Content Value Compounds Over Time
Unlike traditional advertising methods set up on a pay-to-promote basis, setting up a content engine means you don’t have to keep spending for the results to come in.
With a content engine, you can create once but reap the benefits long-term.
If you use the right content distribution channels and share strategically, your content gets noticed organically and often. You don’t have to choose between content that benefits your audience and content that attracts leads; strategic distribution achieves both.
At Foundation, we specialize in B2B and SaaS content. We work with you to understand your brand and industry and use SEO-driven insights to get your content noticed.
At Foundation, we follow three pillars in our work:
We don’t just leave you with assets and say “Good luck!” We help ensure those assets reach the right people.
Data is at the heart of our strategy development process, and we ensure that we’ve covered all the bases before we start giving recommendations.
Our final step in the strategy development process is, well, strategizing. We combine our industry expertise with our research to give you a plan of attack.
Why do B2B brands need a content marketing strategy?
Our Digital Content Marketing Services
Content Strategy & Planning
A strong content marketing strategy combines many different elements to create measurable, targeted, and successful marketing campaigns.
We build content strategies with strategic goals AND action plans to make those goals achievable. As part of this process, we identify your target audience, curate a list of top distribution channels, provide guidance on content measurement, share content repurposing recommendations, and more.
These are not your average content strategies. For example, we created and executed a content strategy for a CRM company that increased their total site visits by 1,230,000. You’ll see results too.
Content Creation for B2B Brands
When you’re new to content creation, it’s hard to know where to begin and how to set up your team for success. And even when you’re creating content regularly, it’s tough to figure out why it’s not resonating and what type of content your audience actually wants.
We take the pain out of content creation. Using research-driven recommendations, we can uncover the types of content that will work best for increasing site visits, leads, and conversions. Our content strategists work to ensure that all content is optimized to rank well in search, helping to attract organic leads around the clock 📈.
Foundation’s team of creators can write everything from long-form articles and white papers to thought leadership articles and social copy. And we don’t do it in a silo. Instead, we collaborate with you to understand your brand, your industry, and your audience, so we can develop unique content they genuinely value. 🚀
Content Distribution for B2B Brands
The content lifecycle doesn’t end when you press publish. One blog post can turn into a YouTube video, a podcast episode, a Twitter thread, a LinkedIn article, and a summary on a relevant forum.
We identify the less-cluttered places where your audience is spending time and then put your content assets—new and old—in front of the people you want to reach. In doing this, we set all your new and upcoming content up for maximum success and revive all the great content in your archives that’s waiting for its second chance to shine.
Content Marketing & SEO Audits
An audit helps you supercharge your content efforts using research and data. You’ll get the insights you need to create a content marketing engine that generates leads, facilitates sales, establishes authority and earns media coverage.
Content Marketing Intelligence
You don’t want to be throwing darts in the dark. We pride ourselves on transparent communication, consistent dialog and deep reporting that will reveal how your content is doing, good or bad. You’ll have the data and insights you need to make smart decisions.