The Lab

50 B2B Marketing Stats That Could Shake Up Your Marketing Strategy

Posted by Ross Simmonds 04 September, 2017 No comments

Our collection of the latest b2b marketing statistics The world of B2B marketing was flipped on its head a few years ago when digital marketing channels made it easier than ever to access your customers. From the value of email marketing in B2B to the emergence of social media in B2B, there is no longer… Read more »

Ultimate List of Books, Podcasts, Videos, Newsletters, and Communities for B2B Marketers

Posted by Ross Simmonds 21 August, 2017 No comments

If you’re in the B2B marketing space, you know there’s thousands of resources telling you how to do your job more efficiently, cheaper, and frankly better. Not all of those resources are necessary. There’s a lot of junk in the B2B marketing space. Filtering through all of this noise to uncover the best insights for… Read more »

Why Content Distribution Is More Important Than Ever Before

Posted by Ross Simmonds 17 August, 2017 No comments

I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but professionally. I bet if you think about it this way, that you are too. Have you ever found yourself in a conversation at a party where your focus drifts off to another conversation happening a couple feet… Read more »

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy

Posted by Ross Simmonds 13 August, 2017 No comments

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy Everyone loves a good story. When was the last time someone emphatically and excitedly told you a story about making avocado toast? (Actually that’s a bad example, that could’ve happened.) Storytelling has influenced culture, it’s still shaping how we see the world today, and it… Read more »

The Only Guide B2B Marketers Need For Finding Content Inspiration

Posted by Foundation Team 07 August, 2017 2 comments

What exactly is the key to a strong content marketing strategy for B2B companies? Most content marketers respond in two ways: It’s important to create quality content It’s important to create lots of content That’s great but this ideology that you have to choose between quality and quantity is misplaced. Some of the most popular… Read more »