The lab

Persona Quiz

Free Content

Do you know enough to draft a persona today?

Think about one of your target audiences and use our quiz to get your relevant persona content written. You might be surprised how easy (or how hard) it is to answer these questions. When you are done, we will send you a  copy of your hard work and a few tips to take it to the next level.

Describe a day in the life of this person. Think about where they work, what role they play at the company, what their core responsibilities are, and what level of experience they have. *

What are the top three pain points of your customer? *

How does your customer solve these pain points today? Think about competing solutions. *

What is your customer’s perspective on your solution? Think about how aware they are overall. *

What frustrates your customers most? Think about what might slow down the sales process and make them second-guess the decision to buy. *

Where does your customer look for help? Think about where they can research your solutions and other options. *

What or who influences your customer the most? Think about who else they might talk to about this decision, who they need approval from or whether they consult online reviews. *

Submit your email address to get a summary of your answers and find out where you are in the persona development process, plus next steps.
Email Address
Company Name

Did you enjoy this post?

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est eopksio laborum. Sed ut perspiciatis unde omnis istpoe natus error sit voluptatem accusantium doloremque eopsloi
become a client

Comments are closed.

Email Sign up

Access exclusive B2B marketing insights starting today.