The Lab

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 No comments

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »

The 21 Best Marketing Books Every B2B Marketer Should Read To Be Successful

Posted by Josh Gallant 12 April, 2018 No comments

When it comes to B2B marketing, there’s a big question that’s been floating around for years. It’s not an entirely complex question, but it’s one that has an ever-changing answer, especially in the digital age… What makes an average B2B marketer become a great B2B marketer? If you’re looking for a one-line answer to serve… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »

14 Podcasts Every B2B Marketer Needs To Hear In 2018

Posted by Josh Gallant 14 February, 2018 No comments

Podcasts are more popular than ever before. Just how popular are they, you ask? As of 2017, the numbers are looking a little something like this: 112 million Americans have listened to a podcast. 67 million Americans listen to podcasts monthly. 42 million Americans listen to podcasts weekly. The people love their podcasts. There’s no… Read more »

3 Simple Steps For B2B Marketers to Identify A Target Audience

Posted by Josh Gallant 26 January, 2018 2 comments

  Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that. Let’s be very clear here… The B2B marketers winning on LinkedIn right now are doing so because they’ve done their research. They’re not just showing up with… Read more »