Content Marketing For Manufacturing Companies

Manufacturing companies need content marketing too, yet so many of the best marketers in the world write off this industry as “boring.”

We don’t think there's such a thing as a boring industry—we just think there’s a lot of boring marketers. If you need a content marketing partner to help show your team how content marketing can drive meaningful results, we’re the team for the job.

How we help B2B manufacturing companies drive results

STEP 1: COLLABORATE

Whether you’ve been building your company for months, years or decades, you know your business. And we know how to conduct great marketing for manufacturing companies. We start every engagement with a conversation to better understand your business, your goals and the people you’re trying to reach.

STEP 2: RESEARCH

Once we understand your business in more detail, we conduct competitive research, keyword research, ecommerce research, and UX analysis to understand what kind of digital marketing efforts will translate into returns.

STEP 3: STRATEGIZE

After doing research, we begin to strategize the best approach for your entire content marketing engine. We provide recommendations for stepping up your content optimization, search engine optimization, on-site optimization, social media marketing and much more.

STEP 4: CREATION

Our team of writers, editors, designers and strategists comes together to give your brand the content marketing assets you need to stand out. From landing pages and social media content to blog posts and white papers, we create content that will help your sales team nurture leads and your website attract potential customers. 

STEP 5: PUBLISH & DISTRIBUTE

You know it’s not enough to press publish on a blog post and call it a day. We ensure that the content you publish reaches your target audience. We identify industry-specific channels that your buyers are using to make decisions and effectively distribute content to these channels.

Trends shaking up manufacturing from our perspective

The world of manufacturing is changing. It’s no longer a game where you can send a hundred salespeople on the road knocking on doors and taking people out for dinner to close a deal—now you need to connect with buyers earlier and establish relationships online. It’s a new age, and here are three trends that are making things even more interesting:

AMAZON FOR BUSINESS IS COMING

Manufacturers trying to reach their customers are no longer limited to brick-and-mortar shops. The best distributors have embraced ecommerce, and the best manufacturers are following suit. If you want to compete in a world where Amazon thrives, digital (and therefore digital content) needs to be a priority. It may be a couple of years before Amazon truly shakes up manufacturing, but their investments show that manufacturing is on their radar—and every B2B brand should take notice.

THE DIGITAL NATIVE IS BUYING YOUR PRODUCTS

Whether you like it or not, the people buying your products and inheriting your partner companies are digital natives. These individuals have little to no patience for brands that don’t have their digital presence up to snuff and are happy to walk away from manufacturing brands stuck in the ’80s.

YOUR CUSTOMER ACQUISITION COST IS ON THE RISE

More manufacturing brands are realizing how important it is to show up on the first page of Google, and this is causing a bidding war. Brands are investing in online advertising with the intent of attracting relevant buyers to their site. You don’t have to pay to play (though we still think it’s an important part of the mix). You can invest in creating quality content and ranking organically.

WHAT OTHER TRENDS ARE SHAKING UP MANUFACTURING?

We’d be happy to hop on a call and discuss them with you. We’d be happy to hop on a call and discuss them with you. We know that the world of manufacturing marketing is changing quickly, and the best way to win in this space is to create a sustainable content engine. The best brands are doing it, and the smartest brands are already tuning up their engines.

BOOK A FREE 30-MINUTE CONSULTATION

Do you think content marketing could help you step up your game? Let us give you an honest assessment of the situation and how we can help you get ahead in this increasingly digital space.
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