The Lab

We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)

Posted by Ross Simmonds 19 October, 2018 No comments

Reddit has gone from an obscure network to one of the most influential sites in the world. It’s had its share of controversy and has made many marketers afraid to even think about using it as a place to do marketing. Whether it’s the fear of being banned or the fear of association; my goal… Read more »

What Is B2B Marketing? How Is It Changing and How To Do It Right

Posted by Taru Bhargava 17 October, 2018 1 comment

B2B marketing isn’t new, but the challenges faced by marketers today make it extremely difficult for us to consistently source quality leads. Sure, generating leads has always been a B2B marketing challenge. So what’s changed? Why is B2B marketing even MORE difficult today? The answer: technology. The rise of technology has changed the way we… Read more »

We Studied The Top Posts In Business Related Subreddits (This Is What We Found)

Posted by Foundation Team 15 October, 2018 No comments

Reddit is the third most popular site in the world. The top brands are embracing it. The best communities are using it. And the smartest marketers are leveraging it. Despite the amazing potential that is offered by Reddit through advertising, content creation and distribution, the platform is under-utilized in the advertising & marketing industry. As… Read more »

HIRING: Content Marketing & SEO Specialist

Posted by Ross Simmonds 01 October, 2018 No comments

Do you dream in pixels, love creating content and hate the idea of a morning commute? Join the team at Foundation where we are 100% remote; everyone works from home, a coffee shop, wherever they feel most productive! The Bricks You’ll Be Laying At Foundation We run a lean content driven machine. We own and manage… Read more »

11 B2B Marketing Trends & Studies That Every Marketer Should Know

Posted by Nicole Jackson 12 September, 2018 5 comments

I find the word trend to sometimes have a negative connotation associated with it. When we’re talking fashion or the newest superfood, a trend tends to indicate something that’s being followed right now, but that’s not necessarily bound to last. Well, that’s not the only kind of trend. The trend I’m referring to describes the… Read more »