Content Marketing For “Boring” Industries

Creating content for boring, traditional & old school industries can be a challenge. 

There’s a lot of information out there today for brands who are working in cool industries like fashion, sports, entertainment, dating & artificial intelligence but very little for the folks working at what many would consider a "boring" industry

We believe there’s no such thing as a "boring" industry—just markets that have yet to see great creativity and great content. We’re a team that can help a boring brand go from bland to interesting through research & great content.

How we help brands in “boring" industries drive results

STEP 1: COLLABORATE

We love talking with B2B brands who have for years been viewed as “boring.” We love it because if you’re here, you know you’re not boring. And together we can uncover ideas that can change the narrative and help your organization stand out.

STEP 2: RESEARCH

It’s important that we start every engagement with research. We need to understand your audience, your customers, the journey they take before buying and the keywords they’re using to discover solutions like yours.

STEP 3: STRATEGIZE

We then use that data to uncover marketing insights that can help us create and distribute content more effectively. We collaborate with you to identify relevant and engaging stories that will resonate with your audience.

STEP 4: CREATION

Plan in hand, our writers, editors, designers and strategists come together to create assets that will help your brand stand out.

STEP 5: PUBLISH & DISTRIBUTE

Once we press publish on these assets, it’s not time to walk away and pop champagne. It’s time to make sure the assets are distributed effectively, whether through social media, blogs or email.

First things first

We don’t believe in boring industries. We just think the world has too many boring marketers. If you’re struggling to inspire your team to create interesting content, a captivating web presence and a story that stands out, we can help. We believe that there are two simple techniques that “boring” companies can use to unlock engaging and powerful stories:

SPEND MORE TIME CHATTING WITH YOUR CUSTOMER

Research is in our DNA. You can’t create a landing page without researching the motivations of a buyer. Well you can—but it’s going to lead to horrible click-through rates and mediocre conversions. Through a combination of qualitative and quantitative research, we uncover ideas that can help you stand out from your competitors.

CREATE CONTENT THAT IS ALIGNED WITH THEIR PROBLEMS

You don’t have to create content ONLY about yourself. This is a marketing mistake that a lot of brands make. They want to write solely about their solution, their vertical and the problems they solve. You should embrace the idea of creating content that aligns with your target audience’s general career problems—first attracting them to your site and then selling to them later in the journey.

HOW CAN YOU STAND OUT IN A BORING INDUSTRY?

It all starts by understanding where you sit amongst competitors. We’ve helped hundreds of brands gauge their situation and digital marketing strengths. If you’re looking to better understand where you sit compared to the competition, get in touch.

BOOK A FREE 30-MINUTE CONSULTATION

Do you think your "boring" industry is ready to get shaken up with unique content? Do you want to spice up your story and content marketing efforts moving forward? Let us give you an honest assessment of the situation and whether it’s something we can help you with.

Our Marketing Services Include: