The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
We’ve helped generative AI companies take single URLs from 100 visits a month to over 50,000 a month in just a year. We’ve helped brands generate millions of visits and millions in pipeline. If you’re a generative AI company looking to level up your content and drive results, we’re the team for the job. Our team can support everything from SEO and content to organic social and email marketing.
At Foundation, we understand the impact of growth marketing from our work with leading brands like Canva, Jobber, and Procore. As a generative AI company, you know how AI is shaping your customers’ needs and behaviors and the rate in which capital is flooding the market.
We kick off every engagement with a comprehensive approach: researching your audience, analyzing your current metrics, auditing your website, aligning on goals, and conducting an in-depth deep dive to project the returns from our strategies. This ensures we tailor our efforts to drive growth and success for your generative AI company.
We perform detailed industry, competitor, and keyword research to pinpoint the strategies that will generate more relevant leads, SQLs, and pipeline growth for your company. Our recommendations will encompass a comprehensive martech review, optimized email funnels, a strategic GTM plan, SEO planning, creative solutions, and more, ensuring that every aspect of your marketing is aligned to drive maximum impact and growth.
Building on the data gathered in our research phase, we craft a targeted strategy tailored to content marketing for generative AI. We assess your current growth channels, evaluate the average contract value of your AI solution, and determine which channels will deliver the highest ROI. By aligning our content strategy with projected traffic targets and conversion rates, we ensure every effort is focused on driving optimal results for your business.
Our team of marketers and strategists collaborates to bring your digital marketing plan to life. We develop a range of assets, from engaging videos and lead magnets to insightful case studies and compelling blog posts. Specializing in crafting stories that rank well, drive leads, attract the right audience, and generate shares, we create content that builds new pipeline opportunities for generative AI companies.
We then implement the distribution strategies identified earlier, ensuring your message reaches your audience through both paid media and organic channels. Recognizing the importance of diverse content distribution in the Gen AI and tech sectors, we adapt our approach based on customer engagement, directing our efforts where they’ll have the greatest impact.
As we move into the execution phase of your digital marketing project, Foundation initiates a thorough and iterative reporting process. This ensures that all stakeholders stay aligned, informed, and empowered to make data-driven decisions.
We begin by establishing baseline metrics tailored to your project’s specific goals—whether that’s increasing website traffic, generating leads, or boosting online sales. Common metrics include click-through rates (CTR), conversion rates, social media engagement rates, and return on investment (ROI).
We then provide regular, detailed reports—typically on a weekly or monthly basis—offering an in-depth analysis of performance data. These reports not only highlight key successes but also pinpoint areas for improvement, allowing us to make adjustments and optimize results effectively.
Our Simple Framework Drives Results
Producing high-quality and relevant content can help businesses improve their visibility and reach new potential customers. With the right content marketing strategy in place, companies can create brand awareness and establish themselves as thought leaders in the industry.
By creating and sharing valuable content, businesses can attract visitors to their website and boost its overall traffic. This, in turn, can improve search engine rankings and help generate leads and conversions.
Content marketing isn’t just about driving traffic to your website – it’s also a powerful tool for engaging with your existing customers. By providing them with relevant and valuable content, companies can build stronger relationships with their customers and encourage them to become loyal brand advocates.
Content marketing can provide sales teams with valuable resources that they can use to educate prospects and accelerate the sales cycle. White-papers, case studies, and other forms of content can help build credibility with potential customers and help them understand the benefits of your solutions.
BrowserStack has built a mountain of content. Their guide pages rank for 87,668 keywords at the time of writing, and it’s no wonder — their website has 1,878 pages of guides alone. That marketing strategy has helped propel the company to success. By 2021, BrowserStack was… Read More
