The Lab

20 Email Marketing Tips B2B Brands Can Use To Boost ROI

Posted by Maggie Archibald 28 August, 2019 No comments

Let me guess; your inbox is filled with emails that do little besides giving you another task to do at lunch or on your way to work. So what do you typically do? Delete, delete, delete… But once in a while, one of these emails catches your attention. You open it. Read it. Click the… Read more »

45 B2B Marketing Stats To Support Your 2020 Strategy

Posted by Foundation Team 07 August, 2019 4 comments

In this post we’re going to share 45 B2B marketing statistics that can help you create (and execute on) an awesome marketing strategy in 2020. Why should you care about this list? If you don’t have a sense of what’s working & what isn’t, your entire marketing strategy is just going to be a handful… Read more »

21 Winning Facebook Ad Ideas For B2B SaaS Businesses

Posted by Taru Bhargava 02 August, 2019 No comments

There are tons of ways in which B2B SaaS marketers can use Facebook ads.  But coming up with fresh & bright ideas, can get taxing at sometimes. Those are the days, when you want to take inspiration from brands in your niche and see what’s working from them.  So here we are, sharing with you’ll… Read more »

Content Distribution Plan: What It Is, Why It Matters & How To Use It

Posted by Ross Simmonds 21 July, 2019 1 comment

Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen… Read more »

31 Jaw-Dropping Reddit Statistics For Marketers in 2019

Posted by Maggie Archibald 15 July, 2019 No comments

Are you looking to grow your marketing outside the traditional social media platforms?  Have you thought of using Reddit? Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. … Read more »