Foundation Tracks How You Stack Up Against Competitors In Search, AI Answers, and the Buyer's Shortlist
You know your product beats theirs. But do you know which competitors AI engines name first when a buyer asks about your category, which Reddit threads your competitors dominate, or where the shortlist is actually being decided? We give you the full view and turn it into specific moves.
Our competitive work for some of the top software companies in the world have produced a clear prioritized roadmap that the team described as one of the most thorough and actionable audits they’d ever received.
Competitive Intelligence For Ambitious B2B Brands
Most competitive tracking stops at search rankings. It misses the surfaces where buyers are actually comparing options right now: AI-generated answers, Reddit threads, LinkedIn communities, review platforms, and the shortlist that gets assembled before a buyer ever talks to a sales rep. Brands flying blind on those surfaces are losing deals they don’t even know they’re in.
Foundation was early to AI visibility and built the research and tracking infrastructure to measure it. We’ve published the B2B Backlink Intelligence Report across 24 brands, the Reddit keyword study covering 8,566 keywords across 14 SaaS domains, and the AI citation study finding Reddit accounts for 21% of AI citations in key B2B prompts. We bring that same research intensity to your competitive landscape.
Proprietary AI citation tracking
We monitor which brands AI engines name and cite for the prompts that matter in your category across ChatGPT, Perplexity, Gemini, and Google AI. Most competitive intelligence programs have never seen this data. We’ve been tracking it for years. You’ll see who’s winning the citation share in your category and exactly what they’re doing to earn it.
Clients who'll say it on the record
The Marketing Lead at Flourish (a Canva company), called Foundation’s competitive analysis “easily one of the most thorough and actionable audits we’ve ever received,” with “recommendations that were tailored, thoughtful, and grounded in a deep understanding of our category.” The work covered keyword strategy, competitive gaps, and a prioritized roadmap for organic growth. Verified on Clutch, where we hold a 5.0.
Intelligence that leads to moves
Competitive intelligence is only valuable if it changes what you do. We turn every finding into a specific action: the prompts to win, the content to build, the coverage to earn, the communities to show up in. The output is not a report. It’s a prioritized plan to out-position the competitors currently ahead of you.
AI Citation and Share of Model Tracking
We track how you and your competitors appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Google AI: citation frequency, sentiment, query coverage, and generative position. You see who’s winning the AI answers in your category and what’s driving their visibility.
Search and Community Competitive Analysis
We analyze how you compare to competitors in organic search rankings, Reddit threads, LinkedIn communities, and review platforms. The buyer’s shortlist is assembled across all of these surfaces. You see the full competitive picture across every surface, including the ones your SEO tool has never touched.
Gap-to-Moves Translation
Every competitive gap we find becomes a specific recommendation: the keyword cluster to prioritize, the Reddit subreddit to show up in, the publication to earn coverage in, the comparison page to build. We rank recommendations by expected impact on pipeline and AI citation share so you know exactly where to start.
What’s the Value of Competitive Intelligence?
Forrester found that 94% of B2B buyers use AI in their purchase process in 2026, with AI now named as a more meaningful source of buying information than vendor websites or sales reps. The shortlist buyers build with AI assistance is shaped by competitive dynamics playing out across sources most brands aren’t tracking.
AI CITATION AND SHARE OF MODEL ANALYSIS
We track how you and your competitors appear in AI-generated answers across every major platform: citation frequency, sentiment, query coverage, and competitive positioning. Updated on a regular cadence so you see shifts before they become disadvantages.
FULL-SURFACE COMPETITIVE AUDIT
We deliver a comprehensive analysis of how you compare to competitors across organic search, AI answers, community platforms, and review sites. One clear picture of where you’re ahead, where you’re behind, and why.
PRIORITIZED OUT-POSITIONING ROADMAP
We turn every competitive gap into a specific, ranked action: the content to build, the communities to enter, the coverage to earn. Prioritized by expected pipeline and citation impact, so you know exactly where to start. From YouTube and Reddit to Claude and Perplexity… We study the channels, we study the LLMs and we deliver results.
Let’s Build Your Executive Presence On LinkedIn
Schedule a free strategy session with our team today. We’ll assess your current executives LinkedIn presence, identify key content opportunities for them, and show you how Foundation can elevate their brand and yours with thought leadership.
Contact us now and let’s start building your engine.
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