Security buyers ignore ads, doubt vendor claims, and verify everything in communities. We make your brand the name that shows up when they… and the AI tools they use… go looking for answers.
Nobody buys security software because of a banner ad. Your buyers are analysts, engineers, and CISOs who assume every vendor claim is inflated. They validate in r/cybersecurity and r/netsec, in Slack communities, in analyst reports… and increasingly by asking ChatGPT or Perplexity to compare vendors for them.
Those AI answers are built from the exact sources your buyers already trust: community threads, independent research, technical documentation, and credible publications. Vendors who only publish on their own domain are invisible in both places.
Foundation builds presence where the trust actually lives. We’ve been doing community-driven B2B marketing since 2018, long before models started citing those same communities.
We benchmark how models answer your category prompts, which competitors get recommended, and which communities and publications drive those answers. Compliance and claims constraints get documented here too.
We prioritize the plays with the best pipeline math for your motion… community, research, BOFU content, earned media… and sequence them into a quarterly plan your team can defend to a technical founder.
Our teams create the content, earn the citations, and build the community presence. Everything technical goes through your SMEs before it ships, so nothing damages credibility with practitioners. You get senior strategists and creators who have worked inside martech since 2014.
Monthly reporting on citation share, brand mentions across LLMs, organic visibility, and pipeline influence… so you can defend the investment internally.
We’re always monitoring trends associated with the various LLMs. Our team publishes the research regularly in Labs but we also provide our clients with preliminary research before it reaches the masses based on our analysis.
Our Simple Framework Drives Results
We’ve been trusted by security-conscious enterprise brands like Paychex and Dropbox, where accuracy, compliance, and brand safety are table stakes. Our proprietary research on how LLMs cite sources is the same methodology we apply to your category to help build authority in the market.
We audit how AI systems answer the prompts your buyers ask… “best EDR for mid-market,” “SIEM alternatives,” “how to evaluate zero trust vendors”… and identify which sources drive those answers in your category. Then we build your brand into those sources deliberately to drive AI visibility.
Security communities have zero tolerance for marketing. We know, because we’ve spent years earning presence in skeptical technical communities without getting flamed or banned. We build genuine participation strategies that create advocates, surface product feedback, and generate the threads models later cite.
Security buyers respect original data over opinions. We help you build signature research… threat trend reports, benchmark studies, industry surveys… that analysts reference, journalists cover, and LLMs cite. Verifiable data is the fastest route to authority in a category built on skepticism.
Thin content is a credibility killer with technical audiences. Our team builds documentation-adjacent content, technical explainers, and BOFU comparison pages with the depth practitioners expect… reviewed against your product reality, written to earn both rankings and citations.
There’s a moment in every B2B purchase that you never see. It happens before a demo gets booked, before a form gets filled, before a buyer lands on your homepage. Someone opens ChatGPT or Perplexity, asks for the best tools in your category, and gets a… Read More
Picture this: A VP of Marketing at a mid-market SaaS company opens Claude and types: “What’s the best marketing automation platform for a SaaS company with a 6 person marketing team and a 20 rep sales org?” The AI responds confidently, naming… Read More
Some SaaS Unicorns are over a decade in the making. They take years of consistent work to reach that billion-dollar valuation. Others, like cybersecurity company Wiz, have a much faster ascent. The cloud-native application protection platform (CNAPP) — which was founded in 2020, by… Read More
