Content Distribution Services for B2B SaaS

Creating quality content isn’t enough anymore. Content was king until distribution dethroned it. Strategic content distribution is essential if you want to reach your audience, attract leads, and convert prospects regularly.

Create Once. Distribute Forever.

When done right, content distribution ensures that every blog post, infographic, and asset you develop reaches the right audience at the right time. And we know how to do it right.

We can get your content where it needs to be. From personalized pitches to relevant bloggers, journalists, substack owners and industry sites to repurposing content into new formats. Our team of content marketing experts know how to ensure that every piece of content you create gets spread and shared.

Content Distribution & Repurposing

Most SaaS companies press publish on new blog posts, webinars and ebooks every single month. This content goes live and the content team just moves onto the next piece of content as if the job is done when they hit publish. Most agencies operate the same way. We don’t.
We believe that’s when the job really begins. That’s when we need to distribute the content through social media, email, communities, partnerships and more. We create content once and distribute it forever.

Link Building Services

Backlinks can boost traffic and domain authority, but not all backlinks are created equal.

Our dedicated team knows just what to say to get your content featured on high-quality sites. With our help on your backlink strategy, you’ll see benefits for your traffic, content ranking, and brand.

Social Media Marketing & Distirbution

From a great Twitter thread to turning your podcasts into audiograms; our team understands what works well on social and will help you capitalize on it. We help teams take their LinkedIn accounts to the moon and we help content that was collecting dust – generate results.

Our team of Foundationites knows how to create and distribute social content that will engage, entertain, and educate your audience. We track multiple success metrics for both paid and organic social efforts to optimize your social media strategy for maximum effectiveness.

What’s the value of content distribution?

As you read these words, thousands of pieces of content are being written and published. The act of creating content has become commoditized. That means there’s more noise than ever before, and potential customers are likely overwhelmed by the nonstop flow of content.

That’s why distribution matters.

It’s the best way to increase your chances of standing out amidst the noise. Content distribution allows you to reach your audience on the channels they’re browsing and the sites they’re visiting. It helps ensure that your content is driving results for months and years to come instead of collecting dust.

What are the three primary distribution channels?

ORGANIC DISTRIBUTION CHANNELS

You don’t want your brand associated with spammy and irrelevant sites. You also don’t want to be embarrassed by an unprofessional outreach campaign. You can trust us to ensure every outreach email is tailored, strategic and smart. We use our existing network while also identifying new opportunities to generate coverage, land guest blog posts, get featured, have content syndicated and lock in brand/founder interviews.

This is earned / organic distribution. It takes work. But when it happens, the ROI can be a lasting relationship that drives lasting results. This is our specialty. 

PAID DISTRIBUTION CHANNELS

Sometimes you just have to pay to play. It’s a part of the game. You don’t want to waste your money on irrelevant keywords and you definitely don’t want to feel like your cash is burning faster than a wooden sculpture at Burning Man. So let’s work together to make sure you know where your media spend should be allocated and what kind of paid content will drive results.

And once the plan is in place, we’ll help you manage it all from start to finish. From the initial campaign setup to the ongoing optimization and reporting—we’ve got you covered.

OWNED DISTRIBUTION CHANNELS

You can only own a few key channels. These are channels where you’re not competing with other brands for mindshare, ad space or rankings. Owned distribution channels are places where you have direct access to your audience and can reach them with little worry. The two most effective owned distribution channels are your website & email list. 

We’ve helped B2B brands rewrite & redesign their websites to tell stories that drive results and create marketing strategies that have helped them grow their mailing list 10x.

Our Results Speak for Themselves

We helped one of the leading SaaS companies in the world generate 10x more page views on their blog content simply by adding our distribution services to their marketing mix. We’ve helped brands ranging from up and coming startups to organizations that have chagned their industry unlock more referral traffic from Twitter, Facebook, LinkedIn, Reddit, Substack, Slack channels and more — than they’ve ever seen before. This is because distribution is the most underrated (yet powerful) way to win today.

Your content should always be working, even when you’re not. We can make your content work harder for you, so it attracts leads, engages audiences, ranks in search, and drives conversions long after it’s published.

But don’t just take our word for it:

See how our awesome clients described their experience working with Foundation and the results we helped them achieve:

Ready to work with us?

Let us know what you’re looking for by filling out this form. We’ll contact you via email to schedule a call to discuss how we can help you achieve your content goals.
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