What’s our approach?
From gauging the success of your top-of-funnel content to spotting gaps in your SEO efforts, we look at it all. We start by identifying key goals for your team and understanding where your brand is in relation to where you want to be.
Once we’ve gathered the data that matters, we study the factors influencing your goals and provide clear recommendations for moving the needle in the right direction.
At Foundation, we have a reporting philosophy:
STEP 1: OVERCOMMUNICATE
You should never feel like you’re in the dark, so we err on the side of overcommunicating. This ensures that you know exactly what’s going on with your metrics.
STEP 2: KEEP IT SIMPLE
We have no interest in showing off complex marketing vocabulary. We deliver reports that use real words and limited lingo.
STEP 3: DON’T HIDE BEHIND NUMBERS
We’ll tell you if we’re struggling. We’ll tell you if an algorithm tanked our efforts. You can trust that we’ll never hide behind bad results.
What’s the value of content intelligence?
Just like it seems foreign to go on a road trip without using GPS or to buy a product without reading reviews, it should seem foreign to create content without knowing your audience and the best practices for reaching them.
That’s why content intelligence matters.
It gives you the foundation you need to identify what kind of content to create and where that content should be distributed.
What do we look at for content intelligence?
You have data. We want answers. At the beginning of our partnership, we dive deep into existing data sources to learn everything we can about your target audience, industry and current situation.
Even today, marketers underestimate the potential of keyword research. We embrace a variety of tools to uncover long-tail search ranking opportunities at each step of the buying journey.
SOCIAL MEDIA DATA
You know social media is a hot topic. But is social media right for you? And what social media channels make the most sense for your brand? We conduct an audit of your existing pages and analyze channels you haven’t touched yet to identify where your audience is and the opportunities that exist.
We not only conduct proprietary research using our proprietary framework to understand your industry, but we also seek out industry research and reports to guide our thinking.
Have you already done some research? Perfect. We want to see it. You already know your industry better than we do, but we want to catch up as quickly as possible.