Foundation is an AI visibility & GEO marketing agency that helps ambitious brands and enterprise companies drive pipeline through visibility in LLMs.
We’re Engineering Visibility for the AI Era
Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.
Our strategy process helps us validate the types of content that are going to convert your audience. We conduct keyword research & more to help ensure that the content & SERP opportunity is clear.
Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months.
We combine creativity and technology to develop briefs that are intended to achieve goals. Everything is created with intent top of mind and your content priorities.
Our writing team develops content that aligns with audience's search intent & more. From long form blog posts to a series of comparison pages - we create content that drives ROI.
Our team watches the needle move across key metrics. Pipelines get influenced. SERPs/LLMs get dominated. Traffic is acquired. Leads are captured.
Our team identifies existing content worth distributing or plans new content that is worth distributing.
These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.
Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline.
Our GEO and AI visibility team will identify the best pieces of content on your site showing content-market fit signals for optimization.
Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.
Our editorial, design and copywriting team will optimize your content with brand excellence top of mind.
We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.
Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.
Ask ChatGPT and Google’s AI Overview the same question about enterprise software, and the sources behind the two answers only partly overlap. Both lean on vendor pages. Past that, they pull from different corners of the internet. We set out to learn how AI platforms choose the sources… Read More
Search a B2B brand name in Google and the AI Overview mostly sticks to the brand’s own site and a Wikipedia entry. Add one buying word, like “pricing”, “alternatives”, or “reviews”, and a competitor starts writing part of the answer. We tracked 15,716 Google AI Overviews… Read More
“I think memory and the idea of personalization is going to be one of the most important concepts in our industry for the next forty eight months.” — Ross Simmonds, SEO Week 2026 LLMs are learning from every user interaction. That memory increasingly shapes… Read More
