Content Marketing Intelligence

So what is content marketing intelligence?

That’s a great question. Content marketing intelligence means understanding where you are today compared to your industry and where you could be if you were to implement some key content recommendations.

Content intelligence is the backbone of every strategy, and it ensures that your content marketing engine continues to run smoothly month after month. We provide you with regular reports and data so that you can make adjustments and improve your results.

What’s our approach?

From gauging the success of your top-of-funnel content to spotting gaps in your SEO efforts, we look at it all. We start by identifying key goals for your team and understanding where your brand is in relation to where you want to be.

Once we’ve gathered the data that matters, we study the factors influencing your goals and provide clear recommendations for moving the needle in the right direction.

At Foundation, we have a reporting philosophy:

STEP 1: OVERCOMMUNICATE

You should never feel like you’re in the dark, so we err on the side of overcommunicating. This ensures that you know exactly what’s going on with your metrics.

STEP 2: KEEP IT SIMPLE

We have no interest in showing off complex marketing vocabulary. We deliver reports that use real words and limited lingo.

STEP 3: DON’T HIDE BEHIND NUMBERS

We’ll tell you if we’re struggling. We’ll tell you if an algorithm tanked our efforts. You can trust that we’ll never hide behind bad results.

What’s the value of content intelligence?

Just like it seems foreign to go on a road trip without using GPS or to buy a product without reading reviews, it should seem foreign to create content without knowing your audience and the best practices for reaching them.

That’s why content intelligence matters.

It gives you the foundation you need to identify what kind of content to create and where that content should be distributed.

What do we look at for content intelligence?

INTERNAL DATA

You have data. We want answers. At the beginning of our partnership, we dive deep into existing data sources to learn everything we can about your target audience, industry and current situation.

KEYWORD DATA

Even today, marketers underestimate the potential of keyword research. We embrace a variety of tools to uncover long-tail search ranking opportunities at each step of the buying journey.

SOCIAL MEDIA DATA

You know social media is a hot topic. But is social media right for you? And what social media channels make the most sense for your brand? We conduct an audit of your existing pages and analyze channels you haven’t touched yet to identify where your audience is and the opportunities that exist.

INDUSTRY DATA

We not only conduct proprietary research using our proprietary framework to understand your industry, but we also seek out industry research and reports to guide our thinking.

EXISTING RESEARCH

Have you already done some research? Perfect. We want to see it. You already know your industry better than we do, but we want to catch up as quickly as possible.

BOOK A FREE 30-MINUTE CONSULTATION

Are you looking to understand where you are today compared to other brands in your industry? Do you want recommendations to improve your content marketing? Let's connect to see whether we can help.

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