“Pen sucks, poster sucks, everything about this sucks.”The same philosophies that can be applied to creating great content can be applied to creating quality content on Reddit. Last year, I studied the top posts on Reddit while also interviewing some of the brands that have been able to achieve meaningful and real results on Reddit. I did this to create an eBook that unlocked the Reddit Code once and for all. I should note: I’ve created multiple posts that have made the front page of the site and multiple posts that have made the front page of their respective subreddits. I also want you to know that as an active user of Reddit and one of the sites biggest fans. The strategies I’m going to share aren’t spammy tricks. They’re genuine, authentic and should only be used if you’re committed to adding value to the various communities within. Through my research and experience, I’ve realized a that many of the core values that any great content marketer would understand can also be applied to Reddit. Here are 4 tips that can help your brand achieve success in doing what many believe is impossible:
“Don’t market to Reddit. If it’s one thing they collectively hate as a community, it’s having people try to advertise them…Join the community, engage with other users and share content in relevant subreddits in an authentic way.”In a nutshell, you can’t go into Subreddits with a sales pitch. You can’t go into subreddits trying to game the system. You have to go into subreddits understanding that each of them have rules, following those rules and making it a commitment to deliver value to the people who have built the community.The RedditList (see above) is a great resource for finding the most popular Reddits and keeping an eye on the subreddits that are growing quickly. It can also be a great tool for finding Subreddits that are relevant to your business or content.
Join in. Enjoy yourself and show that you’re not a corporate drone.And when someone asked them about their time commitment and how often they checked the thread:
Throughout the day and sometimes at night! We’d spend an hour here, an hour there catching up on comments. We replied to most comments within a few hours and nearly all within 24 hours I think.In a nutshell, Pact Coffee and their success shows the importance of demonstrating that you care about the communities and embrace the idea of two way dialogue. You can check out their post here to get a better understanding of how they were able to crack the code.
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