone-content-strategy) - NinjaOne published 900+ blog posts in one year, driving 46K monthly visits. See their content strategy breakdown: 67% how-to guides, plus comparison pages.
- [How to Use Reddit Pixel for Retargeting That Converts | Vol 256](https://foundationinc.co/lab/vol-256/) - Learn about driving conversions with the Reddit Pixel, Apple’s AI search announcement, the latest stories in B2B SaaS, and much, much more.
- [How To Use the Reddit Pixel for Retargeting Ads That Fill Your Funnel](https://foundationinc.co/lab/reddit-pixel) - Learn how we helped an HR company achieve 79% lower CPL and 36% of paid conversions through retargeting.
- [How (and When) Big Brands Respond to Negativity on Reddit | Vol 252](https://foundationinc.co/lab/vol-252/) - Learn how brands like Ahrefs, Cloudflare, and Mint Mobile respond to negativity on Reddit, the latest in B2B SaaS news, and much, much, more.
- [4 Content Marketing Tips To Use When Marketing On Reddit](https://foundationinc.co/lab/reddit-marketing-tips) - Marketing on Reddit. Three words that invoke fear and aversion. As marketers around the world scream that Reddit is a place to avoid—we see opportunity.
- [Google Announces August 2025 Spam Update | Vol 255](https://foundationinc.co/lab/vol-255/) - Google announces August 2025 Spam Update, learn how to write a Generative Engine Optimization RFP, the latest stories in B2B SaaS, and much, much more.
- [UCF Captures 140K+ Students Through Smart Content Strategy | Vol. 254](https://foundationinc.co/lab/vol-254/) - Learn how UCF Online drives brand discovery, the three domains dominating ChatGPT citations, the latest stories in B2B SaaS, and much, much more.
- [How UCF Brings in 140K+ Potential Online Students with Organic Search](https://foundationinc.co/lab/ucf-organic-search-strategy/) - How does UCF pull 140K+ monthly visitors from organic search? Break down the content strategy behind the numbers. Read Foundation's full analysis.
- [GPT-5 Release: What’s New, What’s Gone, and What it Means for Search | Vol 253](https://foundationinc.co/lab/vol-253/) - What's new with GPT-5 and what it means for search, how Reddit shaped the launch, and the latest in B2B SaaS. Read Foundation Vol 253.
- [GPT 5 Release: What’s New, What’s Gone, and What it Means for Search](https://foundationinc.co/lab/gpt-5) - GPT-5's rocky launch shows marketers what they need to know about AI search, tracking brand mentions, and optimizing for 700M+ users.
- [New Study: AI Assistants Prefer "Fresher" Content | Vol 251](https://foundationinc.co/lab/vol-251/) - AI assistants prefer fresher content, Foundation’s updated SaaS SEO playbook, the latest news in B2B marketing, and much, much more.
- [Celebrating 250 Weeks of B2B Marketing Insights | Vol 250](https://foundationinc.co/lab/vol-250/) - Celebrating 250 weeks of marketing insights, how discovery and enrollment are changing in Higher Ed, plus the latest news in B2B marketing and more.
- [How the Discovery and Decision Process is Changing in Higher Ed](https://foundationinc.co/lab/digital-marketing-higher-ed/) - Students now discover colleges through social media, forums, and AI before they visit campus. Learn how to reach them and what they want to hear.
- [Brands Are Losing Control of the BoFu Journey: Here’s How to Take It Back](https://foundationinc.co/lab/bofu-content-strategy) - Bottom-of-funnel queries are moving from your website to Reddit discussions. Learn the Lurk, Listen, Leap framework to recapture high-intent traffic.
- [SNHU’s $5M+ High EEAT Strategy to Re-Engage "Some College, No Credential" Students](https://foundationinc.co/lab/snhu-organic-search-strategy) - How Southern New Hampshire University uses content and EEAT to capture 950K monthly visitors from the overlooked SCNC segment.
- [The Career Guides Filling WGU’s Enrollment Funnel with $315K Worth of Monthly Organic Traffic](https://foundationinc.co/lab/western-governors-university-content-strategy) - How Western Governors University uses career guides to drive $315K in monthly organic traffic and fill its enrollment funnel.
- [Brands Are Losing BoFu Control: Here’s How to Get It Back | Vol 249](https://foundationinc.co/lab/vol-249) - Why Bottom-Funnel Queries Are Moving Away From Your Website, Cloudflare’s pay-per-crawl AI strategy, the latest news in B2B Saas, and much, much more.
- [How Scale’s $14B Brand Bump Impacts Organic Search Performance | Vol 248](https://foundationinc.co/lab/vol-248/) - The AI Browser War is heating up, Scale’s $12B brand bump boosts, organic performance, the latest news in B2B Saas, and much, much more.
- [Scale AI: How a $14B Brand Bump Impacts Organic Search Performance](https://foundationinc.co/lab/scale-ai-content-conversion-engine) - Meta’s recent investment drove 140% organic growth for Scale AI. See how brand recognition, PR strategy, and positioning create lasting SEO advantages.
- [Reddit Paid Marketing 2025: The Ultimate Guide To Paid Reddit](https://foundationinc.co/lab/reddit-paid-marketing) - Master paid Reddit in 2025. This ultimate guide covers targeting, ad formats, and budgets that drive real results. Read Foundation's complete playbook.
- [11 Best Generative Engine Optimization Tools for 2025](https://foundationinc.co/lab/best-generative-engine-optimization-tools) - Discover the 11 best generative engine optimization tools for 2025. Foundation breaks down what each does and when to use it. Read the full guide.
- [Reddit Paid Marketing 2025: The Ultimate Guide to Paid Reddit | Vol 247](https://foundationinc.co/lab/vol-247/) - Why Reddit's user surge and unique ad options make it a must in your 2025 plan, plus this week's SaaS news, insights, content picks, and job openings.
- [SNHU’s $5M+ High EEAT Strategy to Re-Engage Students | Vol 246](https://foundationinc.co/lab/vol-246/) - How SNHU re-engages with millions of students through high EEAT content, the latest in B2B SaaS, and much, much more.
- [What Is Google AI Mode? Everything You Should Know | Vol 245](https://foundationinc.co/lab/vol-245/) - From personalized SERPs to memory-driven rankings, learn to future-proof your content-plus how Tally used GEO to boost signups 25%. Vol 245.
- [What Is Google AI Mode? Everything You Should Know](https://foundationinc.co/lab/what-is-google-ai-mode) - What is Google AI Mode and how will it change search? Foundation explains what it is, how it works, and what it means for your strategy.
- [Happy New Year: How Meta Will Shape B2B In 2022 | Vol 64](https://foundationinc.co/lab/happy-new-year-how-meta-will-shape-b2b-in-2022-vol-64/) - For our final news round-up of '21 we look at the biggest acquisition deals in 2021, Facebook's rebranding as Meta, and Grammarly's $13 billion valuation.
- [An Unexpected B2B Marketing Lesson From An Iconic Brand](https://foundationinc.co/newsletter/vol-60/) - BMW's underrated B2B tactic, Reddit's video push, and Dorsey exits Twitter-Foundation newsletter Vol 60.
- [NFT Marketplace OpenSea Is Now A Decacorn | Vol 65](https://foundationinc.co/newsletter/vol-65/) - This week Apple reaches a $3 trillion market cap, RIP Blackberry devices, and NFT marketplace OpenSea hits a $13.3 billion valuation.
- [Bitdefender’s 13k-Page SEO Expansion Drives 313k Monthly Visits | Vol 244](https://foundationinc.co/lab/vol-244/) - How Cloudflare drives 86,000+ visitors from Reddit through a helpful subreddit, open docs, and staff moderation. See how they do it. Vol 244.
- [How Bitdefender Built a 13k Page Global SEO Campaign in Under a Year](https://foundationinc.co/lab/bitdefender) - How Bitdefender built a 7,000+ page global SEO campaign across 49 countries in under a year-adding 313,000 monthly organic visits.
- [How Cloudflare’s Transparent Reddit Playbook Drives 86k Monthly Visitors | Vol 243](https://foundationinc.co/lab/vol-243/) - Cloudflare generates 86,000+ site visitors through Reddit by keeping it real. Here's how their transparent Reddit playbook drives monthly traffic.
- [This .edu Strategy Drives $315K/m in Traffic Value | Vol 242](https://foundationinc.co/lab/vol-242/) - How WGU turns career guides into $315K/month in organic traffic, the latest in B2B SaaS, creative insights, Google AI Mode, and much more.
- [HubSpot’s Reddit Playbook & the Latest in SaaS | Vol 241](https://foundationinc.co/lab/vol-241/) - How a tiny subreddit became HubSpot's secret support weapon, plus AI partnerships, remote work insights, and creative brain food in Foundation Labs.
- [Generative AI Trends for Marketers and Creatives Going into 2025](https://foundationinc.co/lab/generative-ai-trends) - Generative AI is poised to take over marketing—here are the major trends you need to keep an eye on in 2025.
- [10 Ways To Generate Leads With Social Media (2025)](https://foundationinc.co/lab/lead-generation-tactics/) - With millions of social media users logging on every day, we can collect their info at every chance. AKA through social media lead generation tactics.
- [Social Media Optimization Tips For Marketers & Creators (2025)](https://foundationinc.co/lab/social-media-optimization-tips/) - Social media helps your brand connect with current and new audiences. Use these 2025 tips to make sure people can easily find you and what you offer.
- [How To Find Your Target Audience In 3 Simple Steps (2025)](https://foundationinc.co/lab/b2b-target-audience/) - In B2B marketing, everyone is always asking how to find your target audience. These 3 simple steps can help you answer these questions and more.
- [50+ B2B Marketing Stats To Support Your 2025 Strategy](https://foundationinc.co/lab/b2b-marketing-stats/) - These B2B marketing stats reveal opportunities for 2025 you shouldn't miss. Stop leaving money on the table.
- [21 Quora Statistics Marketers Need to Know For 2025](https://foundationinc.co/lab/quora-statistics/) - If you're looking for eye-opening stats about Quora, this one's for you. How many users does Quora have, where do Quora users live—it's all in this post.
- [100+ Marketing Experts To Follow On X (Formerly Known As Twitter) [2025]](https://foundationinc.co/lab/marketers-to-follow) - Looking for expert marketers to follow on X? We’ve scoured X to find top marketing experts and accounts that are worth learning from.
- [How To Find & Hire A Content Creator In 6 Steps (2025)](https://foundationinc.co/lab/hire-freelance-content-creators/) - A comprehensive guide to help you hire the best content creators to take your business to the next level, no matter what industry you're in.
- [4 Ready-To-Go Chief Marketing Officer Job Description Templates (2025)](https://foundationinc.co/lab/chief-marketing-officer-job-description-templates/) - Most companies miss on hiring the right CMO because the job description is wrong. Use our 4 targeted, industry-specific CMO job description templates.
- [The Top 22 ABM Marketing Tools For 2025](https://foundationinc.co/lab/top-20-abm-marketing-tools/) - 86% of B2B marketers say ABM works. Discover the top 20 ABM tools to drive revenue growth and run account-based marketing effectively.
- [AI for SEO: 11 AI SEO Tools and Tips for 2025](https://foundationinc.co/lab/top-seo-ai-tools/) - Discover 11 AI SEO tools and practical tips to rank faster in 2025. Foundation breaks down what works and how to use it. Read the guide.
- [The Top HubSpot Alternatives of 2025 [Research Backed]](https://foundationinc.co/lab/top-hubspot-alternatives/) - Discover the top HubSpot alternatives of 2025, from Salesforce to Zoho CRM. Find the CRM that best fits your sales, email, or service needs and budget.
- [16 Top Marketing Podcasts For B2B Marketers In 2025](https://foundationinc.co/lab/b2b-marketing-podcasts/) - The top marketing podcasts give you free access to the best B2B marketing minds. Start with these 14 must-listen shows.
- [The Guide To Repurposing Your Content Marketing Assets In 2025 (Tactics You Can Use Today)](https://foundationinc.co/lab/content-repurposing) - Content repurposing is one of the most valuable (yet overlooked) strategies for brands looking to maximize the ROI of their content marketing efforts.
- [10 Content Marketing Tools For B2B Growth Teams In 2025](https://foundationinc.co/lab/content-marketing-tools) - We rounded up 10 content marketing tools for B2B growth teams, showing how each one differs and can contribute to a strategy that fuels your growth.
- [What is B2B Marketing? (Strategies that Work in 2025)](https://foundationinc.co/lab/what-is-b2b-marketing/) - B2B Marketing isn't the same as B2C. You're dealing with more sophisticated sales cycles and diverse personas. In this post, we'll define B2B marketing.
- [What Is B2B Sales? (Plus 5 Ways To Sell More In 2025)](https://foundationinc.co/lab/b2b-sales/) - B2B sales is selling a product or service to another business-SaaS, IT support, app development, and more. Learn how it works.
- [The Sherlock Homeboy Technique: How To Reverse Engineer Your Content Marketing Strategy In 2025 & Beyond](https://foundationinc.co/lab/sherlock-homeboy) - What's the best content marketing strategy in 2025? Here's your answer. The Sherlock Homeboy Technique can work for any business in any industry.
- [B2B vs B2C Marketing: What's The Difference In 2025?](https://foundationinc.co/lab/b2b-vs-b2c/) - When you think B2B vs B2C marketing, you probably see them as wildly different. But they share one common trait that could change your entire strategy.
- [14 Must-Try Video Content Distribution Tactics (In 2025)](https://foundationinc.co/lab/video-distribution-tactics/) - Distributing video content? These 14 video distribution tactics cover everything from social media to SEO. Read the full guide.
- [The Best Marketing Books For B2B Marketers In 2025](https://foundationinc.co/lab/best-marketing-books/) - To succeed in B2B marketing, commit to constant learning. There's no shortage of knowledge in the best marketing books for B2B marketers today.
- [Why Are Most B2B Websites Designed So Poorly? (Even In 2025)](https://foundationinc.co/lab/b2b-websites-designed-poorly/) - Bad web design is a trend among B2B brands. Learn how to develop an online experience that’s actually built for the times and not for a past life.
- [41 Need-To-Know YouTube Statistics For Marketers In 2025](https://foundationinc.co/lab/youtube-statistics-b2b-marketers/) - The B2B landscape is changing drastically. Here are 41 YouTube stats that will expose the importance of video in your 2025 marketing strategy.
- [The Psychology Of Content Sharing Online In 2025 [Research]](https://foundationinc.co/lab/psychology-sharing-content-online/) - This NYT study breaks down the psychology of why people share content. If you want to boost your content's reach, it's a great place to start.
- [SEO Best Practices For B2B Brands Trying To Rank In 2025](https://foundationinc.co/lab/b2b-seo-best-practices/) - Driving organic traffic to a website is getting increasingly difficult. Learn SEO best practices that B2B brands can leverage and drive great results.
- [19 Instagram Post Ideas For B2B Brands In 2025](https://foundationinc.co/lab/instagram-post-ideas-b2b/) - Plenty of B2B marketers want to share content on Instagram—they just don't know where to start. These 19 B2B examples are all the inspo you'll need.
- [How To Generate B2B Leads Using Facebook In 2025](https://foundationinc.co/lab/b2b-leads-facebook/) - Facebook has rewritten B2B lead generation. Check out 4 effective ways to generate B2B leads on Facebook in 2025 and beyond, with examples.
- [8 Proven Lead Magnet Ideas For B2B Brands In 2025](https://foundationinc.co/lab/lead-magnet-ideas) - Learn how to reach your ideal audience with these 8 lead magnet ideas and see how other companies have incorporated them into their winning strategy.
- [How To Keep Your Content Well From Drying Up In 2025](https://foundationinc.co/lab/content-well) - Finding content ideas is a process, but you can start using these tactics today if you want to find more content ideas.
- [5 SaaS Brands Doing Social Media Right In 2025 (Steal Their Strategy)](https://foundationinc.co/lab/5-brands-doing-social-media-right) - Learn how five prominent SaaS brands use social media to increase brand visibility, capture organic traffic, and drive conversions.
- [Content Marketing Tips For B2B Marketers Looking To Drive Growth In 2025](https://foundationinc.co/lab/b2b-marketers-tips/) - In this post, I’m going to break down some of the most important concepts in content marketing and how they translate to B2B marketing specifically.
- [6 B2B Marketing Tactics To Use In 2025 (From The Pros)](https://foundationinc.co/lab/b2b-marketing-tactics) - Who better to turn to for digital marketing advice than the experts? Today, we're sharing B2B marketing tips straight from the mouths of the experts.
- [Glassdoor’s Game Changing Methodology for Creating Share-Worthy Content in 2025](https://foundationinc.co/lab/content-creation-methodology) - Using helpful, useful data is one of the most powerful ways to create content worth reading. Read on for six more techniques to make content share-worthy.
- [How To Set B2B Marketing Goals In 2025 (And Actually Stick To Them)](https://foundationinc.co/lab/b2b-marketing-goals) - Learn how to set clear, actionable B2B marketing goals, track your progress, and get your team to the finish line.
- [How To Use Instagram For B2B Marketing In 2025](https://foundationinc.co/lab/instagram-for-b2b/) - There is no denying the power of Instagram when it comes to B2B marketing. Here's a quick guide on how to use Instagram for B2B marketing.
- [The Live Chat Wars: Breaking Down The Marketing Battle Between Intercom & Drift In 2025](https://foundationinc.co/lab/drift-vs-intercom) - Drift vs. Intercom: two well-known brands in a similar market. How do they differentiate and stand out above the pack? We break it down.
- [6 Content Creation Tips For B2B Brands That Want More Conversions In 2025](https://foundationinc.co/lab/content-marketing-tips/) - Is your content driving clicks and page views but failing to convert? Here are 6 content creation tips to help B2B brands win more conversions in 2025.
- [5 Digital Marketing Trends B2B Brands SHOULD Ignore In 2025](https://foundationinc.co/lab/digital-marketing-trends-to-ignore) - Rather than looking at what you should be doing, we're going to tell you how to avoid tactics that don't have a high ROI.
- [34 Mind-Blowing Instagram Statistics for B2B Marketers in 2025](https://foundationinc.co/lab/instagram-statistics/) - There's no shortage of Instagram stats out there. We've collated and categorized the most up-to-date ones for 2024.
- [B2B Lead Generation: Tools, Tactics & Examples For B2B Marketers In 2025](https://foundationinc.co/lab/b2b-lead-generation/) - Looking to fill your sales pipeline, grow your email list, or drive more trial signups? This complete guide to B2B lead generation is where to start.
- [How Artificial Intelligence Can Be Used By Marketers In 2025](https://foundationinc.co/lab/tactical-ways-artificial-intelligence) - Discover tactical ways to use artificial intelligence to elevate your marketing engine, improving your workflows, campaigns, and initiatives in 2025.
- [B2B SaaS SEO: How DataDog Does It Better Than Most Brands In 2025](https://foundationinc.co/lab/b2b-saas-seo/) - Explore how Datadog’s SEO-optimized product pages fuel growth and set a benchmark in B2B SaaS marketing. Discover key strategies and insights.
- [10 Content Distribution Ideas to Help Drive Growth in 2025](https://foundationinc.co/lab/content-distribution-ideas) - Many marketers forget that the job isn’t done just because you press publish on a blog post. Here’s how you can use content distribution to drive growth.
- [Wix vs Squarespace: The Battle Between $5M Monthly PPC Budgets | Vol 240](https://foundationinc.co/lab/vol-240/) - Ahrefs announces how much new content is made with AI, how Wix and Squarespace spend 7-figure ad budgets, the latest in B2B Saas, and much, much more.
- [Wix vs Squarespace: The Battle Between $5M Monthly PPC Budgets](https://foundationinc.co/lab/wix-vs-squarespace) - Dive into how Wix and Squarespace each spend $5M monthly on PPC with contrasting strategies: one for volume, one for value, both achieving major success.
- [Google Discover on Desktop: A New Opportunity for Businesses?](https://foundationinc.co/lab/google-discover) - Learn how Google Discover's desktop expansion impacts publishers, B2C, and B2B brands, plus strategies to tap this growing traffic channel.
- [Google Discover on Desktop: A New Opportunity for Businesses? | Vol 239](https://foundationinc.co/lab/vol-239/) - This week: Carnegie and Foundation bring content to Higher Ed, the impact of Google Discover on desktop, the latest in B2B SaaS, and more.
- [Mint Mobile's "Semi-Official" Reddit Strategy | Vol 238](https://foundationinc.co/lab/vol-238/) - A study on AI in Reddit goes wrong, Mint Mobile’s “Semi-Official” Reddit Strategy, the latest in B2B marketing news, and much, much more.
- [Mint Mobile’s “Semi Official” Approach to Reddit](https://foundationinc.co/lab/mint-mobile) - How Mint Mobile drives 100K+ monthly visits by building a semi-official Reddit presence that blends brand visibility with real engagement.
- [1Password’s Reddit-Based Approach to User Retention | Vol 237](https://foundationinc.co/lab/vol-237/) - Discover what Ahrefs learned about AI Overviews, how 1Password drives customer retention on Reddit, the latest in B2B SaaS news, and much, much more.
- [How brightwheel's Educational Content Drives 100K+ Monthly Organic Visits | Vol 236](https://foundationinc.co/lab/vol-236/) - Discover how brightwheel drives 100K+ monthly organic visits and quality leads with educational content, the latest in B2B marketing, and much more.
- [How brightwheel's Educational Content Drives 100K+ Monthly Organic Visits](https://foundationinc.co/lab/brightwheel) - See how brightwheel uses educational content, smart blog structure, and lead capture to drive 100K+ monthly organic visits and quality leads in ECE.
- [The HR Glossary Driving 95% of Personio’s Organic Traffic | Vol 235](https://foundationinc.co/lab/vol-235/) - How HR leader Personio drives 95% of its organic traffic through one subfolder, plus the latest B2B SaaS insights and tactics. Vol 235.
- [How Personio Drives 400,000+ Monthly Organic Visits with a Glossary Strategy](https://foundationinc.co/lab/personio) - How European HR platform Personio drives 400,000+ monthly visits and $3.3M in traffic value with a glossary strategy that dominates the SERPs.
- [How Brex Built a $280K SEO Moat in Just 8 Months | Vol 234](https://foundationinc.co/lab/vol-234/) - How Brex built a $280K SEO moat in 8 months through keyword targeting and content-product alignment, plus more B2B SaaS insights. Vol 234.
- [How Brex Grew a $280K SEO Moat in Just 8 Months](https://foundationinc.co/lab/brex) - How Brex built a $280K SEO moat in 8 months with product-aligned content-cluster strategy, keyword targeting, and conversion formats.
- [23 Best AI Marketing Tools to Elevate Your Strategy in 2025](https://foundationinc.co/lab/best-ai-marketing-tools) - Explore 23 top AI marketing tools to elevate your strategy, from content and SEO to conversation management and competitive intelligence.
- [SoFi’s Calculated Strategy: 70k+ Visits in Less than 1 Year | Vol 233](https://foundationinc.co/lab/vol-233/) - See how SoFi drove 70k+ monthly organic visits with calculator tools, and why the High Yield Savings Calculator alone drives 78% of subfolder traffic.
- [SoFi’s Calculated Strategy: 70,000+ Visits in Less than 1 Year](https://foundationinc.co/lab/sofi) - See how SoFi drove 70k+ monthly organic visits using calculator tools, and why the High Yield Savings Calculator alone drives 78% of subfolder traffic.
- [Autodesk's Construction Blog: How They Built A 17M Backlink Content Moat](https://foundationinc.co/lab/autodesk) - See how Autodesk built a content moat with 900 construction blog posts, driving 75K+ monthly visits and strong domain authority in the AEC space.
- [The Towering Success of Autodesk's Construction Blog | Vol 232](https://foundationinc.co/lab/vol-232/) - How Autodesk's construction blog built a $3.7M/month engine with SEO and a content moat strategy that dominates the SERPs. Vol 232.
- [How SaaS Product vidIQ's Strategic Shift Skyrocketed Sales | Vol 231](https://foundationinc.co/lab/vol-231/) - A deep dive into the winning formula behind vidIQ, one of YouTube's most influential channels, and the strategic shift that skyrocketed its sales.
- [The Creator Driving Nearly 200M YouTube Views for vidIQ](https://foundationinc.co/lab/vidiq) - How vidIQ built a powerful YouTube content engine-driving growth through trends, authentic creators, and deep viewer engagement.
- [How Ramp Spends Over $400,000/Month on PPC – And What You Can Learn From It](https://foundationinc.co/lab/ppc-strategy/) - Learn how Ramp spends their 6-figure PPC budget and why taking a narrower focus on keywords can actually improve results.
- [How Vanta Built a $128K/Month SEO Moat | Vol 230](https://foundationinc.co/lab/vol-230/) - Learn how Vanta built a $128k SEO moat with a 180+ page content engine, dominating compliance-related keywords.
- [How Vanta Built a $128K/Month SEO Moat](https://foundationinc.co/lab/vanta) - Discover the 3 secret ingredients for how Vanta built an SEO Moat worth over $128,000/month in traffic.
- [6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It) | Vol 229](https://foundationinc.co/lab/vol-229/) - Struggling with Google Ads for SaaS? Learn to cut wasted spend with brand-alternative keywords, dedicated landing pages, and smart bidding. Vol 229.
- [B2B Marketing Strategies: Free Templates, Examples & Definitions](https://foundationinc.co/lab/b2b-marketing-strategies) - Follow this 5-step process to build the foundation of your B2B marketing strategy, with real examples and specific tactics you can put to work.
- [55+ Midjourney Prompts for Realistic Photos](https://foundationinc.co/lab/midjourney-ai-prompts) - Transform your content with 55+ Midjourney AI prompts, taking you beyond stock images to craft visuals that resonate. Elevate your story with realism.
- [A Closer Look at Anthropic’s Simple Approach to Customer Success Stories | Vol 228](https://foundationinc.co/lab/vol-228/) - How does Anthropic keep customer success stories simple and effective? Break down their approach and what to borrow. Foundation Vol 228.
- [How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy](https://foundationinc.co/lab/anthropic) - Discover how a cutting-edge AI company uses classic marketing to drive organic traffic and demonstrate trustworthiness to leads.
- [Zoom's $14.7B Choice to Acquire Five9 Over Its Competitors](https://foundationinc.co/lab/zoom-aquires-five9/) - Zoom chose to acquire Five9 over all the competition, even though Five9 does not have the best product. Marketing was the reason behind this choice.
- [Why G2 Reviews Deserve Your Attention in SaaS](https://foundationinc.co/lab/g2-reviews) - Dive into the world's leading software review platform and learn why G2 plays such a key role is SaaS!
- [ChatGPT Alternatives: 10 Of The Best LLMs & AI Chat Experiences | Vol 227](https://foundationinc.co/lab/vol-227/) - Looking for the best ChatGPT alternatives in 2025? Discover the top 10 AI tools and find the perfect AI for your needs.
- [Video Content Creation: What It Is, How To Create Videos & Tips For Creators](https://foundationinc.co/lab/video-content-creation/) - Looking to invest in video content creation? Here are seven tips to help your brand get the most out of this dynamic format.
- [How Ramp Spends Over $400,000/Month on PPC – And What You Can Learn From It | Vol 226](https://foundationinc.co/lab/vol-226/) - Learn how Ramp spends their 6-figure PPC budget and why taking a narrower focus on keywords can actually improve results
- [The Ultimate Guide to Marketing Persona Creation](https://foundationinc.co/lab/marketing-persona-creation/) - Here’s everything you need to know about creating marketing personas that help you drive traffic and resonate with your target audience.
- [How to Write SEO Content According to the Google Leaks](https://foundationinc.co/lab/google-algorithm-leak) - There are a million articles breaking down the technical details of the Google leaks. This one is going to tell you what they actually mean for your SEO.
- [The Future of Digital Marketing—2024 and Beyond](https://foundationinc.co/lab/digital-marketing) - What does the future of digital marketing hold in 2024 and beyond? AI, plus other emerging technologies and processes to watch.
- [Redefining the Norm: The Untapped Potential of SEO-Driven Footer Links](https://foundationinc.co/lab/seo-driven-footer-links/) - Discover how SEO-driven footer links can transform website navigation and boost visibility. Redefine the norms and unlock their untapped potential.
- [B2B SaaS Marketing: Everything You Need To Know](https://foundationinc.co/lab/b2b-saas-marketing/) - Everything you need to know about B2B SaaS marketing in one guide. Foundation covers strategy, channels, and tactics that drive pipeline.
- [Why Publishing AI Research Is Driving Significant Traffic & ROI For AI Startups | Vol 225](https://foundationinc.co/lab/vol-225/) - AI research is driving a significant amount of traffic to AI startups around the world. Here are some key insights on how this strategy works.
- [Answer Engine Optimization: What It Is, How It Works & What To Do | Vol 224](https://foundationinc.co/lab/vol-224/) - Dive into Answer Engine Optimization and how to optimize content for AI-driven systems like ChatGPT and Google SGE to stay ahead of your competitors
- [Why Publishing AI Research Is Driving Significant Traffic & ROI For AI Startups](https://foundationinc.co/lab/ai-research-backlinks) - AI research is driving major traffic to AI startups worldwide. Here are the key insights on how this strategy delivers real ROI in search.
- [How To Prepare For The Rise Of AIO & Reddit For SEO | Vol 223](https://foundationinc.co/lab/vol-223/) - Crack the SEO code with Google’s AI Overviews and Reddit’s rise. Learn to dominate the SERPs with data-backed strategies to grow your traffic.
- [How To Prepare For The Rise Of AIO & Reddit For SEO](https://foundationinc.co/lab/aio-reddit-for-seo/) - Generative AI is on the rise (thanks, ChatGPT) and Google isn't sitting on the sidelines. Here's how to prepare for AIO and Reddit's role in SEO.
- [How To Engage In Subreddits Without Getting Banned | Vol 222](https://foundationinc.co/lab/vol-222/) - Want to crack Reddit's code? Learn how to master subreddits, win karma, and avoid the dreaded ban while driving real traffic and engagement for your brand.
- [Becoming a Thought Leader in Your Industry | Vol 221](https://foundationinc.co/lab/vol-221/) - Learn what it takes to become a thought leader in your industry, the latest in B2B SaaS this week, and much, much more!
- [Becoming a Thought Leader in Your Industry](https://foundationinc.co/lab/thought-leadership-content/) - Follow these 8 steps to build up your social presence and become a respected thought leader in your industry, earning trust and lasting influence.
- [Top 17 Content Marketing Agencies in the U.S. (2025)](https://foundationinc.co/lab/top-content-marketing-agencies/) - Discover the top 17 content marketing agencies in the U.S. for 2025. See how these experts elevate your brand with content, SEO, and social media.
- [The Best Software For Getting Marketing and Sales Alignment in 2025](https://foundationinc.co/lab/software-marketing-sales-alignment) - Discover the top software for marketing and sales alignment in 2025. Boost collaboration, streamline processes, and drive growth by bridging team gaps.
- [Wishing You a Happy Holiday Season | Vol 220](https://foundationinc.co/lab/vol-220/) - As we wrap up 2024, check out some of our top teardowns of the year. Plus, find out the latest news in B2B SaaS.
- [The Power of Distribution: Why You Should Promote Your Content More | Vol 219](https://foundationinc.co/lab/vol-219/) - Why distribution is the key to success-actionable strategies to amplify your reach and maximize impact, plus the latest B2B news. Vol 219.
- [The Top 9 Content Distribution Agencies to Transform Your Content into a Growth Powerhouse](https://foundationinc.co/lab/content-distribution-agencies) - Discover the top 9 content distribution agencies that amplify SaaS reach, from SEO to targeted campaigns that turn great content into real results.
- [How Bill.com Uses Social Proof To Establish Trust With Millions Of Visitors](https://foundationinc.co/lab/social-proof-bill/) - Building trust in B2B is a game of touchpoints. See how Bill.com used social proof to create a bond of trust among their visitors.
- [10 Real Ways to Use AI for Content Marketing](https://foundationinc.co/lab/ai-content-marketing-ways/) - How can AI augment content marketing? Explore practical strategies, real-world case studies, and tips for using AI to enhance content and SEO.
- [Content Repurposing: The Most Undervalued Marketing Tool](https://foundationinc.co/lab/most-undervalued-marketing-tool/) - Most marketers waste one of their most powerful tools. Learn how to strategically repurpose, reformat, and repost content for far higher impact.
- [Adobe's $200 Billion Unshakeable Moat](https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/) - This is the complete breakdown of Adobe's marketing strategy that made one of the most remarkable business pivots of the last decade.
- [How to Get More LinkedIn Followers | Vol 218](https://foundationinc.co/lab/vol-218/) - 20 foolproof tactics to gain LinkedIn followers and turn connections into commerce, plus this week's brain food and B2B SaaS news. Vol 218.
- [How to Get More LinkedIn Followers: Lessons From Those Who Are Doing It Right](https://foundationinc.co/lab/how-to-get-more-followers-on-linkedin) - Learn how the 4 E’s of content help professionals across industries become thought leaders who earn more followers on LinkedIn.
- [B2B Marketing On Pinterest: What It Is & Why It Works](https://foundationinc.co/lab/pinterest-marketing) - Use this underrated B2B marketing channel—with 450 million users—to kick your marketing campaigns into high gear in 2022. This post explains how.
