Content Distribution Agency for B2B SaaS

We help B2B SaaS companies leverage distribution to increase AI visibility & pipeline.

Publishing is the start. We get every asset in front of the people and the AI models that decide who gets found.

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Leading B2B brands trust Foundation to ensure they show up when buyers ask AI for answers.

Distribution & Amplification For B2B SaaS

Content was king until distribution dethroned it. Creating good content is the easy part now. Most teams hit publish and move on, and the asset sits there… never reaching buyers, never reaching the AI models that now answer your buyers’ questions. We take one asset and make it travel: across social, communities, newsletters, earned placements, and paid.

There is a second payoff most agencies miss. Distribution is also how you win AI visibility. The models learn what to say about your category from the content that travels… the threads, the posts, the citations. Content that never moves never gets cited. Last year our distribution work helped generate more than 165,000 AI citations for clients.

The three kinds of distribution engines we run

Earned Distribution

Most SaaS companies press publish on new blog posts, webinars, and ebooks every single month. This content goes live, and the content team just moves on to the next piece of content as if the job were done when they hit publish. Most agencies operate the same way. We don’t.

We believe that’s when the job really begins. We use tailored outreach, guest posts, syndication, community seeding, Reddit, and founder interviews. This is our specialty, and it builds relationships that keep paying off.

Paid Distribution

Amplification where it actually drives results. We tell you where the spend belongs, then manage it end to end, from setup to reporting.

Owned & Organic Distribution

The channels you control, your website and your email list. We have helped B2B brands grow their traffic 10x and rebuild their sites to drive more visibility in off-site channels than ever before.

What’s the Value of Content Distribution?

As you read these words, thousands of pieces of content are being written and published. The act of creating content has become commoditized. That means there’s more noise than ever before, and potential customers are likely overwhelmed by the nonstop flow of content.

That’s why distribution matters.

It’s the best way to increase your chances of standing out amidst the noise. Content distribution allows you to reach your audience on the channels they’re browsing and the sites they’re visiting. It helps ensure that your content is driving results for months and years to come instead of collecting dust.

What Are Our Distribution Services?

ORGANIC DISTRIBUTION SERVICES

You don’t want your brand associated with spammy and irrelevant sites. You also don’t want to be embarrassed by an unprofessional outreach campaign. You can trust us to ensure every outreach email is tailored, strategic and smart. We use our existing network while also identifying new opportunities to generate coverage, land guest blog posts, get featured, have content syndicated and lock in brand/founder interviews.

This is earned/organic distribution. It takes work. But when it happens, the ROI can be a lasting relationship that drives lasting results. This is our specialty.

PAID DISTRIBUTION SERVICES

Sometimes you just have to pay to play. It’s a part of the game. You don’t want to waste your money on irrelevant keywords, and you definitely don’t want to feel like your cash is burning faster than a wooden sculpture at Burning Man. So, let’s work together to make sure you know where your media spend should be allocated and what kind of paid content will drive results.

And once the plan is in place, we’ll help you manage it all from start to finish. From the initial campaign setup to the ongoing optimization and reporting — we’ve got you covered.

OWNED DISTRIBUTION SERVICES

You can only own a few key channels. These are channels where you’re not competing with other brands for mindshare, ad space, or rankings. Owned distribution channels are places where you can directly access your audience and reach them with little worry. The two most effective owned distribution channels are your website & email list.

We’ve helped B2B brands rewrite & redesign their websites to tell stories that drive results and create marketing strategies that helped them grow their mailing list 10x.

Our Distribution Strategies Drive AI Visibility

We helped one of the leading SaaS companies in the world generate 10x more page views on their blog content simply by adding our distribution services to their marketing mix. We’ve helped brands ranging from up-and-coming startups to organizations that have changed their industry unlock more referral traffic from X (Twitter), Facebook, LinkedIn, Reddit, Substack, Slack channels, and more. We’re the leaders in Content Distribution after our founder published an Amazon Best Seller: Create Once, Distribute Forever and we’ve partnered with brands like Reddit to unlock distribution strategies for brands like Paychex and Bitly. You can read the Bitly & Reddit case study here.

Your content should always be working, even when you’re not so you can influence LLMs.

Ready to work with us?

Let us know what you’re looking for by filling out this form. We’ll email you to schedule a call to discuss how we can increase your brand's AI visibility and drive pipeline through generative engines.