Effective date: July 3, 2026 Last updated: July 3, 2026
What changed in this version:
We rewrote this policy to explain our cookie practices in plain language, to spell out the legal reasons we process your information, and to describe the privacy rights you have depending on where you live (including the EEA, the UK, California, and Canada). We also added clear instructions for how to reach us and how to exercise those rights.
Your privacy is critically important to us. At Foundation, we operate on a few simple principles:
We are thoughtful about the personal information we ask you to provide and the personal information we collect about you through the operation of our services. We store personal information only for as long as we have a reason to keep it. We aim to make it simple for you to control what information is shared publicly, kept private, indexed by search engines, or permanently deleted.
We aim for full transparency on how we gather, use, and share your personal information.
Below we explain all of that in detail.
The Short Version
If you want the quick read before the full text:
We collect information you give us (like your name and email when you sign up for our newsletter), information we collect automatically (like log data and cookies), and information from a few trusted third parties. We use it to run our Services, communicate with you, keep things secure, improve what we do, and show you relevant content and ads. We do not sell your personal information. We share it only with vendors who help us operate, when the law requires it, and in the other limited cases described below. You have rights over your information. Depending on where you live, that can include accessing it, correcting it, deleting it, and opting out of ads and marketing. Contact details are at the bottom.
The full policy below governs. The summary is here for convenience.
Who We Are and What This Policy Covers
Howdy. We are the folks behind a variety of products and services under the Foundation Marketing Services Inc. brand (“Foundation,” “we,” “us,” or “our”).
This Privacy Policy applies to information we collect about you when you use our websites, including:
foundationinc.co
b2bgrowth.com
Throughout this Privacy Policy we refer to these websites collectively as the “Services.”
This policy does not apply to any product or service that has its own separate privacy policy. If a Foundation product publishes its own policy, that policy governs for that product. If you have any questions about this Privacy Policy, please reach out using the contact details at the end.
Information We Collect
We only collect information about you if we have a reason to do so. For example, to provide our Services, to communicate with you, or to make our Services better. We collect information in three ways: when you provide it to us, automatically as you use our Services, and from outside sources.
Information You Provide to Us
The amount and type of information depends on the context and how we use it. Some examples:
Basic account information. We ask for basic information so you can access certain files or resources. For example, people who sign up for our newsletter provide a name and email address. You can share more, but we do not require it.
Public profile information. If you set up a profile with us, we collect the information you choose to include. Anything you mark as public is public, so keep that in mind when deciding what to add.
Transaction and billing information. If you buy something from us, such as a resource or ebook, you provide the personal and payment details needed to process the transaction, such as your name, payment card information, and contact information. We also keep a record of the purchase date. Payment card details are handled by our payment processor, not stored by us directly.
Content and communications. If you leave a comment, respond to a form or survey, reply to one of our emails, or post a question, we receive whatever information you include. If you publish a comment publicly, anyone on the internet can see it too.
Information We Collect Automatically
We also collect some information automatically as you use the Services:
Log information. Like most online services, we and our third-party providers collect standard log data from your browser and device, such as browser type, IP address, unique device identifiers, language preference, referring site, date and time of access, operating system, and mobile network information. We use reCAPTCHA on our website, which is subject to Google’s Privacy Policy and Terms of Use.
Usage information. We collect information about how you use the Services, such as page views, resource downloads, and button clicks, and we may connect those actions to your account or contact record so we can understand who did what, when, and on which page. We use this to run the Services and to understand how people use them so we can improve.
Location information. We may estimate the approximate location of your device from your IP address, for example to understand which regions our visitors come from.
Cookies and similar technologies. We use cookies, pixel tags, and similar technologies to recognize visitors, remember preferences, understand usage, measure the effectiveness of our email campaigns, and deliver relevant advertising. See the Cookie Policy section below for the detail and for how to control these.
Information We Collect From Other Sources
We may receive information about you from a few outside sources, such as:
Analytics and advertising partners that help us understand traffic and campaign performance.
Social media platforms, if you interact with our content or connect an account.
Service providers that help us keep contact records accurate or prevent fraud and spam.
We combine this with the information described above to operate and improve the Services.
Cookie Policy
A cookie is a small string of information that a website stores on your device and that your browser sends back each time you return. Pixel tags (also called web beacons) are small pieces of code placed on web pages and in emails. Together these help us recognize you, remember your preferences, and measure how our content performs.