- [Analyzing Backlinks: The Key to SEO Success](https://foundationinc.co/lab/analyzing-backlinks-seo-success) - How can backlinks improve your website’s SEO ranking? We detail the importance of backlink analysis and how to identify and build high-quality backlinks
- [The Top 7 SaaS Growth Agencies Focused on Revenue Success](https://foundationinc.co/lab/growth-agencies-for-revenue-success) - Explore the top 7 SaaS growth agencies focused on revenue. From content and SEO to demand gen and performance, see who helps businesses scale efficiently.
- [The 7 Best B2B SaaS Agencies for Scaling Your Content Strategy](https://foundationinc.co/lab/best-b2b-saas-agencies) - A strong content strategy positions your SaaS as the best solution for customers. Discover the 7 best B2B SaaS agencies to scale your content strategy.
- [Reddit's Google Partnership: The Marketing Shift You Can't Ignore | Vol 217](https://foundationinc.co/lab/vol-217/) - Why Reddit now dominates Google search results and how brands can adapt, plus this week's brain food and the latest in B2B SaaS. Vol 217.
- [AI in Marketing: Research Study, Stats, Industry Trends & Data](https://foundationinc.co/lab/ai-marketing-results/) - Find out how hundreds of professionals feel about the state of artificial intelligence in marketing as we approach a new year in the era of AI.
- [How to Use Customer Success Stories To Gain New Users’ Trust](https://foundationinc.co/lab/customer-success-stories-gain-new-trust/) - Discover how to use customer success stories or B2B case studies to build trust with potential customers and increase product signups/sales.
- [55+ Midjourney Prompts for Realistic Photos | Vol 216](https://foundationinc.co/lab/vol-216/) - Transform your content with 55+ Midjourney AI prompts, taking you beyond stock images to craft visuals that resonate. Elevate your story with realism.
- [Why TikTok Has Become a Marketer's Dream Platform](https://foundationinc.co/lab/why-tiktok-has-become-a-marketers-dream-platform/) - Why TikTok became a marketer's dream platform-$4.6B revenue, 1B users, and Foundation's 4Es framework for using it.
- [Unlocking Marketing ROI: Metrics and Strategies](https://foundationinc.co/lab/unlocking-marketing-roi) - Explore the significance of measuring marketing ROI and learn how to analyze and leverage this key metric for your business’s success.
- [A Pandemic, Content Marketing, and a Rebrand: Lattice's Journey to a $3 Billion Valuation](https://foundationinc.co/lab/lattice-journey) - How Lattice turned the pandemic into a content-strategy win-and reached a $3 billion valuation. See how they did it.
- [AI for Content Creation: What It Is & How To Do It (With Ease)](https://foundationinc.co/lab/ai-for-content-creation/) - See how AI tools revolutionize content creation, boosting efficiency, scale, and SEO. Learn to produce high-quality content in your brand's voice, faster.
- [10 Tricks to Increase Your Engagement on Social Media | Vol 215](https://foundationinc.co/lab/vol-215/) - Looking to improve your engagement on social media? Here are 10 tricks that will help you get going and grow your reach across every platform.
- [The Rise of AI in CRM — Strategic Shifts, Messaging Tactics, and More](https://foundationinc.co/lab/the-rise-of-ai-in-crm/) - Learn how leaders in the CRM space like Salesforce and HubSpot, as well as mid-market companies, are dealing with the rise of AI in CRM.
- [The Power of Comparison Pages in SaaS [The Ultimate Guide] | Vol 214](https://foundationinc.co/lab/vol-214/) - Discover how comparison pages boost organic traffic in SaaS, offering a strategic edge in well-defined niches by focusing on specific search intents
- [Reddit for the Enterprise: The Guide to Reddit Marketing | Vol. 213](https://foundationinc.co/lab/vol-213/) - Learn the ins and outs of Reddit marketing for enterprise brands, including what to do, what to avoid, and the brands that are getting it right.
- [AI Marketing Tools: Market Map and The Landscape At Large](https://foundationinc.co/lab/ai-marketing-tools) - Discover the top AI marketing tools and trends transforming the digital landscape, with a full market map of the AI marketing software space.
- [DocuSign vs PandaDoc: How both tools became e-signature leaders](https://foundationinc.co/lab/docusign-vs-pandadoc/) - See the strategies DocuSign and Pandadoc used to build billion-dollar e-signature platforms.
- [The Most Important B2B SaaS Marketing Metrics](https://foundationinc.co/lab/b2b-saas-marketing-metrics/) - B2B SaaS companies must track the right metrics to keep growing. Tech firms spend ~10% of recurring revenue on marketing. Here are the metrics that matter.
- [How To Research Content That Drives $2M+ in Sales (for B2B SaaS) | Vol 212](https://foundationinc.co/lab/vol-212/) - Our B2B case studies on Canva, MasterClass, Hootsuite, and Capterra generated 2M+ views, plus backlinks and shares. Prioritize research. Vol 212.
- [How Dukaan Earned 1M+ Backlinks & Millions of Users in 3 Years](https://foundationinc.co/lab/dukaan-seo/) - Discover the SEO strategies Dukaan used to improve its authority and convert millions of users in three years.
- [The Marketing Strategy Behind AppsFlyer’s Rise to $2 Billion](https://foundationinc.co/lab/appsflyer) - AppsFlyer hit a $2 billion valuation in 2020. We unlock the marketing strategy that built that value and keeps its revenue growing.
- [How GSuite Defeated the Unbundlers and What It Means](https://foundationinc.co/lab/gsuite-unbundlers) - How did Google grow GSuite despite whole industries trying to take it down? We break down a story of triumph over the competition.
- [GSuite vs Everybody: The Unbundling & Vulnerability Of GSuite | Vol 211](https://foundationinc.co/lab/vol-211/) - G Suite is being unbundled by market giants and rising challengers. We explain why it's happening and show SaaS brands taking advantage of the shift.
- [These SaaS Companies Are Unbundling Excel - Here's Why It's A Massive Opportunity](https://foundationinc.co/lab/the-saas-opportunity-of-unbundling-excel/) - The unbundling of Excel is as big as the unbundling of Craigslist. Here's how SaaS companies can win the verticals Excel has long dominated.
- [The 4Es of Content: Educate, Engage, Entertain, and Empower](https://foundationinc.co/lab/4es-content) - Every piece of content that resonates falls into one of four categories. If you want to understand what they are and what makes them effective, read here.
- [Content Asset Allocation: Building a Smarter Marketing Strategy | Vol 210](https://foundationinc.co/lab/vol-210/) - How should marketers think about their content marketing mix? This allocation model offers insight into the ideal strategy.
- [How Zendesk’s Website Content Strategy Does More with Less](https://foundationinc.co/lab/zendesk-case-study/) - How does Zendesk do more with less in content? Go inside their website content strategy and the efficient moves behind it. Read Foundation's case study.
- [How ServiceTitan Uses Trust-Building to Build Business](https://foundationinc.co/lab/how-servicetitan-uses-trust/) - How does ServiceTitan turn trust into growth? Learn the trust-building tactics behind its success-and how to use them. Read the breakdown.
- [4 Content Marketing Tips To Use When Marketing On Reddit | Vol 209](https://foundationinc.co/lab/vol-209/) - Marketing on Reddit. Three words that invoke fear and aversion. As marketers around the world scream that Reddit is a place to avoid—we see opportunity.
- [How Rubrik Drives Success Through Organic Traffic](https://foundationinc.co/lab/rubrik) - Discover how Rubrik is achieving outsized organic results from 3% of their pages by investing in educational, keyword-rich content.
- [Content Marketing Research: How To Do It In 2025](https://foundationinc.co/lab/content-marketing-research) - Find out how to do content marketing research in the age of AI, including the three types of content you should be planning for 2025.
- [Content Marketing Research: How To Do It In 2025 | Vol 208](https://foundationinc.co/lab/vol-208/) - Discover how to do content marketing research in 2025, plus check out the latest in B2B SaaS news and more.
- [How NerdWallet Uses SEO Topic Clusters to Drive Traffic Worth $84M](https://foundationinc.co/lab/nerdwallet-seo) - See how NerdWallet uses SEO topic clusters to dominate the SERPs, attract 18 million monthly organic traffic, establish authority, and drive growth.
- [16 Top Marketing Podcasts For B2B Marketers In 2024 | Vol 207](https://foundationinc.co/lab/vol-207/) - Discover the top 16 marketing podcasts for B2B marketers, plus what’s new in B2B SaaS this week and more.
- [The Best Software For Getting Marketing and Sales Alignment in 2024 | Vol 205](https://foundationinc.co/lab/vol-205/) - Discover the top software for marketing and sales alignment in 2024, plus read about the latest in B2B and check out this week’s brain food!
- [How SaaS Companies Can Use Reddit To Drive Results | Vol 206](https://foundationinc.co/lab/vol-206/) - How smart marketers outpace competitors and drive growth with Reddit, plus the latest in B2B SaaS and this week's brain food. Vol 206.
- [3 Social Media Strategies Any B2B Brand Can Start Using Today](https://foundationinc.co/lab/social-media-strategies) - 3 effective social media strategies for B2B companies for any size. Maximize traffic and drive results through these key strategies.
- [What Is B2B Ecommerce? How Is It Changing? And Why Does It Matter?](https://foundationinc.co/lab/b2b-ecommerce/) - B2B eCommerce is booming as more buyers move online. Learn what is changing in B2B eCommerce, why it matters, and how to take advantage of the shift.
- [What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term?](https://foundationinc.co/lab/genai-seo) - What is generative AI SEO, and how will it reshape search long term? Foundation breaks down what's changing and how to adapt. Read the full guide.
- [What is Generative AI SEO and How Does Gen AI Affect SEO Long Term? | Vol 198](https://foundationinc.co/lab/vol-198/) - Explore how generative AI is transforming SEO, plus check out the latest in B2B Saas and more!
- [Why Isn't Every Blog Post AI-Created Content Already?](https://foundationinc.co/lab/ai-created-content/) - ChatGPT and AI writing tools are advanced-so why do content writers still have jobs? We break down where AI helps and where humans win.
- [Generative SEO: What It Is + How To Think About It](https://foundationinc.co/lab/vol-203/) - Find out about what Generative AI SEO is and its long-term implications, find out the latest B2B SaaS news, and even more in our latest newsletter.
- [The Difference Between GEO and SEO | Vol 202](https://foundationinc.co/lab/vol-202/) - Learn the strategic differences between SEO and GEO, the latest in B2B marketing news, and much, much more.
- [Reddit for B2B: How Brands Can Leverage Reddit for Marketing Results | Vol 204](https://foundationinc.co/lab/vol-204/) - Unlock Reddit for B2B marketing with our guide-strategic tips, common pitfalls, and the top subreddits to reach your audience. Vol 204.
- [Deepfakes at Work: Why AI Videos Are the Future of Marketing](https://foundationinc.co/lab/deepfakes-ai-marketing/) - Are AI videos the future of marketing? Learn how deepfake tech is being used at work-and where it's headed. Read Foundation's full breakdown.
- [The Skyscraper Technique: Three Steps To 200% Lift In Organic Traffic](https://foundationinc.co/lab/skyscraper-technique) - Want a 200% lift in organic traffic? Learn the three-step Skyscraper Technique for building content that outranks the competition. Read Foundation's guide.
- [ElevenLabs vs. Murf AI: A Comprehensive Comparison](https://foundationinc.co/lab/elevenlabs-vs-murf-ai/) - ElevenLabs vs. Murf AI: a detailed comparison of two leading text-to-speech platforms-strengths, user feedback, and key differences.
- [Editorial Calendar vs. Content Strategy: What's The Difference & What Should Come First?](https://foundationinc.co/lab/editorial-calendar-vs-content-strategy/) - An editorial calendar and a content strategy are not the same thing, and strategy covers far more. We explain the purpose and difference of each.
- [12 Of The Best Free Tools Every B2B Brand Can Launch](https://foundationinc.co/lab/free-tools-every-b2b-brand-can-launch/) - Want to launch a B2B tool? A free tool gets your brand out there and drives leads that turn into customers. See how to build one.
- [How Guild Conducted A Rebrand & Site Migration With Excellence](https://foundationinc.co/lab/guild-rebrand-content-strategy/) - See how the multi-billion-dollar career opportunity platform Guild navigated a rebrand by putting content investment on overdrive.
- [Vertical Software SEO: How to Drive ROI from Search](https://foundationinc.co/lab/vertical-software-seo) - Master SEO for vertical software with our guide on keyword research, content optimization, and technical tactics to boost ROI and outperform rivals.
- [AI and Marketing Agencies: How The Best Are Using AI Today](https://foundationinc.co/lab/ai-marketing-agencies) - Discover how top marketing agencies leverage AI to enhance efficiency, creativity, and client results. Stay ahead with AI-driven strategies.
- [There's a new community on the block | Volume 21](https://foundationinc.co/newsletter/volume-21) - Twitter is triggering deja-vu with the release of two new features. Find out why in Volume 21 of Foundation's newsletter.
- [SaaS Pricing: How To Set Prices For SaaS In 2025](https://foundationinc.co/ultimate-guide-saas-pricing) - SaaS powers how modern businesses run, from CRM to marketing tools. Learn how to set the right SaaS pricing in 2025 as the market keeps growing.
- [How Airtable's Long Tail SEO Strategy Is Helping Build Their Moat](https://foundationinc.co/lab/long-tail-seo-strategy/) - People love templates. It's a cheat code to adulting and it's something that Airtable realized will benefit its platform and SEO strategy.
- [How Shopify Drives $6M Worth of Traffic With One Tool](https://foundationinc.co/lab/shopify-business-name-generator) - Shopify has quickly expanded its business name generator tool to target almost 20k long-tail keywords with 200+ highly optimized landing pages.
- [SEO Link Building: Best Practices for Quality Backlinks](https://foundationinc.co/lab/seo-link-building-best-practices) - Unlock the secrets of SEO link building. Explore best practices for earning high-quality backlinks, from Foundation's experts.
- [ShipBob's Billion-Dollar Social Proof Formula](https://foundationinc.co/lab/shipbob-social-proof-formula) - See how ShipBob's social proof formula earned the trust of over 5000 e-commerce businesses and a valuation of $1B.
- [The Skyscraper Technique: Three Steps To 200% Lift In Organic Traffic | Vol 201](https://foundationinc.co/lab/vol-201) - Learn the Skyscraper Technique to boost your content's organic traffic, a chance to learn from Ross, and the latest SaaS news. Vol 201.
- [Revisiting the Hits: Foundation Favourites from the Last 200 Weeks | Vol 200](https://foundationinc.co/lab/vol-200/) - In this special 200th newsletter edition, we go through some favorites from the Foundation Lab, the latest B2B news, and much, much more.
- [How Slice Turns Local Pizzerias Into a Powerful Network | Vol 199](https://foundationinc.co/lab/vol-199/) - Learn how online ordering platform Slice built a niche around pizza with their innovative product, local SEO, and content marketing.
- [The Art of Visual Storytelling in Marketing](https://foundationinc.co/lab/visual-storytelling) - Visual storytelling is a powerful tool for marketers in the digital era; here’s how you can use this art form to improve outcomes for your business.
- [Articulate 360 Competitors Push Back in the eLearning Space](https://foundationinc.co/lab/articulate-competitor-strategy/) - Articulate is making waves in eLearning with its 360 offering. See how competitors like Udemy, iSpring, and 360Learning can close the gap.
- [30+ Must-Try B2B Marketing Software Tools (Email, Content & More)](https://foundationinc.co/lab/b2b-marketing-software/) - There are thousands of tools B2B brands have at their disposal. We're here to break it down for you with the ultimate guide to B2B software.
- [LaunchDarkly Steals the Limelight with Brand and Content Excellence](https://foundationinc.co/lab/launchdarkly-steals-the-limelight) - LaunchDarkly leads feature management by pairing brand and content excellence. Learn how it cemented its status.
- [Google AI Overview: What is The Future of Search Algorithms?](https://foundationinc.co/lab/google-ai-overview) - What is Google AI Overview, and how will it change search? Foundation explains what it means for your rankings and strategy. Read the full breakdown.
- [How Guild Conducted a Rebrand & Site Migration With Excellence | Vol 196](https://foundationinc.co/lab/vol-196/) - Learn how the career opportunity platform Guild navigated a rebrand, the latest B2B SaaS stories this week, and much, much more!
- [Using a Style Guide to Create a Cohesive Brand Identity](https://foundationinc.co/lab/brand-identity/) - Creating and maintaining a style guide is a crucial part of building a cohesive brand identity in the long term.
- [How Freshworks Doubled Its Organic Traffic In Under 3 Months](https://foundationinc.co/lab/freshworks-organic-traffic/) - In three months alone, Freshworks was able to double their organic traffic. Here's how they leveraged subdirectories to skyrocket their traffic.
- [How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire](https://foundationinc.co/lab/calm-marketing-empire) - We looked closer at Calm's marketing engine and found it earned 4M+ customers through three areas: branding, content, and YouTube SEO.
- [72% Increase in 6 Months — Wiz’s Winning Content Investment](https://foundationinc.co/lab/wiz) - Dive into the masterclass of brand, organic, and social marketing that’s resulted in impressive growth for the cybersecurity company Wiz
- [How Airtable Attracts Nearly 3 Million Organic Searches Per Year](https://foundationinc.co/lab/airtable-seo-strategy) - This article is a deep dive into Airtable’s marketing strategy playbook. We explore the marketing tactics they used to build a $5.77 billion B2B empire.
- [How Snowflake's SEO and ABM Strategy Led to the Largest Software IPO in History](https://foundationinc.co/lab/snowflakes-seo-strategy/) - Snowflake was entering a crowded marketplace and had to stand out. And we know how they did it: proper positioning, SEO-based content, and ABM strategies.
- [How Brands Can Use STAT To Thrive Amidst SERP Chaos](https://foundationinc.co/lab/stat-seo-serp/) - What should brands do amidst SERP changes? See how Foundation uses STAT to monitor Google's SERP and adjust content strategy based on real data.
- [How Pipedrive Uses Comparison Pages to Close High-Intent Prospects](https://foundationinc.co/lab/pipedrive-comparison-pages) - Martech tools ballooned from 350 to nearly 10,000. See how Pipedrive uses comparison pages to position itself and close high-intent prospects.
- [SaaS Landing Pages: Must-Have Pages For Every SaaS Company](https://foundationinc.co/lab/saas-landing-pages) - Discover the five landing pages every SaaS company should have, how to structure them, and what content to include for the best results.
- [The Power of Comparison Pages in SaaS [The Ultimate Guide]](https://foundationinc.co/lab/saas-comparison-pages) - Discover how comparison pages boost organic traffic in SaaS, offering a strategic edge in well-defined niches by focusing on specific search intents.
- [Why SEO Driven Comparison Pages Can Help Brands Build A Great Moat](https://foundationinc.co/lab/seo-comparison-pages) - Comparison pages are sought out during the decision-making process of a buyer's journey and reach individuals who have the intent to shop or buy. Be there.
- [How B2B Marketers Can Avoid Distractions & Stay Productive](https://foundationinc.co/lab/busy-marketers-productivity/) - Feeling busy is over-hyped and we often see this impacting productivity. In this post, we'll show you how to avoid distractions & be more productive.
- [How EquipmentShare Doubled Their Traffic | Vol 197](https://foundationinc.co/lab/vol-197/) - How EquipmentShare doubled its organic traffic in under a year, the latest SaaS news, a special podcast episode, and more. Vol 197.
- [The Best User Onboarding Software for SaaS: 25+ Tools](https://foundationinc.co/lab/onboarding-software-saas/) - Find the right user onboarding tool for your SaaS. We compare 25+ platforms by features, fit, and price. Read Foundation's full roundup.
- [13 Common Marketing Mistakes (And How To Avoid Them)](https://foundationinc.co/lab/saas-marketing-mistakes/) - Mistakes are common in marketing-and there's a lot to learn from them. We highlight the ones marketers make most, with expert input.
- [How B2B Tech Companies Can Publish 100+ Articles Per Year](https://foundationinc.co/lab/100-blog-posts) - Want to rank for more keywords? You need to publish more articles. Here's Foundation's recipe for scaling output without losing brand quality.
- [How EquipmentShare Doubled Organic Traffic with SEO](https://foundationinc.co/lab/equipmentshare) - EquipmentShare doubled its organic traffic by investing in landing pages, not more blog posts. See how they did it.
- [How Grammarly Built A $13B+ Brand Targeting Simple Typos](https://foundationinc.co/lab/how-grammarly-built-13-billion-dollar-brand/) - How Grammarly beat out entrenched companies like Merriam-Webster and Dictionary.com on their way to a $13B valuation
- [The Growth Toolkit: How Shopify Landed 188,029 Links & 2M Visits](https://foundationinc.co/lab/the-growth-toolkit/) - Shopify the powerhouse continues to push forward and make waves. But how did they get started? Check it out here.
- [How Zapier Uses Reviews & SEO To Generate 2.9M Visits A Year](https://foundationinc.co/lab/seo-strategy-zapier) - It's estimated that Zapier will generate more than 2.9M organic visits this year thanks to their SEO strategy. Let's decipher how they do it.
- [How Zoom's Zapps Ecosystem Could Change Their Business Forever](https://foundationinc.co/lab/zoom-zapps) - Zoom went from nice-to-have to must-have in 2020. Now it's part of our vocabulary—and Zapps might be next. Here's what to know.
- [Glassdoor's Backlink Brilliance: How A Content-Focused Culture Led To A $1.2B Acquisition](https://foundationinc.co/lab/glassdoors-backlink-brilliance/) - Glassdoor was able to create a backlink SEO moat built on the back of data and reports. Find out how!
- [How Rippling Boosted Their Blog Traffic By 10x in One Year](https://foundationinc.co/lab/rippling) - Rippling grew its blog traffic 10x after years as an HR leader. We break down how they did it and what you can learn.
- [How Arctic Wolf Leads the MDR Pack](https://foundationinc.co/lab/arctic-wolf) - Learn how leading security operations company Arctic Wolf uses brand building to reach the front of the pack and how organic marketing can keep them there.
- [How Contentsquare Raised Organic Traffic 400% in 9 Months](https://foundationinc.co/lab/contentsquare) - Contentsquare grew organic traffic 400%-not with high content volume. We unlock the secrets of their content strategy.
- [How Miro Turned the Whiteboard into a $17.5 Billion Valuation](https://foundationinc.co/lab/miro-product-growth) - Product and content excellence, a masterful rebrand, and a global user community positioned Miro to power co-creation and reach a $17.5B valuation.
- [How Gusto Uses Content To Take On Existing SaaS Giants](https://foundationinc.co/lab/gusto-content-excellence) - Gusto takes on SaaS giants with content. Free tools and a sectionized blog are two ways it competes. See the strategy.
- [The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions](https://foundationinc.co/lab/b2b-buyer-journey/) - Explore how content influences the B2B buyer journey in modern enterprises. Discover strategies to engage and guide decision-makers effectively.
- [How Calm Business Is Using Content & SEO To Win In B2B](https://foundationinc.co/lab/calm-business-seo) - How Calm Business uses content and SEO to win in B2B-Foundation breaks down the strategy behind their organic growth.
- [Salesforce's Secret To Satisfying Multiple Audiences](https://foundationinc.co/lab/salesforce-personalized-pages/) - Salesforce leverages personalized industry landing pages, to generate thousands of organic visits.
- [Proven Strategies to Increase Website Traffic: Drive More Visitors to Your Site](https://foundationinc.co/lab/website-traffic/) - Looking to drive more visitors to your website? These proven strategies will help you increase your website traffic.
- [Generative AI for B2B Brands: What to Know & How to Use It](https://foundationinc.co/lab/generative-ai-b2b) - Tools like ChatGPT, Jasper, and Midjourney are transforming how companies operate — here’s what you need to know about using generative AI for B2B.
- [The Increasing Role of AI in Sales and Marketing](https://foundationinc.co/lab/ai-in-sales-marketing/) - Explore the transformative role of AI in sales and marketing operations, driven by advancements that enhance efficiency and personalization.
- [You’re Using It Wrong: How to Get the Best ChatGPT Responses](https://foundationinc.co/lab/best-chatgpt-responses) - Contrary to popular belief, ChatGPT can’t just do anything… yet. Follow this guide to properly engineer your prompts and get the exact responses you want!
- [The Best ChatGPT Plugins for Marketers and Content Creators](https://foundationinc.co/lab/best-chatgpt-plugins) - OpenAI is unlocking a new level of AI functionality with ChatGPT plugins—here are the best ones for marketers and content creators.
- [10 ChatGPT Prompts for Marketing That You Should Be Using](https://foundationinc.co/lab/chatgpt-prompts-for-marketing) - Get more out of ChatGPT. These prompts help you automate the most time-consuming marketing tasks. Start using them today.
- [ChatGPT For Email Marketing: 35 Prompts & Strategies](https://foundationinc.co/lab/chatgpt-email-marketing) - Write better emails faster with 35 ChatGPT prompts and proven strategies. Foundation shows you how to use AI for email that converts.
- [How Chain of Thought Prompting Improves Your ChatGPT Outputs](https://foundationinc.co/lab/thought-prompting-chatgpt) - Get sharper ChatGPT outputs with chain-of-thought prompting. Learn how it works and how to apply it to your prompts. Read Foundation's full guide.
- [ChatGPT Stats for Marketers: Users, Growth, and Demographics](https://foundationinc.co/lab/chatgpt-stats) - ChatGPT has seen remarkable growth since its launch. Here are the most important and up-to-date stats about this game-changing AI tool.
- [Performance Metrics Your CMO Actually Cares About](https://foundationinc.co/lab/geckoboard-performance-metrics) - No one cares about metrics irrelevant to their role. As a leader, learn how to share the performance metrics your CMO actually wants.
- [How Slice Turns Local Pizzerias Into a Powerful Network](https://foundationinc.co/lab/slice) - Learn how online ordering platform Slice built a niche around pizza with their innovative product, local SEO, and content marketing.
- [How Zapier Uses Listicles To Drive 5+ Million Sessions](https://foundationinc.co/lab/zapier-listicles-seo) - Zapier leveraged 100 listicles to build an SEO moat that drives over 455k sessions per month and ranks on 287k keywords.
- [The Top 17 Content Marketing Agencies in the US | Vol 195](https://foundationinc.co/lab/vol-195/) - Learn about the top 17 content marketing agencies in the US, check out Ross’s latest webinar, find out the latest in B2B SaaS news, and more!
- [How Contentsquare Raised Organic Traffic 400% in 9 Months | Vol 194](https://foundationinc.co/lab/vol-194/) - Find out how Contentsquare quadrupled their organic traffic, get the recording of our groundbreaking AI webinar, and much more!
- [Some Unexpected B2B Marketing Lessons From NFTs & Sneakers](https://foundationinc.co/lab/b2b-lessons-from-culture/) - Inspiration is everywhere if you know how to look. B2B marketing doesn't have to be boring; it can be as exciting as NFTs and sneaker culture.
- [The Art of SEO Copywriting](https://foundationinc.co/lab/seo-copywriting/) - Discover the art and science of SEO copywriting, blending creativity and strategic SEO to captivate audiences and optimize for search engines.
- [How Arctic Wolf Leads the MDR Pack | Vol 193](https://foundationinc.co/lab/vol-193/) - Learn how Arctic Wolf’s pack mentality has them leading the MDR space, the latest stories in B2B SaaS, and much, much more!
- [Who Is Behind the Top AI Companies in SaaS?](https://foundationinc.co/lab/top-ai-companies-saas/) - Where do top AI companies get their money? We reveal the tech giants backing the leading AI innovators-and why they're doing it.
- [LinkedIn Strategy For SaaS Brands: How To Do It Right](https://foundationinc.co/lab/linkedin-strategy-for-saas-brands) - Build a LinkedIn strategy that actually drives SaaS growth. Learn the tactics, content, and cadence that work. Read Foundation's full guide.
- [How to Write SEO Content According to the Google Leaks | Vol 192](https://foundationinc.co/lab/vol-192/) - You’ve heard about the Google leaks. We’re breaking down what they mean for SEO and how you can take action based on them, plus B2B SaaS news and more.
- [AI-Native vs. Embedded AI: Unraveling the Core Differences](https://foundationinc.co/lab/ai-native-embedded-ai) - AI-native vs. embedded AI: two approaches to building AI products. We break down what each one is and where it's strongest.
- [21 Winning Facebook Ad Ideas For B2B SaaS Businesses](https://foundationinc.co/lab/facebook-ad-ideas-b2b-saas/) - Looking to level up your B2B Facebook ad game? We share 21 winning Facebook ad ideas for B2B businesses, plus actionable takeaways you can test.
- [7 AI Tools To Speed Up Content Creation](https://foundationinc.co/lab/ai-tools-content-creation/) - Explore the best AI tools for content creation. Enhance your marketing skills, speed up processes, and produce high-quality content efficiently.
- [The B2B Marketer’s Guide to Social Selling](https://foundationinc.co/lab/social-selling-b2b/) - Learn how to use social selling to grow your business, reduce ad spend, and get more ROI from content marketing
- [What To Look For When Hiring a Content Marketing Agency](https://foundationinc.co/lab/hiring-content-marketing-agency) - Hiring a content marketing agency to scale your business? Here are six questions you should ask to determine if they are the right partner for you.
- [An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years](https://foundationinc.co/lab/clickup-20m-arr) - Bootstrapped and founded in 2017, ClickUp hit $20M ARR, 4M+ users, and a $4B valuation. Here's how it grew in a crowded market.
- [How Red Hat Uses Interlinks to Increase Tool Visibility](https://foundationinc.co/lab/redhat) - Learn how Red Hat uses internal links from ToFu pages to increase the reach and conversion potential of their value calculator tool page.
- [How Notion Built A $2B SaaS Startup Through Community & Templates](https://foundationinc.co/lab/notion-strategy) - Breaking down the strategies Notion used to build a $2B company, grow to 1M users, pull in 20M+ monthly visits, and hit 40,000 referring domains.
- [Why API Documentation Is Content Marketing Gold](https://foundationinc.co/lab/api-documentation) - How B2B SaaS marketers can leverage API documentation for serious content marketing wins—turn technical docs into a powerful organic growth channel.
- [How Buffer Acquired Over 10M Backlinks From High Authority Sites](https://foundationinc.co/lab/buffer-backlink-strategy/) - Discover how Buffer acquired over 10M backlinks from high authority sites
- [How to Improve ChatGPT’s Answers with Chain of Thought Prompting | Vol 179](https://foundationinc.co/lab/vol-179/) - We’re unlocking how to get better responses from ChatGPT, looking at the tight race for top social media app, giving you the latest news in SaaS, and more.
- [The “Why” Behind Major SERP Traffic Dips in SaaS | Vol 191](https://foundationinc.co/lab/vol-191/) - Exploring the reasons behind major drops in SERP traffic, the latest in SaaS and B2B marketing news, and more!
- [SaaS SEO Opportunity: CRM For Real Estate, Investors, Accountants & More…](https://foundationinc.co/lab/saas-seo-opportunity/) - Spot untapped SaaS SEO opportunities-CRM for real estate, investors, accountants, and more. Learn how to find and win them. Read more.
- [1Password’s Winning Investment: Partners, Community, Content](https://foundationinc.co/lab/1password-investment) - Explore how 1Password leverages growth levers like referral networks, community marketing, and landing pages to lead in the password management space.
- [5 Real Growth Hacking Strategies for SaaS Companies](https://foundationinc.co/lab/saas-hacking-strategies) - SaaS growth hacking is alive and well. Learn these 5 low-cost tactics you can use to hack growth and drive traffic to your brand and business.
- [The ROI of Content Marketing: A Guide To Getting Stakeholder Buy-in](https://foundationinc.co/lab/content-marketing-roi) - This practical guide breaks down everything you need to know about the ROI of content marketing, including tips and examples so you know how to prove ROI.
- [Pandemic Software: What Software Are People Buying During COVID-19?](https://foundationinc.co/lab/pandemic-software) - The data is in surrounding the software categories that are on the rise due to COVID-19 and those that are on the decline. This article shares this data.
- [Enterprise Content Marketing: The Guide to Building a Plan](https://foundationinc.co/lab/enterprise-content-marketing) - Learn how to succeed at all phases of enterprise content marketing — strategy, planning, production, distribution, and reporting.
- [How Monday.com Uses Content Marketing To Drive SEO & Brand Growth](https://foundationinc.co/lab/monday-diversified-strategy) - Life is a game of inches, and so is SaaS marketing. See how Monday.com uses content marketing to drive SEO and brand growth in a crowded category.
- [The “Why” Behind Major SERP Traffic Dips in SaaS and Beyond](https://foundationinc.co/lab/big-losses-software-companies) - Discover the reasons behind major search traffic dips in SaaS and beyond, from algorithm changes to generative AI and more.
- [How Wiz Creates a Diverse Marketing Strategy | Vol 190](https://foundationinc.co/lab/vol-190/) - Find out how to diversify your marketing mix, hear some exciting conference announcements, get the latest in SaaS news, and more!
- [4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing](https://foundationinc.co/lab/artificial-intelligence-saas) - Curious to know how generative AI will affect your job or business? We break down four ways AI will shape B2B SaaS and provide tips from SMEs
- [The SEO Strategy Capterra Uses to Drive $4M Worth of Traffic](https://foundationinc.co/lab/capterra-seo-strategy) - See the SEO strategy Capterra uses to drive $4M worth of organic traffic, and how your SaaS company can beat them in the SERPs.
- [Mastering On-Page SEO Techniques for Better Rankings](https://foundationinc.co/lab/mastering-onpage-seo) - Elevate your website with proven on-page SEO techniques for better rankings—optimize titles, content, and structure to climb the search results.
- [How Attentive Excels at Cross-Platform Distribution | Vol 189](https://foundationinc.co/lab/vol-189/) - How Attentive excels at cross-platform distribution, plus the biggest B2B marketing news this week and more insights to grow your brand.
- [Breaking Down BrowserStack’s Complete SEO Strategy](https://foundationinc.co/lab/browserstack-seo-strategy/) - How does BrowserStack win at SEO? We break down their complete strategy-keywords, content, and structure-so you can apply it. Read Foundation's analysis.
- [What Is On-Page SEO? Tips and Examples](https://foundationinc.co/lab/on-page-seo) - Learn everything you need to know about on-page SEO, including examples and tips to help you rank higher in the search results and drive more traffic.
- [How Seismic Is Making Waves in B2B SaaS Marketing](https://foundationinc.co/lab/seismic) - Seismic leads the way in the enablement space with content excellence. Discover their strategies for organic search and social selling.
- [Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion](https://foundationinc.co/lab/loom-product-led-gtm) - Steal the product-led go-to market tactics Loom used to reach a $1.5 billion valuation.
- [How to Implement AI in Content Marketing: An In-Depth Guide](https://foundationinc.co/lab/ai-content-marketing/) - Think you know how to use AI in content marketing? If you’re only using it to generate text, you’re just scratching the surface. Unlock the rest here.
- [How Grafana Labs Uses Documentation To Drive Organic Traffic](https://foundationinc.co/lab/grafana-labs) - Find out how Grafana Labs is creating documentation that supports users, brings organic traffic, and drives product expansion
- [How Attentive Excels at Cross-Platform Distribution](https://foundationinc.co/lab/attentive) - Attentive exploded its organic traffic in the past year. We break down how they grew so fast and the key takeaways for others.
- [How AppsFlyer Marketed Its Way to $2 Billion | Vol 188](https://foundationinc.co/lab/vol-188/) - Find out about the complete marketing strategy that AppsFlyer rode to a $2 billion valuation, plus the biggest B2B news this week and more!
- [How Seismic Is Making Waves in B2B SaaS Marketing | Vol 187](https://foundationinc.co/lab/vol-187/) - How Seismic is making waves in B2B SaaS marketing-Foundation newsletter Vol 187, plus more growth insights.
- [Emotional Language Impacts the Performance of LLM-Based AIs | Vol 171](https://foundationinc.co/lab/vol-171/) - Learn how emotions impact AI, the results of Foundation’s State of AI in Marketing survey, and much, much more!
- [Pandemic Software: What’s Hot Now & What’s Not Now](https://foundationinc.co/lab/pandemic-software-hot-not) - Which software won the pandemic, and which fell flat? See what's hot, what's not, and why it matters. Read Foundation's full breakdown.
- [Your Top Talents Would Jump Ship If… | Vol 70](https://foundationinc.co/newsletter/vol-70) - Your top talent might be ready to jump ship-here's the warning sign. This issue breaks down why and what to do. Read Foundation's Vol 70, subscribe free.
- [Red Hat’s Interlinking Strategy to Make Their Tools Visible | Vol 186](https://foundationinc.co/lab/vol-186/) - Find out how Red Hat improves the visibility of their free tools, job postings worth taking a look at, the latest SaaS news, and even more right here!
- [X's (Formerly Twitter’s) Open Source Algorithm: What B2B Marketers Should Know](https://foundationinc.co/lab/twitters-open-source-algorithm) - Unlock how the most recent changes to X's open source algorithm could affect your B2B marketing efforts and can shape your social media strategy.
- [How OpenAI Competitors Drive Traffic to Their Site](https://foundationinc.co/lab/openai-competitors-strategy/) - Despite its stranglehold on the AI market, OpenAI’s competitors are well-positioned to gain ground over the coming months and years.
- [What Is The ‘For You Page’ (FYP) & Why It Matters](https://foundationinc.co/lab/for-you-page/) - What is the For You Page and why should marketers care? Learn how the FYP shapes discovery and what it means for your content strategy.
- [How Klaviyo Scaled a Multi-Billion-Dollar Mountain | Vol 185](https://foundationinc.co/lab/vol-185/) - This week, we look at how Klaviyo used branding to win at marketing automation, the latest in B2B SaaS news, and much, much more.
- [20 Email Marketing Tips B2B Brands Can Use To Boost ROI](https://foundationinc.co/lab/email-marketing-tips/) - Put your emails in front of the right people to boost sales and engagement with 20 actionable email marketing tips B2B brands can use to lift ROI.
- [Helpful Content Update: How to Stay in Google’s Good Books](https://foundationinc.co/lab/helpful-content-update) - Worried Google’s helpful content update will hurt your ranking and traffic? Here are ten things you can do to ensure that doesn’t happen.
- [Setting Personal and Professional Goals: A Marketer’s Year-End Guide](https://foundationinc.co/lab/professional-goals/) - Discover a marketer’s guide to setting personal and professional goals and gain actionable strategies to elevate your marketing career.
- [1Password’s Winning Investment in Content and More | Vol 184](https://foundationinc.co/lab/vol-184/) - How 1Password treated marketing like an investment, why Ross wrote a book on distribution, and the latest B2B SaaS news. Vol 184.
- [Kong Inc. Captures Customers with Content and Community](https://foundationinc.co/lab/kong-inc) - Learn how API-management company Kong Inc. uses developer support, content, and community building to capture customers.
- [AI-ify: Why (And How) Brands Are Creating Their Own AI Tools](https://foundationinc.co/lab/brands-create-own-ai-tools/) - Explore the rising trend of brands developing proprietary AI tools. Dive into the reasons for the shift, its benefits, and how they’re implementing it.
- [Why TripActions Ditched a $2-Billion Brand Name for Navan](https://foundationinc.co/tripactions-rebrand) - TripActions, the $2B corporate travel platform, is now Navan. We look at why the industry leader risked its edge with a rebrand.
- [Klaviyo Scaled a Multi-Billion-Dollar Mountain with Branding](https://foundationinc.co/lab/klaviyo-branding/) - Learn how Klaviyo used branding and partnerships to become a leader in the highly competitive marketing automation space.
- [How SurveyMonkey Uses an Itty-Bitty Logo to Drive Millions of Monthly Visitors](https://foundationinc.co/lab/surveymonkey-organic-traffic) - How does SurveyMonkey turn a tiny logo into millions of monthly visitors? Unpack the clever SEO play behind it. Read Foundation's full case study.
- [The Best Content Collaboration Tools For B2B Brands](https://foundationinc.co/lab/content-collaboration-tools-for-b2b/) - Let's take a look at some of the best content collaboration platforms out in the market that can help your B2B brand.
- [Dialpad’s Area Code SEO Moat: How to Rank for 50k Keywords](https://foundationinc.co/lab/dialpad) - Dialpad earns over $3M a year from pages about area codes. Despite heavy competition, it comes out on top. Here's how.
- [5 Email Marketing Automation Tactics for B2B Brands](https://foundationinc.co/lab/email-automation-tactics) - In this post, we'll be sharing 5 tactics B2B marketers can start using today to get more results from their email marketing.
- [RingCentral’s Recipe for Dominating the UCaaS Space](https://foundationinc.co/lab/ringcentral-ucaas) - Explore RingCentral’s marketing journey from telephony to a UCaaS giant, achieving $2.20B in revenue and 10.77% YoY growth.
- [A Million Dollar Stripe Page: Why Some Content Is Worth $$$](https://foundationinc.co/lab/million-dollar-stripe-page) - Stripe created a blog post that brings in almost a million dollars of traffic per year. Find out how they did it and how you can learn from their success.
- [Backlinko Acquired By SEMRush: Here's Why It Matters](https://foundationinc.co/lab/backlinko-semrush-acquisition/) - Out of all the acquisitions we have seen this year, Semrush acquiring Backlinko might be the most sound from a search, brand, and marketing perspective.
- [How Climate Software Companies Can Grow Using Content](https://foundationinc.co/lab/software-companies-content/) - Climate software companies have unique opportunities to grow with innovative content strategies. We’re breaking down how they break the mould right here!
- [40+ SaaS Marketing Breakdowns Now Available For Free](https://foundationinc.co/lab/free-saas-marketing-breakdowns) - Get 40+ SaaS marketing breakdowns, completely free. Learn how top brands win at content, SEO, and growth. Read Foundation's collection and start studying.
- [The Ultimate List Of Resources For B2B Marketers](https://foundationinc.co/lab/ultimate-list-of-resources/) - What books, podcasts, newsletters, and keynotes should every B2B marketer see, hear, or read? We rounded up some of the best content for B2B brands.
- [ElevenLabs’ Journey to $80 Million Series B Funding](https://foundationinc.co/lab/elevenlabs-journey) - ElevenLabs raised $80 million and has a $1 billion+ valuation — and that’s just Series B. Take a deeper look at what ElevenLabs does and how they got here.
- [How Chase Dimond Built a Social Media Empire Worth Millions](https://foundationinc.co/lab/chase-dimond-social-media-empire) - Learn how Chase Dimond built a social media empire with his values, strategy and social media marketing secrets.
- [NP (Neil Patel) Digital Acquires AnswerThePublic: Why It Matters](https://foundationinc.co/lab/npdigital-acquires-answerthepublic) - Acquisitions are flooding the Martech space, but none shook the SEO community like NP Digital (Neil Patel) buying AnswerThePublic. Why it matters.
- [Hootsuite’s Billion-Dollar Content Repurposing Menu](https://foundationinc.co/lab/hootsuite-content-repurposing) - How does Hootsuite turn one idea into endless content? Go inside their billion-dollar repurposing menu and steal the playbook. Read Foundation's breakdown.
- [David vs Goliaths: How MongoDB is Winning Against Massive Cloud Competitors](https://foundationinc.co/lab/mongodb-strategy/) - Follow along as we dive into the strategy that helped MongoDB rise to the top amidst giant cloud competitors.
- [How Investing in Content Led to Career Karma's $40M Valuation](https://foundationinc.co/lab/careerkarma-content-investment) - Want to know how investing in content led to Career Karma's $40M valuation? We’ve broken it down, piece by piece …
- [Underdog Turned Unicorn: How Webflow’s Product-Led SEO Strategy Led to a $4 Billion Valuation](https://foundationinc.co/lab/webflow-product-led-seo) - Webflow combines queries from every stage of the buyer's journey to become the go-to tool for freelancers, agencies, founders, and designers.
- [Why LinkedIn Acquired Oribi For Over $80 Million And Why It Matters To SaaS](https://foundationinc.co/lab/why-linkedin-acquired-oribi) - Why LinkedIn acquired Oribi for over $80M-and why the analytics deal matters to SaaS, from Foundation.
- [How Highspot Used Lightning-Fast Scale to 4X Its Worth in 2 Years](https://foundationinc.co/lab/highspot-rapid-growth) - We deep dive into the strategies behind Highspot's rapid growth, the marketing tactics they've used to 4X their worth, and their plans to keep momentum.
- [Calendly—The Viral Freemium Product with a $3B Valuation](https://foundationinc.co/lab/calendly-3b-valuation) - How did Calendly reach a $3B valuation on a freemium model? Break down the viral growth loops behind their rise. Read Foundation's full analysis.
- [SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game](https://foundationinc.co/lab/tiktok-saas) - CreatorKit is innovating where few SaaS companies are keeping up: On TikTok. In this full breakdown, we’ll explain their TikTok tactics and why they work.
- [How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry](https://foundationinc.co/lab/angi-near-me-seo-strategy) - Learn about how Angi uses Near Me SEO to drive 5.3 million organic traffic visits and dominate the $506 billion home services industry
- [B2B Influencer Marketing: Fiverr's YouTube Influencer Campaign](https://foundationinc.co/lab/fiverr-influencer-marketing) - How Fiverr's influencer campaign uses YouTube to drive brand awareness and conversions. This case study shares the key elements.
- [Hubspot Acquires The Hustle: Here's Why It Makes Sense](https://foundationinc.co/lab/hubpsot-hustle-acquisition) - Why HubSpot's acquisition of The Hustle makes sense-Foundation breaks down the audience, assets, and strategy behind the deal.
- [A Wise SEO Plan: How TransferWise Used A Custom CMS To Build An SEO Moat](https://foundationinc.co/lab/cms-seo-strategy) - Migrating over a million indexed pages is no easy feat. But when you invest in building a custom CMS, page migration is a breeze.
- [Gong’s LinkedIn Strategy: Breaking Through Social Media Noise](https://foundationinc.co/lab/gongs-linkedin-strategy) - Gong crushes it on LinkedIn. We break down four key parts of its strategy-from scroll-stopping posts to unified employee profiles.
- [Attentive Acquires Privy: What It Means for the B2B Industry](https://foundationinc.co/lab/attentive-acquires-privy) - SMS leader Attentive just acquired email leader Privy. What does this ecommerce acquisition mean for the B2B marketing industry? Find out here.
- [Behind ShipBob’s Content Strategy: How they leveraged content to own USPS’s SERP](https://foundationinc.co/lab/controlling-the-serp) - How did ShipBob use content to own USPS's SERP? Go behind the strategy that captured high-intent search. Read Foundation's breakdown.
- [How Outreach Is Using Employees & Empowerment To Win on LinkedIn](https://foundationinc.co/lab/outreach-linkedin-strategy) - How does Outreach win on LinkedIn? Learn how they use employee empowerment to amplify reach and build pipeline. Read Foundation's breakdown.
- [How MasterClass Built a $2.8 Billion EdTech Empire in 7 Years [Content Case Study]](https://foundationinc.co/lab/masterclass-empire/) - MasterClass had celebrity power, but the real engine behind its $2.8B rise was backlinks, exceptional content, and intent-based marketing.
- [How Stripe Grew $63B in 12 Years Using The Power of Content & Design Excellence](https://foundationinc.co/lab/stripe-content-marketing) - Proper UX, skilled outreach, guest posting, and thought out SEO structure are just a few things Stripe excelled at to grow $36 billion in 10 years.
- [How Airbnb Created An SEO Moat That Seems Invincible](https://foundationinc.co/lab/airbnb-seo-moat) - Airbnb's SEO strategy has provided them with an advantage in the travel industry that many envy. Here's how they did it and lessons you can learn.
- [How Airbnb Used Their Brand To Sustain Organic Traffic During A Pandemic](https://foundationinc.co/lab/airbnb-branding-success) - How was Airbnb able to maintain virtually all its traffic while reducing marketing spend? It harnessed the power of SEO and PR and you can too.
- [Salesforce’s Impressive $21 Billion B2B Ecosystem](https://foundationinc.co/lab/salesforce-21b-b2b-ecosystem/) - Salesforce's AppExchange is the most impressive B2B ecosystem-a user-generated content creation and distribution engine. See how it works.
- [How Salesforce Built the Largest B2B Partner Ecosystem Valued at $226B](https://foundationinc.co/lab/salesforce-seo-case-study) - Salesforce's SEO moat: how it combined SEO, content, and community to build the largest B2B partner ecosystem. See the case study.
- [From PPC to IPO: How Snowflake Did It](https://foundationinc.co/lab/snowflake-ipo) - Snowflake might not be a household consumer brand. So how did they snow all over Wall Street in their IPO? Read it all and find out here.
- [How Coursera Drives 1/3 Of Its Revenue From Only 3000 Accounts](https://foundationinc.co/lab/coursera-b2b-marketing) - Niche audiences may seem small, but they still have money to spend. See how Coursera generates a third of its revenue from just 3,000 accounts.
- [How 5 Simple Words Pushed Figma To A $20B Acquisition](https://foundationinc.co/lab/figma-community-growth/) - Figma's growth has been exponential. So how'd they do it? We dive into the five simple words that pushed Figma to its monumental $20B acquisition.
- [How Toast’s $12M+ SEO Moat Helped Them Grow During a Pandemic](https://foundationinc.co/lab/toast-seo-moat/) - How did Toast build a $12M+ SEO moat? See the content strategy that fueled growth through a pandemic-and what B2B brands can copy. Read the full breakdown.
- [Ahrefs Built A $10M Acquisition Channel By Giving Away Their Best Features](https://foundationinc.co/lab/ahrefs-acquisition-channel/) - Ahrefs gives its best tools away free-and used that strategy to build a $10M content moat and an unmatched acquisition channel.
- [How Atlassian Doubled Their Website Traffic with Resource Hubs](https://foundationinc.co/lab/atlassian-resource-hubs) - How Atlassian doubled its website traffic with resource hubs-Foundation breaks down the content strategy behind the growth.
- [How Dreamdata’s LinkedIn Strategy Attracts Qualified Leads Via Employee Advocacy](https://foundationinc.co/lab/dreamdata-linkedin-strategy/) - What's the ROI of social selling on LinkedIn? See how B2B revenue platform Dreamdata turned employee posts into real results.
- [How Wirecutter Created An SEO Moat Through Reviews](https://foundationinc.co/lab/wirecutter-reviews-seo-moat) - Why did The New York Times pay $30M for Wirecutter in 2016? See how the review site's SEO moat made it worth the investment.
- [Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry](https://foundationinc.co/lab/hashicorp-product-led-growth) - HashiCorp's multi-product strategy fueled a 2022 IPO, a $5.6B valuation, and a roster of high-value customers in a $630B industry. Here's how.
- [How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic](https://foundationinc.co/lab/databricks-keyword-glossary) - See how Databricks built glossary pages to attract traffic and prospects in the cloud data niche-and how you can do the same.
- [How Hopin Is Seizing Market Share Through Thought Leadership](https://foundationinc.co/lab/hopin-case-study) - How is Hopin grabbing market share through thought leadership? Unpack the content strategy behind their rise. Read Foundation's full case study.
- [The Strategy Bankrate Used to Build a $76.3M SEO Moat [Case Study]](https://foundationinc.co/lab/bankrate-seo-case-study) - Learn the strategy Bankrate used to drive 18 million monthly organic visits worth $76.3M and build a powerful SEO moat you can model for your brand.
- [How BambooHR Created Thought Leadership with Its HR Glossary](https://foundationinc.co/lab/bamboohr/) - BambooHR is a big name in HR tech, but its traffic had stalled. See how it broke into the next tier of thought leadership and growth.
- [Steal Confluent’s $6.5B+ Technical Content Marketing Playbook ](https://foundationinc.co/lab/confluent-technical-content-marketing/) - Discover how Confluent used technical content marketing to hit a whopping $6.5B+ valuation, and steal the playbook for your own B2B SaaS brand.
- [Zoho is Leveraging Backlinks to Flank the $66B CRM Market](https://foundationinc.co/lab/zoho-is-leveraging-backlinks-to-flank-the-66b-crm-market/) - The CRM market is one of the most competitive in the B2B SaaS space. Here’s how Zoho gains an edge with backlinks
- [How HubSpot, Buffer & BuzzSumo Are Dominating Industries With Content Marketing](https://foundationinc.co/lab/b2b-content-giants/) - Find out how these B2B content giants are using strategic tactics to dominate their industries and stay ahead of trends with clear and creative strategies.
- [How Buffer 2x Traffic By Deleting Their Blog](https://foundationinc.co/lab/buffer-2x-traffic) - Learn how Buffer were able to 2x their organic traffic in a few days by deleting their original blog with tactics you can use on your own site
- [Chili Piper Uses Podcasts and The Juice to Close in on Calendly](https://foundationinc.co/lab/chili-piper-vs-calendly) - Chili Piper is up against a much larger competitor in Calendly, here’s how they use podcasts and The Juice to stay competitive.
- [How Pendo and Walkme became leaders in the digital adoption software industry](https://foundationinc.co/lab/pendo-and-walkme/) - See how Pendo and WalkMe used social proof to earn millions of users’ trust and become category leaders
- [How Adobe and Docusign Compete To Establish an SEO Moat Using Search Intent](https://foundationinc.co/lab/saas-seo-moat/) - In 2020 SaaS giants offering esignature services battled it out in the SERP. Building an SEO moat by focusing on search intent secured one company the win.
- [Modern Treasury's Simple Approach to Mapping the Instant Payments Niche](https://foundationinc.co/lab/modern-treasury-content-strategy) - Find out how FinTech brand Modern Treasury is using a simple, powerful content marketing strategy to take over the instant payments category
- [How Asana Drives $5M Worth of Traffic Using ToFU Content](https://foundationinc.co/lab/asana-drives-5m-in-traffic) - Learn how project management software brand Asana drives $5 million in organic traffic with top-of-the-funnel blog posts.
- [How UiPath Uses One Page To Build Trust With Users and Search Engines](https://foundationinc.co/lab/how-uipath-builds-trust) - Discover how UiPath built a key pillar page to establish authority, gain user trust, and outrank competitors on the SERPs
- [How Carta Uses Unsexy Content Marketing to Drive Millions in Direct & Organic Traffic](https://foundationinc.co/lab/carta-content-marketing) - Carta is a SaaS platform that helps companies manage their equity, but—unlike competitors— they opted to offer what nobody else wanted to do.
- [How Carta Increased its Organic Traffic by 100% in Just 6 Months](https://foundationinc.co/lab/carta-organic-traffic-increase) - Learn how Carta, the stock market for private companies, is cashing in on a 100% organic traffic increase in 2023 thanks to its portfolio of blog posts.
- [Will remote work beat the office? | Vol 140](https://foundationinc.co/lab/vol-140/) - This week, we explore how OpenAI competitors drive traffic to their sites, whether remote work beats the office, and more marketing news to use.
- [How To Use Jasper AI: A Guide for B2B SaaS Marketing Teams](https://foundationinc.co/lab/how-to-use-jasper-ai) - Learn how to use one of the leading text-generation tools, Jasper AI, to elevate content creation for your SaaS company.
- [10+ B2B Marketing Trends & Studies Every Marketer Should Know](https://foundationinc.co/lab/b2b-marketing-trends/) - Trends come and go, but these are here to stay. Take a look at 12 B2B marketing trends and studies that should be on your radar for 2020 and beyond.
- [The Strategy Behind Stripe’s Million Dollar Page | Vol 181](https://foundationinc.co/lab/vol-181) - Learn how Stripe creates million-dollar content, the latest in B2B SaaS news, and much, much more!
- [DALL-E Prompt Writing: How To Create Great Prompts](https://foundationinc.co/lab/dall-e-prompts/) - Generative AI gives marketers the power to master image creation. Here’s a list of tactics and examples for making better DALL-E Prompts.
- [How To Hire A Marketing Coordinator (A Guide For Founders)](https://foundationinc.co/lab/hire-marketing-coordinator) - Looking to hire a marketing coordinator for your SaaS startup? This guide walks you through the process step by step.
- [How Storytelling Helped Lumos Land $30 Million in Funding | Vol 82](https://foundationinc.co/lab/vol-82/) - This week we're discussing the storytelling excellence of Lumos, MongoDB's rise to the top, and marketing and community-building in the DevRel Era.
- [Audio Driven AI: What the Future Holds for Audio AI](https://foundationinc.co/lab/audio-driven-ai) - AI isn’t just for chatbots. Audio AI is taking the world by storm. Find out what audio AI can do and how it could develop in the future.
- [YouTube Search Engine Optimization: What Is It and How To Do It?](https://foundationinc.co/lab/youtube-search-engine-optimization) - YouTube SEO is essential for brands using video. Here's everything you need to know to improve your search performance on YouTube.
- [How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years](https://foundationinc.co/lab/grammarly-and-jasper-ai) - Grammarly and Jasper AI stand out among AI writing tools. Here's how each one wins-and what marketers can learn from them.
- [How Carta Increased its Organic Traffic by 100% in Just 6 Months | Vol 145](https://foundationinc.co/lab/vol-145) - Learn how Carta increased organic traffic by 100%, how FinTech industry leaders price products, and much, much more!
- [Lattice’s $3 billion marketing journey | Vol 173](https://foundationinc.co/lab/vol-173/) - See how Lattice reached a $3 billion valuation, plus how to upgrade your content distribution, ways AI companies stand out, and much more.
- [How B2B Companies Should Use AI | Vol 174](https://foundationinc.co/lab/vol-174/) - Find out how B2B companies should be using AI, secrets of content distribution, the latest in B2B SaaS news, and more!
- [How Mimecast and Barracuda Are Playing the PPC Game| Vol 175](https://foundationinc.co/lab/vol-175) - Learn how two email security brands are responding to changes in the PPC space, what the Gemini Era means for OpenAI, and much, much more!
- [How ElevenLabs Rocketed to a Billion-Dollar Valuation | Vol 178](https://foundationinc.co/lab/vol-178/) - Find out how ElevenLabs rapidly grew to be worth $1.1 billion, unpack the ups and downs of Google’s Gemini launch, the latest news in SaaS, and more.
- [5 Must-Have SaaS Landing Pages | Vol 180](https://foundationinc.co/lab/vol-180/) - We’re walking through the five essential landing pages every SaaS company needs, giving you the latest news in SaaS, and more.
- [How Algolia estimated a multi-billion-dollar valuation | Vol 176](https://foundationinc.co/lab/vol-176/) - Learn how Algolia estimated a multi-billion-dollar valuation, why small mistakes matter, and much more in this week's marketing news and insights.
- [The 4Es of Content: Educate, Engage, Entertain, and Empower | Vol 177](https://foundationinc.co/lab/vol-177/) - Learn how to use the 4Es of content, the potential impact of Reddit’s upcoming IPO, and much, much more!
- [How to Create a Content Marketing Plan in 30 Minutes | Vol 141](https://foundationinc.co/lab/vol-141/) - This week we explore how two e-signature brands approach the market, how to create a content marketing plan in 30 minutes, and more!
- [How to Build Your Brand through Experimentation | Vol 142](https://foundationinc.co/lab/vol-142/) - This week, we explore how to build your brand through experimentation and testing, plus more marketing news, strategies, and insights you can use.
- [What keeps marketing teams from getting the most out of AI? | Vol 143](https://foundationinc.co/lab/vol-143) - This week, we explore six things that keep marketing teams from getting the most out of AI, plus more marketing news and insights you can use.
- [5 SaaS Brands Doing Social Media Right in 2024 | Vol 144](https://foundationinc.co/lab/vol-144/) - Learn how 5 SaaS brands are crushing it on social media in 2024, what to do with Threads, and much more in this week's marketing news and insights.
- [Why TripActions Ditched a $2-Billion Brand Name for Navan | Vol 147](https://foundationinc.co/lab/vol-147) - In this week’s edition, we look at why TripActions ditched its brand name, how generative AI is already impacting advertising jobs, and much, much more!
- [Does Everyone Need To Be an Entrepreneur? | Vol 148](https://foundationinc.co/lab/vol-148/) - In this week’s edition, we cover Checkr’s product page strategy, how to build an entrepreneurial mindset, and much, much more!
- [4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing | Vol 149](https://foundationinc.co/lab/vol-149/) - In this week’s edition, we cover how Angi uses Near Me SEO to drive 5.3 million organic traffic visits, 4 ways AI will shape B2B SaaS marketing, and more!
- [How To Network at Events (For Introverts) | Vol 150](https://foundationinc.co/lab/vol-150/) - Find out how to connect with people at events, the SEO strategies Cloudinary used to become worth $2B, and more.
- [How To Operate Like a Media Company | Vol 151](https://foundationinc.co/lab/vol-151/) - Find out how to operate like a media company, explore 6Sense's marketing strategy, and get more news and insights to level up your marketing.
- [Airwallex: Jack Zhang’s $5.5 billion accident | Vol 152](https://foundationinc.co/lab/vol-152/) - Find out about the latest AI innovations, explore how Airwallex exploded its SEO strategy, and more.
- [How SafetyCulture Uses Templates & Checklists To Drive Organic Growth | Vol 153](https://foundationinc.co/lab/vol-153) - Discover the power of the simple checklist, the power of experiments, the latest B2B SaaS news, and more!
- [How One Brand Dominated the Market Through Backlinks | Vol 154](https://foundationinc.co/lab/vol-154) - Explore the remarkable journey of a brand’s market domination through backlinks in Volume 154 of our newsletter. Plus, get the latest in B2B SaaS!
- [How Content Can Support Upsells & Cross-Sells in SaaS](https://foundationinc.co/lab/saas-upsell-crosssell) - Expanding customer accounts with SaaS upsells and cross-sells is critical to the success of growing SaaS companies. Here’s how content helps you do it.
- [How Deel’s Footprint Exploded in One Year of Great Content | Vol 155](https://foundationinc.co/lab/vol-155/) - Learn how Deel drives massive growth in the short term, get expert opinions on generating leads with top-of-funnel traffic, and much, much more!
- [How Yotpo Turned Customers into Backlinks | Vol 156](https://foundationinc.co/lab/vol-156/) - Find out how Yotpo turned every customer into a source of backlinks, how to give ChatGPT long-term memory, and more in Volume 156 of our newsletter.
- [LaunchDarkly Steals the Limelight with Brand and Content Excellence | Vol 157](https://foundationinc.co/lab/vol-157/) - How LaunchDarkly steals the limelight with brand and content excellence, how SaaS brands scale beyond founder-led sales, and more. Vol 157.
- [Unlocking AI Proprietary Tools and How to Market Them | Vol 158](https://foundationinc.co/lab/vol-158/) - This week, we’re breaking down one of the most important trends in SaaS companies right now, creating AI-powered tools, and how it impacts marketing.
- [🎃 Why (and How) SaaS Brands AI-ify Their Product Offerings | Vol 159 🎃](https://foundationinc.co/lab/vol-159/) - Learn how major SaaS brands leverage new tech to AI-ify products, making brand and performance marketing work together, and much more!
- [Are You Paying Enough Attention to G2 Reviews? | Vol 160](https://foundationinc.co/lab/vol-160/) - This week, we explore why G2 reviews might matter more than most marketers think, some great insights on time management, and much more!
- [What’s in Store for the Future of Digital Marketing—2024 and Beyond | Vol 161](https://foundationinc.co/lab/vol-161/) - Learn what marketers need to pay attention to in 2024, how to run an annual strategy meeting successfully, and much, much more!
- [How You Could Be Using AI | Vol 162](https://foundationinc.co/lab/vol-162/) - Think you know every way to use AI? We break down all the ways AI can improve your content creation process. Vol 162.
- [OpenAI’s Turbulent Week Comes to a Close | Vol 163](https://foundationinc.co/lab/vol-163/) - Learn about OpenAI’s historically turbulent weekend, why all blog posts aren’t AI-created (yet), and much, much more!
- [Predicting the Future of AI | Vol 164](https://foundationinc.co/lab/vol-164/) - Learn about the AI trends that will explode in 2024, a conversation on marketing at IBM, the best ChatGPT prompts for marketers, and much, much more!
- [How GitHub Revolutionized Open-Source Projects for Marketing](https://foundationinc.co/lab/github-open-source-projects/) - GitHub is a household name in software development. But how did open-source projects fuel its rise? We break it down.
- [The Template for Success: How Miro Uses Free Templates to Drive Growth | Vol 165](https://foundationinc.co/lab/vol-165/) - Learn about Miro’s template for successful growth, how the Writer team evaluates AI vendors, and much, much more!
- [Mutiny Gamifies Growth with Its Survi-AI-vor Competition](https://foundationinc.co/lab/mutiny-survaivor/) - Explore Mutiny's creative Surv-AI-vor competition, a strategic AI marketing move to gamify growth and engage the global marketing community.
- [Making a Fortune: How Creators Are Profiting from Notion Project Templates](https://foundationinc.co/lab/notion-project-templates/) - Explore the ‘Notion Economy,’ where creative templates revolutionize productivity and turn ideas into profits. Join the digital revolution!
- [Not Just for Content: How AI Is Shaping B2B Strategy | Vol 166](https://foundationinc.co/lab/vol-166/) - How AI is shaping B2B sales and marketing strategies, news from the world of B2B SaaS, and even more!
