Content Marketing For Software Companies

Content marketing is one of the most powerful ways for a SaaS company to scale and grow. It’s an investment that lasts as long as the content is online (which could be forever) and can pay dividends for years to come. At Foundation, we help software companies develop content marketing plans and execute on both the creation and distribution of quality content.

How we help SaaS companies drive results

STEP 1: COLLABORATE

We know SaaS marketing. You know your business and customers. We start every engagement with an in-depth conversation to better understand your organization, your goals and the audience you’re trying to reach.

STEP 2: RESEARCH

Once we understand your situation, we conduct industry research, keyword research and competitor research to better understand what stories will resonate with your audience and what stories will get shared.

STEP 3: STRATEGIZE

Using the data compiled in the second step of our marketing process, we begin to strategize the best approach for your content marketing efforts. We review the existing growth channels that your organization has embraced and determine which channels will drive the most ROI.

STEP 4: CREATION

Our team of writers, editors, designers and strategists comes together to bring content assets to life. The content we develop can range from ebooks and lead magnets to case studies and blog posts. We specialize in creating content that ranks, attracts, gets shares and drives results.

STEP 5: PUBLISH & DISTRIBUTE

It’s time to share this content with the world. We implement the distribution strategies identified earlier in the process and help your message spread. We know the importance of diverse distribution channels in SaaS and collaborate with you to identify the networks, communities and opportunities to capitalize on.

Trends shaking up SaaS marketing from our perspective

We love SaaS. We study it. We create tools that live in it. And we work with everyone from well-known SaaS companies making headlines to up-and-coming startups looking to disrupt entire industries. This gives us hands-on perspective. And here are two trends that we believe are influencing SaaS marketing today:

THERE ARE MORE SAAS COMPANIES THAN EVER BEFORE

Marketing in the SaaS space is getting more and more challenging—not because there’s a lack of quality products, but because the number of SaaS companies coming to market is growing exponentially.

IGNORING THE YELPIFICATION OF SAAS IS A HUGE MISTAKE

The Yelpification of B2B is the idea that buyers are making decisions based on the reviews found on sites like G2, TrustRadius and Capterra. Yet so many SaaS companies still ignore the role these sites play in the buying journey.

WHAT OTHER TRENDS ARE SHAKING UP SAAS MARKETING?

There’s quite a few—more content noise, more ecosystem competition, the rise of unbundling vs. rebundling and the role of organic traffic are just some that we’ve been watching. We believe that the world of SaaS marketing is changing, and the only way to win in this space is to create a sustainable content marketing engine. The best brands are doing it and the smartest brands are constantly fine-tuning their engines to drive more traffic, more leads & more sales.

BOOK A FREE 30-MINUTE CONSULTATION

Do you have a lead gen problem? Do you think content marketing could elevate your SaaS brand? Let us give you an honest assessment of the situation and how we can help your business stand out from the crowd.
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Our B2B Marketing Services Include: