Rob May
Rob May is the Director of Strategy at Foundation with over 20 years of experience helping businesses grow through search, digital strategy, and performance marketing across B2B, B2C, eCommerce, and SaaS.
He’s a naturally hands-on, systems-minded strategist who is equally comfortable deep in a technical SEO audit, mapping out a growth framework, or untangling a site migration that should not have survived. His career has lived at the intersection of data, visibility, and execution — and lately, his focus has sharpened around AI, GEO, and AEO search and what the next era of discoverability actually requires from brands. His take is clear: rankings alone are no longer the finish line. The brands that win next will be the ones that build trust, authority, and distribution across an entirely new search landscape.
At Foundation, Rob brings the depth of someone who has seen search evolve for two decades — and the urgency of someone who knows exactly where it’s going next.
Here’s a brief taste of Rob’s personality:
What is usually playing in your headphones?
It depends entirely on what I’m doing. Deep cinematic instrumentals for strategy sessions, old-school hip-hop during technical audits, synthwave when I’m building dashboards at unreasonable hours, and heavy alternative rock when I’m untangling enterprise SEO chaos that looks like it was assembled by raccoons inside a server rack. Sometimes it’s Hans Zimmer-level “we are about to migrate two million URLs and survive” energy. The playlist always fits the moment.
When you were a child, what did you want to be when you grew up?
Indiana Jones. Not an archaeologist. Indiana Jones specifically.
What are you happiest doing, when you are not working?
Being with my wife and kids. Anywhere, anytime. That’s the whole answer.
What is your hidden talent?
I play the drums. Whether that counts as a hidden talent or just a very loud hobby is up for debate.
What is one of your favourite quotes?
“In the middle of difficulty lies opportunity.”
— Albert Einstein
⬇️ Subscribe to the Foundation newsletter to get updates from the team on insights, ideas, and updates. ⬇️