Content Strategy Lead
Andrew Tatton is our Content Strategy Lead at Foundation and brings a well-rounded mix of strategic planning and creative execution to the table. Having worked in digital agencies, corporate environments, and most recently his own digital marketing consultancy, Andrew has developed a diverse portfolio that allows him to elevate his clients’ brands while bringing a unique and fresh perspective to each client.
Andrew takes pride in having a wide-ranging skill set that allows him to tackle challenges from a holistic point of view. He is always thinking of the bigger picture and is not afraid to test new concepts to get there. Here’s a brief taste of Andrew’s personality:
WHAT IS USUALLY PLAYING IN YOUR HEADPHONES?
Anything high energy. I’m a huge fan of techno and electronic music in general, but grew up on heavy metal, hip hop, classic rock, and pop punk. Depending on my mood, any one of these genres could be playing in my headphones at any given time.
A few of my favourite artists all time would have to be Rage Against The Machine, deadmau5, Blink 182, Metallica, and Pink Floyd (I listen to “The Wall” from start to finish more often than I’d care to admit).
WHEN YOU WERE A CHILD, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?
Easy. A Rockstar. I have been in awe of Rockstars for as long as I can remember. This obsession grew when I got my first guitar when I was 11. I don’t think I put that thing down for six years straight and I often found myself imagining I was playing to thousands of people in my bedroom. Music continues to be a huge part of my life, and truth be told, I still want to be a rockstar.
WHAT ARE YOU HAPPIEST DOING, WHEN YOU ARE NOT WORKING?
When I am not working, I’m happiest making music. Music has always been important in my life and there is nothing else that I can get lost in for hours in the same way. This past year, I graduated from an academy for music producers and have been releasing music steadily. It’s definitely my passion in life and something I enjoy endlessly.
Other than that, I love travelling. I think it’s so important to see the world, meet new people, and experience different cultures to help us grow as individuals.
WHAT IS YOUR HIDDEN TALENT?
I’m weirdly good at bar games. Pool, Ping Pong, Darts, Beer Pong—it doesn’t matter. Throw any bar game in front of me and I like my odds. Most recently I fell absolutely in love with shuffleboard.
WHAT IS ONE OF YOUR FAVOURITE QUOTES?
Live your life like you’re the hero in your own movie. – Joe Rogan
ANDREW'S LATEST POSTS IN THE LAB:
⬇️ Subscribe to the Foundation newsletter to get updates from the team on insights, ideas, and updates. ⬇️