The Lab

Why We Share Content Online: The Psychology Of Sharing Links & Content [Bonus Downloadable PDF]

Posted by Foundation Team 12 December, 2018 No comments

What’s common between Harry Potter, Top Gun, and Momondo’s the DNA journey advertisement? A couple of things: For starters, the book, the movie and the ad were all very successful in pulling our heartstrings. Secondly, irrespective of the channel and format, they all told a good story— stories that melt our heart and made us… Read more »

How To Generate B2B Leads Using Facebook In 2019

Posted by Ross Simmonds 06 December, 2018 No comments

Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders … One of the reasons Facebook is often overlooked by B2B marketers is the fact that… Read more »

Content Distribution Plan: What It Is, Why It Matters & How To Use It

Posted by Ross Simmonds 21 November, 2018 1 comment

Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen… Read more »

Instagram Post Ideas: 19 Posts For B2B Brands To Take Inspiration From

Posted by Ross Simmonds 06 November, 2018 1 comment

Instagram has a billion monthly active users. That’s massive. But what’s more impressive is that the platform is increasing by 5 percent per quarter. How does that growth rate compare to other popular platforms like Snapchat and Facebook? Snapchat grew by 2.13 percent and Facebook by 3.14 percent in the same period. Unfortunately, despite the… Read more »

We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)

Posted by Ross Simmonds 19 October, 2018 1 comment

Reddit has gone from an obscure network to one of the most influential sites in the world. It’s had its share of controversy and has made many marketers afraid to even think about using it as a place to do marketing. Whether it’s the fear of being banned or the fear of association; my goal… Read more »