Content Marketing Strategist

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Tara McClinchey is a Content Marketing Strategist at Foundation. Equipped with a graduate degree in Psychology, she offers a human-centered approach to achieving brands’ marketing goals. Her areas of expertise include strategy building, inbound marketing, branding, and analytics.

WHAT IS USUALLY PLAYING IN YOUR HEADPHONES?

If I’m on a tight deadline, it’ll either be punk or something electronic. Usually it’s something pretty chill, like Tricky or Fiona Apple, and I like exploring on Spotify. My favourite playlists on Spotify are put out by design studio Pentagram, called Pentagram Fives—and I’m obsessed! These mini-playlists of five songs feature anything from Michael Jackson to obscure chamber music.

WHEN YOU WERE A CHILD, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

A singer. That dream ended quickly when I realized how tone-deaf I was!

WHAT ARE YOU HAPPIEST DOING, WHEN YOU ARE NOT WORKING?

Getting lost in a creative project. It could be anything from redecorating, making art or graphics, or even making a Spotify playlist.

WHAT IS YOUR HIDDEN TALENT?

I think my hidden talent is art. I grew up sketching portraits and lately have been playing around with graphic design, illustration, and collage.

WHAT IS ONE OF YOUR FAVOURITE QUOTES?

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

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