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Content Market Fit is a coveted milestone in content marketing, representing a brand’s ability to consistently create and publish content that resonates profoundly with its target audience. It’s the assurance that each piece of content will connect with and engage the intended audience. This fit is achieved by combining two key concepts: Channel User Fit and Content User Fit.
Channel User Fit identifies where your target audience spends their time. For instance, if salespeople are your target audience and they predominantly engage on LinkedIn, then LinkedIn is your Channel User Fit.
Content User Fit determines what type of content resonates with your audience on a specific platform. It involves understanding what your target group, like salespeople on LinkedIn, reads, shares, and values in content.
Achieving Content Market Fit
When a brand successfully aligns both Channel User Fit and Content User Fit across various platforms like LinkedIn, Twitter, blogs, and YouTube, it achieves Content Market Fit. This enables the brand to consistently deliver content that is eagerly anticipated and highly valued by its audience on each of these channels.
Want to dive deeper into mastering Content Market Fit? Watch Ross’ full video.
If you want to how to create content that resonates with your audience and drives engagement across multiple platforms. Dig in and transform your content strategy into a powerhouse of audience connection.
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