Content Marketing For B2B Brands
Whether you’re trying to reach a CEO, CMO, Jr. Account Rep or Sales Executive - content marketing is a great way to connect with other businesses.
Content marketing is a great way for SaaS brands, service based companies, manufacturing companies & traditional B2B brands to generate new opportunities. We’ve helped B2B brands take their traffic from 1,000 visits a month to over 10,000 a month in just a year. If you’re a B2B brand looking to level up your content and drive results - We’re the team for the job.
How we help B2B brands drive results
STEP 1: COLLABORATE
Content marketing is in our DNA. Your DNA is delivering your solution, product or service with excellence. We need to understand your differentiators, and that’s why we start every engagement with a conversation about your business, your goals and the people you’re trying to reach.
STEP 2: RESEARCH
Once we understand your situation, we dive into research. The type of research depends on your industry and the scope, but it could vary from keyword research and social media analysis to industry trends and competitor research. The goal is to arm ourselves with insights we can use to identify growth opportunities for your B2B brand.
STEP 3: STRATEGIZE
With the research we gathered in the last step, we create a strategy to make you more effective at connecting with your audience. We learn about the buyer. We learn about their problems. And we use these insights to make recommendations for driving more traffic, higher conversion rates, and more meaningful results.
STEP 4: CREATION
Then our writers, editors, designers and strategists come together to create the various assets outlined in the strategy. We develop everything from landing page copy to in-depth white papers on niche topics.
STEP 5: PUBLISH & DISTRIBUTE
Most agencies press publish and collect their payment. We don’t think the job is done after pressing publish; we think our work is really just beginning. Once we press publish on a piece of content, we collaborate with your team to effectively distribute that asset to your audience.
Trends shaking up B2B marketing
The way B2B marketing is done has changed. Executives are more informed than ever before and their attention is fragmented across many platforms & channels—you now need to develop a strategy to connect with potential buyers throughout their entire buying journey. It’s a new age and two trends that are making B2B marketing even more interesting are the following: