Create content that drives real results

We help B2B brands & enterprise companies develop content marketing that works.

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Who We Are

We are Foundation

We believe that content excellence can be achieved through the combination of craftsmanship and intelligence. Our approach brings both of these elements together to delivercontent that is worth creating & worth sharing.

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What We Offer

  • Craftsmanship

    The quality of design and work shown in something made by hand; artistry.
    • Written Content Creation (Blogs, eBooks, Whitepapers, etc)

      The foundation of the web is written content. It is written content that drives the algorithm behind the most popular search engines and the backbone of the worlds most frequently viewed and trafficked websites. Studies show that companies that craft written content drive more traffic and generate more leads than those that don't. Written content can be used as a tool to nurture and generate new leads for your sales pipeline.

    • Visual Content Creation (Infographics, Slideshare, etc)

      Research from a variety of sources has concluded that humans process visuals 60000 times faster than text. Our process for visual content consists of research, story structure, wireframing and the final design. Our efforts have resulted in Infographics and Slideshares with more than 500,000 total views. The attention to detail throughout the process is the backbone of our visual contents success and ability to spread online. 

    • Evergreen Content - Unique, Out Of Box Content

      Have you ever seen a piece of content so valuable you had to read twice, bookmark and share it? Through a combination of both content research and market intelligence, we'll identify a high quality piece of content that is unique to your brand and new to your industry. Evergreen content is meant to last, drive attention of your audience and generate traffic from your key audience.

  • Intelligence

    [intelligence description]
    • Content Intelligence (Shares, Topics, Websites)

      It's impossible to create content without knowing what type of content your audience cares about. The content they're reading and sharing will shed light on the type of content that you should craft to connect with their interests and motivators. We spend time using our in-house software to better understand the content your audience is sharing to better gauge the type of content that should be a part of your content strategy and content calendar as a whole.

    • Influencer Intelligence (Authorities Within Your Space)

      Who truly has influence over the attitudes and behaviours of your audience? Through influencer intelligence we can identify who it is that has enough authority to impact your audience. We will share with you the key individuals who are influencing the sharing behaviours of your audience along with their perceptions and belief system. This form of insight can help identify the people you need to have behind your campaigns and which relationships you need to strengthen.

    • Consumer Intelligence (Demo and Psychographics, Interests)

      How well do you truly know your audience? Do you know their fears? Do you know their motivations? Do you even know where they actually live? We take the time to better understand your audience leveraging social media to extract and make sense of a combination of Big Data and Social Insights. As a result, we can better understand who we're talking to and ensure the story we tell is engaging, timely and relevant.

Craftsmanship Intelligence

The Lab

This is where we share our ideas, thoughts, research, news and work.

Do You Create Content? Dont Be An Amateur – Here’s The Right Way To Do It.

24 November, 2015 No comments

Is your content driving engagement but failing to convert? Clicks are great. Page views are great. But when those metrics turn into conversion – It’s time to pop a bottle of champagne. If you’re like most marketers, you clicked on this blog post because you want to learn how to turn page views into customers or visitors… Read more »

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HOW TO CRAFT A BETTER BLOG TITLE USING HUMAN PSYCHOLOGY & RESEARCH

24 November, 2015 No comments

People who write great blog posts do two things very well: First, they write about blog post topics that are more likely to go viral than others. This comes from their ability to understand human psychology and what makes people click share. Second, they know how to drive more traffic to their blog posts by understanding the… Read more »

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PoodleBooks

Content Intelligence: What Every Marketer Should Know

13 August, 2014 No comments

NBA great, Michael Jordan one said, Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content intelligence comes from asking a series of questions: Who influences your audiences perception & beliefs?… Read more »

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Canada

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