We use the following categories:
Strictly necessary. Required for the site to function, such as security, load balancing, and remembering your cookie choices. These cannot be switched off in our systems. Functional. Remember your preferences and settings to give you a smoother experience. Analytics. Help us understand how visitors use the Services so we can improve them. For example, which pages are popular and where people run into trouble. Advertising. Help us and our partners deliver ads that are more relevant to you and measure how those ads perform, including across other websites.
How to control cookies.
When required by law, we ask for your consent before setting non-essential cookies, and you can change your choice at any time through the cookie banner or preferences link on our site. You can also block or delete cookies through your browser settings, though some parts of the Services may not work as well if you do. Many advertising partners also offer opt-outs through industry tools such as the Digital Advertising Alliance and Your Online Choices.
We honor Global Privacy Control (GPC) signals where required by law as a valid request to opt out of advertising cookies and the sharing of personal information for advertising.
How We Use Information
We use information about you to:
Provide the Services. For example, to give you access to content, send the emails you signed up for, and charge you for paid Services.
Develop the Services. For example, to add new features we think you will find useful.
Understand and improve. To monitor trends and understand how people interact with the Services so we can make them easier to use.
Keep things secure. To protect the Services, detect and prevent fraud and abuse, fight spam, and protect the rights and property of Foundation.
Communicate with you. To send offers and promotions we think you will find interesting, ask for feedback, and keep you up to date. You can opt out of marketing emails at any time.
Personalize your experience. To provide relevant content and serve relevant advertisements.
Legal Bases for Processing (EEA and UK Visitors)
If you are in the European Economic Area or the United Kingdom, data protection law requires us to have a legal basis for using your personal information. We rely on the following:
Consent.
Where you have given us permission, for example to set non-essential cookies or to receive certain marketing. You can withdraw consent at any time.
Performance of a contract. Where we need your information to deliver a Service you asked for, such as fulfilling a purchase.
Legitimate interests. Where processing is reasonably necessary to run, secure, and improve our business, and your rights do not override those interests. For example, understanding how the Services are used and preventing fraud.
Legal obligation. Where we need to process your information to comply with the law, such as keeping records for tax purposes.
Where we rely on legitimate interests, you have the right to object. See the rights section below.
How We Share Information
We do not sell your personal information. We share information about you only in the limited circumstances below, and with appropriate safeguards on your privacy:
Employees and independent contractors. We may share information with our people and contractors who need it to help us provide the Services, and we require them to follow this Privacy Policy.
Third-party vendors. We may share information with vendors who help us operate, such as payment processors, hosting providers, email platforms, and analytics providers. We require them to commit to protecting your information and to use it only to provide their services to us.
Advertising partners. We may share certain information, such as online identifiers and activity, with advertising partners to deliver and measure ads, including across other sites. Depending on your location, this may be considered “sharing” for targeted advertising, and you can opt out as described in the Cookie Policy and rights sections.
As required by law. We may disclose information in response to a subpoena, court order, or other lawful government request.
To protect rights and safety. We may disclose information when we believe in good faith that it is reasonably necessary to protect the rights, property, or safety of Foundation, our users, or the public. For example, if there is a good faith belief of an imminent danger of death or serious physical injury.
Business transfers. If Foundation is involved in a merger, acquisition, financing, or sale of assets, or in the unlikely event that Foundation winds down or enters bankruptcy, your information may be transferred as part of that transaction. This Privacy Policy would continue to apply to your information, and we would notify you of any material change in how it is handled.
With your consent or at your direction. For example, when you connect a social media service to interact with our content.
Aggregated or de-identified information. We may share information that has been aggregated or reasonably de-identified so that it cannot reasonably be used to identify you, such as general statistics about how the Services are used.
Information Shared Publicly
Information you choose to make public, such as comments you post on our websites, is disclosed publicly and available to others.
International Data Transfers
We are based in Canada and work with service providers in Canada, the United States, and other countries. This means your information may be transferred to, stored in, and processed in a country other than the one you live in, where privacy laws may differ.
When we transfer personal information out of the EEA or the UK, we rely on an appropriate safeguard recognized under applicable law, such as an adequacy decision or Standard Contractual Clauses. You can contact us for more information about these safeguards.
