Senior Digital & Paid Media Strategist
British Columbia, Canada
Antonio Duplessis is a Senior Digital and Paid Media Strategist at Foundation with expertise in conversion rate optimization, growth strategy, and paid media. Antonio takes a holistic approach to tackling growth challenges and identifies the key optimization points to optimize, test, and launch. Antonio has experience in DTC growth, working with brands in Health & Wellness, Beauty, E-Learning, and more.
Antonio loves embracing new challenges and continuously pushing to learn more and applying his skills directly to growth-driven strategies. He is a strong believer in getting outside of your comfort zone to level up. Here’s a brief taste of Antonio’s personality:
What is usually playing in your headphones?
If it’s on shuffle, it could go from 50 Cent to Mozart to Avicii and everything in between. I can pretty much bump anything with a good beat…except country. From the moment I wake up, I’m usually listening to music, especially when I’m in the zone crushing tasks. If I’m locked in on my laptop it’s usually EDM. I actually listen to music festival sets while I’m working, really gets the heartbeat up and the fingers typing. Give me anything Illenium, Avicii (RIP), Gryffin, Hippie Sabotage or Martin Garrix and we’ll be golden. If I’m working out, it’s hip hop, both old and new. In the mix we got Tupac, Biggie, Dre, Slim Shady, 50, Kendrick, J Cole and a LOT of Pop Smoke (RIP!!) If I want something with a chill vibe, I got Coldplay, Kodaline, and Khalid. Pass me the aux, I got you.
When you were a child, what did you want to be when you grew up?
I wanted to wear the famous #7 for Manchester United as a child. From the day I first kicked a soccer ball, I was hooked. Growing up, I idolized David Beckham and then Cristiano Ronaldo. I used to dream of following in their footsteps and earning the #7 on Manchester United. Still waiting on my call-up to the squad though
What are you happiest doing, when you are not working?
To me, traveling to new places, experiencing different cultures, meeting new people, and documenting those memories – it’s a feeling unlike any other. I think the best education in the world is traveling with intentions to learn and connect with others. I am extremely fortunate and grateful to have the opportunity to travel, which is why on my trips I always do my best to pay it forward to the locals. Something small for us can go a long way for them.
What is your hidden talent?
My hidden talent is always finding a way to get injured or food poisoning while travelling. If we are in a foreign country riding mopeds as a group, I will find a way to somehow crash mine. If there are 10 restaurants in the alley, I can assure you, I will choose the one that will give me food poisoning.
What is one of your favourite quotes?
We don’t quit, we don’t cower, we don’t run. We endure and conquer – Kobe Bryant
It’s the Mamba Mentality. It’s easy to quit. It’s easy to run. It’s easy to settle. You want to achieve greatness? You won’t find it on the easy path. Put in that work and when it gets hard, put in more work. There’s a reason Kobe has 5 rings and will forever be a legend.
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