By the time an enterprise committee builds a shortlist, the research is done… in analyst reports, peer communities, and AI assistants. We make sure your brand is already in the answer.
The average enterprise deal involves a committee, months of independent research, and dozens of touchpoints you’ll never see. Members read analyst coverage, ask peers, lurk in communities… and now they ask ChatGPT and Copilot to summarize the vendor landscape before your SDR ever gets a reply.
Every one of those research paths runs through sources you don’t own. The vendors who win are cited in them consistently: the research reports, the comparison content, the community threads, the publications that models synthesize into answers.
Foundation has built that kind of presence for enterprise brands since 2014… including Dropbox, Paychex, and Monotype… and we’ve been 18+ months ahead of the market on GEO and AI visibility.
We map how models answer your category’s prompts across every committee persona, benchmark against competitors, and trace which sources drive the answers.
Strategic decisions and tactics get prioritized by pipeline impact and sequenced for enterprise reality… procurement cycles, brand review, regional considerations included.
Our teams create the content, earn the citations, and build the community presence that an Enterprise needs to win in the LLMs. Our team has decades of experience working with brands that need to execute with excellence. You will work with senior strategists and creators who are experts at what they do.
Monthly reporting on citation share, LLM brand mentions, organic visibility, and influenced pipeline… built to survive a CFO’s questions.
We’re always monitoring trends associated with the various LLMs. Our team publishes the research regularly in Labs but we also provide our clients with preliminary research before it reaches the masses based on our analysis.
Our Simple Framework Drives Results
We’ve been trusted by security-conscious enterprise brands like Paychex, Monotype and more. We have experience working with the enterprise and have experience helping industry leaders out-innovate the incumbents with smart & calculated marketing efforts.
Different committee members ask different questions… technical evaluators ask about architecture, finance asks about TCO, leadership asks “who leads this market.” We audit the full prompt landscape, benchmark your citations & LLM visibility against your competitive set, and build the plan to show up across all of it.
Alternatives pages, vendor comparison hubs, evaluation guides, pricing explainers. This content converts high-intent traffic and gets pulled directly into AI answers when committees ask who to consider. If you don’t frame the comparison, a competitor will. We execute both organic and paid strategies to support our enterprise clients.
Enterprise credibility runs on data. We build signature research programs… industry benchmarks, executive surveys, trend reports… that earn analyst references, press coverage, and model citations. Foundation’s own research operation has produced studies across AI citations, backlinks, and B2B buying behavior.
Your executives’ perspectives should exist everywhere the committee researches: LinkedIn, podcasts, publications, keynotes. We turn leadership expertise into a distributed content engine that drives AI visibility.
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