There are 14,000+ martech tools fighting for the same buyers. When a CMO asks ChatGPT which platform to shortlist, we make sure your name is in the answer.
Your buyers are marketers. They know every playbook because they run the same ones. They skip the gated ebook, ignore the retargeting ads, and go straight to Reddit threads, peer communities, and AI assistants to build their shortlist. That means the old martech growth motion… publish comparison posts, bid on category terms, gate everything… gets weaker every quarter.
The brands winning now are the ones AI systems cite when buyers ask “what’s the best tool for X.” Foundation has helped marketing technology brands like Bitly and Lucid grow through content and distribution since 2014. Today we focus that experience on one outcome: making your brand the answer.
We map how AI systems answer your category’s buying prompts today, where your competitors show up, and which sources drive those answers. You see exactly where you stand before we write a word.
We prioritize the prompts, keywords, communities, and content plays with the highest pipeline impact. Every recommendation is tied to revenue potential, not vanity metrics.
Our teams create the content, earn the citations, and build the community presence. You get senior strategists and creators who have worked inside martech since 2014.
Monthly reporting on citation share, brand mentions across LLMs, organic visibility, and pipeline influence… so you can defend the investment internally.
We’re always monitoring trends associated with the various LLMs. Our team publishes the research regularly in Labs but we also provide our clients with preliminary research before it reaches the masses based on our analysis.
Our Simple Framework Drives Results
Martech categories are brutally saturated, which means models default to a handful of brands per prompt. We audit how ChatGPT, Perplexity, Gemini, and AI Overviews answer the prompts your buyers actually ask, benchmark your situation against competitors, and build the plan to close the gap.
Marketers live in r/marketing, r/martech, and dozens of niche communities… and LLMs cite those threads constantly. We’ve been building B2B presence on Reddit since 2018. We find the conversations shaping your category’s answers and earn your brand a credible place in them.
When buyers and models compare tools, someone’s page frames that comparison. We build the alternative pages, comparison hubs, and integration content that captures high-intent demand… and gets pulled into AI answers when buyers ask who beats whom.
Martech buyers respect data. We build signature research assets… benchmarks, usage studies, industry reports… that give publications, newsletters, and models a reason to cite your brand by name instead of your competitors’.
One research asset becomes a LinkedIn series, a YouTube breakdown, community threads, and press coverage.
There’s a moment in every B2B purchase that you never see. It happens before a demo gets booked, before a form gets filled, before a buyer lands on your homepage. Someone opens ChatGPT or Perplexity, asks for the best tools in your category, and gets a… Read More
Picture this: A VP of Marketing at a mid-market SaaS company opens Claude and types: “What’s the best marketing automation platform for a SaaS company with a 6 person marketing team and a 20 rep sales org?” The AI responds confidently, naming… Read More
Welcome back to What Matters This Week. Last week, we covered Profound’s data on ChatGPT writing “reddit” into its query fanouts 24x more often than in January. This week, we’ve Foundation’s latest research on a channel most B2B teams are still treating as optional. YouTube Is Where Your… Read More
