Foundation Helps B2B Brands Advertise Inside AI Search

A new ad channel just opened. ChatGPT began running ads in early 2026. Google now serves ads inside a growing share of its AI Overviews and AI Mode answers. The brands that test it now get the same advantage early movers got in the first years of search and social. We run AI ads alongside your organic AI visibility work, so paid accelerates the citations you’re already earning.

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Leading B2B brands trust Foundation to ensure they show up when buyers ask AI for answers.

LLM Advertising For Ambitious B2B Brands

Paid and organic as one strategy

The brands that win in AI search are the ones with organic citation authority reinforced by paid visibility. Both matter. We build AI advertising programs on top of existing AI visibility work, so the paid placements amplify citations that are already being earned. The organic makes the paid more credible. The paid accelerates the organic reach.

Your buyers are asking AI instead of Googling, and the platforms are starting to sell ads inside those answers. Early movers get lower costs and less competition. The same dynamic that made early search and early social so valuable. The window is open right now. It closes as more brands figure out it exists.

Foundation runs both sides of the equation. We’ve generated 165,000+ AI citations on the organic side and manage paid media across Google, LinkedIn, Meta, Reddit, and now emerging AI platforms. We made the Clutch 100, hold a 5.0 on Clutch, and have been tracking AI visibility since before most agencies knew it was a category.

What's the Value of Advertising Inside AI Search?

Adobe Analytics found that traffic from AI sources converted 42% better than non-AI traffic in March 2026, the highest AI conversion rate ever recorded. Paid placements inside AI answers reach buyers at the moment of highest purchase intent: they’ve already asked a question and are reading the answer.

Forrester found that 94% of B2B buyers use AI in their purchase process in 2026, with generative AI now named as a more meaningful source of buying information than vendor websites, product experts, or sales reps. Paid visibility inside those AI answers reaches buyers at a touchpoint that now outranks most traditional marketing channels in buyer trust.

Semrush expects AI search engagement to surpass traditional search visitors by 2028. The brands buying early AI ad inventory are establishing pricing advantages, audience learnings, and optimization data that will compound as the channel matures, the same way search advertising advantages built in 2005 compounded through 2015. (Semrush AI Visibility Report)

What Are Our LLM Advertising Services?

AI AD READINESS ASSESSMENT

We evaluate whether AI advertising inventory is worth testing for your category today, which platforms and formats are most relevant for your buyers, and what budget and targeting make sense for an initial test. The output is a clear yes/no and a starting plan.

AI SEARCH AD MANAGEMENT

End-to-end management of paid placements inside AI search platforms: creative, targeting, bidding, and optimization, run alongside your organic AI visibility program for maximum efficiency and reach.

PAID AND ORGANIC AI VISIBILITY PROGRAMS

The integrated program that runs both sides simultaneously: organic citation building and paid AI search amplification, reported together, optimized together, and built to make each half more effective than it would be alone.

Our Paid Advertising Campaigns Inside Of LLMs Drive Results

Buyers are increasingly turning to AI instead of traditional search, and the platforms are already beginning to monetize those conversations with ads. Right now, costs are lower, competition is lighter, and the opportunity looks remarkably similar to the early days of search and social advertising. Those advantages won’t last. As more brands recognize the shift, the window narrows.

Foundation helps companies win on both fronts. Organically, we’ve generated more than 165,000 AI citations for clients and built strategies designed to increase visibility across AI-powered discovery. On the paid side, we manage campaigns across Google, LinkedIn, Meta, Reddit, and emerging AI advertising platforms. We’ve earned a place on the Clutch 100, maintain a perfect 5.0 Clutch rating, and have been helping brands navigate AI visibility since long before it became a category everyone was talking about.

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Let us know what you're looking for by filling out this form. We'll email you to schedule a call to discuss whether AI advertising makes sense for your category right now.