- [Improve the Image Creation Process by Writing Better DALL-E Prompts | Vol 167](https://foundationinc.co/lab/vol-167/) - Learn what goes into writing better DALL-E prompts, the impact of Adobe’s failed acquisition of Figma, and much, much more!
- [Unlock the Power of Content Market Fit and Boost Your Brand](https://foundationinc.co/lab/content-market-fit) - Discover how to align your content with market demands, enhance brand visibility, and drive growth with our guide on mastering content market fit.
- [Recapping the Biggest B2B SaaS Stories of 2023 | Vol 169](https://foundationinc.co/lab/vol-169/) - Discover what makes SEO copywriting an art (and a science), recap the biggest B2B SaaS stories of 2023, and get top news from the week and more.
- [How Creators Are Profiting from Notion Project Templates](https://foundationinc.co/lab/notion-project-templates/) - Explore the ‘Notion Economy,’ where creative templates revolutionize productivity and turn ideas into profits.
- [Why CMOs and CFOs Should Start Thinking About Marketing Like Investing](https://foundationinc.co/lab/cmos-cfos-investing/) - Discover why CMOs and CFOs should view content marketing as an investment, exploring strategies for both ROI and long-term business growth.
- [How Datadog’s Product Pages Teach a Master Class in SEO | Vol 170](https://foundationinc.co/lab/vol-170/) - Datadog's product pages are an SEO master class. This issue breaks down what they get right-and how to copy it. Read Foundation's Vol 170, subscribe free.
- [Marketing lessons from environmental software companies and other expert insights | Vol 172](https://foundationinc.co/lab/vol-172/) - How environmental software companies innovate in marketing, Ross's guide to content distribution, how AI companies stand out, and more. Vol 172.
- [How Synthesia Uses AI Video Templates To Drive Conversions](https://foundationinc.co/lab/synthesia-ai-video-templates) - Synthesia is poised to bring AI video generation to the masses. Here’s how they put a twist on the tried-and-tested method of templates to do it.
- [How UiPath Uses One Page To Build Trust With Users and Search Engines | Vol 146](https://foundationinc.co/lab/vol-146) - Learn how UiPath builds trust with a single page, Twitter’s big rebrand to “X,” and much, much more!
- [Enterprise SEO: What It Is, Why It Matters, How to Do it](https://foundationinc.co/lab/enterprise-seo/) - Enterprise SEO strategies scale the traditional SEO processes for large companies with thousands of webpages.
- [What Is a Good Bounce Rate: Understanding Bounce Rate](https://foundationinc.co/lab/what-is-a-good-bounce-rate) - You can track your own bounce rate and whether it’s rising or falling, but do you know whether it’s good relative to others’? Find out for yourself here.
- [The Hopin Backlink And Brand Flywheel](https://foundationinc.co/lab/hopin-flywheel) - The Hopin backlink and brand flywheel-Foundation breaks down how Hopin built links and brand momentum to fuel growth.
- [How Checkr Used Its Core Product Page To Win Over 10K+ Users](https://foundationinc.co/lab/checkr-product-page-strategy/) - See how Checkr uses its core product page to build trust and acquire 10K+ users, including Netflix, Instacart, and Uber, as well as hit a $4.6B valuation.
- [Steal the SEO Playbook Cloudinary Used To Become Worth $2B](https://foundationinc.co/lab/cloudinary-seo) - See two of the SEO strategies Cloudinary used to gain the trust of millions of users and hit a $2 billion valuation
- [6Sense Blazes a New Trail in ABM With Thought Leadership](https://foundationinc.co/lab/6sense-thought-leadership/) - 6Sense is blazing a new trail in the account-based marketing industry with a revolutionary product and a strong thought-leadership presence.
- [Airwallex Rides International SEO Strategy to $5.5B Valuation](https://foundationinc.co/lab/airwallex-international-seo/) - International SEO helps brands reach a global audience. See how $5.5B FinTech Airwallex uses it to great success.
- [How SafetyCulture Uses Templates & Checklists To Drive Organic Growth](https://foundationinc.co/lab/checklists-and-templates/) - How SafetyCulture used the overlooked checklist to supercharge its SEO and match audience intent. See how it worked.
- [How Deel’s Footprint Exploded in One Year of Great Content](https://foundationinc.co/lab/how-deels-footprint-exploded) - Deel’s footprint online and in the community exploded in one year thanks to its content strategy. Learn more about its success story in this breakdown.
- [How Yotpo Made Every Customer a Backlink](https://foundationinc.co/lab/yotpo-backlink/) - Inside Yotpo's content strategy: how the ecommerce giant dominates the SERPs and earns a backlink from every customer.
- [The Template for Success: How Miro Grows Using Templates](https://foundationinc.co/lab/miro-templates/) - Miro built an impressive SEO profile with free templates. Learn how to use that model to grow your own SERP dominance. See the case study.
- [How AI Is Revolutionizing B2B Strategy](https://foundationinc.co/lab/ai-b2b-content/) - Explore how AI is transforming B2B content creation and driving innovation, efficiency, and new business opportunities in the digital age.
- [Emotion and AI—The Impact of Emotion Prompts on LLM Performance](https://foundationinc.co/lab/emotionprompts-llm) - Researchers have discovered that EmotionPrompts, emotionally relevant inputs, can improve AI performance. Here’s what you need to know.
- [How Mimecast and Barracuda Are Playing the PPC Game](https://foundationinc.co/lab/mimecast-barracuda-ppc) - Explore how Mimecast and Barracuda utilize PPC in their marketing strategies, highlighting their unique approaches within the B2B SaaS landscape.
- [Algolia's Meteoric Rise: Charting the Path to a Multi-Billion Dollar Valuation](https://foundationinc.co/lab/algolias-meteoric-rise) - Algolia is worth over $2 billion, but the path wasn't easy. Their latest funding round quadrupled their value, here's how they pulled it off.
- [How To Structure A Content Marketing Team That Drives Results](https://foundationinc.co/lab/results-driven-content-team) - There are three roles every content marketing team needs to have, to drive results: content creator, content optimizer, and content distributor.
- [We Tracked Mobile Load Time Against Organic Traffic: The Results May Surprise You](https://foundationinc.co/lab/mobile-load-time-vs-organic-traffic) - Does mobile load time really affect organic traffic? We tracked the data-and the results may surprise you. See what we found in Foundation's full study.
- [Three Strategies Rooted In Evidence For SEO Excellence [RESEARCH]](https://foundationinc.co/lab/seo-excellence-strategies) - We analyzed 400+ SaaS, tech, and cloud companies for our benchmarking report-and it confirmed what top SEOs have preached for years.
- [Community Based Marketing: What It Is, Why It Matters & How To Do It](https://foundationinc.co/lab/community-based-marketing/) - Having a solid community is the driving force behind any successful brand. Here are some of the best ways to build an engaging community for your brand.
- [Lessons Learned from the SEO Mattress Wars](https://foundationinc.co/lab/seo-mattress-wars/) - What can the SEO 'mattress wars' teach you about competitive search? Learn the lessons from one of SEO's fiercest battles. Read more.
- [Learning About Targeted SEO Strategies from Upwork](https://foundationinc.co/lab/seo-strategies-from-upwork/) - What can Upwork teach you about targeted SEO? Learn the strategies behind its organic growth and how to apply them. Read the breakdown.
- [eHow: Building An Seo Empire On The Back Of Content](https://foundationinc.co/lab/ehow/) - How did eHow build an SEO empire on the back of content? Unpack the strategy-and its lessons-in Foundation's breakdown. Read the full story.
- [How To Research Content That Drives $2M+ in Sales (for B2B SaaS)](https://foundationinc.co/lab/research-content/) - We generated $2M+ from B2B case studies on Canva, Masterclass, Hootsuite, and more. See how prioritizing research uncovers angles your audience loves.
- [Why High Volume Content Might Be The Key To Your Growth](https://foundationinc.co/lab/high-volume-content-key-growth/) - Cut the budget? Fire the agency? Shift to paid? Amid marketing chaos, here's the case for high-volume content as your key to growth.
- [How 5 SaaS brands Use The 4Es of Content Framework](https://foundationinc.co/lab/4es-content-framework) - Learn how to use the 4Es of content to build trust with your audience and increase product signups and sales.
- [Bryan Casey On Marketing At IBM, Generative AI, Budget Planning & Career Growth](https://foundationinc.co/lab/bryan-casey) - Bryan Casey from IBM’s marketing team sits down with Ross Simmonds from Foundation Marketing to discuss growth, budgeting, and all things marketing.
- [Rowan Tonkin On Marketing At Planful, Synergy Between Finance and Marketing](https://foundationinc.co/lab/rowan-tonkin/) - Rowan Tonkin on marketing at Planful and the synergy between finance and marketing. Hear how the two align. Read the interview.
- [Joel Klettke of Case Study Buddy: B2B Case Studies, AI in Marketing, and the Power of Empathy](https://foundationinc.co/lab/joel-klettke/) - Joel Klettke of Case Study Buddy joins Ross Simmonds to discuss B2B case studies, digital storytelling, AI in marketing, and the power of empathy.
- [Gregory Kennedy on Unlocking B2B Marketing with AI: Navigating New Paradigms](https://foundationinc.co/lab/gregory-kennedy/) - Gregory Kennedy, founder of BrandZen, joins Ross Simmonds to explore how AI is reshaping personalized marketing, social media, and communication.
- [2023 Wrap-up: This Year’s Biggest News in B2B SaaS, AI, and More](https://foundationinc.co/lab/2023-wrap-up-this-years-biggest-news-in-b2b-saas-ai-and-more/) - From major acquisitions to boardroom battles and, of course, the emergence of AI, here are the top SaaS News stories of 2023.
- [Ronnie Higgins on Content Marketing & How Content Can Shape Culture](https://foundationinc.co/lab/ronnie-higgins) - Ronnie Higgins (OpenPhone, ex-Hopin, Udemy) joins Ross Simmonds on the next evolution of B2B content-and why embracing failure fuels growth.
- [Research Shows Why Now Is The Best Time To Invest In SEO](https://foundationinc.co/lab/research-seo-investment) - New research shows now is the best time to invest in SEO. See the data behind the case-and why waiting costs you. Read Foundation's full breakdown.
- [Prompt Engineering: A Guide for Marketers and Content Creators](https://foundationinc.co/lab/prompt-engineering-guide-marketers/) - Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
- [How to succeed at Reddit advertising | Vol 110](https://foundationinc.co/lab/how-to-succeed-at-reddit-advertising-vol-110/) - How to succeed at Reddit advertising-Foundation newsletter Vol 110, plus more B2B marketing tactics.
- [Rivian’s Blockbuster IPO Feeds Off Amazon’s Influence  | Vol 58](https://foundationinc.co/newsletter/vol-58) - This week we look into Rivian's blockbuster IPO, Linktree's new Shopify integration and Facebook's new series of shopping features.
- [The Content Distribution Checklist You Need to Drive Sales](https://foundationinc.co/lab/content-distribution-checklist-for-marketers) - Use this content distribution checklist to increase your organic reach, nurture qualified leads, improve conversions, and hit your sales goals.
- [Content Ideation: How To Identify Content Ideas [Guide]](https://foundationinc.co/lab/content-ideation-guide) - Dive into content creation! Unlock your creative potential and master content ideation with our essential guide.
- [Growth vs. Validated Search Engine Optimization Compared](https://foundationinc.co/lab/growth-vs-validated-seo) - Two content strategies stand out in the word of search engine optimization: growth SEO and validated SEO. Find out what they are and how they differ.
- [AIDA Model: How To Create Compelling Content That Converts](https://foundationinc.co/lab/aida-model) - Learn how to use the AIDA model to create content that builds trust with users and turns them into product users and paying customers.
- [Achieving Market Dominance: The Role of Backlinks in Establishing Industry Leadership](https://foundationinc.co/lab/achieving-market-dominance) - Discover the backlink strategy that skyrocketed one brand's online presence, and learn how to establish industry leadership and dominate your market.
- [How to Run an Annual Marketing Strategy Meeting (Agenda Included)](https://foundationinc.co/lab/marketing-strategy-meeting) - Learn the essential steps for a successful annual marketing strategy meeting, complete with a ready-to-use agenda you can put to work today.
- [Unlock Exceptional Writing: Master the Art of Content Editing](https://foundationinc.co/lab/content-editing-art/) - Elevate your writing with our surefire content editing techniques. Boost clarity, engage readers, and unleash your full writing potential!
- [6 AI Startups Marketing Themselves Differently to Stand Out](https://foundationinc.co/lab/ai-startups-marketing) - AI startups aren’t just innovating with their products. They’re determined to stand out from their tough competition with unique marketing. Find out how.
- [We Studied The Top Posts In Business Related Subreddits (This Is What We Found)](https://foundationinc.co/lab/reddit-business-research/) - What type of content do business Subreddits want? In this report we break down the research and facts surrounding the most popular subreddits.
- [SEO Basics: A Beginner's Guide to Achieving SEO Success](https://foundationinc.co/lab/seo-basics/) - New to SEO? This beginner's guide breaks down the fundamentals-keywords, content, and links-so you can start ranking. Read Foundation's full guide.
- [6 Key Barriers Slowing Marketing Teams’ Ability To Realize Generative AIs Full Value](https://foundationinc.co/lab/marketing-barriers-generative-ai) - Generative AI is here, but marketing teams still hesitate to adopt it. Watch for these 6 barriers to realizing AI's full benefits.
- [Move Over Skynet, Here Comes Jasper | Vol 106](https://foundationinc.co/lab/vol-106/) - Vol 106 of Foundation's newsletter: "Move Over Skynet, Here Comes Jasper"-a look at Jasper AI and what it means for marketers.
- [SaaS Web Design Best Practices: Design Standards & Trends Worth Knowing](https://foundationinc.co/lab/saas-web-design/) - Designing a great SaaS website isn't rocket science. Follow these web design standards and best practices to create a great UX.
- [SaaS Web Design Best Practices: Design Standards & Trends Worth Knowing](https://foundationinc.co/lab/saas-web-design-best-practices/) - Build a SaaS site that converts. Learn the design standards, trends, and best practices worth knowing in 2025. Read Foundation's full guide.
- [What Marie Kondo Can Teach B2B Companies About Content Creation](https://foundationinc.co/lab/b2b-content-marketing-marie-kondo/) - Learn problems that B2B businesses face when developing content, and how they can use the KonMari method to create content that sparks joy!
- [Distribution Channels: What They Are and How to Use Them](https://foundationinc.co/lab/distribution-channels) - Distribution channels get your ideal customer to consume your content. Why should you care? Let's break it down.
- [What is the Most Undervalued Marketing Tool?| Vol 131](https://foundationinc.co/lab/vol-131/) - This week, we cover the most underrated and undervalued marketing tool you should be using, plus more marketing news, trends, and insights.
- [How Brands Can Survive The Commoditization Of SaaS](https://foundationinc.co/lab/commoditization-of-saas/) - There's no use crying over spilled milk. Here's how the dairy industry can offer some best practices to the world of SaaS.
- [Winter is here for SaaS | Vol 109](https://foundationinc.co/lab/vol-109/) - Winter is here for SaaS-Foundation newsletter Vol 109 on the market slowdown and what it means for marketers.
- [Make 2024 the Year You Create Like the Greats](https://foundationinc.co/lab/create-like-the-greats-2024/) - When you think creator, who comes to mind? A Steve Jobs quote reframed it all for Ross. Make 2024 the year you create like the greats.
- [Content Growth Framework: How To Operationalize A Content Engine](https://foundationinc.co/lab/how-to-operationalize-a-content-engine/) - Turn content from chaos into a system. This framework shows you how to operationalize a content engine that scales. Read Foundation's full breakdown.
- [What You Need To Know About UX + Copywriting](https://foundationinc.co/lab/ux-copywriting/) - UX writers know their audience and write copy that improves the user experience. But how do they differ from copywriters? Learn here.
- [Should B2B SaaS Companies Use TikTok For Marketing? | Vol 80](https://foundationinc.co/newsletter/vol-80) - A reminder to recharge-plus this week's B2B SaaS marketing stories and insights. Read Foundation newsletter Vol 80.
- [Why Storytelling & Content Distribution Are The Perfect Marketing Strategy](https://foundationinc.co/lab/storytelling-and-distribution/) - Everyone loves a good story, and brands use storytelling to sell. But why isn't the approach working as well as it used to? Let's dig in.
- [How To Use Product Hunt For Content Marketing](https://foundationinc.co/lab/linkable-content-generation) - Free tools and generators are powerful marketing content—on their own they've helped companies earn 100K+ backlinks. See how.
- [Think you know SEO? | Volume 19](https://foundationinc.co/newsletter/volume-19) - Google's latest update is playing into content marketers' favor. Two channels are credited with unicorn growth, and I'll tell you the first one.
- [8 Tried And Tested Business Blog Ideas (For B2B Brands)](https://foundationinc.co/lab/b2b-blog-ideas/) - Looking for B2B blog ideas that aren't boring? Here are 8 tried, tested, and proven ideas that earn press links, rank in Google, and get shared widely.
- [Why Content Distribution Is More Important Today Than Ever Before](https://foundationinc.co/lab/why-content-distribution/) - With the right content distribution strategy, you can break past your follower count, reach beyond your close circle, and drive far more engagement.
- [Zuckerberg Zucker-Punches a Facebook Ad Rule | Volume 1](https://foundationinc.co/newsletter/volume-1) - Zuckerberg zucker-punches a Facebook ad rule-Foundation newsletter Vol 1, plus more B2B marketing news.
- [Google Will Rank AI Written Content If…  | Vol 119](https://foundationinc.co/lab/vol-119/) - Will Google rank AI-written content? This issue reveals the conditions that decide it-and what it means for you. Read Foundation's Vol 119, subscribe free.
- [How Buffer Acquired 10M+ Backlinks From High Authority Sites | Vol 137](https://foundationinc.co/lab/vol-137/) - How Buffer acquired 10M+ backlinks from high-authority sites, plus our content distribution playbook, this week's B2B SaaS news, and brain food.
- [8 Content Creation Tips To Turn Readers Into Customers](https://foundationinc.co/lab/content-creation-tips) - Creating content that converts isn't easy, but it's worth it. These tips will help you turn your audience into leads and loyal customers.
- [What B2B Marketers Can Learn From Trillion-Dollar Companies](https://foundationinc.co/lab/learn-from-trillion-dollar-companies/) - No matter your size, there’s plenty to learn from the largest companies in the world. Here, we show you how to apply their marketing tactics at your scale.
- [Grammarly Hits $13B Valuation without IPO | Vol 59](https://foundationinc.co/newsletter/vol-59/) - This week we are diving into Grammarly's latest valuation, Clubhouse's latest accessibility feature, and Twitter's gift to Android users!
- [4 Essential KPIs for Tracking ROI From Your Content Marketing Efforts](https://foundationinc.co/lab/content-marketing-kpis) - In this post, we're going to cover 4 KPIs that'll help you accurately measure content marketing ROI.
- [Fast.co Falls As Fast As They Rose | Vol 78](https://foundationinc.co/newsletter/vol-78) - Great content needs a great distribution plan—without one, even well-written pieces fizzle. Foundation newsletter Vol 78 breaks it down.
- [💰 Is Shopify Out Selling Amazon 💰 | Volume 8](https://foundationinc.co/newsletter/volume-8/) - Amazon is a retailer, acting as a retailer giant, which is in stark contrast to its latest competitor, Shopify. 
- [Things are Getting Spooky in SaaS Land | Vol 107](https://foundationinc.co/lab/things-are-getting-spooky-in-saas-land-vol-107/) - Things are getting spooky in SaaS land-Foundation newsletter Vol 107 on the latest B2B SaaS twists and trends.
- [Stripe steals the show on social | Volume 39](https://foundationinc.co/newsletter/volume-39) - This week we are diving into Stripe’s keynote social strategy, the power of vertical acquisitions, and Aircall’s SEO investment paying off!
- [4 Questions to Help You Land the Right Job as a Content Marketer | Vol 79](https://foundationinc.co/newsletter/vol-79) - When are you most creative? Plus this week's B2B SaaS marketing stories and insights. Read Foundation newsletter Vol 79.
- [UX Writing: 15 Pro Tips On Writing For The Web](https://foundationinc.co/lab/writing-for-the-web/) - People read differently online. Here are 15 web writing tips to improve UX and keep visitors on your website longer.
- [Brand Positioning: How To Develop A Unique & Memorable B2B Brand](https://foundationinc.co/lab/brand-positioning) - How can you build up a memorable brand to stand out from the crowd? In this guide, we're breaking down brand positioning for B2B businesses. Check it out!
- [How Marketers Can Finally Elevate Their Content Teams At Scale](https://foundationinc.co/lab/elevate-your-content-team) - How marketers can finally elevate their content teams at scale-Foundation's take on building high-performing content teams.
- [How To Increase Conversion Rates using A/B Testing (A Guide For B2B Service Businesses)](https://foundationinc.co/lab/increase-conversion-rates) - In this post, we’ll dive into one method that will help you to increase CRO and improve your sales—A/B testing.
- [SaaS SEO: Why Alternative Pages Are A Great Investment](https://foundationinc.co/lab/saas-seo-alternative-pages-great-investment/) - Why are alternative pages a smart SaaS SEO play? Learn how they capture high-intent search and drive conversions. Read Foundation's full breakdown.
- [We Reviewed 100 B2B SaaS Brands’ Facebook Advertising Efforts—Here's What We Found](https://foundationinc.co/lab/saas-facebook-advertising-research/) - Facebook ads work for B2B SaaS when designed well. We studied ads from 100+ B2B SaaS companies and pulled out the most insightful lessons.
- [How To Navigate A Downturn Or Recession](https://foundationinc.co/lab/thrive-during-recession) - The great resignation, the great recession, the great reset. The world feels chaotic, but relax. Here's how to navigate a downturn with a clear head.
- [These 6 Content Distribution Misconceptions Are Hurting Your Conversions](https://foundationinc.co/content-distribution-misconceptions) - Retain website visitors and build a better pipeline by kicking these content distribution misconceptions out of your way.
- [Why Content Distribution Is More Important Than Ever Before](https://foundationinc.co/lab/content-distribution/) - Great content fails without distribution. Learn why getting your content seen matters more than ever-and how to do it right.
- [Content Intelligence: What B2B Marketers Need To Know](https://foundationinc.co/lab/b2b-content-intelligence/) - Content marketers who ignore content intelligence are missing out on information & insights that could lead to a breakthrough. Here's how we do it.
- [6 Things Every B2B Content Marketing Strategy Needs to Have](https://foundationinc.co/lab/b2b-content-marketing-strategy) - B2B company looking to create new leads, drive conversions, or increase blog traffic? Discover our six content marketing tips for a structured strategy.
- [Your Deadline Isn’t the Problem: Workflow Efficiency Trends for Marketers in 2022](https://foundationinc.co/lab/workflow-trends-2022) - Worried about quiet quitting? See how 300 marketing leaders use no-code tools to boost efficiency and help their teams shine.
- [How to syndicate your content & PR for free | Vol 139](https://foundationinc.co/lab/vol-139/) - This week, we explore how to syndicate your content and earn PR for free, plus more marketing news, strategies, and insights you can put to work.
- [Instagram Helps Creators Generate Monthly Revenue | Vol 57](https://foundationinc.co/newsletter/vol-57) - This week we are diving into Tesla’s journey to $1 Trillion, Instagram’s new subscription offering, and Twitter Blue!
- [TikTok is coming for Google and Microsoft | Vol 127](https://foundationinc.co/lab/vol-127/) - TikTok is coming for Google and Microsoft. This issue breaks down the search shake-up and what it means for marketers. Foundation Vol 127.
- [6 Ways Slack Ignored Traditional Marketing To Kickstart A $27B Valuation](https://foundationinc.co/lab/slack-viral-growth-formula/) - See how Slack used this non-traditional growth formula to become the fastest-growing tech company of all time.
- [The Most Anticipated IPOs of 2022 | Vol 68](https://foundationinc.co/newsletter/vol-68) - This week, we dive into Semrush acquiring Backlinko, the most anticipated IPOs of 2022, and the state of remote work.
- [Why Too Many Creators Underestimate Content | Vol 85](https://foundationinc.co/newsletter/vol-85) - This week's B2B SaaS marketing stories, insights, and roundup from Foundation. Read newsletter Vol 85.
- [Top Three Metrics to Measure When Dealing With Content Analytics](https://foundationinc.co/lab/content-analytics) - Choosing which metrics to report on content analytics can be overwhelming. We've narrowed it to three to focus on, perfect for beginners.
- [How Have SaaS Content Marketing Teams Responded To COVID-19?](https://foundationinc.co/lab/saas-content-covid19) - Even in the difficult time of COVID-19 SaaS content marketing agencies have continued to provide normalcy through content marketing communication.
- [5 Social Media Distribution Tactics Every Marketer Needs To Try](https://foundationinc.co/lab/social-media-distribution/) - When you hit publish, how do you know your audience sees it? These 5 social media distribution tactics show how to get in front of them and stay there.
- [LinkedIn takes back power | Vol 112](https://foundationinc.co/lab/vol-112/) - LinkedIn takes back power-Foundation newsletter Vol 112 on the latest shifts in B2B SaaS and marketing.
- [Stripe Has Acquired Low-code Analytics Software, Okay | Vol 138](https://foundationinc.co/lab/vol-138/) - Stripe acquired a low-code analytics tool-here's what it signals. This issue breaks down the move. Read Foundation's Vol 138, subscribe free.
- [How Many Blog Posts Should A B2B Company Publish Per Week?](https://foundationinc.co/lab/blog-frequency-b2b/) - How often should a B2B brand blog? It comes down to quality vs. quantity. We break down the frequency debate and what actually works.
- [How To Pick Sales Intelligence Software In 2025](https://foundationinc.co/lab/sales-intelligence-software/) - Picking sales intelligence software is hard: complex, costly, tough to test. This guide helps you choose right and rev up your go-to-market engine in 2025.
- [Winter is Coming](https://foundationinc.co/lab/winter-is-coming/) - As the year comes to a close here's a list of tasks that your marketing team can run through to ensure that the rest of 2021 is the best of 2021.
- [Ooops SEO did it again | Volume 16](https://foundationinc.co/newsletter/volume-16) - Google is testing contextual links—another shift for SEO. Vol 16 covers contextual links, WebAR, and recruitment chatbots.
- [How Zoho is flanking the $66B CRM market | Vol 136](https://foundationinc.co/lab/vol-136/) - This week, we explore how Zoho is flanking the $66B CRM market with its marketing engine, plus more marketing news and insights you can use.
- [Content Inspiration: A Complete Guide For B2B Marketers](https://foundationinc.co/lab/content-inspiration-guide-b2b/) - Finding high value content topics at scale can be one of the biggest challenges B2B brands face. This guide will help you find great ideas—fast.
- [Databricks is acquiring Okera | Vol 135](https://foundationinc.co/lab/vol-135/) - This week, we cover Databricks' acquisition of Okera and what it means for the data market, plus more marketing news, trends, and insights.
- [How AI is changing content marketing workflows | Vol 134](https://foundationinc.co/lab/vol-134/) - This week, we cover how AI is changing content marketing workflows and more.
- [Podcast: Breathing New Life Into Your Content With Ross Simmonds](https://foundationinc.co/lab/breathing-new-life-into-content/) - Our very own, Ross Simmonds joins Jeffalytics for an awesome podcast on breathing new life into old content. But what exactly does that mean?
- [How Docusign Hit a $10B+ Valuation| Vol 133](https://foundationinc.co/lab/vol-133/) - This week, we cover how Docusign used product differentiation to reach a $10B+ valuation, plus more marketing news, strategies, and insights.
- [Why B2B Marketers Should Add Podcasts To Their Marketing Mix | Vol 93](https://foundationinc.co/newsletter/vol-93) - Why B2B marketers should add podcasts to their marketing mix-Foundation newsletter Vol 93, plus more B2B SaaS insights.
- [How DocuSign Used Product Differentiation to Hit a $10B+ Valuation](https://foundationinc.co/lab/docusign-product-differentiation/) - How DocuSign used product differentiation to reach a $10B+ valuation-Foundation breaks down the strategy behind the growth.
- [SaaS SEO Strategy: Creating Learning Centers & Glossaries](https://foundationinc.co/lab/saas-seo-strategy) - An SEO moat may be one of the most underrated content marketing strategies. Controlling the SERP creates countless conversion opportunities.
- [How Confluent became worth $6.5 billion in 10 years| Vol 132](https://foundationinc.co/lab/vol-132/) - This week, we cover Confluent's unicorn strategy and how it became worth $6.5 billion in 10 years, plus more marketing news and insights.
- [How To Recruit Marketing Talent](https://foundationinc.co/lab/recruit-marketing-talent/) - Tired of sifting through resumes for the perfect hire? Learn how to attract and hire A+ marketers to grow your business and cut cost per hire.
- [How To Establish Trust At First Contact With A B2B Lead Over Email](https://foundationinc.co/lab/establish-trust-over-email/) - Here we share some quick wins for establishing trust and finding success when reaching out to leads for the first time.
- [Printify vs. Printful: How the SaaS Model is Disrupting Yet Another Billion-Dollar Industry](https://foundationinc.co/lab/printify-vs-printful/) - Riga, Latvia is home to two of the world's top print-on-demand companies. See how the SaaS model is disrupting yet another billion-dollar industry.
- [Don't Publish Just for the Sake of It| Vol 130](https://foundationinc.co/lab/vol-130/) - This week, we cover one of our top pieces of marketing advice—why you should not publish just for the sake of it—plus more news and insights.
- [Salesforce Adopts Async Weeks | Vol 74](https://foundationinc.co/newsletter/vol-74) - Salesforce adopts async weeks-Foundation newsletter Vol 74 on the shift and more B2B SaaS marketing news.
- [How Linktree Became Worth $1.3B [A Product-led Marketing Case Study]](https://foundationinc.co/lab/linktree-product-led-marketing/) - Steal the product-led marketing strategy Linktree used to reach a billion-dollar valuation, and learn how to apply the same playbook to your brand.
- [Notable leaders call all AI labs to suspend operations| Vol 129](https://foundationinc.co/lab/vol-129/) - Notable leaders are calling on AI labs to hit pause-here's why. This issue breaks down the debate and stakes. Read Foundation's Vol 129, subscribe free.
- [Why UX Is Becoming More Important In SEO Than Ever Before](https://foundationinc.co/lab/ux-becoming-more-important-in-seo/) - Is there a connection between SEO and UX? As search engines grow more human-centred, traditional SEO boundaries blur. Here's why UX now matters more.
- [How BambooHR Created Thought Leadership with Its HR Glossary | Vol 128](https://foundationinc.co/lab/vol-128/) - This week, we cover how BambooHR created thought leadership with its HR glossary strategy, plus more marketing news and insights you can use.
- [The future of security | Volume 22](https://foundationinc.co/newsletter/volume-22) - This week's round-up includes ten ways to avoid Facebook Ads Jail, Chrome's response to going to cookie-less, and Discords paid ad potential.
- [Netflix takes a page out of B2B SaaS product-led playbook | Vol 113](https://foundationinc.co/lab/vol-113/) - This week, we’re covering Netflix’s content preview, OpenAI’s ChatGPT, and more.
- [Hubspot Rolls Out ChatSpot.ai | Vol 126](https://foundationinc.co/lab/vol-126/) - We cover how 5 brands use the 4Es framework to create ridiculously good content, plus HubSpot rolling out ChatSpot.ai and more marketing news.
- [What Is SaaS Marketing? Everything You Should Know](https://foundationinc.co/lab/saas-marketing/) - What is SaaS marketing, and how do you do it well? Foundation covers the strategies, channels, and tactics that drive growth. Read the complete guide.
- [Semrush Acquires Traffic Think Tank: Why It Matters | Vol 124](https://foundationinc.co/lab/vol-124/) - Semrush has acquired Traffic Think Tank. We break down why it matters for SaaS, plus smarter ways to price your SaaS product. Jump in.
- [Why High Volume Content Might Be The Key To Your Growth | Vol 125](https://foundationinc.co/lab/vol-125/) - Vol 125 of Foundation's newsletter: why high-volume content might be the key to your growth, plus more B2B insights.
- [What’s 2023 Got In-Store? Ai, IPOs, and so much more…| Vol 117](https://foundationinc.co/lab/vol-117/) - What's 2023 got in store? AI, IPOs, and more-Foundation newsletter Vol 117 on the year ahead in B2B SaaS.
- [Make 2023 the Year You Create Like the Greats | Vol 118](https://foundationinc.co/lab/vol-118/) - Make 2023 the year you create like the greats-Foundation newsletter Vol 118, plus more B2B marketing insights.
