The Lab

The Ultimate List Of B2B Marketing Software For Ambitious Brands

Posted by Foundation Team 21 December, 2017 No comments

The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »

The Difference Between B2B Marketing & B2C Marketing Isn’t That Much

Posted by Josh Gallant 07 December, 2017 No comments

  When you think B2B marketing, you probably think corporate. So corporate that all of your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like a formal, suit-and-tie business meeting. On the flipside, when you think B2C marketing, you probably think casual…. Read more »

How many blog posts should a B2B company write and publish per week?

Posted by Ross Simmonds 23 October, 2017 No comments

Do you have to write one blog post a week to be successful in B2B? Nope. Do you have to write more than one blog post a week to be successful in B2B? Nahh.  I work with B2B brands on content marketing and I’ll be the first to tell you it’s not imperative. Plenty of B2B… Read more »

45 Eye-Opening LinkedIn Stats Every B2B Marketer Needs to Know

Posted by Josh Gallant 02 October, 2017 2 comments

LinkedIn is a B2B gold mine… It’s where most Fortune 500 decision-makers and executives like to spend their spare time. The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social platforms like Facebook…. Read more »

Podcast: Breathing New Life Into Your Content With Ross Simmonds

Posted by Foundation Team 27 September, 2017 No comments

Podcast: Breathing New Life Into Your Content With Ross Simmonds Our very own, Ross Simmonds joins Jeffalytics for an awesome podcast on breathing new life into old content. But what exactly does that mean? Well.. It’s about taking content you’ve already developed and figuring out a fresh twist on how to give it more life,… Read more »