Creating Content That Shapes Culture

We strive to combine technology with content to tell stories that resonate with people

Every day, people are looking for helpful content. We enable our partners from some of the most influential and ambitious SaaS companies to put their quality content in front of those curious readers. By embracing technology like generative AI as well as the fundamentals of storytelling, we make content that people read, share, and come back to again and again.

We exist because there’s too much noise in the B2B space online. We cut through that with valuable content that educates, entertains, and empowers people to achieve their goals and succeed with everything they pursue. Our partners know that the best way to stand out is by providing the highest-quality content to their readers. They’re willing to push the envelope, try something new, and engage their audience with innovative strategies. It’s our pleasure to help them do that.

The Values We Live By

Dig the Work

Every person working at Foundation is here because we love it. To work at Foundation, you have to get excited about making the culture-shaping content that we create. More than that, the team here is always looking for new ways that we can improve ourselves and master our respective crafts.

Elevate Culture

We want to elevate culture on a global scale through the stories we tell. Software-as-a-Service is dramatically changing the way we do business and live our lives. By telling the stories of SaaS companies, we have a positive impact on the world around us. We inspire people to be the best versions of themselves, both within Foundation itself and among the audiences enjoying our content. Finally, we elevate culture with the business of Foundation itself: Our commitment to giving back to our global communities helps us elevate culture worldwide.

Embrace the Growth Mindset

We constantly embrace the idea that growth doesn’t happen by accident. It has to be intentional. So, we are constantly looking for new ways to grow ourselves as individuals, as marketers, as an organization, and as members of our communities. We don’t believe in obstacles, only opportunities.

Be Fearless in the Pursuit of Ambitious Goals

Foundation is fundamentally changing the way our industry operates. We’re creating a business model that others aren’t pursuing. To some, that might be frightening. But we are fearless as we climb higher mountains, work with bigger companies, and leave a larger impact on others every year.

Take Extreme Ownership

We embrace full responsibility for the success of our projects, our clients, and ourselves. We take extreme ownership of deadlines, timelines, and interactions with others. We make ourselves vulnerable, have the tough conversations, and own up to what needs to be done to deliver the highest-quality work possible.

Bring the Guac!

Have you ever ordered a burrito and gotten an extra scoop of guacamole for free? It’s the best feeling in the world. That’s the feeling we want our coworkers, our clients, and our partners to have whenever they work with us. We love doing a little extra something for free. It builds trust, it keeps us sharp, and it makes the world that much more joyful.

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