Developers block your ads, skip your webinars, and ask Claude or ChatGPT what to use. We run playbooks to help increase the likelihood that the answer is you… in the models, in the communities, and in the search results that still matter.
Developer marketing was already hard. Ad blockers, banner blindness, allergic reactions to sales language. Now add this: developers are the heaviest users of AI assistants on the planet. When they need a tool, they ask the model in their IDE or their chat window, and they take the recommendation seriously.
Those recommendations come from somewhere… Stack Overflow answers, Reddit threads, GitHub discussions, documentation, comparison content, and community posts. If your brand doesn’t live in those sources, you don’t exist in the answer.
Foundation has grown developer-facing brands like RunPod and Dropbox through exactly these channels. Community-first, docs-respectful, zero cringe.
We map the relevant queries to your product with common industry developer prompts, benchmark against the tools you lose deals to, and identify which communities and citation sources drive your category’s answers.
We sequence community, content, research, and video plays against your growth targets… prioritized by pipeline impact and realistic about what a developer audience will tolerate.
Our teams produce the content, run the community engagement, and coordinate SME review with your engineering team. Nothing ships without technical accuracy checks.
Monthly reporting on citation share, community sentiment, organic and YouTube visibility, signups, and influenced pipeline.
We’re always monitoring trends associated with the various LLMs. Our team publishes the research regularly in Labs but we also provide our clients with preliminary research before it reaches the masses based on our analysis.
Our Simple Framework Drives Results
Developer prompts are specific: “best GPU cloud for fine-tuning,” “Vercel alternatives,” “how to self-host X.” We audit how models answer the prompts across your use cases, trace the sources behind each answer, and build the plan to own them.
r/programming, r/devops, r/selfhosted, Hacker News, Discord servers… this is where developer opinion forms and where LLMs pull citations. We’ve built B2B community presence since 2018 and know the difference between participating and promoting. Your brand earns credibility thread by thread.
Developers punish shallow content instantly. We build tutorials, integration guides, benchmark content, and alternatives pages with the technical depth practitioners respect… created with your engineers, written for people who read the docs.
Benchmarks, pricing analyses, state-of-the-ecosystem reports. Developers share data that helps them win arguments. We build the research assets that get posted in the threads, cited in the newsletters, and pulled into model answers.
There’s a moment in every B2B purchase that you never see. It happens before a demo gets booked, before a form gets filled, before a buyer lands on your homepage. Someone opens ChatGPT or Perplexity, asks for the best tools in your category, and gets a… Read More
Picture this: A VP of Marketing at a mid-market SaaS company opens Claude and types: “What’s the best marketing automation platform for a SaaS company with a 6 person marketing team and a 20 rep sales org?” The AI responds confidently, naming… Read More
Welcome back to What Matters This Week. Last week, we covered Profound’s data on ChatGPT writing “reddit” into its query fanouts 24x more often than in January. This week, we’ve Foundation’s latest research on a channel most B2B teams are still treating as optional. YouTube Is Where Your… Read More
