The Lab

10 B2B Marketing Trends & Studies That Every Marketer Should Know

Posted by Nicole Jackson 11 June, 2018 2 comments

I find the word trend to sometimes have a negative connotation associated with it. When we’re talking fashion or the newest superfood, a trend tends to indicate something that’s being followed right now, but that’s not necessarily bound to last. Well, that’s not the only kind of trend. The trend I’m referring to describes the… Read more »

How To Hire Freelance Content Creators: A Comprehensive Guide

Posted by Josh Gallant 04 June, 2018 No comments

BOOM! A great idea just popped into your head… This idea could be the key to unlocking a brand new level of success in your business and you know it. There’s only one problem… You have no idea how to bring it to life. What good is an idea if you can’t actually create it… Read more »

B2B Blog Post Ideas: Tried And True Ideas For B2B Brands

Posted by Ross Simmonds 27 April, 2018 1 comment

Looking for B2B blog post ideas that aren’t boring? You’ve definitely come to the right place. In this post, I’m going to share with you eight different B2B blog post ideas that have been tried, tested and proven by hundreds of brands. These ideas have been shown to generate links from the press, rank in… Read more »

Find Your Target Audience In 3 Easy Steps: A Guide For B2B Brands

Posted by Josh Gallant 26 April, 2018 5 comments

Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that, without having any idea who their target audience is. Let’s be very clear here… The B2B marketers winning on LinkedIn right now are doing so because they’ve done… Read more »

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 1 comment

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »