Content Marketing Strategist

Nova Scotia, Canada

South Jordan, Utah


Erin is thrilled to join the Foundation Team as a Content Marketing Strategist. Erin is passionate about all things marketing and has enjoyed working in multiple verticals and capacities, including everything from graphic design to development.

Cutting her digital marketing teeth at the dawn of the digital revolution, Erin employs analog and digital techniques for creative problem-solving and growth strategies that are deeply rooted in evidence-based marketing solutions.

Like a true elder millennial, Erin prefers texting over phone calls, and wields the crying happy face emoji unapologetically.

Here is a brief taste of Erin’s personality:

What is usually playing in your headphones?

My music tastes include everything from ABBA to Zeppelin, and all artists and genres in between. I can spend hours creating strangely specific playlists. As long as the tune fits my mood, I’ll listen to pretty much anything, but I’m partial to Fleetwood Mac. I named my dog Stevie.

When you were a child, what did you want to be when you grew up?

A writer and photographer. I adapted to the digital realm as it gained prominence. I found my voice with the written word, I found my confidence behind a camera lens, and I found my creative outlet in both.

What are you happiest doing, when you are not working?

I love challenging myself through finding new places and activities, but I also enjoy being cozy at home with my family.

What is your hidden talent?

I have a knack for finding exciting new ways to get injured (camping, motorcycle trips, skiing, roller derby … and falling up the stairs in my house).

What is one of your favourite quotes?

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes….Because the people who are crazy enough to think they can change the world, are the ones who do.”

-Apple campaign TV ad (attributed to Steve Jobs)

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