Be Where Your Audience Is
When done right, content distribution ensures that every blog post, infographic, and asset you develop reaches the right audience at the right time. And we know how to do it right.
We can get your content where it needs to be using personalized pitches to relevant bloggers, journalists, industry sites. We’ll also identify niche communities and social platforms where your content can thrive.
Pay-Per-Click Ad Services
Sometimes the best strategic choice is paid distribution, but you don’t want to waste your money on irrelevant keywords or buys that don’t perform.
We’ll help determine what media allocation will drive the best results and guide you as you implement a minimal-waste PPC strategy that brings you closer to your goals.
Link Building Services
Backlinks can boost traffic and domain authority, but not all backlinks are created equal.
Our dedicated team knows just what to say to get your content featured on high-quality sites. With our help on your backlink strategy, you’ll see benefits for your traffic, content ranking, and brand.
Social Media Management Services
There was a time when you could benefit simply by showing up on social media. But that time has long passed.
Our team of Foundationites knows how to create and distribute social content that will engage, entertain, and educate your audience. We track multiple success metrics for both paid and organic social efforts to optimize your social media strategy for maximum effectiveness.
What’s the value of content distribution?
As you read these words, thousands of pieces of content are being written and published. The act of creating content has become commoditized. That means there’s more noise than ever before, and potential customers are likely overwhelmed by the nonstop flow of content.
That’s why distribution matters.
It’s the best way to increase your chances of standing out amidst the noise. Content distribution allows you to reach your audience on the channels they’re browsing and the sites they’re visiting. It helps ensure that your content is driving results for months and years to come instead of collecting dust.
What are the three primary distribution channels?
ORGANIC DISTRIBUTION CHANNELS
You don’t want your brand associated with spammy and irrelevant sites. You also don’t want to be embarrassed by an unprofessional outreach campaign. You can trust us to ensure every outreach email is tailored, strategic and smart. We use our existing network while also identifying new opportunities to generate coverage, land guest blog posts, get featured, have content syndicated and lock in brand/founder interviews.
This is earned / organic distribution. It takes work. But when it happens, the ROI can be a lasting relationship that drives lasting results.
PAID DISTRIBUTION CHANNELS
Sometimes you just have to pay to play. It’s a part of the game. You don’t want to waste your money on irrelevant keywords and you definitely don’t want to feel like your cash is burning faster than a wooden sculpture at Burning Man. So let’s work together to make sure you know where your media spend should be allocated and what kind of paid content will drive results.
And once the plan is in place, we’ll help you manage it all from start to finish. From the initial campaign setup to the ongoing optimization and reporting—we’ve got you covered.
OWNED DISTRIBUTION CHANNELS
You can only own a few key channels. These are channels where you’re not competing with other brands for mindshare, ad space or rankings. Owned distribution channels are places where you have direct access to your audience and can reach them with little worry. The two most effective owned distribution channels are your website & email list.
We’ve helped B2B brands rewrite & redesign their websites to tell stories that drive results and create marketing strategies that have helped them grow their mailing list 10x.
Our Results Speak for Themselves
Your content should always be working, even when you’re not. We can make your content work harder for you, so it attracts leads, engages audiences, ranks in search, and drives conversions long after it’s published.
But don’t just take our word for it: See how our awesome clients described their experience working with Foundation and the results we helped them achieve: