Create content that drives real results

We help B2B brands & enterprise companies develop content marketing that works.

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Who We Are

We are Foundation

We believe that content excellence can be achieved through the combination of craftsmanship and intelligence.Our approach brings both of these elements together to deliver content that is worth creating & worth sharing.

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What We Offer

  • Craftsmanship

    The quality of design and work shown in something made by hand; artistry.
    • Written Content Creation (Blogs, eBooks, Whitepapers, etc)

      The foundation of the web is written content. It is written content that drives the algorithm behind the most popular search engines and the backbone of the worlds most frequently viewed and trafficked websites. Studies show that companies that craft written content drive more traffic and generate more leads than those that don't. Written content can be used as a tool to nurture and generate new leads for your sales pipeline.

    • Visual Content Creation (Infographics, Slideshare, etc)

      Research from a variety of sources has concluded that humans process visuals 60000 times faster than text. Our process for visual content consists of research, story structure, wireframing and the final design. Our efforts have resulted in Infographics and Slideshares with more than 500,000 total views. The attention to detail throughout the process is the backbone of our visual contents success and ability to spread online. 

    • Evergreen Content - Unique, Out Of Box Content

      Have you ever seen a piece of content so valuable you had to read twice, bookmark and share it? Through a combination of both content research and market intelligence, we'll identify a high quality piece of content that is unique to your brand and new to your industry. Evergreen content is meant to last, drive attention of your audience and generate traffic from your key audience.

  • Intelligence

    A combination of both qualitative and quantitative insight to guide the overarching approach.
    • Content Intelligence (Shares, Topics, Websites)

      It's impossible to create content without knowing what type of content your audience cares about. The content they're reading and sharing will shed light on the type of content that you should craft to connect with their interests and motivators. We spend time using our in-house software to better understand the content your audience is sharing to better gauge the type of content that should be a part of your content strategy and content calendar as a whole.

    • Influencer Intelligence (Authorities Within Your Space)

      Who truly has influence over the attitudes and behaviours of your audience? Through influencer intelligence we can identify who it is that has enough authority to impact your audience. We will share with you the key individuals who are influencing the sharing behaviours of your audience along with their perceptions and belief system. This form of insight can help identify the people you need to have behind your campaigns and which relationships you need to strengthen.

    • Consumer Intelligence (Demo and Psychographics, Interests)

      How well do you truly know your audience? Do you know their fears? Do you know their motivations? Do you even know where they actually live? We take the time to better understand your audience leveraging social media to extract and make sense of a combination of Big Data and Social Insights. As a result, we can better understand who we're talking to and ensure the story we tell is engaging, timely and relevant.

Craftsmanship Intelligence

The Lab

This is where we share our ideas, thoughts, research, news and work.

Instagram Post Ideas: 19 Posts For B2B Brands To Take Inspiration From

06 November, 2018 No comments

Instagram has a billion monthly active users. That’s massive. But what’s more impressive is that the platform is increasing by 5 percent per quarter. How does that growth rate compare to other popular platforms like Snapchat and Facebook? Snapchat grew by 2.13 percent and Facebook by 3.14 percent in the same period. Unfortunately, despite the… Read more »

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We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)

19 October, 2018 1 comment

Reddit has gone from an obscure network to one of the most influential sites in the world. It’s had its share of controversy and has made many marketers afraid to even think about using it as a place to do marketing. Whether it’s the fear of being banned or the fear of association; my goal… Read more »

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What Is B2B Marketing? How Is It Changing and How To Do It Right

17 October, 2018 3 comments

B2B marketing isn’t new, but the challenges faced by marketers today make it extremely difficult for us to consistently source quality leads. Sure, generating leads has always been a B2B marketing challenge. So what’s changed? Why is B2B marketing even MORE difficult today? The answer: technology. The rise of technology has changed the way we… Read more »

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Toronto | Halifax