45+ SaaS Growth Strategies & Breakdowns

We break down the growth strategies used by the fastest growing SaaS brands in the world. From SEO and branding to social media & PPC - we cover the greatest SaaS marketing engines of all time.

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The most studied growth strategies

The best of the best. Find out how they did it and get inspired.

Discover the greatest growth engines

Everyone and anyone who's made waves in the B2B space and caught our eye. Find out why...

LaunchDarkly

LaunchDarkly Steals the Limelight with Brand and Content Excellence
Content Marketing

Yotpo

How Yotpo Made Every Customer a Backlink
SEO

Deel

How Deel’s Footprint Exploded in One Year of Great Content
Content Marketing SEO

SafetyCulture

How SafetyCulture Uses Templates & Checklists To Drive Organic Growth
Content Marketing SEO

Airwallex

Airwallex Rides International SEO Strategy to $5.5B Valuation
SEO

6Sense

6Sense Blazes a New Trail in ABM With Thought Leadership
Account Based Marketing Content Marketing Inbound Marketing SEO

ClickUp

An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years
Content Marketing Content Driven Growth Inbound Marketing Product Led Growth Social Media Viral Marketing Webinar

Freshworks

How Freshworks Doubled Its Organic Traffic In Under 3 Months
Content Marketing Content Driven Growth Inbound Marketing Organic Growth SEO

Ahrefs

Ahrefs Built A $10M Acquisition Channel By Giving Away Their Best Features
Content Marketing Content Driven Growth Inbound Marketing Organic Growth SEO

Dreamdata

How Dreamdata’s LinkedIn Strategy Attracts Qualified Leads Via Employee Advocacy
Content Marketing Influencer Marketing Organic Growth Referral Marketing Social Media

Printify

How the SaaS Model is Disrupting Yet Another Billion-Dollar Industry
Content Marketing Product Led Growth Social Media Viral Marketing

Wirecutter

How Wirecutter Created An SEO Moat Through Reviews
Content Marketing Content Driven Growth Organic Growth SEO Social Media

Databricks

How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic
Content Marketing Content Driven Growth Inbound Marketing SEO

Pipedrive

How Pipedrive Uses Comparison Pages to Close High-Intent Prospects
Content Marketing Content Driven Growth Inbound Marketing SEO

Bankrate

How Hopin Is Seizing Market Share Through Thought Leadership
Content Marketing Inbound Marketing Organic Growth SEO

Bamboo HR

How BambooHR Created Thought Leadership with Its HR Glossary
Content Marketing Content Driven Growth Inbound Marketing Organic Growth SEO

Buffer

How HubSpot, Buffer & BuzzSumo Are Dominating Industries With Content Marketing
Content Marketing Content Driven Growth Social Media

Zapier

How Zapier Uses Listicles To Drive 5+ Million Sessions
Content Marketing Content Driven Growth Organic Growth SEO

Coursera

How Coursera Drives 1/3 Of Its Revenue From Only 3000 Accounts
Account Based Marketing Content Marketing Email Marketing Inbound Marketing Partnerships

Airtable

How Airtable Attracts Nearly 3 Million Organic Searches Per Year
Content Marketing Content Driven Growth Inbound Marketing Organic Growth SEO

Airbnb

How Airbnb Used Their Brand To Sustain Organic Traffic During A Pandemic
Content Marketing Organic Growth Social Media

Adobe

Adobe’s $200 Billion Unshakeable Moat
Content Marketing Content Driven Growth Inbound Marketing Partnerships SEO Social Media

Zoom

Zoom’s $14.7B Choice to Acquire Five9 Over Its Competitors
Content Marketing Content Driven Growth Email Marketing Partnerships Social Media Webinars

Calm

How Calm Business Is Using Content & SEO To Win In B2B
Content Marketing Content Driven Growth Navigation Key Insights SEO

Atlassian

How Atlassian Doubled Their Website Traffic with Resource Hubs
Content Marketing Content Driven Growth Organic Growth SEO

Salesforce

Salesforce’s Impressive $21 Billion B2B Ecosystem
Content Marketing Content Driven Growth Organic Growth

Bill com

How Bill.com Uses Social Proof To Establish Trust With Millions Of Visitors
B2B Marketing Client Partners Clients Content Marketing Integration Partners Referral Marketing Social Media Social Proof Word Of Mouth

Airbnb

How Airbnb Created An SEO Moat That Seems Invincible
Content Marketing Content Driven Growth Organic Growth SEO

UiPath

How UiPath Uses One Page To Build Trust With Users and Search Engines
Content Marketing Organic Growth

Glassdoor

Glassdoor’s Game Changing Methodology for Creating Share-Worthy Content in 2024
Content Marketing Content Driven Growth SEO

Carta

How Carta Uses Unsexy Content Marketing to Drive Millions in Direct & Organic Traffic
Content Marketing Content Driven Growth Email Marketing Organic Growth SEO

Salesforce

How Salesforce Built the Largest B2B Partner Ecosystem Valued at $226B
Content Marketing Content Driven Growth Inbound Marketing Partnerships SEO Social Media

Gusto

How Gusto Uses Content To Take On Existing SaaS Giants
Content Marketing Content Driven Growth Inbound Marketing Organic Growth SEO

Salesforce's Audiences

Salesforce’s Secret To Satisfying Multiple Audiences
Content Marketing Content Driven Growth

Gong

Gong’s LinkedIn Strategy: Breaking Through Social Media Noise
Content Marketing Social Media Viral Marketing

Wise

A Wise SEO Plan: How TransferWise Used A Custom CMS To Build An SEO Moat
Content Marketing Content Driven Growth Inbound Marketing Organic Growth SEO

Hubspot | The Hustle

Hubspot Acquires The Hustle: Here’s Why It Makes Sense
Content Marketing Email Marketing Partnerships Social Media

Snowflake

From PPC to IPO: How Snowflake Did It
Content Marketing Content Driven Growth Direct Mail Display Advertising SEO

Grammarly

How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years
Content Marketing Content Driven Growth SEO

Confluent

Steal Confluent’s $6.5B+ Technical Content Marketing Playbook
Content Marketing Content Driven Growth SEO Webinars

Carta

How Carta Increased its Organic Traffic by 100% in Just 6 Months
Content Marketing Inbound Marketing Organic Growth SEO

Asana

How Asana Drives $5M Worth of Traffic Using ToFU Content
Content Marketing Organic Growth

Modern Treasury

Modern Treasury’s Simple Approach to Mapping the Instant Payments Niche
Content Marketing Content Driven Growth SEO

Pandadoc

PandaDoc: How this tools became an e-signature leader
Content Marketing Content Driven Growth SEO

Pendo

How Pendo and Walkme became leaders in the digital adoption software industry
Content Marketing Organic Growth Product Led Growth Referral Marketing

Chili Piper

Chili Piper Uses Podcasts and The Juice to Close in on Calendly
Account Based Marketing Content Marketing Content Driven Growth Podcasts Social Media

Buffer

How Buffer Acquired Over 10M Backlinks From High Authority Sites
Content Marketing Organic Growth SEO

Buffer

How Buffer 2x Traffic By Deleting Their Blog
Content Marketing Organic Growth SEO

Zoho

Zoho is Leveraging Backlinks to Flank the $66B CRM Market
Inbound Marketing Organic Growth SEO

Dukaan

How Dukaan Earned 1M+ Backlinks & Millions of Users in 3 Years
Content Marketing Inbound Marketing Organic Growth SEO
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