Learn B2B Marketing - Free B2B Learning Center 
Tired of getting tripped up by B2B marketing & sales jargon?
We’ve pulled together a list of the most commonly used terms in the industry. From paid media & gated content to account-based marketing & customer acquisition costs—this glossary will connect you with the definitions, examples, best practices & tips you need to know.
What is ABM? Learn why you should use it and how to implement it for your business.
Bottom Of Funnel
What is BoFu? Learn about different BoFu techniques and what happens next in the buyer's journey.
What is a CTA? Learn how to write a great one and the importance of testing your CTAs.
What are collaborators? Discover the different types of collaborators and how to find collaboration opportunities.
Content Marketing Research
What Is Content Marketing Research? Learn why it's important and what topics you should start exploring.
Customer Acquisition Cost
What is CAC? Learn why it's important to measure and how to improve CAC for your business.
What is a drip campaign? Discover examples of drip campaigns and learn how to create one for your business.
What is earned media? Learn why it's a good thing and the role that influencers play in it.
What is gated content? Learn why to use it and the impact it has on conversation rates.
What is inbound marketing? Learn the basics of inbound marketing and explore some creative examples.
What is inbound sales? Discover why you should use inbound sales and the role that buyer personas play.
What is a customer journey? Learn why they're important and how to start the mapping process.
What is keyword research? Find out what a keyword is and why to perform keyword research.
What is LTV? Discover the importance of LTV and how to improve LTV for your business.
What is marketing automation? Learn about the components of a marketing automation platform.
Middle Of Funnel
What is MoFu? Learn about different MoFu techniques and how to create great MoFu content.
What is outbound marketing? Learn what it is and how it could play a role in your marketing mix.
What is paid media? Learn why should you use it and how you can leverage ad targeting to create awareness.
What is a persona? Learn why you should invest in personas and 6 basic steps to get you started.
What is a PQL? Discover what makes someone a PQL and which QL model works for your business.
What is programmatic advertising? Find out why to use it and how it works.
Return on Ad Spend
What is ROAS? Learn how it differs from ROI and when to use ROAS.
What is an SQL? Discover what makes someone an SQL and how to qualify your leads.
Top Of Funnel
What is ToFu? Find out how to make great ToFU content and maximize the distribution.
What is UX and why does it matter? Learn how UX impacts your business and how to improve the experience.
What is a value proposition? Learn why you need value proposition and how to create one.