Toronto // May 11–13, 2027 // 200 seats
Citation Conference
[1] The inaugural gathering of the marketing leaders responsible for how AI describes their brands. Three nights. Two days. One room. We make sure AI picks you.
- Dates
- May 11–13, 2027
- City
- Toronto, ON
- Venue
- Design Exchange
- Countdown
- ---:--:--:--
the shift // 02
Search rewarded the click. AI rewards the source.[2]
For twenty years marketing had a scoreboard. Rank, click, convert. Then the answer engines arrived and shortened the runway.
If a vendor is missing from the answer set, there is no page two. Over 80% of software buyers now use AI to build their shortlist.[3]
The people doing this work are mostly alone. A director at one company, a VP at another, each with their own spreadsheet and their own theories. Nobody has put them in one room. So we are building the room.
No pitches from the stage. Sessions where speakers share tactics they have not published. Tables where peers trade notes by channel. And a thread of corny Canadian charm, because we cannot help it.
[2] A source is a page or brand an AI answer engine cites, quotes, or recommends in its response.
[3] G2 2026 Buyer Behavior Report, survey of 1,000 B2B software buyers and decision-makers.
the room // 03
200 marketing decision-makers.[4] That's it.
Every marketing conference wants to be 'the biggest' and ends up with a watered-down audience. We're capping ours at 200 marketing leaders who own AI visibility outcomes. Every table of ten is filled by people with skin in the game.
- 200 Seats
- [4] reviewed one at a time
- 70% In-house[5]
- only, with a handful of invited friends
- Senior Leaders
- who own the AI visibility budget
- Two days
- one track, no expo hall
[5] Our target for the room. We review every request to get as close to it as we can.
how it runs // 04
Three presentation styles
-
no cameras
Off the Record
No recordings. No slides posted afterward. Speakers share the tactics they have not published and the numbers they cannot put on LinkedIn. Never sponsored. That is what makes it work.
-
ten to a table
Table Talks
Facilitated roundtables by channel and by problem. YouTube, Reddit, LinkedIn, forecasting, measurement. Peers only, notes traded in the open, nobody pitches.
-
real numbers
The Midday Report
A data session built from a partner dataset and delivered from the main stage. Findings nobody in the room has seen. It becomes a published report after the event.
what you leave with // 05
Four things you take home.
-
A multichannel AI visibility playbook
How brands actually earn citations across Reddit, YouTube, review sites, news, and communities, rather than one channel at a time.
-
Benchmark data from frontier models
First-party numbers you can take to a board that is already asking what the AI plan is.
-
A way to measure your AI visibility
Share of Model and the frameworks behind it, so the budget line has something to defend itself with.
-
People to call
A table of peers with the same problem, and the operators who have already solved a version of it.
agenda // 06
Three nights. Two days. One goal.
-
Citation Eve
Tuesday, May 11
The Welcome
- A hosted evening for everyone who flew in early.
- Old friends, new peers, no lanyards yet.
-
Day One
Wednesday, May 12
The Answer Layer
- Opening remarks.
- Keynotes from the people winning AI visibility at scale.
- The Midday Report.
- Table Talks, round one.
- Off the Record.
- The Day One Reception.
-
Day Two
Thursday, May 13
What's Working
- Opening remarks.
- Deep dives by channel and by problem.
- Table Talks, round two.
- Off the Record, second sitting.
- A closing keynote worth flying in for.
waitlist // 10
Get in line before the door opens.
Tickets go live Oct 26th, 2026
Join the waitlist for Citation Conference. Every request is reviewed personally by our team to ensure the room provides a blend of executive-level insights and personal connection.