What is Evergreen Content?

Evergreen content is the sequoia of the content marketing forest. Much like the mighty tree, this type of content stands tall and relevant, regardless of seasonal trends or passing fads. It’s content that remains perpetually fresh and useful to your audience, continuing to drive traffic, engage readers, and generate leads over time.

Examples in Content Marketing

1. How-to Guides: The bread and butter of evergreen content. A comprehensive guide on ‘How to Maximize ROI in B2B Marketing’ can remain relevant for years.
2. FAQs: Answering common industry questions like ‘What is SaaS?’ provides enduring value to newcomers.
3. Case Studies: Detailed analysis of timeless strategies in action, such as ‘The Long-Term Impact of SEO on B2B Sales’, stays relevant.

Creating Evergreen Content

1. Target Timeless Topics: Focus on subjects that are fundamental to your industry and unlikely to change quickly.
2. In-Depth and High Quality: Go deep. The more comprehensive your content, the longer its shelf life.
3. Regular Updates: Keep your evergreen content fresh. Updating statistics, strategies, or references can breathe new life into old posts.

Hungry for more evergreen strategies? Branch out in our Learning Centre, where we cultivate the finest content marketing wisdom for B2B marketers. Explore, grow, and stay forever green with us.

Related Terms

• Call-To-Actions
• Content Distribution
• Content Repurposing
• Content Strategy

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