Content Marketing For “Boring” Industries
Creating content for boring, traditional & old school industries can be a challenge.
There’s a lot of information out there today for brands who are working in cool industries like fashion, sports, entertainment, dating & artificial intelligence but very little for the folks working at what many would consider a "boring" industry.
We believe there’s no such thing as a "boring" industry—just markets that have yet to see great creativity and great content. We’re a team that can help a boring brand go from bland to interesting through research & great content.
How we help brands in “boring" industries drive results
STEP 1: COLLABORATE
We love talking with B2B brands who have for years been viewed as “boring.” We love it because if you’re here, you know you’re not boring. And together we can uncover ideas that can change the narrative and help your organization stand out.
STEP 2: RESEARCH
It’s important that we start every engagement with research. We need to understand your audience, your customers, the journey they take before buying and the keywords they’re using to discover solutions like yours.
STEP 3: STRATEGIZE
We then use that data to uncover marketing insights that can help us create and distribute content more effectively. We collaborate with you to identify relevant and engaging stories that will resonate with your audience.
STEP 4: CREATION
Plan in hand, our writers, editors, designers and strategists come together to create assets that will help your brand stand out.
STEP 5: PUBLISH & DISTRIBUTE
Once we press publish on these assets, it’s not time to walk away and pop champagne. It’s time to make sure the assets are distributed effectively, whether through social media, blogs or email.
First things first
We don’t believe in boring industries. We just think the world has too many boring marketers. If you’re struggling to inspire your team to create interesting content, a captivating web presence and a story that stands out, we can help. We believe that there are two simple techniques that “boring” companies can use to unlock engaging and powerful stories: