Foundation is an AEO / GEO Agency For B2B Tech
We help B2B SaaS optimize their online presence to drive pipeline through increased AI visibility.
We build AI visibility strategies that help brands win. Our strategies are have helped clients see more than 200% increase in citations across Perplexity, Claude, Gemini and ChatGPT. Whether it’s through on-site optimizations or off-site efforts like Reddit & YouTube – Foundation supports some of the top brands in the world like Paychex and Bitly drive pipeline through LLMs and AI Visibility.
AI Visibility For Ambitious B2B Tech
When done right, AI visibility puts your brand in the answer every time a buyer asks an AI engine a question in your category. And we’ve got the receipts to prove we do it right.
We’ve been engineering brand presence into the model layer since before most agencies knew it mattered… the same way we were early to Reddit in 2018 and to GEO a year and a half before it had a name. We’ve spent a decade doing the work.
Foundation has been in business since 2014, we made the Clutch 100 as one of the fastest-growing B2B service companies in the world, and our founder keynotes the biggest AI visibility events in the world.
Here’s how we deliver AI visibility for our clients.
1. Original research, not recycled takes:
We’re obsessed with research and data. We have published B2B Backlink Intelligence Report across 24 brands, we publuished a Reddit keyword study covering 8,566 keywords across 14 domains, we published a study on Yelp, B2B SaaS, Review sites and more. When you become a Foundation client we do research tailored for you to create a strategy tailored to your situation and pipeline goals.
2. Clients who’ll say it on the record:
The Head of Growth at Profound, an AI search company that lives and breathes this stuff, put it plainly: “Foundation Marketing is a world-class team and the best at what they do.” A VP of Marketing who hired us to improve LLM visibility said our “intense knowledge base on AI visibility, which is changing every day, is impressive.”
Both reviews are verified on Clutch, where we hold a 5.0 across multiple reviews.
3. Decades of on-site and off-site optimization:
Foundation is considered by many to be the original distribution agency. Our first Reddit Strategy was developed in 2016. Our first Quora strategy was developed in 2017. Our first YouTube optimization strategy was done in 2020. And we helped some of the most successful brands in tech history go from generating 1M annual visits to generating over 20M annual visits. Our track record is lengthy.
Social Signals & AI Visibility
Want to know where ChatGPT and Perplexity learn what to say about your category? Social.
The posts and community threads happening every day are training data for the models your buyers now ask instead of Googling. We help B2B SaaS brands show up in those conversations on purpose… on LinkedIn, on X, and in the subreddits we’ve been winning since 2018. When the model gets asked about your space, your brand is in the answer.
Content Distribution for AI Visibility
Publishing a great asset is step one. Getting it surfaced by AI engines is the whole game. Most B2B Tech teams hit publish and move on, so the models never see the content because it never travels. We take one asset and push it everywhere the models are reading: social, communities, backlink channels, partnerships. Create once, distribute forever… the brands that distribute widest are the ones that get remembered.
Citation & Authority Building for AI Visibility
AI engines trust who the rest of the web already trusts. So we earn your brand citations and placements on the high-quality sources that buyers and models both rely on. Last year we generated more than 165,000 AI citations for our clients across ChatGPT, Perplexity, and Google AI.
Build authority the right way and the models start citing you by default.
What’s the Value of Working With An AI Visibility Agency?
Adobe Analytics found that in March 2026, traffic from AI sources converted 42% better than non-AI traffic, a new record high, a full reversal from a year earlier when it converted 38% worse. (Adobe Analytics)
Semrush expects AI search engagement to increase as the technology becomes more familiar and accessible. Reducing users’ reliance on traditional search results. The organization went as far as suggesting that it will surpass traditional search visitors by 2028. (Semrush AI Visibility Report)
The share of B2B buyers using AI in their purchase process climbed from 89% in 2025 to 94% in 2026. While the proportion of buyers using AI only grew five percentage points, to 94%, twice as many buyers in Forrester’s Buyers’ Journey Survey, 2025, named generative AI or conversational search as a more meaningful or important source of information than any other source, far outpacing vendor websites, product experts, and sales. (Forrester)
What Are Our AI Visibility Services?
AI VISIBILITY STRATEGY & ROADMAP FOR B2B BRANDS
AI engines don’t build their answers from one place. They pull from across the web, so showing up in a single channel won’t get you cited. A holistic AI visibility strategy covers every surface the models read:
An on-site content foundation written to be cited, a Reddit strategy that puts you in the threads buyers trust, a YouTube strategy that turns expertise into citable video, a LinkedIn presence that signals B2B authority, technical GEO work that makes your site machine-readable, and earned media that lands the third-party validation engines weight most.
Each piece feeds the others, so whichever engine your buyer asks and however they phrase it, your brand is in the answer. Claim the category. Own the outcome.
CHANNEL SPECIFIC AEO / GEO ROADMAPS
Not every brand needs the full stack. We also build channel-specific AEO and GEO roadmaps, so you can start with the surface that matters most to your category and add others as you grow. Each one is a standalone plan with the strategy, the priorities, and the execution to get you cited on that channel.
Our Reddit and YouTube roadmaps are the most popular, since that’s where the models pull from most and where buyers are already comparing their options. Pick one, pick a few, or run them all… we’ll meet your buyers exactly where they already are.
ONGOING OFFSITE & ONSITE AI VISIBILITY RETAINER
A roadmap shows you the way.
A retainer is us walking it with you, every single month. Our ongoing AI visibility retainer covers both sides of the equation. Onsite, we keep your owned content and technical GEO sharp so the engines can parse, trust, and cite you. Offsite, we’re in the Reddit threads, the YouTube uploads, the LinkedIn feeds, and the earned media placements that feed AI answers. AI engines change their sources constantly, so visibility has to be earned again every week.
We track what’s getting cited, double down on what’s working, and adjust as the models shift. You stay in the answer while your competitors are still figuring out the question
Improve Your AI Visibility
