Create content that drives real results

We help B2B brands & enterprise companies develop content marketing that works.

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Who We Are

We are Foundation

We believe that content excellence can be achieved through the combination of craftsmanship and intelligence.Our approach brings both of these elements together to deliver content that is worth creating & worth sharing.

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What We Offer

  • Craftsmanship

    The quality of design and work shown in something made by hand; artistry.
    • Written Content Creation (Blogs, eBooks, Whitepapers, etc)

      The foundation of the web is written content. It is written content that drives the algorithm behind the most popular search engines and the backbone of the worlds most frequently viewed and trafficked websites. Studies show that companies that craft written content drive more traffic and generate more leads than those that don't. Written content can be used as a tool to nurture and generate new leads for your sales pipeline.

    • Visual Content Creation (Infographics, Slideshare, etc)

      Research from a variety of sources has concluded that humans process visuals 60000 times faster than text. Our process for visual content consists of research, story structure, wireframing and the final design. Our efforts have resulted in Infographics and Slideshares with more than 500,000 total views. The attention to detail throughout the process is the backbone of our visual contents success and ability to spread online. 

    • Evergreen Content - Unique, Out Of Box Content

      Have you ever seen a piece of content so valuable you had to read twice, bookmark and share it? Through a combination of both content research and market intelligence, we'll identify a high quality piece of content that is unique to your brand and new to your industry. Evergreen content is meant to last, drive attention of your audience and generate traffic from your key audience.

  • Intelligence

    A combination of both qualitative and quantitative insight to guide the overarching approach.
    • Content Intelligence (Shares, Topics, Websites)

      It's impossible to create content without knowing what type of content your audience cares about. The content they're reading and sharing will shed light on the type of content that you should craft to connect with their interests and motivators. We spend time using our in-house software to better understand the content your audience is sharing to better gauge the type of content that should be a part of your content strategy and content calendar as a whole.

    • Influencer Intelligence (Authorities Within Your Space)

      Who truly has influence over the attitudes and behaviours of your audience? Through influencer intelligence we can identify who it is that has enough authority to impact your audience. We will share with you the key individuals who are influencing the sharing behaviours of your audience along with their perceptions and belief system. This form of insight can help identify the people you need to have behind your campaigns and which relationships you need to strengthen.

    • Consumer Intelligence (Demo and Psychographics, Interests)

      How well do you truly know your audience? Do you know their fears? Do you know their motivations? Do you even know where they actually live? We take the time to better understand your audience leveraging social media to extract and make sense of a combination of Big Data and Social Insights. As a result, we can better understand who we're talking to and ensure the story we tell is engaging, timely and relevant.

Craftsmanship Intelligence

The Lab

This is where we share our ideas, thoughts, research, news and work.

Why We Share Content Online: The Psychology Of Sharing Links & Content [Bonus Downloadable PDF]

12 December, 2018 No comments

What’s common between Harry Potter, Top Gun, and Momondo’s the DNA journey advertisement? A couple of things: For starters, the book, the movie and the ad were all very successful in pulling our heartstrings. Secondly, irrespective of the channel and format, they all told a good story— stories that melt our heart and made us… Read more »

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How To Generate B2B Leads Using Facebook In 2019

06 December, 2018 No comments

Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders … One of the reasons Facebook is often overlooked by B2B marketers is the fact that… Read more »

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Content Distribution Plan: What It Is, Why It Matters & How To Use It

21 November, 2018 1 comment

Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen… Read more »

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Toronto | Halifax