Foundation Is the Digital PR Agency That Earns Coverage Buyers Read and AI Models Cite

We help B2B SaaS brands excel in the age of AI-driven search experiences.

Owned content alone will not earn trust. We earn your brand coverage, mentions, and links on the sites that buyers trust and models cite. Last year that work contributed to generating over 165,000 AI citations for our clients across ChatGPT, Perplexity, and Google AI. We’ve done this for brands including Bitly, Paychex, and more since 2014.

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Leading B2B brands trust Foundation to ensure they show up when buyers ask AI for answers.

Digital PR For Ambitious B2B Brands

A brand can say anything on its own site. What moves buyers and AI engines alike is independent coverage: a credible publication, a respected journalist, a trusted community giving you an unpaid endorsement. Digital PR earns that third-party validation, and it lifts trust, referral traffic, and AI citations simultaneously.

Foundation has been earning B2B brands coverage, links, and citations since 2014. We made the Clutch 100 as one of the fastest-growing B2B service companies globally. We hold a 5.0 on Clutch across verified client reviews. And our earned media work has produced some of the most widely cited B2B research reports in the industry: the kind that gets picked up by Semrush, LinkedIn, and publications your buyers actually read.

Original stories, not mass outreach

Great coverage starts with a story worth covering. We build it around original data: a survey, a research study, a proprietary analysis. That gives journalists something they cannot find anywhere else. No spray-and-pray email blasts. Tailored, relationship-led pitching to the writers and outlets that matter in your category.

Clients who'll say it on the record

Georgia Diaconescu, Marketing Lead at Flourish (a Canva company), called Foundation’s audit “easily one of the most thorough and actionable audits we’ve ever received. Their recommendations were tailored, thoughtful, and grounded in a deep understanding of our category. They brought clarity, expertise, and momentum to our efforts.” That review is verified on Clutch, where we hold a 5.0.

Links as a byproduct of real coverage

We treat link building as an outcome of digital PR, not a numbers game. High-quality, relevant links from sources buyers and search engines trust come from real editorial placements. Not paid posts, not spam outreach, not manufactured partnerships. The links we earn improve rankings and build the citation authority AI engines weight heavily when deciding whose brand to name.

Earned Media and Press Coverage

We research the outlets, journalists, and newsletters your buyers actually read, build a story worth covering, and run outreach that lands real placements. The pitch is tailored. The relationships are real. The coverage sticks because it was earned, not bought.

Link Building Through Editorial Placement

Every piece of earned coverage creates a link opportunity. We run link acquisition as part of the PR process: identifying referring domain opportunities, building linkable assets, and earning placements on high-authority sites that lift both traditional search rankings and AI citation authority. Not all backlinks are equal. We only chase the ones that move both.

AI Citation Building Through Third-Party Sources

AI engines weight third-party sources heavily when deciding who to cite. The more of those sources that mention your brand positively and authoritatively, the more often you show up in AI-generated answers. We build the coverage, community presence, and editorial placements that create those signals at scale. Last year that work contributed to 165,000+ AI citations for our clients.

What Does Our Digital PR Strategy & Execution Process Look Like?

STEP 1: CITATION AUDIT & INDUSTRY / BRAND RESEARCH

We begin by immersing ourselves in your business and the AI-driven search landscape. Our team conducts thorough research to understand your brand, goals, and the intricacies of AI engines. This phase includes:

A comprehensive audit of your current citations and competitor strategies in AI search
Detailed analysis of AI-driven platforms, focusing on how they interpret and rank content
Identification of key content themes and trends that resonate with AI algorithms and your target audience

We research your category’s media landscape, build stories around original data, and pitch them to the journalists and outlets your buyers trust. Real coverage in real publications, earned through relationships and relevance rather than volume.

STEP 2: CONTENT DEVELOPMENT & ENGAGEMENT

With insights from our discovery phase, we develop a robust content and engagement strategy optimized for AI search engines. This collaborative process involves:

Building the earned third-party presence that AI engines cite when buyers ask about your category
Coverage placements, community contributions, and editorial mentions across the sources models trust, structured to build citation authority that compounds month over month.
Creating a detailed content calendar aligned with AI’s natural language processing capabilities and your brand voice.
Developing a mix of AI-friendly content types (e.g., authoritative articles, multimedia content, structured data).
Establishing guidelines for creating content that is not only informative but also easily processed by AI.
Setting up systems for monitoring AI-driven responses and user engagement with your content.

We then begin active content creation and optimization, ensuring your brand’s presence is well-positioned in the evolving digital landscape

We acquire high-quality, relevant mentions and backlinks through editorial placements, unlinked brand mentions, and strategic content partnerships. Every reference we earn improves your visibility in the LLMs and every link elevates domain authority. The goal is to publish high quality content with partners or on your own domain to build the signals that matter. We never buy links or use tactics that don’t hold up over time.

STEP 3: PERFORMANCE OPTIMIZATION & REPORTING

As your content gains traction within AI-driven search engines or LLMs, we focus on continuous refinement and scaling of our efforts. This ongoing phase includes:

Weekly tracking of key performance metrics (engagement, visibility, conversions).
Regular adjustments to content and engagement strategies based on data-driven insights.
Exploration of advanced GEO tactics (e.g., AI collaboration, multimodal content integration).

Throughout the process, we provide regular updates and work closely with your team to ensure our GEO efforts align with your overall B2B marketing strategy and drive measurable results.

Take the First Step Towards GEO + AI Visibility

Schedule a free GEO strategy session with our experts today. We’ll assess your current content strategy, identify key opportunities within AI-driven search engines, and show you how Foundation can elevate your brand in this new digital frontier.

Don’t let your competitors dominate AI search—contact us now and let’s start building your GEO success story.

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