No matter how many billions of dollars get invested into AI-driven marketing tools & software over the next few years – there are a few elements of marketing that will never be replaced.
Will AI make it easier to create headlines?
Will AI make it easier to create content?
Will AI make it easier to design ads?
It’s a tool that will augment our abilities as humans to be more efficient, more productive, and more effective than before. In the same way that spell check and autocorrect have improved our writing – we can expect artificial intelligence to improve the rate and efficiency of our means of communication.
In this piece, I’m going to speak exclusively about the role that AI will play in the content creation workflow and processes for content teams. The first place to start with this dialog is to define the purpose and goals of a content team creating a content marketing engine. The typical goals for a content marketing team are rooted in a few key areas:
1. Increase Traffic
These initiatives are built around the idea of developing pieces of content that are going to drive traffic from a wide range of sources. Some of the traffic being captured here will come from SEO and some of the traffic will come from social. The content team must understand and identify where they have a user-channel fit and allow that to guide them in their process of identifying what tactics they should use.
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