- [How To Incorporate Artificial Intelligence Into Your Content Workflows](https://foundationinc.co/lab/ai-content-workflows) - Learn how to integrate AI into your content workflows-best practices for using AI in content creation, research, and optimization.
- [What We Think about the Yandex Leak | Vol 121](https://foundationinc.co/lab/vol-121/) - You never know the true ROI of content until you prioritize research and distribution. Plus our take on the Yandex leak and what it means for SEO.
- [Introducing the 2023 Foundation BRICK Report](https://foundationinc.co/lab/introducing-foundation-brick-report/) - Which tech companies have mastered content marketing, and what sets the winners apart? The 2023 Foundation BRICK Report breaks it all down.
- [The AI ChatBot War is on | Vol 122](https://foundationinc.co/lab/vol-122/) - The AI chatbot war is heating up. This issue breaks down who's winning and what it means for marketers. Read Foundation's Vol 122-subscribe free.
- [Don’t Optimize All Content for Search Engines. Do These Instead.](https://foundationinc.co/lab/dont-optimize-content-search-engines/) - See the different non-SEO content opportunities you can use to capture and convert leads to paying customers.
- [You.com takes on Google & Microsoft | Vol 123](https://foundationinc.co/lab/vol-123/) - This week, we cover how You.com is taking on search giants Google and Microsoft, plus more marketing news, trends, and insights you can use.
- [What Is A Content Marketing 100 Bagger? How To Create One?](https://foundationinc.co/lab/content-100-bagger/) - Every successful marketing engine is built on content. Brands that treat content as an investment can create a long-term competitive advantage.
- [The Case For Continuing To Create Content During A Crisis Like COVID-19](https://foundationinc.co/lab/content-covid19) - Should you cut SEO or content spend during a crisis like COVID-19? We look at '08 recession data and more to find the best response.
- [Social Media Spam: What Channels Are Most Spammy in 2022](https://foundationinc.co/lab/social-media-spam) - Having your brand tied to spammy content is bad for business. We help you avoid the spammer tag, build real authority, and turn readers into customers.
- [The Marketing AI Bandwagon: Are You Missing Out? | Vol 103](https://foundationinc.co/newsletter/vol-103/) - This week we're diving into the AI's entrance to the marketing scene, the distribution your content needs, and how to create a positive work environment!
- [Evernote is getting acquired! | Vol 111](https://foundationinc.co/lab/volume-111/) - Evernote is getting acquired-Foundation newsletter Vol 111 on the deal and more B2B SaaS marketing news.
- [5-year-old Deel is now worth US$12 billion | Vol 120](https://foundationinc.co/lab/vol-120/) - How do you sell stakeholders on marketing in a downturn? Content marketing is like investing: you win by playing the long game. Plus, Deel hits $12B.
- [Remember it's a marathon...](https://foundationinc.co/lab/invest-in-distribution) - Marketing is more like investing than you think—playing the long game and investing in distribution is the marathon strategy that truly pays off.
- [3 Tips to Improve Your Content Diversification Strategy](https://foundationinc.co/lab/content-diversification-strategy/) - Stop relying on one content channel. These 3 tips help you diversify your content strategy and reach more buyers. Read Foundation's full breakdown.
- [How SaaS Brands Can Thrive in 2022 | Vol 63](https://foundationinc.co/lab/how-saas-brands-can-thrive-in-2022-vol-63/) - This week Instagram doubles its active user count, Taboola teams up with Microsoft, and a strategy for SaaS brands to Thrive in 2022.
- [How To Diversify Your Content Marketing Mix](https://foundationinc.co/lab/diversify-your-content-marketing-mix/) - One mistake many B2B teams make: betting on a single content type and channel. Learn how to diversify your content marketing mix beyond blog posts.
- [How Cargurus Built a $14M SEO Moat by Giving Users the Proof They Need](https://foundationinc.co/lab/cargurus-14m-seo-moat/) - How did CarGurus build a $14M SEO moat? Learn how giving users proof powered their organic growth. Read Foundation's full case study.
- [How "Search by Name" Became LinkedIn's Hidden Growth Driver](https://foundationinc.co/lab/linkedins-hidden-growth-driver/) - How "Search by Name" became LinkedIn's hidden growth driver-Foundation breaks down the product and SEO lesson.
- [7 Productivity Tools & Resources To Give You More Time In Your Day](https://foundationinc.co/lab/7-productivity-tools/) - Beyoncé has the same 24 hours you do-plus a team that gives her leverage. Here are 7 productivity tools to help you reclaim your time.
- [Why Do Bigger Companies Generate More Organic Traffic](https://foundationinc.co/lab/generate-more-organic-traffic/) - Why do bigger companies pull more organic traffic? Unpack the structural advantages-and how smaller brands can compete. Read Foundation's full breakdown.
- [Should Google be threatened by OpenAI’s ChatGPT-3? | Vol 116](https://foundationinc.co/lab/vol-116/) - Should Google fear OpenAI's ChatGPT? This issue weighs the threat and what it means for search. Read Foundation's Vol 116, subscribe free.
- [What Is Artificial Intelligence And How It Will Impact Marketers](https://foundationinc.co/lab/artificial-intelligence-for-marketers/) - How will AI reshape marketing? Foundation explores the evolving relationship between technology and humanity-and what it means for marketers.
- [Google Ads are moving on | Vol 51](https://foundationinc.co/newsletter/volume-51/) - This week we are diving into Google's transition to data-driven attribution, Zapier's leverage of listicles, and Skype's journey back to the top!
- [7 Go-To Content Marketing Resources (For B2B Marketers)](https://foundationinc.co/lab/content-marketing-resources/) - Taking you through a list of content marketing resources which includes SEO, copywriting, backlinks, landing pages, and more!
- [Dropbox buys Formswift for $95M | Vol 115](https://foundationinc.co/lab/vol-115/) - Happy holidays from Foundation! Vol 115 recaps 2022's twists, previews 2023, and covers Dropbox's $95M Formswift deal and more.
- [Top 14 B2B Newsletters You Need In Your Inbox](https://foundationinc.co/lab/top-14-b2b-newsletters-you-need-in-your-inbox/) - B2B can be a stuffy industry, but these 14 companies go against the grain. They run the best newsletters in the game, and you need them in your inbox.
- [Coupa Software to go private after its $8 billion sale | Vol 114](https://foundationinc.co/lab/vol-114/) - Coupa Software goes private in an $8B sale-Foundation newsletter Vol 114, plus more B2B SaaS news.
- [Steal WebMD’s EAT SEO Playbook Worth $128M](https://foundationinc.co/lab/webmd-seo/) - WebMD’s SEO playbook drives over $128M worth of traffic. Learn why Google rewards this website and how its audience keeps growing.
- [A B2B SaaS Marketer's Guide To Content Marketing Metrics](https://foundationinc.co/lab/b2b-saas-content-marketing-metrics/) - Is your content marketing paying off? Are you measuring ROI correctly? More importantly, are you tracking the right content marketing metrics?
- [Would You Work In VR?  | Volume 47](https://foundationinc.co/newsletter/volume-47) - This week we are diving into Tiktok's partnership with Shopify, the integration of AI within customer service, and Facebook's newest remote work setting!
- [Everyone Wants to be TikTok, Even Google | Vol 108](https://foundationinc.co/lab/everyone-wants-to-be-tiktok-even-google-vol-108/) - Google takes on TikTok, plus a zero-click search case study for SaaS and more. Read Foundation newsletter Vol 108.
- [Can You Impact Results Without Trust? | Volume 14](https://foundationinc.co/newsletter/volume-14) - B2B brand building has long been neglected for technical tactics. But with more competitors, a strong brand image pays off. Vol 14.
- [You're Repurposing Content the Wrong Way](https://foundationinc.co/lab/repurposing-content-the-right-way/) - Plan for content success from the beginning by using an approach called Active Repurposing. It will change how you think about content marketing forever.
- [Stop, drop and roll, you’re video content is on fire 🔥 | Volume 26](https://foundationinc.co/newsletter/volume-26/) - This week we are diving into different video strategies, leag magnets, and audience marketing. It's a good one!
- [AI Copywriting Is Coming For SEO | Vol 105](https://foundationinc.co/newsletter/vol-105/) - This week we're diving into AI's rise in popularity, the key to winning on LinkedIn, and OpenView's strategy for boosting conversions.
- [Driving Traffic When You’re In An Unsexy Industry | Vol 104](https://foundationinc.co/newsletter/vol-104/) - This week we're diving into Google's attempts to mimic TikTok, Carta's ability to drive traffic with content, and more!
- [Adobe Kills the Competition | Vol 102](https://foundationinc.co/newsletter/vol-102/) - Adobe kills the competition-Foundation newsletter Vol 102 on the Figma deal and more B2B SaaS news.
- [Look Out — Canva Joins the Office Suite Wars | Vol 101](https://foundationinc.co/newsletter/vol-101) - As Q4 2022 nears, major SaaS players make big money moves while the industry navigates uncharted territory. Foundation newsletter Vol 101.
- [These Misconceptions Are Hurting Your Conversions | Vol 100](https://foundationinc.co/newsletter/vol-100) - In this week's issue we cover Reddit’s latest acquisition, the content distribution misconceptions that are hurting your conversions, and more.
- [Are you rooting your marketing in data or insights? | Vol 99](https://foundationinc.co/newsletter/vol-99) - Foundation newsletter Vol. 99-B2B content marketing, SEO, and growth insights to sharpen your strategy this week.
- [Going Beyond The Ebook: 3 Brilliant Content Marketing Ideas](https://foundationinc.co/lab/content-marketing-ideas/) - Content marketing in the digital world is still pretty new but marketers have been aiming to land a seat at the B2B and Enterprise table for years.
- [How To Sell To Developers | Vol 98](https://foundationinc.co/newsletter/vol-98) - Find out how to earn developers’ trust and turn them into loyal customers. We also cover Google’s helpful content update and more.
- [Distribution Checklist: Why Every Content Marketing Team Needs One](https://foundationinc.co/lab/why-use-content-distribution-checklists) - Why does every content team need a distribution checklist? Learn how it keeps content consistent, seen, and scalable. Read the breakdown.
- [Is there Trouble Ahead for SaaS Companies? | Vol 97](https://foundationinc.co/newsletter/vol-97) - Should SaaS companies be worried about a brewing storm? We cover this topic, insights from Hubspot’s marketing trends report, and more.
- [Keep Marketing in a Downturn | Vol 96](https://foundationinc.co/newsletter/vol-96) - This week, we’re covering LinkedIn’s Discover Tab, how to sell stakeholders on the ROI of marketing in a downturn, and more.
- [Loom Rolls Out Canceled Meeting Candles | Vol 95](https://foundationinc.co/newsletter/vol-95) - Loom rolls out canceled-meeting candles-Foundation newsletter Vol 95, plus more B2B SaaS marketing insights.
- [Stop Investing in MarTech Before Mapping Your Marketing Strategy](https://foundationinc.co/lab/map-before-martech) - Effective account-based marketing needs real investment. But expensive tools go underused when you buy them without a strategy to match. Map it first.
- [How We Find High ROI Niche Advertising Opportunities | Vol 76](https://foundationinc.co/newsletter/vol-76) - How we find high-ROI niche advertising opportunities-Foundation newsletter Vol 76, plus more B2B tactics.
- [These Marketing Habits Will Make Your Business Struggle Forever | Vol 94](https://foundationinc.co/newsletter/vol-94) - The marketing habits hurting your business, plus how zero-click content beats web platforms at their own game. Foundation newsletter Vol 94.
- [How To Lead Your Team Through A Downturn | Vol 92](https://foundationinc.co/newsletter/vol-92) - This week, we're covering how to lead your team through a downturn, the unsexy strategy Carta uses to drove over 1M in web traffic, and much more.
- [Add Your Company To BRICK](https://foundationinc.co/lab/add-your-company-to-brick/) - Want your company featured in BRICK? Add it to Foundation's SaaS marketing index and get on the radar. See how it works and submit your company today.
- [Request BRICK 2022 Report](https://foundationinc.co/lab/request-brick-2022-report/) - Get the BRICK 2022 Report-Foundation's research on the trends shaping B2B marketing. Packed with data and takeaways. Request your free copy.
- [The Silver Lining In Tech Layoffs | Vol 90](https://foundationinc.co/newsletter/vol-90) - The silver lining in tech layoffs-Foundation newsletter Vol 90, plus more B2B SaaS marketing insights.
- [Zendesk Sells For $10.2 Billion | Vol 91](https://foundationinc.co/newsletter/vol-91) - This week, we're covering Zendesk's private sale, how to create a winning B2B marketing strategy, and more.
- [Acquisitions in abundance | Volume 41](https://foundationinc.co/newsletter/volume-41) - This week we are diving into acquisitions! Bill.com acquiring Invoice2go, Twillio completed the takeover of Zipwhip, and Zoom acquired Five9!
- [The SEO Moat: Why SEO Can Be A Competitive Advantage](https://foundationinc.co/lab/the-seo-moat/) - In marketing, we overlook our power to build an organization's moat. Find out what SEO moats are and how to use them as a real competitive advantage.
- [What Are The Top Jobs For 2022? | Vol 69](https://foundationinc.co/newsletter/vol-69) - What are the top jobs for 2022?-Foundation newsletter Vol 69 on hiring trends and more B2B SaaS news.
- [Foundation Welcomes Shaq Smith to Lead Talent & Recruitment Amidst Growth](https://foundationinc.co/lab/shaq-smith) - Talent wins games, but teamwork wins championships. Foundation welcomes Shaq Smith to lead talent and recruitment and build high-performance teams.
- [Using 5 Simple Values To Grow 5x | Vol 55](https://foundationinc.co/newsletter/vol-55/) - This week we are diving into B2B's venture into pay later solutions, Pinterest's expansion into video, and how Figma's core values lead to immense growth!
- [Foundation Launches New Website](https://foundationinc.co/lab/foundation-launches-new-website) - Foundation is excited to launch our new website-a big step toward better services and resources for content creators.
- [How To Write A Blog Title People Actually Want To Read](https://foundationinc.co/lab/blog-post-title) - Without a great title, nobody is going to read your content. Read our formula on how to write a blog title your audience will want to click.
- [Reddit x Spell: What This Means For Marketers | Vol 89](https://foundationinc.co/newsletter/vol-89) - Plus practical tips on how to turn complex topics into simple, engaging content.
- [Should you search for your competitors? | Volume 34](https://foundationinc.co/newsletter/volume-34/) - This week we are diving into Google’s marketing live stream, a new take on passage ranking, and advanced search operations to support content creation!
- [The Marketing Strategy Your Company Needs Right Now | Vol 88](https://foundationinc.co/newsletter/vol-88) - We're a few steps from a recession. The S&P 500 just hit a bear market, down over 20% from its peak. Here's the marketing strategy you need now.
- [Why Community Content Is An Important Part Of The Marketing Mix](https://foundationinc.co/lab/community-content-is-underrated/) - Community content is one of the most underrated plays in marketing. Learn why it belongs in your mix-and how to use it. Read Foundation's full breakdown.
- [Want A New Car? An NFT Might Be A Better Investment | Vol 48](https://foundationinc.co/lab/volume-48/) - Could an NFT beat a new car as an investment? This issue digs into the debate with a marketer's lens. Read Foundation's Vol 48, subscribe free.
- [Google Has a New Competitor | Vol 87](https://foundationinc.co/newsletter/vol-87) - Google has a new competitor, how to choose the right distribution channel, and how influencers grow your brand. Foundation Vol 87.
- [NP Digital Acquires AnswerThePublic | Vol 86](https://foundationinc.co/newsletter/vol-86) - NP Digital acquires AnswerThePublic-Foundation newsletter Vol 86 on the deal and more B2B SaaS news.
- [Elon Musk Acquires Twitter | Vol 81](https://foundationinc.co/newsletter/vol-81/) - What does a flexible work schedule mean for remote teams? Vol 81 explores balancing flexibility with productivity, plus B2B insights.
- [Shopify Acquires Deliverr for $2.1B | Vol 83](https://foundationinc.co/newsletter/vol-83) - This week's B2B SaaS marketing stories and insights, with a shout-out to every working mom on our list. Foundation newsletter Vol 83.
- [Similarweb + Rank Ranger: Why B2B Marketers Should Care | Vol 84](https://foundationinc.co/newslettter/vol-84) - How often do you block time to review your own actions, not just your team's? Plus why Similarweb and Rank Ranger matter for B2B marketers.
- [Brand New Talent Marketplace & Everyone Can Join | Vol 56](https://foundationinc.co/newsletter/vol-56/) - A brand-new talent marketplace everyone can join-Foundation newsletter Vol 56, plus more B2B SaaS news.
- [Nine Marketing Lessons To Optimize Your B2B Marketing Strategy](https://foundationinc.co/lab/b2b-marketing-lessons/) - Nine marketing lessons to optimize your B2B strategy-practical takeaways from Foundation to sharpen your marketing.
- [Want To Create More Content? Focus On Repurposing](https://foundationinc.co/lab/focus-on-repurposing/) - Stop waiting until AFTER your content is published to start repurposing. It's already too late. Here's a better approach with a template that you can use.
- [The Modern Distribution Playbook](https://foundationinc.co/lab/modern-distribution-playbook/) - Don't worry what people think about promoting your work, their opinions won't pay the bills. The modern distribution playbook marketers need now.
- [Is Creating Content Harder In 2021?  | Vol 54](https://foundationinc.co/newsletter/vol-54/) - This week we are diving into yet another company's decision to go remote, the latest data on creating content, and Fiverr's new platform for creators!
- [Why SaaS Companies Are Launching Their Own Media Operations | Vol 77](https://foundationinc.co/newsletter/vol-77) - An empire is not built in a day, and neither is a media operation. See why SaaS companies are launching their own media to build audience and authority.
- [What Google’s $5.4 Billion Acquisition Means | Vol 75](https://foundationinc.co/newsletter/vol-75) - What Google's $5.4 billion acquisition means-Foundation newsletter Vol 75, plus more B2B SaaS insights.
- [Ahrefs & Other SaaS Companies Support Ukraine | Vol 73](https://foundationinc.co/newsletter/vol-73) - Vol 73 of Foundation's newsletter-B2B content marketing, SEO, and growth insights to sharpen your strategy.
- [You Can Now Record Twitter Spaces | Vol 67](https://foundationinc.co/newsletter/vol-67) - This week we dive into why Coinbase gives employees more recharge weeks, how you can record Twitter Spaces, and how users shop on social platforms.
- [Do This To 2x Your Conversion Rates | Vol 71](https://foundationinc.co/newsletter/vol-71) - Want to 2x your conversion rates? This issue breaks down exactly how, with tactics you can apply today. Read Foundation newsletter Vol 71.
- [Conductor Acquires ContentKing: Why It Makes Sense | Vol 72](https://foundationinc.co/newsletter/vol-72) - Why did Conductor acquire ContentKing? This issue breaks down the deal and what it signals for SEO teams. Foundation newsletter Vol 72.
- [Why Brands Should Stop Publishing Just To Publish](https://foundationinc.co/lab/stop-publishing-just-to-publish/) - Publishing content with no goal is just adding to the noise. Use this guide to set some real marketing goals for your content.
- [LinkedIn News Headlines: Examples Of Headline Writing Done Well](https://foundationinc.co/lab/write-better-headlines-from-the-pros-at-linkedin/) - Want headlines that stop the scroll? Learn from LinkedIn News editors with real examples of headline writing done well. Read Foundation's full breakdown.
- [Stripe Identity steals the show | Volume 36](https://foundationinc.co/newsletter/volume-36) - This week we are diving into Stripe Identity, Salesforce’s B2B ecosystem, and a lesson in link best practices!
- [Startup Lessons From Career Karma’s Series B Round | Vol 66](https://foundationinc.co/newsletter/vol-66) - This week Spotify calls out Apple Podcasts, startup lessons from Career Karma’s Series B round, and why you should stop publishing just to publish.
- [What Investing & Holding Stocks Can Teach Us About SEO](https://foundationinc.co/lab/content-investing) - SEO isn't for the short-term CMO chasing a bonus or a get-rich-quick play. It rewards companies built to last and serious about competitive advantage.
- [The Power of Treating Content as an Investment: The $21M Blog Post](https://foundationinc.co/lab/content-investment) - Treat content as an investment for big returns with less work. One asset earned Hootsuite 21M organic visits-see how you can too.
- [This Is The ROI Of Creating Content In B2B SaaS](https://foundationinc.co/lab/power-of-content) - One content asset can drive massive returns. The strategy isn't virality, it's thoughtful creation, purposeful distribution, and timely optimization.
- [A Critical Content Marketing Lesson From Bored Apes NFTs | Vol 62](https://foundationinc.co/newsletter/vol-62/) - This week Reddit copies a Spotify feature, we learn a content marketing lesson from Bored Apes NFTs, and how to actively repurpose content in 2022.
- [LinkedIn Expands To Reach New Market | Vol 61](https://foundationinc.co/newsletter/vol-61/) - This week LinkedIn expands into a new market, TikTok helps creators earn more money and Spotify goes viral with Wrapped 2021.
- [Foundation Sponsorship Opportunities](https://foundationinc.co/lab/foundation-sponsorship-opportunities/) - Reach engaged B2B marketers through Foundation. Explore sponsorships across our content, podcasts, and newsletters. See the options.
- [This Content Distribution Strategy Earned 26,282 Page Views In 7 Days](https://foundationinc.co/lab/pageview-distribution-strategy/) - 25,000+ page views in 7 days-all thanks to distribution. See how a distribution strategy can take your content to the next level.
- [Telegram Rises As A Social Giant Falls & Clubhouse Gains Another Competitor | Vol 53](https://foundationinc.co/newsletter/volume-53/) - This week we are diving into Tekion's explosive growth, Telegram's rise to the top, and Facebook's attempt to challenge Clubhouse!
- [Facebook Goes Down & Twitter Gets Professional | Vol 52](https://foundationinc.co/newsletter/volume-52/) - This week we are diving into the modern work week schedule, Facebook’s shocking shutdown, and Twitter for professionals!
- [This Is What Even Your Competitors Fear](https://foundationinc.co/lab/third-party-review-sites/) - Third-party review sites hold the key to a wave of prospects. Here is how to leverage their high traffic volume to stay ahead of your competitors.
- [Twitter’s Ad Diversification Attempt | Vol 50](https://foundationinc.co/newsletter/volume-50/) - This week we are diving into Twitter's latest feature flop, GitLab's race to the top, and the impact of iOS15 on email marketing!
- [Mailchimp Goes From $0 To $12B | Vol 49](https://foundationinc.co/newsletter/volume-49/) - This week we are diving into Intuit’s acquisition of Mailchimp, Shipbob's social proof excellence, and Zoom's newest virtual collaboration!
- [Exposing the biggest SaaS companies | Volume 46](https://foundationinc.co/newsletter/volume-46/) - This week we are diving into Adobe’s use of video to rank in the featured block, Google’s nonconsensual title changes, and Salesforce Ventures!
- [A Seismic Acquisition for Sales Stacks | Volume 45](https://foundationinc.co/newsletter/volume-45) - This week we are diving into the Seismic’s acquisition of Lessonly, how you can steal Airtable’s and Shopify’s strategies, and Google Discover!
- [Artificial Intelligence’s New Role In ROI | Volume 44](https://foundationinc.co/newsletter/volume-44) - This week we are diving into AI for ROI, the B2B digital marketing trends through 2023, and Airtable’s SEO Strategy!
- [Read Now, Thank Us Later | Volume 43](https://foundationinc.co/newsletter/volume-43) - This week we are diving into Square’s $29B purchase of AfterPay, the SaaSification of consumer subscriptions, and the rise of cloud infrastructure!
- [Up and to the right | Volume 42](https://foundationinc.co/newsletter/volume-42/) - This week we are diving into Substack pointing us to podcasts, TikTok turns to HR, and Taboola makes its first public acquisition!
- [Gobble up the benefits of micro-influencers | Volume 7](https://foundationinc.co/newsletter/volume-7) - Why are micro-influencers such a powerful play? This issue breaks down the benefits and how to use them. Read Foundation's Vol 7, subscribe free.
- [Is it time for IPOs to go?  | Volume 40](https://foundationinc.co/newsletter/volume-40) - This week: Stripe's direct public offering, the rise and fall of Clubhouse, and the value of virtual events. Foundation newsletter Vol 40.
- [It’s not click-bait; it’s click-based | Volume 27](https://foundationinc.co/newsletter/volume-27) - This week we are diving into click-based SEO signals, a Google bug that’s harming your traffic, and the value of social proof!
- [Did Clubhouse expose itself to cannibalization? | Volume 28](https://foundationinc.co/newsletter/volume-28) - This week we are diving into Google’s page experience algorithm, social media in 2021 and the creator economy!
- [Tabloid gossip, but make it SaaS  | Volume 29](https://foundationinc.co/newsletter/volume-29) - This week we are diving into Zoom’s updated functionality, Gong’s Linkedin strategy, and Google coming clean.
- [It’s all updates | Volume 30](https://foundationinc.co/newsletter/volume-30/) - This week we are diving into updates! Google rolled out a product review update, an update on image optimizations, and two updates in search console.
- [A little more than just the tip | Volume 31](https://foundationinc.co/newsletter/volume-31/) - This week we are diving into Twitter’s Tip Jar, Bill.com’s trust-building strategy, and the importance of B2B branding!
- [It’s time for a change | Volume 32](https://foundationinc.co/newsletter/volume-32/) - This week we are diving into the SEO benefits of posting publish dates, the perfect content marketing team structure, and the future of digital marketing!
- [Shaken not stirred | Volume 33](https://foundationinc.co/newsletter/volume-33/) - This week we are diving into a proposal to change the face of our SERPs, a Google feature that turned out to be a bug, and glocalization!
- [It’s time to take inventory | Volume 35](https://foundationinc.co/newsletter/volume-35) - It's time to take inventory-Foundation newsletter Vol 35 on auditing your marketing and more B2B insights.
- [Gusto goes for the acquisition | Volume 37](https://foundationinc.co/newsletter/volume-37) - This week we are diving into the rise of tech unicorns, Gusto’s first acquisition and why it matters, and the need to embrace the B2B drop!
- [G2’s funding success comes on the back of B2B Yelpification | Volume 38](https://foundationinc.co/newsletter/volume-38) - How did G2 turn B2B 'Yelpification' into funding success? This issue breaks it down with takeaways for your brand. Foundation Vol 38.
- [Breaking News: Best in class headlines | Volume 25](https://foundationinc.co/newsletter/volume-25) - This week we are diving into the best practices for headlines in 2021, decreasing SERP click-throughs, and Amazon's continuation of warehouse gamification!
- [Google’s disappearing act | Volume 24](https://foundationinc.co/newsletter/volume-24) - Google's featured snippets (briefly) disappeared, Facebook's AI is learning to watch videos, and those SEO myths we've all believed in are being busted!
- [You’re on the wrong channel | Volume 23](https://foundationinc.co/newsletter/volume-23/) - This week: how we know Reddit is becoming a valid paid ad channel, Microsoft's remote meeting upgrade, and a $165M acquisition. Vol 23.
- [Feeling risky? | Volume 20](https://foundationinc.co/newsletter/volume-20) - Why would HubSpot, the content marketing master, go after an up-and-coming newsletter provider? Is playing it safe risky in 2021? Vol 20.
- [Uncovering Bezos' key to success | Volume 18](https://foundationinc.co/newsletter/volume-18) - Is the customer always right? How far should customer focus go? Plus community building rises as virtual-event engagement falls. Vol 18.
- [Let’s discuss the headlines - iOS 14 Updates | Volume 17](https://foundationinc.co/newsletter/volume-17) - What did iOS 14 mean for marketers? This issue breaks down the headlines and the fallout. Read Foundation's newsletter Vol 17, subscribe free.
- [All you need to know to grow | Volume 15](https://foundationinc.co/newsletter/volume-15) - As confidence in online-only transactions grows, display your product's key info and selling features prominently online. Vol 15.
- [New Year - New Trends | Volume 13](https://foundationinc.co/newsletter/volume-13/) - New year, new trends-Foundation newsletter Vol 13 on what's next in B2B marketing and SaaS.
- [🎉 Gearing up for 2021 🎉 | Volume 12](https://foundationinc.co/newsletter/volume-12/) - Nostalgia is a powerful way to reach buyers' emotions. Plus: do people use LinkedIn Stories, and is advertising there worth it? Vol 12.
- [Does Google Support Copycats? | Volume 11](https://foundationinc.co/newsletter/volume-11/) - Have you ever read the same statement on multiple websites? Ever wondered if Google tracks copy ownership across the web?
- [Promotional Content Isn’t What it Used to Be | Volume 10](https://foundationinc.co/newsletter/volume-10) - Foundation newsletter Vol. 10: practical ABM and content marketing tips and tactics to sharpen your B2B strategy.
- [It’s Time for a Change | Volume 9](https://foundationinc.co/newsletter/volume-9) - It's time for a change-Foundation newsletter Vol 9 on shifting marketing trends and B2B SaaS news.
- [Oops, Did Discord Do That? | Volume 4](https://foundationinc.co/newsletter/volume-4) - Oops, did Discord do that?-Foundation newsletter Vol 4 on the latest tech moves and B2B marketing trends.
- [Can Anyone Keep Up With Zoom? | Volume 2](https://foundationinc.co/newsletter/volume-2) - Can anyone keep up with Zoom?-Foundation newsletter Vol 2 on the video giant and more B2B SaaS trends.
- [A Battle of the Browsers | Volume 3](https://foundationinc.co/newsletter/volume-3) - A battle of the browsers-Foundation newsletter Vol 3 on the browser wars and more B2B SaaS trends.
- [The Social Networks Are Fighting | Volume 6](https://foundationinc.co/newsletter/volume-6) - The social networks are fighting-Foundation newsletter Vol 6 on the platform wars and more B2B trends.
- [Should You Cut Back On Your Paid Media Spend During A Crisis Like COVID-19?](https://foundationinc.co/lab/paid-media-crisis) - What should brands do with paid media during a crisis? Should you pull budget even if you're not directly impacted? Let's discuss.
- [How To Invest In Content Marketing Without Risking Your Entire Budget](https://foundationinc.co/lab/content-budget) - Content marketing is more like investing than most people think. If you want to plan your content marketing budget appropriately this piece shows you show.
- [In Preparation for Proposition 24 | Volume 5](https://foundationinc.co/newsletter/in-preparation-for-proposition-24)
- [The Final Rush... 8 Content Case Studies](https://foundationinc.co/lab/the-final-rush-8-content-case-studies/) - Take some time to use this information so you can come back in 2021 with new perspectives, new insights and a new sense of momentum to carry you through.
- [Why Marketers Should Spend Less Time Studying The Competitors Content Playbook](https://foundationinc.co/lab/content-lanes/) - What works for competitors won't always work for you. Stop copying their playbook, find your real edge, and turn that competitive advantage into wins.
- [The CMO Complex: Why Ego Is The Enemy](https://foundationinc.co/lab/cmo-complex) - I'm not arrogant. I'm perfect.' Too many CMOs believe it-but that mindset won't protect your role. Here's the attitude that will.
- [Content Asset Allocation: A Better Way To Think About Your Marketing Mix](https://foundationinc.co/lab/content-asset-allocation) - How should marketers think about their content marketing mix? This allocation model offers insight into the ideal strategy.
- [Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?](https://foundationinc.co/lab/b2b-emojis-unprofessional/) - The emoji era is here. A survey of 1,000 American workers found 76% have used emojis in professional digital communication. Should B2B brands too?
- [Introducing B2B Growth Academy: A Content Marketing Program For B2B Marketing Teams](https://foundationinc.co/lab/introducing-b2b-growth-academy/) - B2B Growth Academy is a program designed to help B2B marketing teams build a content marketing engine that works.
- [The Best Examples Of B2B Brands Doing Content Marketing Right](https://foundationinc.co/lab/b2b-brands-content-marketing/) - Finding examples of B2B brands who get content marketing isn’t easy. Rarely do we find content examples that show the true potential of B2B marketing.
- [How To Craft A Better Blog Title Using Research & Psychology](https://foundationinc.co/lab/how-to-write-a-blog-title/) - No matter what kind of blog you have or what business you’re in, headlines are the most important piece of the content you create.
- [Why Content Distribution Is More Important Than Ever Before](https://foundationinc.co/lab/content-distribution-important/) - Content distribution is the act of spreading your content into the communities and channel that matter most. Here's a few insights into why it matters.
- [We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)](https://foundationinc.co/lab/reddit-research/) - The team at Foundation researched and analyzed more than 60,000 posts from the top 150 subreddits on Reddit in one of the largest Reddit marketing strategy studies of 2018.

## Pages

- [Foundation Marketing](https://foundationinc.co/) - Foundation Marketing is an AI visibility & GEO marketing agency that helps ambitious brands and enterprise companies drive pipeline through visibility in LLMs.
- [Our Values and Purpose](https://foundationinc.co/values-and-purpose) - See what drives Foundation-the values, principles, and purpose behind how we help B2B brands win at content, SEO, and AI visibility. Meet the team's why.
- [Lara Leung](https://foundationinc.co/team/lara-leung) - Meet Lara Leung, who joined Foundation as a Senior Account Manager. Learn about her role, background, and how she supports and grows client accounts.
- [Nicole Oaten](https://foundationinc.co/team/nicole-oaten) - Nicole joined Foundation as a Senior Account Manager.
- [Martech](https://foundationinc.co/industry-solutions/martech) - Foundation helps martech brands become the answer AI recommends. GEO, Reddit, and content strategy for marketing technology companies.
- [Enterprise](https://foundationinc.co/industry-solutions/enterprise) - Foundation is the Enterprise Marketing agency that makes your brand the one committees, analysts, and AI systems recommend.
- [Data & Analytics](https://foundationinc.co/industry-solutions/data-analytics) - Foundation helps data and analytics brands win technical evaluators and AI recommendations. Content, community, and GEO for data companies.
- [Developer Tools](https://foundationinc.co/industry-solutions/developers) - Foundation is a developer marketing agency that makes devtool brands visible where developers and AI assistants actually look inside of LLMs and niche channels.
- [Cybersecurity](https://foundationinc.co/industry-solutions/cybersecurity) - Security buyers distrust vendor content. Foundation builds the citations, community presence, and AI visibility that earn their trust instead.
- [Privacy Policy](https://foundationinc.co/privacy-policy/) - Your privacy is critically important to us. At Foundation, we have a few fundamental principles to comply with GDPR and eprivacy regulations.
- [Higher Education](https://foundationinc.co/industry-solutions/higher-education/) - Foundation helps colleges and universities build AI visibility through the content, citations, and community presence that put your institution in front of students using ChatGPT, Perplexity, and Google AI to research programs.
- [Professional Service Companies](https://foundationinc.co/industry-solutions/professional-services-companies) - Foundation helps consulting & law firms, and other professional services firms build AI visibility through the content and citations that earn a place in LLMs.
- [Manufacturing Companies](https://foundationinc.co/industry-solutions/manufacturing-companies/) - Manufacturing companies need content marketing too. If you need a content marketing partner to get more meaningful results - we’re the team for the job.
- [Generative AI Companies](https://foundationinc.co/industry-solutions/ai-companies) - At Foundation, we help Generative AI companies develop AI visibility marketing strategies and execute them consistently to drive more results & pipeline.
- [Software Companies](https://foundationinc.co/industry-solutions/software-companies) - Foundation is an AI visibility agency for SaaS companies. We help software brands grow their percentage of AI answers that mention their brand.
- ["Boring" Industries](https://foundationinc.co/industry-solutions/boring-industries/) - Foundation helps traditional B2B industries build AI visibility: the citations, community presence, and content authority that puts your brand in the LLMs.
- [B2B Brands](https://foundationinc.co/industry-solutions/b2b-brands/) - Foundation is an AI visibility agency for B2B brands. We build content, distribution, and citation infrastructure that puts your brand in front of buyers.
- [Careers](https://foundationinc.co/careers/) - Ready to do your best work? Explore our remote career opportunities and learn about the culture at Foundation Marketing.
- [Content Engineer (part-time)](https://foundationinc.co/careers/content-engineer) - Foundation is growing its team. Love creating content the world will see and dream in pixels? Let's chat about the Content Engineer (part-time) role.
- [Contact](https://foundationinc.co/contact/) - Foundation is the AI visibility agency for B2B tech and SaaS. AI builds your buyer's shortlist from sources you don't own. We turn it into pipeline.
- [Case Studies](https://foundationinc.co/case-studies) - We help B2B companies get found, cited, and chosen by the AI systems their buyers use to make decisions.
- [AI Transformation Specialist](https://foundationinc.co/careers/ai-transformation-specialist) - Join Foundation as an AI Transformation Specialist. Help reshape how a leading B2B agency uses AI to drive results. See the role and apply today.
- [Marketing Associate](https://foundationinc.co/careers/marketing-associate) - Join Foundation as a Marketing Associate-get hands-on with content, SEO, and distribution alongside a team that loves the craft. Apply today.
- [Our Leadership Team](https://foundationinc.co/leadership-team/) - Meet the leaders behind Foundation-blending B2B SEO, content, and distribution expertise to help SaaS brands grow.
- [Reddit Specialist](https://foundationinc.co/careers/reddit-specialist) - Foundation is hiring a Reddit Specialist—someone who eats, sleeps, and breathes Reddit. See the role, responsibilities, and how to apply today.
- [Paid Media Specialist](https://foundationinc.co/careers/paid-media-specialist) - Join Foundation as a Paid Media Specialist. Run campaigns that drive real B2B pipeline alongside a team that loves the craft. See the role and apply today.
- [SEO/GEO Writer](https://foundationinc.co/careers/seo-writer) - Join Foundation as an SEO/GEO Writer. Craft content built to rank in search and AI, alongside a team that loves the work. See the role and apply today.
- [Content Creator](https://foundationinc.co/careers/content-creator) - Join Foundation as a Content Creator-make B2B content that ranks, resonates, and gets shared, with a team that loves the craft. Apply today.
- [Senior SEO/GEO Editor](https://foundationinc.co/careers/senior-editor-2) - Foundation is growing our team of experts. In order to achieve our mission, we’re hiring a Senior SEO/GEO Editor to join our growing Content team.
- [Senior Account Manager](https://foundationinc.co/careers/senior-account-manager) - Join our growing team at Foundation. Do you enjoy driving client success and turning strategy into measurable results? If so, let’s chat.
- [Reddit Content Creator](https://foundationinc.co/careers/reddit-content-creator) - Reddit Content Creator role at Foundation-create authentic Reddit content for B2B brands. See the job details and how to apply.
- [Senior Project Coordinator](https://foundationinc.co/careers/senior-project-coordinator) - Join our growing team at Foundation. Do you enjoy driving client success and turning strategy into measurable results? If so, let’s chat.
- [Our Team](https://foundationinc.co/team/) - Foundation blends GEO strategy, creative, and AI ops to help B2B brands gain visibility across LLMs, generative search, and AI discovery surfaces.
- [Pedro Madrid](https://foundationinc.co/team/pedro-madrid) - Meet Pedro Madrid, SEO/GEO Editor at Foundation, shaping content built to rank in Google and AI-powered generative search.
- [Meili Ang](https://foundationinc.co/team/meili-ang) - Meet Meili Ang, Finance Specialist at Foundation, managing the numbers behind the content marketing agency.
- [Reuben Tuyia](https://foundationinc.co/team/reuben-tuyia) - Meet Reuben Tuyia, who joined Foundation as a Reddit Content Creator. Learn about his role, background, and work creating standout Reddit content.
- [Tyler Wade](https://foundationinc.co/team/tyler-wade) - Meet Tyler Wade, Senior Content Strategist at Foundation, building content strategies that help B2B brands grow.
- [Olajumoke Fasheun](https://foundationinc.co/team/olajumoke-fasheun) - Meet Olajumoke Fasheun, who joined Foundation as a Senior Account Manager. Learn about her role, background, and how she supports client accounts.
- [Walter Silas](https://foundationinc.co/team/walter-silas) - Meet Walter Silas, who joined Foundation as a Reddit Content Creator. Learn about his role, background, and work creating standout Reddit content.
- [Simi Ajayi](https://foundationinc.co/team/simi-ajayi) - Meet Simi Ajayi, who joined Foundation as a YouTube Production Coordinator. Learn about her role, background, and work producing standout video.
- [Monica Reyes](https://foundationinc.co/team/monica-reyes) - Meet Monica Reyes, who joined Foundation as an Executive Assistant. Learn about her role, background, and the work she does supporting the team.
- [Rob May](https://foundationinc.co/team/rob-may) - Meet Rob May, Director of Strategy at Foundation, driving B2B content and marketing strategy for clients.
- [Ethan Crump](https://foundationinc.co/team/ethan-crump) - Meet Ethan Crump, Editorial Lead at Foundation, guiding the editorial standards behind Foundation's B2B content.
- [About](https://foundationinc.co/about/) - Foundation is a content marketing agency helping ambitious B2B brands create and distribute content that inspires action and shapes culture.
- [Yuliya Haranok](https://foundationinc.co/team/yuliya-haranok) - Yuliya joined Foundation as a Founding Account Executive for Distribution.ai.
- [Senior GTM Manager](https://foundationinc.co/careers/marketing-manager) - Join Foundation as a Senior GTM Manager. Own go-to-market strategy and drive growth with a team redefining B2B marketing. See the role and apply today.
- [Tanya Desai](https://foundationinc.co/team/tanya) - Meet Tanya Desai, Reddit Strategist at Foundation, building Reddit marketing strategies that grow B2B brands.
- [Elvis Masinde](https://foundationinc.co/team/elvis-masinde) - Meet Elvis Masinde, Senior Reddit Content Creator at Foundation, crafting authentic Reddit content for B2B brands.
- [David Reilly](https://foundationinc.co/team/david-reilly) - Meet David Reilly, the Director of Partnerships at Foundation. Learn about his role, background, and how he builds partnerships that drive growth.
- [Alicia Braganza](https://foundationinc.co/team/alicia-braganza) - Alicia is a VP of Accounts with Foundation and brings a diverse entrepreneurship and digital marketing background to the team.
- [Imogen Groome](https://foundationinc.co/team/imogen-groome) - Meet Imogen Groome, Reddit Specialist at Foundation, helping B2B brands build presence and trust on Reddit.
- [Ana Orozco](https://foundationinc.co/team/ana-orozco) - Meet Ana Orozco, Executive Assistant at Foundation, keeping the leadership team and operations running smoothly.
- [GEO Partnerships Coordinator](https://foundationinc.co/careers/geo-partnerships-coordinator) - GEO Partnerships Coordinator role at Foundation-help build partnerships that grow AI visibility. See the details and apply.
- [Account Executive (Growth)](https://foundationinc.co/careers/account-executive-growth) - Love turning conversations into partnerships? Join Foundation's Growth team as an Account Executive for ambitious B2B SaaS brands. Apply now.
- [Director of Operations](https://foundationinc.co/careers/director-of-operations) - Director of Operations role at Foundation-lead operations at a B2B content marketing agency. See the details and apply.
- [Liliana Escobar](https://foundationinc.co/team/liliana-escobar) - Meet Liliana Escobar, a Senior Operations Coordinator at Foundation. Learn about her role, background, and the work she does keeping things running.
- [Khaled Fouly](https://foundationinc.co/team/khaled-fouly) - Meet Khaled Fouly, VP of Paid Media at Foundation, leading paid advertising strategy for B2B brands.
- [Claudia Rosero](https://foundationinc.co/team/claudia-rosero) - Claudia joined Foundation as an Operations & Project Specialist. She's now a Junior Project Manager.
- [Verol Ndung'u](https://foundationinc.co/team/verol-ndungu) - Meet Verol Ndungu, Junior Process Improvement Lead at Foundation, streamlining how the content marketing team works.
- [Alex Gita](https://foundationinc.co/team/alex-gita) - Alex joined Foundation as a Senior Account Coordinator and is now an AI Content Operations Lead. Learn about her role, background, and career journey.
- [Nicole Oaten](https://foundationinc.co/team/nicole-oaten) - Meet Nicole Oaten, Senior Account Manager at Foundation, leading client relationships and B2B content marketing programs.
- [Enzo Carletti](https://foundationinc.co/team/enzo-carletti) - Meet Enzo Carletti, an AI Service Delivery Lead at Foundation. Learn about his role, background, and how he delivers AI-powered marketing services.
- [YouTube Production Coordinator](https://foundationinc.co/careers/youtube-production-coordinator) - YouTube Production Coordinator role at Foundation-help produce B2B video content. See the details and how to apply.
- [Executive Assistant to the COO](https://foundationinc.co/careers/executive-assistant-6) - Executive Assistant to the COO role at Foundation-support leadership at a B2B marketing agency. See details and apply.
- [Senior Content Strategist](https://foundationinc.co/careers/senior-content-strategist) - Are you energized by helping B2B brands connect the dots between insight, content, and measurable outcomes? If so, let’s chat.
- [Director of Strategy (Sales)](https://foundationinc.co/careers/director-strategy-sales) - Director of Strategy (Sales) role at Foundation-drive strategy for B2B clients. See the details and how to apply.
- [Shadrack Wanjohi](https://foundationinc.co/team/shadrack-wanjohi) - Meet Shadrack Wanjohi, Content Creator at Foundation, producing B2B content that drives traffic and demand.
- [Taylor Perry](https://foundationinc.co/team/taylor-perry1) - Meet Taylor Perry, who joined Foundation as a Content Marketing Strategist. Learn about her role, background, and approach to content marketing.
- [Jakub Tomaszewski](https://foundationinc.co/team/jakub-tomaszewski) - Meet Nikola Djordjevic, Strategic Editor at Foundation, sharpening B2B content to inform, rank, and convert.
- [Troi Leemuel A. Lamboon](https://foundationinc.co/team/troi-leemuel-lamboon) - Meet Troi Lamboon, Reddit Specialist at Foundation, helping B2B brands show up and build trust on Reddit.
- [Miriam Kusa](https://foundationinc.co/team/miriam-kusa) - Meet Miriam Kusa, Content Strategist at Foundation, shaping content strategies that help B2B brands grow.
- [Recruitment & Talent Operations Coordinator](https://foundationinc.co/careers/executive-marketing-outreach-assistant)
- [Director of Strategy](https://foundationinc.co/careers/director-strategy) - Join our growing team at Foundation. Do you enjoy driving client success and turning strategy into measurable results? If so, let’s chat.
- [Fractional Recruiter](https://foundationinc.co/careers/fractional-recruiter) - Join our growing team at Foundation. As Fractional Recruiter, you'll help identify, engage, and hire top-tier marketing talent across North America.
- [Executive Marketing & Outreach Assistant](https://foundationinc.co/careers/executive-marketing-outreach-assistant) - Join Foundation as an Executive Marketing & Outreach Assistant-support high-impact campaigns for a leading B2B agency. Apply today.
- [B2B Content Marketing Strategist](https://foundationinc.co/careers/b2b-content-marketing-strategist-3/) - Join Foundation as a B2B Content Marketing Strategist-shape content strategy for ambitious brands. See the role and apply today.
- [Ross Simmonds](https://foundationinc.co/team/ross-simmonds/) - Ross is the founder of Foundation and a marketer passionate about all things tech. He goes all-in on his work and consistently strives to give back.
- [Jessica Everitt](https://foundationinc.co/team/jessica-everitt) - Jessica is our COO at Foundation. She has a diverse writing, editing, process improvement, and project management background.
- [Pat Blakely](https://foundationinc.co/team/pat-blakely) - Pat joined Foundation as a Content Marketing Manager, now he's our Marketing Manager.
- [Fiorella Montesinos](https://foundationinc.co/team/fiorella-montesinos) - Meet Fiorella Montesinos, Senior Account Coordinator at Foundation, keeping B2B content clients organized and campaigns on track.
- [Bertha-Bella Agoha](https://foundationinc.co/team/bibie-agoha) - Meet Bertha-Bella Agoha, Social Creator at Foundation, creating social content that grows B2B brands.
- [Veejay Corpuz](https://foundationinc.co/team/veejay-juliene-corpuz) - Meet Veejay Corpuz, Reddit Content Creator at Foundation, crafting authentic Reddit content for B2B brands.
- [Ash Kizlyk](https://foundationinc.co/team/ash-kizlyk) - Meet Ashley Kizlyk, Senior Account Manager at Foundation, leading client relationships and B2B content marketing programs.
- [Jodee Brown](https://foundationinc.co/team/jodee-brown) - Meet Jodee Brown, Reddit Specialist at Foundation, helping B2B brands build presence and trust on Reddit.
- [Daniela Poblete](https://foundationinc.co/team/daniela-poblete) - Meet Daniela Poblete, Paid Media Specialist at Foundation, running paid ad campaigns that drive results for B2B brands.
- [Dozie Anyaegbunam](https://foundationinc.co/team/dozie-anyaegbunam) - Meet Dozie Anyaegbunam, who joined Foundation as a B2B Creative Director. Learn about his background, role, and approach to creative marketing.
- [B2B Creative Director](https://foundationinc.co/careers/b2b-creative-director) - Join Foundation as a B2B Creative Director. Shape bold campaigns and lead a team redefining B2B marketing. See the role and apply today.
- [Rhea Nischal](https://foundationinc.co/team/rhea-nischal) - Meet Rhea Nischal, Account Manager at Foundation, managing client relationships and B2B content marketing programs.
- [Nikola Djordjevic](https://foundationinc.co/team/nikola-djordjevic) - Meet Nikola Djordjevic, Strategic Editor at Foundation, sharpening B2B content to inform, rank, and convert.
- [Daria Lapus](https://foundationinc.co/team/daria-lapus) - Meet Daria Lapus, Fractional Recruiter at Foundation, hiring the marketing and content talent behind the team.
- [Andrea Carrigan](https://foundationinc.co/team/andrea-carrigan) - Meet Andrea Carrigan, Senior Account Manager at Foundation, leading client relationships and B2B content marketing programs.
- [Julia Gardiner](https://foundationinc.co/team/julia-gardiner) - Meet Julia Gardiner, Account Executive at Foundation, connecting B2B brands with content marketing that delivers.
- [Executive Assistant](https://foundationinc.co/careers/executive-assistant-5) - Join our growing team at Foundation. We’re looking for a highly organized and proactive Executive Assistant to support our VP of Strategy.
- [Ian Serfaty](https://foundationinc.co/team/ian-serfaty) - Meet Ian Serfaty, Senior Full Stack Developer at Foundation, building the web tools and platforms behind the work.
- [Chris Meabe](https://foundationinc.co/team/chris-meabe) - Meet Chris Meabe, Content Manager at Foundation, leading the creation of B2B content that drives traffic and demand.
- [Connor Cleland](https://foundationinc.co/team/connor-cleland) - Connor is a Strategy Manager with Foundation. He brings his expertise to account management, client relationship building, and paid marketing.
- [Data & Insights Analyst](https://foundationinc.co/careers/data-insights-analyst) - Join Foundation as a Data & Insights Analyst-turn marketing performance data into insights that drive strategy and client growth. Apply now.
- [Associate Account Executive (Growth)](https://foundationinc.co/careers/associate-account-executive-2) - If you're a proactive deal closer who thrives on discovery calls, follows up relentlessly, and drives new business forward, we want to talk.
- [Meghan McKenzie](https://foundationinc.co/team/meghan-mckenzie) - Meghan is the Vice President of Growth at Foundation. With 15+ years helping brands scale through digital marketing, SEO, and partnerships.
- [Nicole Menéndez](https://foundationinc.co/team/nicole-menendez) - Meet Nicole Menendez, Senior Editor at Foundation, polishing B2B content to be clear, sharp, and ready to rank.
- [Carlos Lara](https://foundationinc.co/team/carlos-lara) - Carlos is an Operations Specialist at Foundation who streamlines systems, optimizes CRMs, and drives execution with a data-driven, tech-savvy approach.
- [Senior Director of B2B Marketing](https://foundationinc.co/careers/sr-director-b2b-marketing/) - Join Foundation as a Senior Director of B2B Marketing-lead strategy for ambitious brands, with a team that loves the craft. Apply today.
- [Director of Digital Marketing](https://foundationinc.co/careers/director-of-digital-marketing/) - Join Foundation as Director of Digital Marketing-lead strategy and campaigns for B2B brands, with a team that loves the craft. Apply today.
- [Account Manager](https://foundationinc.co/careers/account-manager) - Join Foundation as an Account Manager-lead client relationships at a B2B content marketing agency, with a team that loves the craft. Apply today.
- [Aina Canta](https://foundationinc.co/team/aina-canta) - Aina is the Executive Assistant to the CEO of Foundation. She loves to learn something new every day.
- [James Scherer](https://foundationinc.co/team/james-scherer) - James is VP of Strategy at Foundation. For more than 10 years, James has helped businesses grow through inbound marketing.
- [Sr. Full Stack Developer](https://foundationinc.co/careers/full-stack-developer) - Join Foundation as a Full Stack Developer-build the tools and platforms behind a leading B2B agency. See the role and apply today.
- [Content Marketing Manager](https://foundationinc.co/careers/content-marketing-manager) - Join Foundation as a Content Marketing Manager-lead B2B content the world will see, with a team that loves the craft. Apply today.
- [Social Media Editor (Freelance)](https://foundationinc.co/careers/social-media-editor/) - Join Foundation as a Social Media Editor-craft social content for B2B brands, with a team that loves the craft. See the role and apply today.
- [Quality & Customer Experience Manager](https://foundationinc.co/careers/quality-customer-experience-manager/) - Join Foundation as an Employee Experience Coordinator. Help build a culture people love at a leading B2B agency. See the role and apply today.
- [Home](https://foundationinc.co/home/) - Foundation Marketing is an full service digital marketing agency that helps ambitious brands and enterprise companies tell great stories through content.
- [Breakdowns](https://foundationinc.co/breakdowns/) - Foundation shares the growth strategies of brands like Hashicorp, Hubspot, Zapier, Canva and more in this collection of marketing playbooks and breakdowns.
- [How We Helped A CRM Company Generate 1,230,000 Total Visits Using Content](https://foundationinc.co/case-studies/crm) - See how Foundation used the buying journey of sales execs and entrepreneurs to map keywords and help a CRM client compete.
- [How We Helped an Ecommerce Ad Agency Grow Sales by 143% with Content Distribution](https://foundationinc.co/case-studies/content-distribution) - We helped develop and execute a distribution strategy so they could share content more strategically, scale referral leads, and grow sales by 143%.
- [How we helped a small business grow marketing qualified leads (MQLs) by 107% YoY with a full-funnel content marketing strategy](https://foundationinc.co/case-studies/mqls-107-yoy/) - How Foundation grew a small business's MQLs 107% YoY with a full-funnel content marketing strategy. See the results.
- [Bringing An Industry Into The 21st Century](https://foundationinc.co/work/industry-into-21st-centry/) - See how Foundation helped bring a traditional industry into the 21st century with modern content marketing.
- [How We Helped A Manufacturing Company Grow From 70,000 To 140,000 Organic Visits A Month](https://foundationinc.co/case-studies/manufacturing-technology) - During our research process, we focused on commonalities among our audience segments and what would inspire them to start a relationship with the brand.
- [How We Helped An International University Recruitment Agency Grow Virtual Fair Attendees by 101% Using Paid Media](https://foundationinc.co/case-studies/paid-media) - We created a paid media campaign to help a Univesity Recruitment Agency increase virtual fair attendees, during the 2020 COVID-19 pandemic.
- [How Foundation Helped a SaaS Company Generate 1,000,000+ Net-New Impressions in Search Results in 12 Months](https://foundationinc.co/case-studies/1m-new-impressions) - See how Foundation helped a SaaS partner generate 1,000,000+ net-new search impressions in 12 months by taking over the heavy lifting of SEO growth.
- [How Foundation Helped a SaaS Company Increase Sign Ups by 128%](https://foundationinc.co/case-studies/gtm-strategy) - See the GTM launch playbook Foundation built-covering Product Hunt, influencer outreach, social media, and online communities.
- [How We Helped A Mobile App Agency Grow Inbound Leads By 133% Using SEO & Content](https://foundationinc.co/case-studies/mobile-app) - See the digital marketing and social media strategy Foundation built for a mobile app-channel recommendations designed to generate leads.
- [How We Helped an Audience Intelligence Platform Reach 300%+ Increases in Social Engagement in Just 3 Months](https://foundationinc.co/case-studies/social-engagement) - We audited the platform's blog structure, content, and distribution, then ran deep competitor and industry analysis to drive 300%+ social engagement.
- [Refund Policy](https://foundationinc.co/refund-policy/) - We strive to provide valuable content and resources to our subscribers. Please review our refund policy
- [SaaS Marketing Excellence Revealed | BRICK by Foundation](https://foundationinc.co/brick) - See what SaaS marketing excellence really looks like. BRICK by Foundation reveals the brands and tactics setting the standard. Explore the index today.
- [Industry Solutions](https://foundationinc.co/industry-solutions/) - Foundation helps B2B brands plan and execute content marketing, build engaging web experiences, and create scalable programs that generate leads.
- [Resources](https://foundationinc.co/resources/) - Explore Foundation's products-courses, tools, and resources to help B2B teams level up their content and marketing.
- [Podcasts](https://foundationinc.co/podcasts/) - Foundation Marketing publishes a series of different content formats including podcasts. Learn about those podcasts here.
- [SaaS Research & Exclusive Reports | Foundation Insider](https://foundationinc.co/insider/) - Get exclusive SaaS research and reports you won't find anywhere else. Foundation Insider delivers the data B2B marketers need. Join today.
- [Benchmarking Report](https://foundationinc.co/benchmarking-report-form) - Get in touch with the Foundation team. We're a content marketing agency that collaborates with ambitious B2B brands looking to create & distribute content.
- [Persona Questionnaire](https://foundationinc.co/services/content-strategy-planning/persona-questionnaire) - Pick one of your target audiences and use our questionnaire to write relevant persona content. You may be surprised how hard these questions are to answer.
- [Competitive Research Questionnaire](https://foundationinc.co/services/content-strategy-planning/competitive-research-questionnaire) - Complete our competitive research questionnaire in less than 2 minutes to get your mind thinking more about competitors so you stay ahead of the pack.
- [Customer Research Questionnaire](https://foundationinc.co/services/content-strategy-planning/customer-research-questionnaire) - Complete our customer research questionnaire in under 2 minutes to uncover where to start when conducting, collecting, or actioning customer research.

## Services

- [B2B YouTube Marketing Agency | Foundation](https://foundationinc.co/services/youtube-marketing) - Foundation is a YouTube Marketing agency that builds B2B YouTube channels that drive pipeline and AI visibility.
- [Brand Authority Programs for B2B | Foundation](https://foundationinc.co/services/brand-authority) - AI recommends the brands it sees cited everywhere. Foundation's Brand Authority Programs build that footprint... research, earned media, community.
- [AI Visibility Agency For B2B Tech Driving Pipeline Through LLMs](https://foundationinc.co/services/ai-visibility-agency) - Win pipeline through LLMs. Foundation helps B2B tech brands get cited in ChatGPT, Gemini, and AI search. Book your AI visibility audit.
- [B2B Paid Search Agency](https://foundationinc.co/services/paid-search/) - Foundation is a B2B Paid Search Agency that turns SaaS clicks into pipeline. We target real buyers, cut wasted spend, and prove ROI. Get a free PPC audit.
- [Funnel Strategy & Customer Journey Mapping for B2B](https://foundationinc.co/services/customer-journey-mapping) - Foundation maps your full funnel from first touch to closed deal, finds where buyers drop, and fixes the leaks. Built for B2B SaaS brands.
- [Marketing Measurement Frameworks for B2B | Foundation](https://foundationinc.co/services/measurement-frameworks) - Foundation builds the scorecards and KPIs that keep B2B marketing teams aligned on outcomes — one shared definition of success before the spending starts.
- [Thought Leadership Agency for B2B | Foundation](https://foundationinc.co/services/thought-leadership) - A thought leadership agency that turns your team's expertise into original ideas the market repeats and AI engines cite. Foundation has built citable ideas for B2B brands since 2014.
- [Reddit Marketing Agency for Brands](https://foundationinc.co/services/reddit-agency) - Want a Reddit marketing agency to support your growth on the front page of the internet? Foundation has been supporting Reddit efforts since 2015.
- [Sales Enablement Agency for B2B SaaS | Foundation](https://foundationinc.co/services/sales-enablement) - Foundation is a Sales Enablement Agency that moves B2B deals from interested to signed. We build comparison pages, case studies and decks to deal-stage assets.
- [Executive Visibility and Ghostwriting for B2B Leaders](https://foundationinc.co/services/executive-visibility) - Foundation builds your executives' audience and puts their ideas in front of buyers through ghostwriting, LinkedIn presence, and founder-led content. 5.0 on Clutch.
- [Digital PR Agency for B2B | Foundation](https://foundationinc.co/services/digital-pr) - A digital PR agency that earns coverage and links on the sites buyers read and AI models cite. Foundation has generated 165,000+ AI citations for clients.
- [Technical SEO & AEO Agency For B2B SaaS](https://foundationinc.co/services/technical-seo/) - Fix the crawl, speed, and indexing issues holding your SaaS back. Foundation's technical SEO builds rankings that compound. Get a free audit.
- [AI Marketing Agency for Brands](https://foundationinc.co/services/ai-marketing-agency) - We deliver AI-driven marketing and growth strategies that optimize processes, deliver personalized experiences and maximize ROI.
- [Content Optimization For B2B SaaS | Foundation](https://foundationinc.co/services/content-optimization/) - Our team offers content optimization services for B2B SaaS. We work with brands on search engine optimization and conversion rate optimization efforts.
- [Competitive Intelligence for B2B | Foundation](https://foundationinc.co/services/competitive-intelligence) - Foundation tracks how you stack up against competitors in organic search, AI answers, and community platforms, and turns the findings into a plan to out-position them.
- [Content Marketing Strategy For B2B SaaS](https://foundationinc.co/services/content-strategy-planning-2) - Foundation builds content marketing strategies for B2B SaaS that win in search, AI answers, and communities. Research-led, distribution-first, built on a decade of results.
- [SEO & AI Search Optimization for B2B | Foundation](https://foundationinc.co/services/seo/) - Rank in Google and get cited by AI. Foundation optimizes B2B brands for SEO and generative engines so buyers find you. Book a strategy call.
- [Marketing Attribution and Analytics for B2B | Foundation](https://foundationinc.co/services/marketing-attribution) - Foundation builds the reporting that ties marketing effort to revenue & the AI citations. Citation tracking across ChatGPT, Perplexity, Gemini, and Google AI.
- [Paid & Organic Social Media Agency for B2B SaaS](https://foundationinc.co/services/social-media) - Grow your B2B brand on X, LinkedIn, and beyond. Foundation's social team builds audiences and pipeline with content that earns attention. Book a call.
- [Demand Generation Agency for B2B SaaS | Foundation](https://foundationinc.co/services/demand-generation) - Foundation builds programs that create demand and capture it across organic and paid. We've driven $100M+ in new business and 220M+ organic visits for B2B brands since 2014.
- [Content Distribution Agency For B2B & SaaS | Foundation](https://foundationinc.co/services/content-distribution/) - Your content deserves more than one post. Foundation distributes B2B content across search, social, and LLMs-every surface buyers touch.
- [CRO Services For B2B SaaS](https://foundationinc.co/services/conversion-rate-optimization/)
- [LLM Advertising | ChatGPT & Gemini Ad Agency](https://foundationinc.co/services/llm-advertising/) - Want to increase visibility in ChatGPT or Gemini? Or AI Mode? We are an LLM Advertising agency that will help you drive pipeline from LLMs.
- [Content Creation Agency For B2B Tech](https://foundationinc.co/services/content-creation/) - Get content that ranks, converts, and earns trust. Foundation creates B2B SaaS content built for search, AI, and real buyers. See how.
- [Link Building & LLM Citation Generation Agency](https://foundationinc.co/services/link-building-services) - Link building for B2B SaaS-Foundation earns high-authority backlinks that grow rankings, traffic, and pipeline.
- [The # 1 Content Repurposing Agency for B2B SaaS](https://foundationinc.co/services/content-repurposing/) - Turn one asset into dozens. Foundation repurposes B2B SaaS content into the formats your audience actually consumes. See how it works.
- [The (Go To Market) GTM Agency for B2B Brands](https://foundationinc.co/services/gtm-agency/) - GTM strategy agency for B2B brands-Foundation builds go-to-market plans that launch and scale your growth.
- [Generative Engine Optimization Agency](https://foundationinc.co/services/generative-engine-optimization-agency) - We're a Generative Engine Optimization agency helping organizations increase their visibility in the LLMs and AI search.
- [Artificial Intelligence Agency](https://foundationinc.co/services/ai-agency) - Want a AI marketing agency to support your growth on the front page of the internet? Foundation has been supporting Reddit efforts since 2019.
- [Content Marketing Strategy & Planning For B2B SaaS](https://foundationinc.co/services/content-strategy-planning) - Planning is the first step to creating a content marketing engine that generates leads and results in achieving your business goals.
- [Coaching & Consulting Services Offering](https://foundationinc.co/services/premium-coaching) - Transform your B2B marketing with expert coaching and tailored strategies. Foundation empowers brands to achieve growth and measurable success.
- [Graphic & Website Design For B2B Brands](https://foundationinc.co/services/design-agency) - We deliver AI-driven marketing and growth strategies that optimize processes, deliver personalized experiences and maximize ROI.
- [Services](https://foundationinc.co/services) - We combine research and creativity to develop content strategies, create content marketing assets, and distribute assets effectively.
- [Content Marketing & SEO Audit](https://foundationinc.co/services/content-marketing-seo-audit/) - An audit is a gut-check for teams that want to improve their efforts and are hungry to make content marketing a part of their brand’s key differentiator.

## Learning Centre

- [Backlinks](https://foundationinc.co/learn/backlinks/) - Backlinks are links from one webpage to another page on a different website. They are also called “incoming links”, “inbound links”, or “one-way links”.
- [User Experience](https://foundationinc.co/learn/user-experience/) - User experience (UX) is how someone feels and thinks while interacting with your business at every touchpoint. Learn what shapes it.
- [Outbound Marketing](https://foundationinc.co/learn/outbound-marketing/) - Outbound marketing is any approach where a brand initiates contact with prospects. See examples, how it compares to inbound, and when to use each.
- [Evergreen Content](https://foundationinc.co/learn/evergreen-content/) - Evergreen content stays relevant for years. Learn what qualifies, how to spot false evergreen topics, and how to refresh it for traffic.
- [Inbound Sales](https://foundationinc.co/learn/inbound-sales/) - Inbound sales is a methodology rooted in helping guide buyers through the sales process by understanding their unique challenges and needs.
- [Earned Media](https://foundationinc.co/learn/earned-media/) - Earned Media is any media or press coverage that’s generated organically without your company directly purchasing it.
- [Augmented Reality (AR) Marketing](https://foundationinc.co/learn/augmented-reality-marketing/) - Explore AR Marketing for B2B SaaS: Dive into its definition, innovative examples, and understand why it's the future of immersive brand engagement.
- [Persona](https://foundationinc.co/learn/persona/) - A persona is a research-based profile of your ideal customer. Learn how B2B teams build personas that actually guide content and close deals.
- [Long Tail Keywords](https://foundationinc.co/learn/long-tail-keywords/) - Long tail keywords are the long search queries that searchers make. They are usually three to four words and are more descriptive than regular keywords.
- [Hubs](https://foundationinc.co/learn/hubs/) - Content hubs are central digital locations for marketers. Learn how hubs drive organization, engagement, and analytics in marketing.
- [Top Of Funnel](https://foundationinc.co/learn/top-of-funnel/) - Top of funnel is the awareness stage where buyers first discover your brand. Here's how B2B companies should actually approach ToFu content.
- [Verticals](https://foundationinc.co/learn/verticals/) - A Vertical, also known as a sales vertical or vertical market, is the industry that a company’s offerings are specifically catered towards.
- [Seasonal Content](https://foundationinc.co/learn/seasonal-content/) - Seasonal content is timed to calendar events, buying cycles, or industry moments. Here's how B2B marketers plan and publish it for real impact.
- [Inbound Marketing](https://foundationinc.co/learn/inbound-marketing/) - Browse Foundation's inbound marketing articles-how to attract and convert B2B buyers with content, SEO, and smart distribution.
- [Product-Qualified Leads](https://foundationinc.co/learn/product-qualified-leads/) - A product qualified lead (PQL) is a user whose product behaviour signals they're ready to buy. Learn how B2B SaaS teams identify and convert PQLs.
- [Middle Of Funnel](https://foundationinc.co/learn/middle-of-funnel/) - Middle of funnel is the consideration stage where leads evaluate solutions. Learn MoFu content types, metrics, and the gap that costs B2B brands deals.
- [Bottom Of Funnel](https://foundationinc.co/learn/bottom-of-funnel/) - Bottom of funnel is the decision stage where prospects become customers. Learn BoFu content types, metrics, and what actually closes B2B deals.
- [Freemium SaaS Model](https://foundationinc.co/learn/freemium-saas-model/) - Freemium SaaS offers a free tier that converts users to paid plans. Learn how it works, when to use it, and how content drives upgrades.
- [Content Themes](https://foundationinc.co/learn/content-themes/) - Content themes are the recurring topics that anchor a brand's content strategy. Learn how to choose, use, and operationalize them.
- [Search Engine Results Pages](https://foundationinc.co/learn/search-engine-results-pages) - Search engine results pages (SERPs) are what Google shows after a query. Learn the features, why they matter, and how AI Overviews changed everything.
- [Content Marketing Research](https://foundationinc.co/learn/content-marketing-research/) - Content marketing research is the process of analyzing audiences, competitors, and industries to create B2B content that actually performs. Learn how.
- [Yield Optimization](https://foundationinc.co/learn/what-is-yield-optimization/) - Yield optimization maximizes ad revenue through dynamic pricing, ad placement, and A/B testing. Learn how it drives marketing success.
- [Collaborators](https://foundationinc.co/learn/collaborators/) - Collaborators are any third parties that work directly with your company to support or assist in the development or execution of a strategy.
- [Content Distribution](https://foundationinc.co/learn/content-distribution/) - Explore Foundation's content distribution articles: strategies, case studies, and data on reaching B2B buyers across every channel.
- [What Is Generative AI?](https://foundationinc.co/learn/generative-ai/) - Generative AI is a type of artificial intelligence that produces content like text, imagery, audio, and synthetic data.
- [What Is EEAT (Experience, Expertise, Authority & Trust)](https://foundationinc.co/learn/what-is-eeat-experience-expertise-authority-trust/) - What is EEAT and why does Google care? Learn how Experience, Expertise, Authority, and Trust shape rankings-and how to build them.
- [User-Generated Content](https://foundationinc.co/learn/user-generated-content/) - Collect consumer-generated content through social media and showcase it within your brand’s digital presence to authentically engage with your audience.
- [Landing Pages](https://foundationinc.co/learn/landing-pages/) - What makes a landing page convert? Learn the elements, structure, and best practices behind pages that turn visitors into leads. Read Foundation's guide.
- [Content Market Fit](https://foundationinc.co/learn/content-market-fit/) - Discover Content Market Fit: Learn how to engage your audience with the right content on the right platforms for maximum impact.
- [Content Management System (CMS)](https://foundationinc.co/learn/content-management-system-cms/) - Learn about the Content Management System (CMS): An indispensable tool that streamlines the creation, management, and modification of digital content.
- [Email Segmentation](https://foundationinc.co/learn/email-segmentation/) - Discover how Email Segmentation enhances B2B SaaS marketing. Tailor content, increase engagement, and drive conversions with targeted email strategies.
- [Content Repurposing](https://foundationinc.co/learn/content-repurposing/) - Content repurposing means turning existing content into different media formats. It's a form of content distribution. Learn how.
- [Churn Rate](https://foundationinc.co/learn/churn-rate/) - Learn what churn rate means and how to calculate it in our B2B SaaS glossary-plus its impact on growth and retention.
- [Account-Based Marketing](https://foundationinc.co/learn/account-based-marketing/) - ABM is a marketing strategy that involves treating every account or prospect as a unique market & personalizing the content and messaging they receive.
- [Newsjacking](https://foundationinc.co/learn/newsjacking/) - What is newsjacking, and how do brands use it to win attention? Learn how to ride trending news for marketing impact. Read Foundation's quick guide.
- [Growth Hacking](https://foundationinc.co/learn/growth-hacking/) - Growth hacking is an innovative approach for B2B SaaS marketers. Learn the definition, real success stories, and tips to start.
- [Qualified Lead](https://foundationinc.co/learn/qualified-lead/) - Uncover the concept of qualified leads. Learn how to identify, engage, and nurture such leads to optimize sales and marketing efforts.
- [Drip Campaigns](https://foundationinc.co/learn/drip-campaigns/) - A drip campaign is a direct marketing campaign where information is “dripped” to an audience over a period of time.
- [Dynamic Content](https://foundationinc.co/learn/dynamic-content/) - Unravel Dynamic Content: Understand its essence, delve into practical applications, and see how it's revolutionizing personalized user experiences.
- [First-Party Data](https://foundationinc.co/learn/first-party-data/) - Explore the importance of first-party data in personalized marketing and customer relationships, with real-world examples.
- [Content Strategy](https://foundationinc.co/learn/content-strategy) - A content strategy is a plan that outlines how an organization or an individual will leverage content assets as a way to achieve their goals.
- [Return on investment (ROI)](https://foundationinc.co/learn/return-on-investment-roi/) - Discover the significance of ROI in B2B marketing. Learn how to measure, analyze, and optimize your marketing strategies for unparalleled profitability.
- [Programmatic Advertising](https://foundationinc.co/learn/programmatic-advertising/) - Programmatic advertising is the automated process of buying and selling advertising space in real-time, without the need for manually interactions.
- [Content Marketing Remix](https://foundationinc.co/learn/content-marketing-remix/) - What is a content marketing remix, and why does it work? Learn how to refresh and reuse content for more reach. Read Foundation's quick guide.
- [Customer Relationship Management (CRM)](https://foundationinc.co/learn/customer-relationship-management-crm/) - Customer relationship management (CRM) covers the strategies and tech that strengthen customer relationships, boost satisfaction, and drive growth.
- [Gated Content](https://foundationinc.co/learn/gated-content/) - Gated Content is any online material that requires the user to perform an action before they can access it—usually submitting their email address.
- [Paid Media](https://foundationinc.co/learn/paid-media/) - Paid Media is any media, coverage or ad placement that’s purchased by your company. Examples include billboards, commercials and social media ads.
- [Marketing Automation](https://foundationinc.co/learn/marketing-automation/) - Marketing automation distributes digital marketing based on customer actions or triggers like date and time. Learn how it works.
- [Sales-Qualified Leads](https://foundationinc.co/learn/sales-qualified-leads/) - An SQL, or Sales Qualified Lead, is a prospect who shows interest in your offering and meets the fit criteria set by your sales team. See examples.
- [Call-To-Actions](https://foundationinc.co/learn/call-to-actions) - A CTA asks visitors to take a specific action-usually a button or link that guides readers into your funnel. Learn to write one.
- [Lifetime Value](https://foundationinc.co/learn/lifetime-value/) - LTV (lifetime value) is used to measure the amount of revenue a company expects to generate from an average customer over the course of their lifetime.
- [Value Propositions](https://foundationinc.co/learn/value-proposition/) - A Value Proposition is a statement to help potential customers understand the value of your company’s offering compared to your competition.
- [Return on Ad Spend](https://foundationinc.co/learn/return-on-ad-spend/) - Return on Ad Spend, or ROAS, is the metric by which the efficiency of money spent on advertising is judged.
- [Keyword Research](https://foundationinc.co/learn/keyword-research/) - Keyword research is the practice of discovering which organic search terms are commonly used in your industry & are valuable to your business.
- [Journey Map](https://foundationinc.co/learn/journey-map/) - A customer journey map shows the problems customers face, how they find solutions, and how they connect with you. Learn to build one.
- [Wireframes](https://foundationinc.co/learn/wireframes/) - Wireframing is a means of communication: visualizing business requirements, gathering stakeholder feedback, and sparking new team ideas.
- [Content Calendar](https://foundationinc.co/learn/content-calendar) - Visualize your content and map out a content distribution strategy before making your posts live with an easy-to-use monthly content calendar.
- [Remarketing](https://foundationinc.co/learn/remarketing/) - Only ~2% convert on a first visit. Remarketing lets you reach potential customers who've already visited your website. Learn how.
- [Sales Funnel](https://foundationinc.co/learn/sales-funnel/) - A sales funnel is the multi-step process from when a user first becomes aware of your brand to when they complete a purchase or intended action.
- [Artificial Intelligence](https://foundationinc.co/learn/artificial-intelligence/) - Artificial Intelligence is the ability of machines to perform tasks tied to human intelligence, such as learning, reasoning, and problem-solving.
- [Conversion Rate Optimization (CRO)](https://foundationinc.co/learn/conversion-rate-optimization-cro/) - Explore the essentials of conversion rate optimization (CRO) and discover effective techniques to turn website visitors into customers.
- [Heatmap](https://foundationinc.co/learn/what-is-a-heatmap/) - Learn what a heatmap is and how it can help you get a better understanding of your audience, and their actions. Read it all here.
- [Hashtags](https://foundationinc.co/learn/what-is-a-hashtag/) - Unlock the power of hashtags in B2B marketing! Find out what a hashtag is, see examples, and learn strategic uses for brand visibility and engagement.
- [Net Promoter Score (NPS)](https://foundationinc.co/learn/net-promoter-score/) - Learn what an NPS is and how to calculate it. Find out how to leverage NPS to enhance customer relationships and drive business growth. Read more here.
- [Query](https://foundationinc.co/learn/what-is-a-query/) - Discover the role of queries in digital marketing, driving SEO & PPC strategies, and learn to optimize for user intent to enhance online visibility.
- [XaaS (Anything as a Service)](https://foundationinc.co/learn/xaas-anything-as-a-service/) - Explore XaaS (Anything as a Service) in marketing-how on-demand cloud services offer versatility and scalability to marketers.
- [Zero-Party Data](https://foundationinc.co/learn/zero-party-data/) - Delve into Zero-Party Data, information willingly shared by customers with brands. Learn how it enhances personalized marketing and fosters customer trust.
- [Hyper-Personalization](https://foundationinc.co/learn/hyper-personalization/) - What is hyper-personalization and why does it matter? Learn how it works and how to use it in your marketing. Read Foundation's guide.
- [Niche Market](https://foundationinc.co/learn/niche-market/) - Learn how targeting specialized market segments meets unmet needs, reduces competition, and fosters brand loyalty, with real-world examples.
- [Affiliate Marketing](https://foundationinc.co/learn/affiliate-marketing/) - Learn more about online marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate's marketing efforts.
- [Brand Equity](https://foundationinc.co/learn/brand-equity/) - Uncover the essence of Brand Equity: its definition, real-world examples, and why it's pivotal for a brand's recognition, trust, and market dominance.
- [Bounce Rate](https://foundationinc.co/learn/bounce-rate/) - Bounce rate, explained: what it means, why it matters in digital marketing, and how it shapes website optimization and engagement.
- [Chatbot Marketing](https://foundationinc.co/learn/chatbot-marketing/) - xplore Chatbot Marketing: Understand its definition, see practical examples, and discover how chatbots are reshaping customer-brand interactions.
- [Customer Retention Rate](https://foundationinc.co/learn/customer-retention-rate/) - Dive into Customer Retention Rate: Grasp its importance, explore real-world examples, and understand its role in gauging brand loyalty and growth.
- [Data Visualization](https://foundationinc.co/learn/data-visualization/) - Data visualization, explained: why it matters, real-world applications, and how it makes data actionable and easy to understand.
- [Engagement Rate](https://foundationinc.co/learn/engagement-rate/) - Understand Engagement Rate: a crucial metric for B2B SaaS marketers. Learn its definition, real-world application, and tips to boost your content's impact.
- [Geotargeting](https://foundationinc.co/learn/what-is-geotargeting/) - Dive into Geotargeting: a strategy for B2B SaaS marketers to tailor content by location. Discover its definition, real-world uses, and starter tips
- [Qualitative vs Quantitative Analysis](https://foundationinc.co/learn/qualitative-vs-quantitative-analysis/) - Explore the differences between Qualitative and Quantitative Analyses for B2B SaaS marketers. Understand definitions, real-world applications, and tips.
- [Application Programming Interface (API)](https://foundationinc.co/learn/application-programming-interface-api/) - What is an API, and why does it matter for marketers? Learn what APIs do and how they power modern tools in this Foundation guide. Read the breakdown.
- [Time To Value (TTV)](https://foundationinc.co/learn/time-to-value-ttv/) - A key metric for B2B marketers. Learn its definition, real-world examples, and steps to optimize TTV for better customer satisfaction.
- [Personal R&D (Research and Development)](https://foundationinc.co/learn/personal-rd-research-and-development/) - Dive into the self-driven quest for knowledge and innovation. Discover its significance, illustrative examples, and steps for effective personal growth.
- [Customer Acquisition Cost](https://foundationinc.co/learn/customer-acquisition-cost/) - Customer acquisition cost (CAC) is what it takes to win a new customer: total marketing spend divided by new customers. Learn to calculate it.

