Digital Marketing Agency for Higher Education
In an official partnership with Carnegie, the leader in higher education marketing, we deliver full-scale content solutions to help colleges increase applications, boost engagement, and win top students.
Announcing Our Strategic Partnership:
“Carnegie x Foundation Marketing”
Launching May 6, 2025, Carnegie—an enrollment strategy leader—and Foundation Marketing—experts in four-pillar content marketing—have joined forces to bring large-scale, AI-ready content solutions to higher education institutions.
We’re excited to announce our strategic partnership with Carnegie, combining Foundation’s proven content marketing expertise with Carnegie’s decade of higher education marketing leadership.
We help schools strengthen outreach and build lasting relationships with future students, staying effective even as AI changes how they research and compare educational options.
A focused partnership section and supporting videos will highlight our growth and deliver measurable gains in visibility, traffic, and student enrollment.
How We Help Higher Education Institutions
At Foundation, we understand that higher education faces a unique set of challenges. From enhancing brand reputation to engaging a diverse audience of students, faculty, and alumni, we bring expertise in data-driven digital marketing tailored for the education sector.
Through our partnership with Carnegie, we’re now able to deliver large-scale content marketing solutions that help institutions:
- Build brand visibility where attention is harder to earn
- Reach students earlier in their enrollment journey with content built for every stage
- Tell stories that inspire action and drive enrollment
- Prepare for the future of AI-powered search and discovery
We develop comprehensive strategies that strengthen your online presence, engage prospective students, and drive measurable results as generative search engines reshape how students find their perfect college match.
How We Support the Growth of Higher Education Through Content Marketing
Step 1: Collaborate & Plan
We know higher education marketing. You know your institution and community. Carnegie knows enrollment strategy. We begin every engagement with an in-depth conversation to understand your mission, your goals, and the diverse audiences you’re trying to reach. This collaboration ensures our strategies align with your institution’s unique needs and vision while leveraging proven higher education best practices.
Step 2: Research Strategies
Once we understand your institution’s goals, we dive into industry research, keyword analysis, and competitor insights. This helps us uncover the stories that will resonate with prospective students, current enrollees, and alumni, ensuring your institution’s message stands out and inspires engagement across your community.
Step 3: Strategize Growth Levers
Once we understand your institution’s goals, we conduct deep industry research, keyword analysis, and competitor insights. This process uncovers the stories that will resonate most with prospective students, current enrollees, and alumni, ensuring your institution’s message not only stands out but also fosters meaningful engagement within your community.
Step 4: Create Valuable Opportunities
Our team of writers, editors, designers, and strategists work collaboratively to bring your content assets to life. From ebooks and lead magnets to case studies and blog posts, we create content that not only ranks highly but also attracts, engages, and drives meaningful results. Specializing in impactful storytelling, we ensure every piece is crafted to resonate, be shared, and propel your institution forward.
Step 5: Publish & Distribute Assets
Now it’s time to share your content with the world. We execute the content distribution strategies we’ve designed, ensuring your message reaches the right audience. Understanding the importance of diverse channels in higher education, we work with you to identify the most impactful networks, communities, and opportunities to maximize your content’s reach and effectiveness.
Our Simple Framework
01 Research
- Keyword Research
- Social Research
- Audience Research
- Keyword Research
- Community Research
- Competitive Research
- SERP Research
- Backlink Research
- Social Share Research
02 Create
- Long Form Blog Posts
- Short Form Blog Posts
- Social Media Content
- Research Assets
- Presentations
- Video Content
- Infographics
- Webinars
- Graphics
- Quizzes
03 DISTRIBUTE
- Media Relationship
- Backlink Acquistion
- Newsletter Distro
- LinkedIn Content
- Sponsorships
- Newsletters
- YouTube
- Sales
- X
04 OPTIMIZE
- Social Optimization
- Conversion Rate
- Content Refresh
- Data Updates
- Link Updates
- On-site SEO
- Off-site SEO
- Local SEO
How we Help Higher Education Achieve Unmatched Results
Drive Brand Awareness & SERP Domination
Prepare for the AI search revolution. With generative search engines gaining popularity, producing high-quality, optimized, multimedia content is essential for standing out in the age of AI.
Our content marketing strategies help institutions dominate search results and appear prominently in conversational and contextual search—a key driver of future student recruitment.
Increase Organic & Referral Website Traffic
Our content engages students and drives more traffic to your site, leading to more inquiries from interested prospects.
This approach improves search engine rankings and generates meaningful leads that convert to applications and enrollment.
Improve Student & Community Engagement
Content marketing efforts help schools build trust and meaningful connections with students long before they visit a campus or talk to admissions.
Our approach keeps students engaged throughout their search and motivates them to move forward.
Support Pipeline & Enrollment Goals With Content
Powered by Carnegie’s enrollment expertise, our content marketing provides admissions teams with valuable resources to educate prospects and accelerate the enrollment cycle.
Case studies, student success stories, program spotlights, and other strategic content help build credibility and showcase the unique value of your institution.