Data Retention
We keep personal information only for as long as we have a reason to. What counts as a reason depends on the information and the purpose. Some examples:
Newsletter and marketing contact information is kept until you unsubscribe or ask us to delete it. Transaction and billing records are kept for as long as needed to complete the purchase and to meet our tax, accounting, and legal obligations. Log and analytics data is kept for a limited period and then deleted or de-identified.
When we no longer have a legitimate business or legal reason to keep your information, we delete it or de-identify it.
Security
While no online service is fully secure, we work hard to protect information about you against unauthorized access, use, alteration, or destruction, and we take reasonable measures to do so.
Your Rights and Choices
Everyone who uses our Services has the following choices:
Marketing emails. You can opt out of marketing emails at any time using the unsubscribe link in any email. We may still send you non-marketing messages, such as those about a transaction.
Cookies. You can control cookies through our cookie preferences and your browser, as described in the Cookie Policy.
Access and updates. You can ask us to access, correct, or delete the personal information we hold about you.
Depending on where you live, you may have additional rights.
EEA and UK Residents
If you are in the EEA or the UK, you have the right to:
- Access the personal information we hold about you.
- Have inaccurate information corrected.
- Have your information deleted in certain circumstances.
- Restrict or object to how we process your information.
- Receive your information in a portable format.
- Withdraw consent at any time, without affecting processing that already happened.
- Lodge a complaint with your local data protection authority. In the UK, that is the Information Commissioner’s Office (ICO).
We do not use your personal information to make decisions that produce legal or similarly significant effects about you through automated processing alone.
California Residents
If you are a California resident, the California Consumer Privacy Act, as amended by the CPRA, gives you the right to:
- Know what personal information we collect, use, disclose, and share.
- Access a copy of the personal information we hold about you.
- Request correction of inaccurate personal information.
- Request deletion of your personal information, subject to certain exceptions.
- Opt out of the sharing of your personal information for cross-context behavioral advertising. We do not sell personal information for money.
- Limit the use of sensitive personal information, where applicable.
- Not receive discriminatory treatment for exercising your rights.
You can exercise these rights using the contact details below or through the cookie preferences and opt-out mechanisms on our site, including honoring the Global Privacy Control signal. You may use an authorized agent to submit a request on your behalf, and we will take reasonable steps to verify your identity before responding.
Canadian Residents
If you are in Canada, you have the right to access the personal information we hold about you and to request corrections. You also have the right to complain to the Office of the Privacy Commissioner of Canada. To exercise these rights, contact us using the details below.
We will respond to rights requests within the timeframes required by applicable law. We may need to verify your identity before acting on a request, and some requests may be subject to legal limits or exceptions.
Children’s Privacy
Our Services are not directed to children, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
Links to Other Websites
Our Services may link to websites and services we do not operate. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to read the privacy policy of any site you visit.
Privacy Policy Changes
Although most changes are likely to be minor, we may update this Privacy Policy from time to time at our sole discretion. When we make material changes, we will update the “Last updated” date at the top and, where appropriate, provide additional notice. We encourage you to check this page periodically.
Contact Us
If you have questions about this Privacy Policy, or you want to exercise your privacy rights, reach out to us:
Email: [team@foundationinc.com]
If you are in the EEA or the UK and are not satisfied with our response, you have the right to contact your local data protection authority.
About This Privacy Policy
Our appreciation to Automattic Inc. for making their privacy policy available under a Creative Commons Sharealike license. We used their policy as a starting point for an earlier version of ours.
Disclosure Policy
At Foundation, we prioritize transparency and integrity. To comply with the Federal Trade Commission (FTC) guidelines, we want you to understand our relationships with third parties and how we may be compensated for the content and services we provide.
Advertising and sponsorship. Some content on our website, in our emails, and on our social channels may be sponsored or contain affiliate links. This means we may receive a commission or other compensation when you click a link or make a purchase through it. Sponsored content is clearly identified, and we always share our honest opinions, findings, and experiences, regardless of sponsorship or affiliate status.
Product reviews and recommendations. Our reviews are based on our own experience and research. We do not accept payment for positive reviews. If we receive a product or service for free or at a discount in exchange for a review, we disclose that clearly within the content.
Affiliate links. Some links on our website and in our emails are affiliate links. If you click one and make a purchase, we may receive a commission at no additional cost to you. We only promote products and services we believe will provide value to our audience, and these links are clearly disclosed.
Sponsored content. We may partner with companies to create sponsored content. It is always clearly marked as such, aligns with our values and our audience’s interests, and reflects our honest opinions while we maintain editorial control.