The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
Foundation helps B2B companies generate pipeline through content that’s engineered to distribute across LLMs, search, social, communities like Reddit, and every channel your buyers actually use.
We’re putting “Marketing” Back Into “Content Marketing”
Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.
Our strategy process helps us validate the types of content that are going to convert your audience. We conduct keyword research & more to help ensure that the content & SERP opportunity is clear.
Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months
We combine creativity and technology to develop briefs that are intended to achieve goals. Everything is created with intent top of mind and your content priorities
Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.
Our team watches the needle move across key metrics. Pipelines get influenced. SERPs/LLMs get dominated. Traffic is acquired. Leads are captured.
Our team identifies existing content worth distributing or plans new content that is worth distributing.
These pieces go through a distribution engine that drives links, traffic & shares. We repurpose your greatest hits and amplify them.
Our team will manage the holistic distribution engine surrounding your content. We drive links. We drive shares. We drive engagement. We drive results.
Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization
Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.
Our editorial, design and copywriting team will optimize your content with brand excellence top of mind
We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.
Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.
For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… Read More
“Empires were not built in a day, nor homes in an hour.” —E. A. Bucchianeri This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $42 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of… Read More
Brands who don’t risk anything miss out on opportunities. Brands who take risk have the ability to unlock opportunities that most view as being too risky. This is where the greatest companies find advantages and the giants are often met with their own demise. Brands who… Read More
Generative AI represents both the biggest threat and biggest opportunity to this segment of the workforce. Since ChatGPT first came on the scene in late 2022, marketers and content creators have been one of the roles most interested in its use. It’s not surprising that… Read More
