Learn B2B Marketing - Free B2B Learning Center [2023]

Tired of getting tripped up by B2B marketing & sales jargon?

We’ve pulled together a list of the most commonly used terms in the industry. From paid media & gated content to account-based marketing & customer acquisition costs—this glossary will connect you with the definitions, examples, best practices & tips you need to know.

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Account-Based Marketing

What is ABM? Learn why you should use it and how to implement it for your business.

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Affiliate Marketing

What is Affiliate Marketing? Find out how it allows companies to leverage their reach and earn commissions from successful referrals.

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Application Programming Interface (API)

Find out why APIs rule everything around us.

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Artificial Intelligence

What Is Artificial Intelligence? Learn how AI works and how CMOs can leverage AI.

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Augmented Reality (AR) Marketing

What is Augmented Reality? Find out how it's reshaping the industry.

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Backlinks

What are backlinks? Learn about their key benefits and how to get them.

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Bottom Of Funnel

What is BoFu? Learn about different BoFu techniques and what happens next in the buyer's journey.

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Bounce Rate

What is Bounce Rate and how can you get a handle on it? Find out here.

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Brand Equity

What does brand equity have to do with B2B brands? Find out here.

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Call-To-Actions

What is a CTA? Learn how to write a great one and the importance of testing your CTAs.

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Chatbot Marketing

Explore Chatbot Marketing and see practical examples, and discover how chatbots are reshaping customer-brand interactions.

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Churn Rate

Find out why this metric is key for your marketing strategy.

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Collaborators

What are collaborators? Discover the different types of collaborators and how to find collaboration opportunities.

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Content Calendar

What is a content calendar? Learn why they're useful and how to make one for your business.

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Content Distribution

What is content distribution? Learn about the difference between earned, paid and owned distribution channels.

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Content Management System (CMS)

Find out how to organize and leverage your content with software.

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Content Market Fit

Learn how to engage your audience with the right content on the right platforms for maximum impact.

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Content Marketing Remix

Find out more on the act of taking existing content and altering it to fit a different purpose or medium.

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Content Marketing Research

What is content marketing research? Learn why it's important and what topics you should start exploring.

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Content Repurposing

What is content repurposing? Learn about the difference of reactive and active repurposing and how to do content repurposing.

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Content Strategy

What is a content strategy? Learn how to make one and how it's different from a content marketing strategy.

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Content Themes

Find out more about content themes.

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Conversion Rate Optimization (CRO)

Explore the essentials of conversion rate optimization (CRO) and discover effective techniques to turn website visitors into customers.

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Customer Acquisition Cost

What is CAC? Learn why it's important to measure and how to improve CAC for your business.

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Customer Relationship Management (CRM)

Learn about strategies and technologies to improve customer relationships, enhance satisfaction, and drive business growth.

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Customer Retention Rate

Learn more about CRR and understand its role in gauging brand loyalty and growth.

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Data Visualization

Find out how dynamic content can help boost UX.

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Drip Campaigns

What is a drip campaign? Discover examples of drip campaigns and learn how to create one for your business.

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Dynamic Content

What is dynamic content and how can it improve user experience? Find out now.

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Earned Media

What is earned media? Learn why it's a good thing and the role that influencers play in it.

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Email Segmentation

Discover how Email Segmentation enhances B2B SaaS marketing.

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Engagement Rate

Learn how to calculate engagement rate.

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Evergreen Content

Explore the timeless impact of evergreen content.

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First-Party Data

How interactions, transactions, and behaviors are observed on a company’s website, app, CRM, surveys, and other owned channels.

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Freemium SaaS Model

By offering certain features of the service for free, you can attract more users and then encourage them to upgrade...

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Gated Content

What is gated content? Learn why to use it and the impact it has on conversation rates.

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Generative AI

What is generative AI? Learn what is generative AI and how it can be used in business.

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Geotargeting

Learn more about precision marketing.

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Growth Hacking

Grow and grow quickly.

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Hashtags

Find out what a hashtag is, see examples, and learn strategic uses for brand visibility and engagement.

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Heatmap

Learn what a heatmap is and how it can help you get a better understanding of your audience, and their...

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Hubs

Learn about the different kind of Hubs in marketing.

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Hyper-Personalization

Discover how it enhances engagement and drives conversions.

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Inbound Marketing

What is inbound marketing? Learn the basics of inbound marketing and explore some creative examples.

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Inbound Sales

What is inbound sales? Discover why you should use inbound sales and the role that buyer personas play.

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Journey Map

What is a customer journey? Learn why they're important and how to start the mapping process.

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Keyword Research

What is keyword research? Find out what a keyword is and why to perform keyword research.

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Landing Pages

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Lifetime Value

What is LTV? Discover the importance of LTV and how to improve LTV for your business.

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Long Tail Keywords

What are long tail keywords? Learn about their key benefits and how to find them.

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Marketing Automation

What is marketing automation? Learn about the components of a marketing automation platform.

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Middle Of Funnel

What is MoFu? Learn about different MoFu techniques and how to create great MoFu content.

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Net Promoter Score (NPS)

Learn what an NPS is and how to calculate it.

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Newsjacking

Learn about actioning the most breaking news.

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Niche Market

Learn how targeting specialized market segments meets unmet needs, reduces competition, and fosters brand loyalty, with real-world examples.

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Outbound Marketing

What is outbound marketing? Learn what it is and how it could play a role in your marketing mix.

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Paid Media

What is paid media? Learn why should you use it and how you can leverage ad targeting to create awareness.

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Persona

What is a persona? Learn why you should invest in personas and 6 basic steps to get you started.

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Personal R&D (Research and Development)

Find out how you can keep levelling up.

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Product-Qualified Leads

What is a PQL? Discover what makes someone a PQL and which QL model works for your business.

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Programmatic Advertising

What is programmatic advertising? Find out why to use it and how it works.

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Qualified Lead

Uncover the concept of a Qualified Lead, a prospect meeting criteria indicating a higher likelihood of conversion.

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Qualitative vs Quantitative Analysis

Found out the difference and start measuring!

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Query

Discover the role of queries in digital marketing.

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Remarketing

What is remarketing? Learn how it works and how to start a remarketing campaign.

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Return on Ad Spend

What is ROAS? Learn how it differs from ROI and when to use ROAS.

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Return on investment (ROI)

Find out more on ROI.

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Sales Funnel

What is a sales funnel? Learn what the 5 stages of a sales funnel are and when to use one.

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Sales-Qualified Leads

What is an SQL? Discover what makes someone an SQL and how to qualify your leads.

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Search Engine Results Pages

What is a SERP? Learn about 12 Google SERP features and how to perform SERP analysis.

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Seasonal Content

Align with holidays and events to boost your brand's relevance and reach.

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Time To Value (TTV)

Find out what TTV holds for marketers.

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Top Of Funnel

What is ToFu? Find out how to make great ToFU content and maximize the distribution.

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User Experience

What is UX and why does it matter? Learn how UX impacts your business and how to improve the experience.

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User-Generated Content

What is user-generated content? Learn about the different types and why you should be using it.

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Value Propositions

What is a value proposition? Learn why you need value proposition and how to create one.

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Verticals

What is a vertical? Discover the difference between horizontal and vertical markets.

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Wireframes

What is a wireframe? Learn about the different types of wireframes and why wireframing matters.

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XaaS (Anything as a Service)

Learn more about XaaS (Anything as a Service)
Yield Optimization

Delve into yield optimization, a strategy to maximize ad revenue.

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Zero-Party Data

Learn how it enhances personalized marketing and fosters customer trust.

Learn more about Zero-Party Data

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