## Podcasts

- [Tapping Into the Power of Deep Research in ChatGPT](https://foundationinc.co/podcasts/create-like-the-greats/deep-research/) - Learn to tap into ChatGPT's Deep Research for sharper marketing insights and faster strategy. Foundation breaks it down in this episode. Listen now.
- [Unlocking the Power of Reddit for Brands](https://foundationinc.co/podcasts/create-like-the-greats/reddit-brands/) - Reddit is a goldmine for brands that get it right. Learn how to build trust and drive results on Reddit in this Foundation podcast episode. Listen now.
- [Questions From The B2B Community](https://foundationinc.co/podcasts/create-like-the-greats/b2b-questions/) - Real questions from the B2B community, answered. Foundation tackles the marketing challenges practitioners actually face. Listen and level up.
- [Mastering Customer Success Stories with Anthropic](https://foundationinc.co/podcasts/create-like-the-greats/anthropic/) - How does Anthropic craft customer success stories that land? This Foundation episode breaks down their approach. Listen and steal the playbook.
- [Google Ads Mistakes To Avoid](https://foundationinc.co/podcasts/create-like-the-greats/google-ads/) - A Ross Simmonds Show episode on Google Ads-how to think about paid search and make your ad spend work harder for B2B growth.
- [100 Content Marketing Tips You Can Steal Today](https://foundationinc.co/podcasts/create-like-the-greats/content-marketing-tips/) - Get 100 content marketing tips you can put to work today. This episode is packed with tactics you can steal. Listen to the Foundation episode now.
- [The Art and Strategy of Effective Content Repurposing](https://foundationinc.co/podcasts/create-like-the-greats/content-repurposing/)
- [The Power of Publishing Research: SEO, AI, and Marketing Insights](https://foundationinc.co/podcasts/create-like-the-greats/publishing-research/) - Why is original research a marketing superpower? Learn how publishing data drives SEO, AI visibility, and authority in this Foundation episode. Listen now.
- [Things That Aren't Doing The Thing](https://foundationinc.co/podcasts/create-like-the-greats/doing-the-thing/) - Busywork isn't progress. This episode calls out the things that feel productive but aren't "doing the thing." Listen to the Foundation episode and refocus.
- [Reflecting on 2024: Did My Predictions Come True?](https://foundationinc.co/podcasts/create-like-the-greats/reflecting-on-2024/) - A Ross Simmonds Show episode reflecting on 2024-the marketing lessons, wins, and shifts worth carrying into the year ahead.
- [How To Set Marketing Goals For Reddit](https://foundationinc.co/podcasts/create-like-the-greats/reddit-goals/) - How do you set the right marketing goals for Reddit? This episode breaks down what to aim for and how to measure it. Listen to the Foundation episode now.
- [Unlocking the Power of Content Distribution](https://foundationinc.co/podcasts/create-like-the-greats/power-of-content-distribution/) - Why is distribution the key to content that performs? Unlock the strategies that get your work seen in this Foundation episode. Listen and level up.
- [The Right Thing to Focus On](https://foundationinc.co/podcasts/create-like-the-greats/right-thing-to-focus-on/) - A Ross Simmonds Show episode on finding the right thing to focus on-cutting noise to prioritize what actually drives growth.
- [Circle of Control vs. Circle of Concern](https://foundationinc.co/podcasts/create-like-the-greats/control-vs-concern/) - Focus on what you can control. This episode breaks down the Circle of Control vs. Circle of Concern for marketers. Listen to the Foundation episode now.
- [How To Know What Is A Distraction vs. An Opportunity](https://foundationinc.co/podcasts/create-like-the-greats/distraction-vs-opportunity/) - How do you tell a distraction from a real opportunity? This episode gives you a framework to decide. Listen to the Foundation episode and stay focused.
- [What Reddit Metrics Should You Track? A Reddit Masterclass](https://foundationinc.co/podcasts/create-like-the-greats/reddit-metrics/) - Which Reddit metrics actually matter? This masterclass breaks down what to track and why for real marketing results. Listen to the Foundation episode now.
- [The Content Relay: How to Get More From Your Content](https://foundationinc.co/podcasts/create-like-the-greats/content-relay/) - What is the content relay, and how does it stretch every asset further? This Foundation episode shows how to get more from your work.
- [Tommy Walker on The State of Discontent](https://foundationinc.co/podcasts/create-like-the-greats/tommy-walker/) - Tommy Walker on the state of "discontent" in content marketing. Hear his provocative take in this Foundation episode. Listen and rethink your approach.
- [What Is A Content Marketing Remix A Deep Dive](https://foundationinc.co/podcasts/create-like-the-greats/content-marketing-remix/) - What is a content marketing remix, really? This deep dive shows you how to refresh and reuse content for more reach. Listen to the Foundation episode now.
- [SaaS + Media: Semrush Acquiring More SEO Blogs](https://foundationinc.co/podcasts/create-like-the-greats/saas-media/) - Why is Semrush buying up SEO blogs? This episode unpacks the SaaS-meets-media trend and what it means. Listen to the Foundation episode now.
- [Unlocking Reddit for Digital Marketing Success](https://foundationinc.co/podcasts/create-like-the-greats/reddit-for-digital-marketing/) - Unlock Reddit for real digital marketing wins. This Foundation episode covers the strategy and tactics that actually work. Listen now.
- [Content Marketing Strategy for Boring Industries](https://foundationinc.co/podcasts/create-like-the-greats/boring-industries/) - Think your industry is too boring for content? Think again. This episode shows how to win in "boring" markets. Listen to the Foundation episode now.
- [The Intelligence Age [Thoughts]](https://foundationinc.co/podcasts/create-like-the-greats/intelligence-age/) - What does the Intelligence Age mean for marketers? Ross shares his thoughts on the shift ahead in this Foundation episode. Listen and think it through.
- [Why Content Distribution Is Important in 2025](https://foundationinc.co/podcasts/create-like-the-greats/content-distribution/) - Why does content distribution matter more than ever in 2025? This episode makes the case and shows you how. Listen to the Foundation episode now.
- [The One Book I've Given To Over 30 People Since Reading It](https://foundationinc.co/podcasts/create-like-the-greats/one-book-given-to-30-people/) - What book has Ross gifted to 30+ people? Hear why it stuck and what you'll take from it in this Foundation episode. Listen now and add it to your list.
- [28 Content Ideas For LinkedIn That You Can Steal](https://foundationinc.co/podcasts/create-like-the-greats/content-ideas-for-linkedin/) - A Ross Simmonds Show episode with 28 LinkedIn content ideas you can steal to post more consistently and grow your audience.
- [Fantasy Football Meets Business Strategy](https://foundationinc.co/podcasts/create-like-the-greats/fantasy-football/) - What does fantasy football teach you about business strategy? This episode connects the two in surprising ways. Listen to the Foundation episode now.
- [Exploring Prompt Engineering in Marketing Strategy with Ethan Crump](https://foundationinc.co/podcasts/create-like-the-greats/prompt-engineering/) - How does prompt engineering sharpen marketing strategy? Ethan Crump breaks it down in this Foundation episode. Listen and put better prompts to work.
- [The Key to Better Content](https://foundationinc.co/podcasts/create-like-the-greats/key-to-better-content/) - What separates good content from great? This Foundation episode reveals the key to consistently better content. Listen and level up.
- [Content Repurposing 101: The Masterclass](https://foundationinc.co/podcasts/create-like-the-greats/content-repurposing/) - Get the masterclass on content repurposing. Learn how to turn one asset into dozens and stretch every piece further in this Foundation episode. Listen now.
- [How The Content Game Has Changed And My Video Bet](https://foundationinc.co/podcasts/create-like-the-greats/video-bet/) - How has the content game changed, and why is Ross betting on video? Hear his reasoning in this Foundation episode. Listen and rethink your content mix.
- [OpenAI Partnerships: What They Mean For Marketers](https://foundationinc.co/podcasts/create-like-the-greats/openai-partnerships/) - What do OpenAI's partnerships mean for marketers? This episode unpacks the shifts and how to stay ahead. Listen to the Foundation episode now.
- [The Impact of AI on Marketers: Insights from Ross Simmonds and Joe Glover](https://foundationinc.co/podcasts/create-like-the-greats/impact-of-ai/) - How is AI reshaping marketing? Ross Simmonds and Joe Glover share sharp insights on what's changing and what to do. Listen to this episode.
- [How MasterClass Built a $2.8 Billion EdTech Empire in 7 years](https://foundationinc.co/podcasts/create-like-the-greats/masterclass/) - How did MasterClass build a $2.8B EdTech empire in 7 years? Unpack the marketing moves behind their rise in this Foundation episode. Listen and learn.
- [Insights from Chris Meabe: How Dialpad Generates Massive Organic Traffic Using Programmatic SEO](https://foundationinc.co/podcasts/create-like-the-greats/chris-meabe/) - How does Dialpad drive massive organic traffic with programmatic SEO? Chris Meabe shares the playbook in this Foundation episode. Listen and learn.
- [Reddit Is Dominating SEO Right Now](https://foundationinc.co/podcasts/create-like-the-greats/reddit-seo/) - Reddit is dominating search right now-here's why. Learn what's driving its SEO surge and how brands can ride it in this Foundation episode. Listen now.
- [How To Create Content Based on Google Leak](https://foundationinc.co/podcasts/create-like-the-greats/google-leaked-report/) - What does the Google leak mean for your content? Learn how to adapt your strategy to the findings in this Foundation episode.
- [ChatGPT For Keyword Research & Marketing Research: Why You Shouldn't Trust It (Experiment)](https://foundationinc.co/podcasts/create-like-the-greats/chatgpt-keyword-research/) - Can you trust ChatGPT for keyword research? We ran the experiment-and the results are a warning. Listen to this Foundation episode before you rely on AI.
- [Mastering Digital Marketing: AI, SEO, and Content Diversification](https://foundationinc.co/podcasts/create-like-the-greats/digital-marketing/) - A Ross Simmonds Show episode on digital marketing-practical strategies to grow B2B brands across content, search, and social.
- [Jason Barnard on Marketing at Kalicube, SEO and Brand SERPs](https://foundationinc.co/podcasts/create-like-the-greats/jason-barnards/) - Jason Barnard breaks down brand SERPs, SEO, and marketing at Kalicube. Hear how to own your branded search results in this Foundation episode. Listen now.
- [Gregory Kennedy on Unlocking B2B Marketing with AI: Navigating New Paradigms](https://foundationinc.co/podcasts/create-like-the-greats/gregory-kennedy/) - Gregory Kennedy on unlocking B2B marketing with AI and navigating new paradigms. Hear his sharp take in this Foundation episode. Listen and learn.
- [Junae Brown On Marketing At Browned 2 Perfection: Navigating Creativity, Digital Trends, and Personal Growth](https://foundationinc.co/podcasts/create-like-the-greats/junae-brown/) - Junae Brown on creativity, digital trends, and personal growth in marketing. Hear her sharp take in this Foundation episode. Listen and learn.
- [Erica Schneider on Mastering the Art of Writing and Editing in the Digital Age](https://foundationinc.co/podcasts/create-like-the-greats/erica-schneider/) - Erica Schneider on mastering writing and editing in the digital age. Hear her craft-sharpening insights in this Foundation episode. Listen and level up.
- [Mastering Generative Engine Optimization](https://foundationinc.co/podcasts/create-like-the-greats/generative-engine-optimization/) - A Ross Simmonds Show episode on generative engine optimization (GEO)-how to get your brand cited in AI-powered search answers.
- [Alessandra Colaci on AI and Marketing at Humans + AI: Unlocking the Power of AI in Marketing](https://foundationinc.co/podcasts/create-like-the-greats/alessandra-colaci/) - Alessandra Colaci on unlocking AI's power in marketing at Humans + AI. Hear how to blend the two effectively in this Foundation episode. Listen now.
- [Leveraging AI for Distribution](https://foundationinc.co/podcasts/create-like-the-greats/ai-distribution/) - How do you use AI to distribute content further and faster? This episode breaks it down. Listen to the Foundation episode and put AI to work.
- [Book Launch - Create Once, Distribute Forever](https://foundationinc.co/podcasts/create-like-the-greats/book-launch/) - Go behind the launch of Create Once, Distribute Forever. Hear the story and strategy behind the book in this Foundation episode. Listen now.
- [Why I Wrote Create Once Distribute Forever - My New Book](https://foundationinc.co/podcasts/create-like-the-greats/new-book/) - Why did Ross Simmonds write Create Once, Distribute Forever? Hear the story and ideas behind the book in this Foundation episode. Listen now.
- [Marketing Series Part 1: Navigating AI in Marketing](https://foundationinc.co/podcasts/create-like-the-greats/navigating-ai/) - Part 1 of our marketing series: how to navigate AI in marketing without losing your edge. Hear practical takes in this Foundation episode. Listen now.
- [Bryan Casey On Marketing At IBM, Generative AI, Budget Planning & Career Growth](https://foundationinc.co/podcasts/create-like-the-greats/bryan-casey/) - Bryan Casey on marketing at IBM, generative AI, budget planning, and career growth. Hear his insights in this Foundation episode. Listen and learn.
- [Personal Research and Development: How to Use Research and Development to Accelerate Your Growth](https://foundationinc.co/podcasts/create-like-the-greats/research-and-development-for-growth) - How do you use personal R&D to accelerate growth? This Foundation episode shows how to invest in yourself and start compounding.
- [The $950M Loom Acquisition - 3 Lessons + 1 Thought](https://foundationinc.co/podcasts/create-like-the-greats/loom-acquisition/) - What can the $950M Loom acquisition teach marketers? This episode shares 3 lessons and a thought worth sitting with. Listen to the Foundation episode now.
- [How Linktree Became Worth $1.3B: A Product-led Marketing Case Study](https://foundationinc.co/podcasts/create-like-the-greats/linktree-product-led-marketing/) - How did Linktree reach a $1.3B valuation? Unpack the product-led marketing moves behind their growth in this Foundation episode. Listen and learn.
- [How I Use AI to Drive Better ROI as a Marketer](https://foundationinc.co/podcasts/create-like-the-greats/ai-to-drive-roi/) - A Ross Simmonds Show episode on using AI to drive better ROI-practical ways marketers can put AI to work and see returns.
- [How Prince Sold Over 100 Million Records and Won 7 Grammys](https://foundationinc.co/podcasts/create-like-the-greats/prince-100m-records) - How did Prince sell 100M+ records and win 7 Grammys? Unpack the creative and marketing genius behind it in this Foundation episode. Listen and learn.
- [Interviewed by AI: My Brandweek Miami Experience with Matilda](https://foundationinc.co/podcasts/create-like-the-greats/brandweek-miami-experience/) - What's it like to be interviewed by AI? Ross shares his Brandweek Miami experience with Matilda in this Foundation episode. Listen to the story now.
- [The Power of Distribution: A Conversation with Dreamdata](https://foundationinc.co/podcasts/create-like-the-greats/power-of-distribution/) - Why is distribution a growth engine? Dreamdata joins to unpack how to make content travel further. Listen to this Foundation episode now.
- [7 Lessons from Fantasy Football](https://foundationinc.co/podcasts/create-like-the-greats/lessons-from-fantasy-football/) - What can fantasy football teach you about marketing and strategy? This episode shares 7 surprising lessons. Listen to the Foundation episode now.
- [Lessons Learned While Building a Great Life](https://foundationinc.co/podcasts/create-like-the-greats/building-a-great-life/) - What does building a great life really take? Ross shares hard-won lessons in this reflective Foundation episode. Listen and rethink your priorities.
- [Be An Absolute Monster with Dr. Julie Gurner, Executive Performance Coach](https://foundationinc.co/podcasts/create-like-the-greats/dr-julie-gurner/) - Executive performance coach Dr. Julie Gurner on becoming an absolute monster at your craft. Hear her sharp insights in this Foundation episode. Listen now.
- [The Missing Link: How Music Is the Solution to the Mental Health Crisis with Chris Boardman](https://foundationinc.co/podcasts/create-like-the-greats/chris-boardman/) - Can music help solve the mental health crisis? Chris Boardman makes the case in this thought-provoking Foundation episode. Listen now.
- [Everything You Need to Know About Distribution](https://foundationinc.co/podcasts/create-like-the-greats/everything-distribution/) - Everything you need to know about content distribution, in one episode. Learn how to get your work seen. Listen to the Foundation episode and level up.
- [Artificial Intelligence: The Intersection of Technology and Content](https://foundationinc.co/podcasts/create-like-the-greats/intersection-of-technology-and-content/) - Where do AI and content meet? This episode explores the intersection of technology and creativity for marketers. Listen to the Foundation episode now.
- [Creating Marketing Strategies that Educate Engage Entertain Empower](https://foundationinc.co/podcasts/create-like-the-greats/creating-marketing-strategies/) - Build marketing that educates, engages, entertains, and empowers. This episode breaks down the 4 E's framework. Listen to the Foundation episode now.
- [How I Took A Month Long Workcation](https://foundationinc.co/podcasts/create-like-the-greats/month-long-workcation/) - What's it like to take a month-long workcation? Ross shares how he pulled it off and what he learned. Listen to the Foundation episode and get inspired.
- [Networking for Introverts](https://foundationinc.co/podcasts/ross-simmonds-show/networking-for-introverts/) - Hate networking? This episode shows introverts how to build real connections without the drain. Listen to the Ross Simmonds Show and try the approach.
- [Reddit Marketing: How to Make the Most Out of Reddit in 2023](https://foundationinc.co/podcasts/create-like-the-greats/reddit-marketing/) - Make the most of Reddit in 2023. This episode breaks down how to market on the platform without getting it wrong. Listen to the Foundation episode now.
- [Keywords Aren't Enough](https://foundationinc.co/podcasts/create-like-the-greats/keywords-arent-enough/) - Keywords alone won't win search anymore. This episode explains what modern SEO really takes. Listen to the Foundation episode and rethink your approach.
- [Dr. Susan Rogers, A Conversation with a Record Producer and Neuroscientist](https://foundationinc.co/podcasts/create-like-the-greats/dr-susan-rogers/) - A record producer and neuroscientist on creativity, perception, and craft. Dr. Susan Rogers shares rare insights in this Foundation episode. Listen now.
- [7 Tips for Creating a Great Life](https://foundationinc.co/podcasts/create-like-the-greats/creating-a-great-life/) - What does it take to build a life you love? Ross shares 7 tips in this reflective episode. Listen to the Foundation episode and rethink your priorities.
- [Approach Content Like an Investor](https://foundationinc.co/podcasts/ross-simmonds-show/approach-content-like-an-investor/) - Treat your content like a portfolio. Learn how an investor's mindset drives compounding results in this Ross Simmonds Show episode. Listen now.
- [Content Chaos: How to Build Your Brand Through Experimentation](https://foundationinc.co/podcasts/create-like-the-greats/build-your-brand-through-experimentation/) - Embrace the chaos. This episode shows how to build your brand through constant experimentation. Listen to the Foundation episode and start testing.
- [How Toast's $12M+ SEO Moat Helped Them Grow During a Pandemic](https://foundationinc.co/podcasts/create-like-the-greats/toast-seo-moat/) - How did Toast build a $12M+ SEO moat and grow through a pandemic? Unpack the strategy in this Foundation episode. Listen and learn.
- [How SaaS Brands Can Win in Commoditized Markets](https://foundationinc.co/podcasts/ross-simmonds-show/how-saas-brands-can-win-in-commoditized-markets/) - How do SaaS brands stand out when everyone looks the same? This episode breaks down winning in commoditized markets. Listen to the Ross Simmonds Show.
- [Why I Launched A Course On LinkedIn Learning](https://foundationinc.co/podcasts/create-like-the-greats/why-i-launched-a-linkedin-course/) - Why launch a course on LinkedIn Learning? Ross shares the reasoning and lessons behind the move in this Foundation episode. Listen now.
- [Circle of Control vs. Circle of Concern](https://foundationinc.co/podcasts/ross-simmonds-show/circle-of-control-vs-circle-of-concern/) - Focus on what you can control. This episode breaks down the Circle of Control vs. Circle of Concern for marketers. Listen to the Ross Simmonds Show now.
- [The Man Building a Multi-Million Dollar Media Empire on Social Media, Chase Dimond](https://foundationinc.co/podcasts/create-like-the-greats/chase-dimond/) - How did Chase Dimond build a multi-million-dollar media empire on social? Hear his playbook in this Foundation episode. Listen and learn.
- [How to Build a Smart Distribution Engine (with Dave Gerhardt, the Pipeline podcast)](https://foundationinc.co/podcasts/create-like-the-greats/smart-distribution-engine/) - How do you build a smart distribution engine? Dave Gerhardt breaks down the system behind content that travels. Listen to this episode.
- [Create Once Distribute Forever (with Daniel Murray & Emily Fergason, The Marketing Millennials podcast)](https://foundationinc.co/podcasts/create-like-the-greats/create-once-distribute-forever/) - Ross Simmonds joins The Marketing Millennials to unpack Create Once, Distribute Forever-the strategy behind content that scales. Listen now.
- [Work Hard or Smart? How About Both?](https://foundationinc.co/podcasts/create-like-the-greats/work-hard-or-smart/) - Work hard or smart? On The Ross Simmonds Show, Ross makes the case for doing both-and how compounding effort builds a real edge.
- [How to Navigate a Recession](https://foundationinc.co/podcasts/ross-simmonds-show/how-to-navigate-a-recession/) - How do you keep marketing strong through a recession? This episode shares the moves that matter most. Listen to the Ross Simmonds Show now.
- [How To Create A Content Marketing Strategy (Where To Start And What To Do)](https://foundationinc.co/podcasts/create-like-the-greats/how-to-create-a-content-marketing-strategy/) - Not sure where to start with content marketing? This episode walks you through building a strategy step by step. Listen to the Foundation episode now.
- [How Psychological Triggers Are Used In Marketing](https://foundationinc.co/podcasts/create-like-the-greats/psychological-triggers-used-in-marketing/) - Why do some campaigns just work? Learn the psychological triggers behind persuasive marketing in this Foundation episode. Listen and apply them today.
- [Tamara Dworetz, Leading Creative Genius as a Conductor](https://foundationinc.co/podcasts/create-like-the-greats/tamara-dworetz/) - Tamara Dworetz on leading creative teams like a conductor. Hear her take on guiding genius in this Foundation episode. Listen and learn.
- [Journal Entry 8: How I Built a $270K Freelance Business by 27 (feat. Sterling Smith, Co-Founder of Black Freelancer)](https://foundationinc.co/podcasts/create-like-the-greats/270k-freelance-business/) - How do you build a $270K freelance business by 27? Sterling Smith of Black Freelancer shares the playbook in this Foundation episode. Listen and learn.
- [Journal Entry 7: How I Made $100K from Public Speaking (How You Can Do It Too)](https://foundationinc.co/podcasts/create-like-the-greats/100k-from-public-speaking/) - How do you make $100K from public speaking? Ross shares exactly how he did it-and how you can too. Listen to this Foundation episode now.
- [New Pod On The Block: Introducing Scroll Stopper](https://foundationinc.co/podcasts/scroll-stopper/new-pod-scroll-stopper/) - Meet Scroll Stopper, Foundation's new podcast-an intro to the show covering B2B marketing, content, and growth tactics.
- [Episode 5: How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire](https://foundationinc.co/podcasts/create-like-the-greats/calm-marketing-empire/) - The Ross Simmonds Show, Ep. 5: how Calm built a $2B media, content marketing, and YouTube SEO empire in a crowded market.
- [Journal Entry 6: My 20 Harsh Truths](https://foundationinc.co/podcasts/create-like-the-greats/harsh-truths/) - 20 harsh truths every marketer and creator needs to hear. Ross doesn't hold back in this journal entry. Listen to the Foundation episode and sit with them.
- [Episode 4: How Gusto Went From An Underdog To A $10B Valuation](https://foundationinc.co/podcasts/create-like-the-greats/gusto-content-excellence/) - How did Gusto go from underdog to a $10B valuation? Unpack the content excellence behind their rise in this Foundation episode. Listen and learn.
- [Journal Entry 5: How I Wrote a $1.4M Blog Post](https://foundationinc.co/podcasts/create-like-the-greats/1.4m-blog-post/) - How do you write a blog post worth $1.4M? Ross breaks down exactly how he did it. Listen to the Foundation episode and steal the approach.
- [Episode 3: How Monday.com Rode Their Diversified Marketing Strategy Straight to the Super Bowl](https://foundationinc.co/podcasts/create-like-the-greats/monday-diversified-strategy/) - How did Monday.com ride a diversified marketing strategy all the way to the Super Bowl? Unpack the playbook in this Foundation episode. Listen now.
- [Journal Entry 3:  Creating Sustainable New Year’s Resolutions](https://foundationinc.co/podcasts/create-like-the-greats/new-years-resolution/) - Make resolutions that actually stick. This journal entry shares a sustainable approach to New Year's goals. Listen to the Foundation episode now.
- [Journal Entry 4: Will AI/ChatGPT Actually Take My Job?](https://foundationinc.co/podcasts/create-like-the-greats/chatgpt/) - Will AI and ChatGPT actually take your job? This journal entry offers an honest take for marketers. Listen to the Foundation episode and think it through.
- [Journal Entry 2: 7 Productivity Tools to Leverage Your Time](https://foundationinc.co/podcasts/create-like-the-greats/productivity-tools/) - Get more from your time with 7 productivity tools Ross swears by. This journal entry breaks them down. Listen to the Foundation episode and work smarter.
- [Episode 2: Adobe’s $500 Billion Unshakeable Moat](https://foundationinc.co/podcasts/create-like-the-greats/adobes-200-billion-unshakeable-moat/) - How did Adobe build a $500B unshakeable moat? Unpack the marketing and product moves behind it in this Foundation episode. Listen and learn.
- [Journal Entry 1: Deathbed Regrets I Don’t Want to Have](https://foundationinc.co/podcasts/create-like-the-greats/deathbed-regrets/) - What regrets do you not want to have? This journal entry reflects on living with intention. Listen to the Foundation episode and rethink your priorities.
- [Episode 1: How MasterClass Built a $2.8 Billion EdTech Empire in 7 years](https://foundationinc.co/podcasts/create-like-the-greats/masterclass-empire/) - How did MasterClass build a $2.8B EdTech empire in 7 years? Unpack the marketing behind their rise in this Foundation episode. Listen and learn.
- [The Beginning Of Create Like The Greats [TRAILER]](https://foundationinc.co/podcasts/create-like-the-greats-trailer/) - Meet Create Like The Greats-the podcast on marketing, content, and growth. Hear what's coming in this trailer. Listen now and subscribe for new episodes.
- [Customer Research: How To Get Closer To Your Audience Faster Than Usual](https://foundationinc.co/podcasts/create-like-the-greats/customer-research/) - Get closer to your audience, faster. This episode shares customer research tactics that sharpen your marketing. Listen to the Foundation episode now.
- [AI Marketing Report: Industry Trends, Data & Research](https://foundationinc.co/podcasts/create-like-the-greats/ai-marketing-report/) - What's really happening with AI in marketing? Get the trends, data, and research in this episode. Listen to the Foundation episode and stay ahead.
- [How Ahrefs Built A Content Moat On The Back Of SEO, YouTube & Tools](https://foundationinc.co/podcasts/create-like-the-greats/ahrefs/) - A Ross Simmonds Show episode on Ahrefs-how to use the SEO toolset to sharpen keyword research, content, and rankings.
- [Marketing Frameworks For B2B | AARRR Pirate Metrics + B2B Buyers Journey | Marketing Mental Models](https://foundationinc.co/podcasts/create-like-the-greats/marketing-frameworks/) - Master the marketing frameworks that drive B2B growth-AARRR Pirate Metrics, the buyer's journey, and more. Learn the models in this episode.
- [48 Hours In New York | How I Maximized My Time and Drove Results](https://foundationinc.co/podcasts/create-like-the-greats/maximized-time-drive-results/) - On The Ross Simmonds Show: 48 hours in New York and how Ross maximized his time to drive real results on the road.
- [The Value Debate: Long Form Content vs Short Form Content](https://foundationinc.co/podcasts/create-like-the-greats/long-form-vs-short-form/) - Long-form or short-form content-which wins? This episode settles the value debate for marketers. Listen to the Foundation episode and pick your play.
- [How I Prepare for a Keynote Presentation](https://foundationinc.co/podcasts/create-like-the-greats/prepare-for-keynote/) - A Ross Simmonds Show episode on how Ross prepares for a keynote-his process for building and delivering a talk that lands.
- [How Audio AI Is Absolutely Going To Change The World](https://foundationinc.co/podcasts/create-like-the-greats/audio-ai/) - How will audio AI reshape content and marketing? This episode explores the coming wave. Listen to the Foundation episode and get ahead of it.
- [Marketing Trends That Most Brands Will Miss In 2024](https://foundationinc.co/podcasts/create-like-the-greats/marketing-trends/) - What marketing trends will most brands miss in 2024? This episode reveals the shifts worth watching. Listen to the Foundation episode and stay ahead.
- [The Strategy Bankrate Used to Build a $76.3M SEO Moat](https://foundationinc.co/podcasts/create-like-the-greats/bankrate-strategy/) - How did Bankrate build a $76.3M SEO moat? Unpack the content strategy behind their dominance in this Foundation episode. Listen and learn.
- [My Favorite New Years Habit:  A Year Compass](https://foundationinc.co/podcasts/create-like-the-greats/year-compass/) - Start the year with intention. Ross shares his favorite New Year's habit-the Year Compass-and how it sharpens focus. Listen to this Foundation episode now.
- [Why Unscalable Content Is The Future Of SEO Today](https://foundationinc.co/podcasts/create-like-the-greats/unscalable-content/) - Why is unscalable content the future of SEO? This Foundation episode makes the case for doing what AI can't. Listen and rethink your strategy.
- [30+ ChatGPT Prompts For Marketers To Steal](https://foundationinc.co/podcasts/create-like-the-greats/chatgpt-prompts/) - Get 30+ ChatGPT prompts marketers can steal today. This episode is packed with ready-to-use prompts. Listen to the Foundation episode and start prompting.
- [Predictions For 2024: What We Can All Expect [AI, Will Smith, Super Bowl, Lay Offs & More]](https://foundationinc.co/podcasts/create-like-the-greats/2024-predictions/) - A Ross Simmonds Show episode on 2024 marketing predictions-the content, SEO, and AI trends Ross expects to shape the year.
- [How B2B’s Should Use Youtube, MQL Myth Busting and Lovin’ On Yourself](https://foundationinc.co/podcasts/scroll-stopper/how-b2bs-should-use-youtube/) - A Scroll Stopper episode on how B2Bs should use YouTube, busting the MQL myth, and why marketers should back themselves.
- [Finding Your Sweet Spot: Product Positioning and Partnership Tips](https://foundationinc.co/podcasts/scroll-stopper/product-positioning-and-partnership/) - A Scroll Stopper episode on finding your sweet spot with product positioning and partnership tips for B2B growth.

## Case Studies

- [How We Built a $228K/Year Organic Traffic Engine for a Vertical SaaS Through Strategic Bottom-of-Funnel Content](https://foundationinc.co/case-study/home-and-commercial-services-software) - How did we build a $228K/year organic traffic engine for a vertical SaaS? See the bottom-of-funnel content strategy. Read Foundation's full case study.
- [How We Drove a 156% Traffic Lift for an Event Management SaaS by Doing Less, Better](https://foundationinc.co/case-study/event-management-software) - How did we deliver a 156% traffic lift for an event management SaaS by doing less, better? See the strategy. Read Foundation's full case study.
- [Building a Reddit Growth Engine for an InsurTech Unicorn in the AI Era](https://foundationinc.co/case-study/insurtech-platform) - See how Foundation built a Reddit growth engine for an InsurTech unicorn-140+ URLs, $312K in organic value, and dominant AI citations.
- [How We Drove 107% Year-Over-Year Blog Growth for a Construction Tech Leader Through Enterprise Content Strategy](https://foundationinc.co/case-study/construction-management-software) - How did we drive 107% YoY blog growth for a construction tech leader? See the enterprise content strategy behind it. Read Foundation's full case study.
- [How We Captured $228,000 Worth of Organic Bottom-of-Funnel Traffic for a Vertical SaaS](https://foundationinc.co/case-study/how-we-captured-228000-worth-of-organic-bottom-of-funnel-traffic-for-a-vertical-saas)

## Downloads

- [Foundation-BRICK-Report-2023.pdf](https://foundationinc.co/?post_type=dlm_download&p=9545)
- [Foundation-Report.pdf](https://foundationinc.co/?post_type=dlm_download&p=9506)
- [test](https://foundationinc.co/?post_type=dlm_download&p=2873)

## Template Hub

- [[TEST] Sample Template 01 - Brand pack](https://foundationinc.co/templates/brand/test-sample-template-01-brand-pack/)
- [[TEST] Sample Template 02 - Content pack](https://foundationinc.co/templates/content/test-sample-template-02-content-pack/)
- [[TEST] Sample Template 03 - SEO pack](https://foundationinc.co/templates/seo/test-sample-template-03-seo-pack/)
- [[TEST] Sample Template 05 - Social pack](https://foundationinc.co/templates/social/test-sample-template-05-social-pack/)
- [[TEST] Sample Template 06 - Analytics pack](https://foundationinc.co/templates/analytics/test-sample-template-06-analytics-pack/)
- [[TEST] Sample Template 07 - Product Marketing pack](https://foundationinc.co/templates/product-marketing/test-sample-template-07-product-marketing-pack/)
- [[TEST] Sample Template 08 - Sales Enablement pack](https://foundationinc.co/templates/sales-enablement/test-sample-template-08-sales-enablement-pack/)
- [[TEST] Sample Template 04 - Email pack](https://foundationinc.co/templates/email/test-sample-template-04-email-pack/)
- [[TEST] Sample Template 09 - ABM pack](https://foundationinc.co/templates/abm/test-sample-template-09-abm-pack/)
- [[TEST] Sample Template 10 - Events pack](https://foundationinc.co/templates/events/test-sample-template-10-events-pack/)
- [[TEST] Sample Template 11 - Marketing Operations pack](https://foundationinc.co/templates/marketing-operations/test-sample-template-11-marketing-operations-pack/)

## Categories

- [Uncategorized](https://foundationinc.co/category/uncategorized/)
- [Content Creation](https://foundationinc.co/category/content-creation/)
- [General](https://foundationinc.co/category/general/)
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- [GEO and AI Visibility](https://foundationinc.co/category/geo-and-ai-visibility/)
- [Downloadable Resources](https://foundationinc.co/category/resources/)
- [Content Distribution](https://foundationinc.co/category/content-distribution/)
- [B2B Marketing](https://foundationinc.co/category/b2b-marketing/)
- [B2B SaaS](https://foundationinc.co/category/b2b-saas/)
- [Weekly B2B News Round Ups](https://foundationinc.co/newsletter/)
- [Inbound Marketing](https://foundationinc.co/category/inbound-marketing/)
- [Generative Engine Optimization](https://foundationinc.co/category/generative-engine-optimization/)
- [Reddit Marketing](https://foundationinc.co/category/reddit-marketing/)

## Tags

- [Content Marketing](https://foundationinc.co/tag/content-marketing/)
- [Content Strategy](https://foundationinc.co/tag/content-strategy/)
- [Social Media](https://foundationinc.co/tag/social-media/)
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- [marketing goals](https://foundationinc.co/tag/marketing-goals/)
- [b2b marketing goals](https://foundationinc.co/tag/b2b-marketing-goals/)
- [b2b marketing strategy](https://foundationinc.co/tag/b2b-marketing-strategy/)
- [marketing strategy](https://foundationinc.co/tag/marketing-strategy/)
- [G Suite](https://foundationinc.co/tag/g-suite/)
- [G Suite Unbundling](https://foundationinc.co/tag/g-suite-unbundling/)
- [GSuite Unbundling](https://foundationinc.co/tag/gsuite-unbundling/)
- [Unbundling of GSuite](https://foundationinc.co/tag/unbundling-of-gsuite/)
- [GSuite Strategy](https://foundationinc.co/tag/gsuite-strategy/)
- [Funnel Marketing](https://foundationinc.co/tag/funnel-marketing/)
- [Lead Generation](https://foundationinc.co/tag/lead-generation/)
- [Twitter Scheduling](https://foundationinc.co/tag/twitter-scheduling/)
- [New](https://foundationinc.co/tag/new/)
- [archives](https://foundationinc.co/tag/archives/)
- [Airtable](https://foundationinc.co/tag/airtable/)
- [Inspiration](https://foundationinc.co/tag/inspiration/)
- [Culture Based Approach](https://foundationinc.co/tag/culture-based-approach/)
- [social proof](https://foundationinc.co/tag/social-proof/)
- [clients](https://foundationinc.co/tag/clients/)
- [client partners](https://foundationinc.co/tag/client-partners/)
- [integration partners](https://foundationinc.co/lab/social-proof-bill/)
- [Product Hunt](https://foundationinc.co/lab/linkable-content-generation)
- [Google Helpful Update](https://foundationinc.co/tag/google-helpful-update/)
- [archive](https://foundationinc.co/tag/archive/)
- [Navigation Key Insights](https://foundationinc.co/tag/navigation-key-insights/)
- [Client Case Study](https://foundationinc.co/tag/client-case-study/)
- [account-based-marketing](https://foundationinc.co/tag/account-based-marketing/)
- [Inbound Marketing](https://foundationinc.co/tag/inbound-marketing/)
- [Artificial Intelligence](https://foundationinc.co/tag/artificial-intelligence/)
- [AI](https://foundationinc.co/tag/ai/)
- [Content-driven Growth](https://foundationinc.co/tag/content-driven-growth/)
- [Organic Growth](https://foundationinc.co/tag/organic-growth/)
- [Product-led Growth](https://foundationinc.co/tag/product-led-growth/)
- [Product differentiator](https://foundationinc.co/tag/product-differentiator/)
- [referral marketing](https://foundationinc.co/tag/referral-marketing/)
- [podcasts](https://foundationinc.co/tag/podcasts/)
- [webinars](https://foundationinc.co/tag/webinars/)
- [Viral Marketing](https://foundationinc.co/tag/viral-marketing/)
- [Word of mouth](https://foundationinc.co/tag/word-of-mouth/)
- [influencer marketing](https://foundationinc.co/tag/influencer-marketing/)
- [webinar](https://foundationinc.co/tag/webinar/)
- [community engagement](https://foundationinc.co/tag/community-engagement/)
- [partnerships](https://foundationinc.co/tag/partnerships/)
- [display advertising](https://foundationinc.co/tag/display-advertising/)
- [direct mail](https://foundationinc.co/tag/direct-mail/)
- [1001-5000](https://foundationinc.co/tag/1001-5000/)
- [501-1000](https://foundationinc.co/tag/501-1000/)
- [51-200](https://foundationinc.co/tag/51-200/)
- [5001+](https://foundationinc.co/tag/5001/)
- [201-500](https://foundationinc.co/tag/201-500/)
- [5000+](https://foundationinc.co/tag/5000/)
- [11-50](https://foundationinc.co/tag/11-50/)
- [GenAI](https://foundationinc.co/tag/genai/)
- [Generative Engine Optimization](https://foundationinc.co/tag/generative-engine-optimization/)
- [Reddit Marketing](https://foundationinc.co/tag/reddit-marketing/)

## Podcasts

- [The Ross Simmonds Show](https://foundationinc.co/podcast/ross-simmonds-show/)
- [Scroll Stopper](https://foundationinc.co/podcast/scroll-stopper/)