Content Marketing For B2B Brands

Whether you’re trying to reach a CEO, CMO, Jr. Account Rep or Sales Executive - content marketing is a great way to connect with other businesses.

Content marketing is a great way for SaaS brands, service based companies, manufacturing companies & traditional B2B brands to generate new opportunities. We’ve helped B2B brands take their traffic from 1,000 visits a month to over 10,000 a month in just a year. If you’re a B2B brand looking to level up your content and drive results - We’re the team for the job.

How we help B2B brands drive results

STEP 1: COLLABORATE

Content marketing is in our DNA. Your DNA is delivering your solution, product or service with excellence. We need to understand your differentiators, and that’s why we start every engagement with a conversation about your business, your goals and the people you’re trying to reach.

STEP 2: RESEARCH

Once we understand your situation, we dive into research. The type of research depends on your industry and the scope, but it could vary from keyword research and social media analysis to industry trends and competitor research. The goal is to arm ourselves with insights we can use to identify growth opportunities for your B2B brand. 

STEP 3: STRATEGIZE

With the research we gathered in the last step, we create a strategy to make you more effective at connecting with your audience. We learn about the buyer. We learn about their problems. And we use these insights to make recommendations for driving more traffic, higher conversion rates, and more meaningful results.

STEP 4: CREATION

Then our writers, editors, designers and strategists come together to create the various assets outlined in the strategy. We develop everything from landing page copy to in-depth white papers on niche topics.

STEP 5: PUBLISH & DISTRIBUTE

Most agencies press publish and collect their payment. We don’t think the job is done after pressing publish; we think our work is really just beginning. Once we press publish on a piece of content, we collaborate with your team to effectively distribute that asset to your audience.

Trends shaking up B2B marketing

The way B2B marketing is done has changed. Executives are more informed than ever before and their attention is fragmented across many platforms & channels—you now need to develop a strategy to connect with potential buyers throughout their entire buying journey. It’s a new age and two trends that are making B2B marketing even more interesting are the following:

THE RISE OF ACCOUNT BASED MARKETING

High-value customers are better served by an account-based marketing (ABM) approach than a broad “spray and pray” method. Advances in technology are making it easier and more affordable for companies to employ ABM strategies where ROI is high, efforts are strategically optimized and measurement is clearer.

THE SYNCING OF SALES & MARKETING

It’s not enough to simply generate a few emails and slap a label on them that says “leads.” The best marketing teams are working closely with sales rather than in a silo to uncover exactly the kind of lead that is relevant and most likely to convert. You need to ensure that sales and marketing are in sync in terms of quality lead sources and are aligned on value metrics worth tracking.

WHAT OTHER TRENDS ARE SHAKING UP B2B MARKETING?

You know as well as we do that there are new trends changing the way marketing is done every single day. But the best marketers aren’t just studying them. They’re embracing them and creating sustainable content marketing engines that will help them generate long-term results from the trend itself. If your content engine has a leak, get in touch. We’d be happy to take a look and see what we can do together.

BOOK A FREE 30-MINUTE CONSULTATION

Does your B2B brand you have a lead gen problem? Do you want to learn how content marketing can help? Let us give you an honest assessment of the situation and whether it’s something we can help you with.
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Our B2B Marketing Services Include: