The Lab

These SaaS Companies Are Unbundling Excel – Here’s Why It’s A Massive Opportunity

Posted by Ross Simmonds 20 May, 2019 No comments

Excel is your biggest competitor. You might think your competition is another SaaS company. You think your biggest competition is the startup that just raised a new round of funding. But in reality… The biggest competition is Excel. Spreadsheets make up every industry. Spreadsheets have multiple use-cases. Spreadsheets can be tailored to a specific industry… Read more »

33 Mind-Blowing Instagram Statistics for B2B Marketers in 2019

Posted by Maggie Archibald 14 May, 2019 No comments

Instagram is a powerhouse when it comes to social media marketing. But what makes the app so attractive for B2B marketers? The aesthetics and ease of use make Instagram one of the most engaging social platforms for consumers and companies alike, and that in turn makes it valuable for marketers. It is important to understand… Read more »

The Best Content Collaboration Tools For B2B Brands

Posted by Maggie Archibald 03 May, 2019 No comments

Content collaboration is a great way to improve the quality of your content, drive relevant traffic, and use the expertise within your organization to create something of value. What is content collaboration? It’s when people contribute their ideas, knowledge and expertise toward the creation of a piece of content—and content collaboration tools make all of… Read more »

A B2B SaaS Marketer’s Guide To Content Marketing Metrics

Posted by Taru Bhargava 01 May, 2019 No comments

While B2B SaaS marketers realize the significance of content marketing, they often find themselves in a tight spot when it comes to justifying their efforts and demonstrating the ROI. Raise your hand if you’ve been there yourself. We at Foundation have seen many B2B brands struggle with this challenge before they approach us. While these… Read more »

What Is B2B Ecommerce? How Is It Changing? And Why Does It Matter?

Posted by Ross Simmonds 22 April, 2019 No comments

Global B2B ecommerce sales are showing no signs of slowing down. And here are the stats to prove it: B2B ecommerce volume in the United States more than doubled from 2006 to 2016 and amounted to $5.79 trillion in sales. In 2017, the gross merchandise volume of B2B ecommerce transactions was projected to reach $7.66… Read more »