Senior Digital Media Buyer

Nova Scotia, Canada

British Columbia, Canada

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Jonathan is a Senior Digital Media Buyer at Foundation, and a passionate digital advertiser, strategist, and growth marketer.

Over the last 10+ years, he has been involved in various aspects of digital advertising, from the front lines building and optimizing paid acquisition campaigns, and as a leader and executive helping companies achieve significant growth.

Jonathan brings a blend of critical and creative thinking to the table and views problems as opportunities that haven’t yet been uncovered. His biggest assets are the ability to adapt quickly, a willingness to ask why?, an inclination to poke holes in issues (where necessary), and an aim to fail forward with grace. Here’s a brief taste of Jonathan’s personality:

WHAT IS USUALLY PLAYING IN YOUR HEADPHONES?

I have a pretty eclectic taste in music, but at the end of the day, it usually comes down to whatever fits the mood or activity.

I’m a big electronic music guy and enjoy everything from progressive house to drum and bass. I have a big love for hip hop and rap and listen to a lot of Eminem, Joyner Lucas, Hopsin, and Kendrick Lamar. I grew up playing in heavy metal bands and still love to throw some on at the gym or if I am going for a long drive.

WHEN YOU WERE A CHILD, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

A singer! As a young kid, I watched the movie La Bamba with my grandmother and decided I wanted to be Ritchie Valens. Growing up I always loved to sing, and I remember putting on performances with my older sister for our family. We covered a lot of Backstreet Boys and Spice Girls.

WHAT ARE YOU HAPPIEST DOING, WHEN YOU ARE NOT WORKING?

I’m a big family-first person, so I try to spend my downtime with my wife and two boys as much as possible: movie nights, playing outside, jumping in the pool, fishing, and lots of other fun stuff. We’re always trying to mix it up.

I’m also a big sports fan and gaming nerd, and thankfully, so is my wife. A lot of hockey and football is watched in our house, and there is often some friendly competitive gaming going on!

WHAT IS YOUR HIDDEN TALENT?

I’m pretty nimble for a big guy and can do frontflips and backflips on trampolines and off of diving boards.

WHAT IS ONE OF YOUR FAVOURITE QUOTES?

“You miss 100% of the shots you don’t take” — Wayne Gretzky

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