Account Based Marketing Manager
Kanaar is an ABM manager with Foundation. As a first-generation Canadian, he has always sought to celebrate diversity by studying behavioural trends in culture and building relationships that scale impact and fuel measurable results.
With a range of experience in digital storytelling and project management, Kanaar relies on deep research and data analytics to connect the dots within campaign strategies that capitalize on highly–personalized engagement methods.
It’s through his experience of engaging cross-cultural communities, in both public and private sectors, that he has developed a winning approach to orchestrating processes that prioritize accessibility, alignment, and personalization.
A lifelong learner, Kanaar immerses himself in the quest for knowledge. His relentless pursuit to connect and inspire makes him a game-changer for any project he’s part of. Here is a brief taste of Kanaar’s personality:
WHAT IS USUALLY PLAYING IN YOUR HEADPHONES?
Oh, snap—what a question. Usually, the day starts out with some binaural beats just to help me get settled into my body and ready for a workout. Then it’s time to pump it up! For that, I usually rely on Big Sean, D Smoke, Stormzy, old hip-hop from the 90s/ early 2000s like Outkast, or the odd pop songs used on everyone’s football highlight tape back in the day like “Heroes” by Tove Lo. During the day, I like to have smooth jazz in the background for data management activities.
WHEN YOU WERE A CHILD, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?
A rapper. I actually stood up in the kitchen one day holding a penny and told my mom, “you’re never going to have to work for one of these again—I’m going to be a rapper.” I laugh looking back on it now, but I was determined to take that route or become a professional athlete. Basketball and American football were two sports in which I truly had a shot. But there was just something about marketing that stuck with me as I grew out of those former passions.
WHAT ARE YOU HAPPIEST DOING, WHEN YOU ARE NOT WORKING?
Ah, I’m a family man. Kind of a dad for being so young. I’m happiest doing housework, playing with our pets, reading, writing, cooking with my fiancée, or hanging out with the in-laws. They’re Irish so it’s always a good laugh.
WHAT IS YOUR HIDDEN TALENT?
I can rap! Can you believe the dream still lives!? But really, I spent three years as a commissioned spoken word artist and emcee along with similar roles. Public speaking is something that has come naturally and I cherish each opportunity to do it.
WHAT IS ONE OF YOUR FAVOURITE QUOTES?
“…And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
KANAAR'S LATEST POSTS IN THE LAB:
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