Inspiration can come from many places.
In fact, I think those who have the ability to find inspiration by connecting random concepts to one another are those who can find the interesting opportunities. Constant curiosity and a genuine thirst for knowledge can lead to ideas and breakthroughs that someone who is focused on one sole concept will never identify. Sure… There’s value in going deep on a topic.
But the more things you know, the more dots you can connect that are often overlooked in an industry or new space. This is why diversity and hiring people with niche skills/hobbies often works out so well. Diverse perspectives and unique skillsets coming together under one roof can uncover dots that are typically overlooked in rooms without them.
One of the Foundation teams’ favorite places to go for inspiration is B2C. We work with B2B brands on a daily basis but love to geek out about the strategies being embraced in B2C and the ways some of these brands create cultural movements, industry buzz, raving fans and leave people so inspired that they’re willing to tattoo a company logo on their arm.
I mean seriously….
Talk about passion.
Could you imagine a CMO getting the Hubspot logo tattoo’d on their arm?
It just wouldn’t happen… (Side note — if you know someone who has… plz, let me know)
But this happens with brands like Supreme, Harley Davidson, Nike & Coca Cola all the time.
B2C is fascinating.
A B2C brand that I’ve enjoyed studying over the last few years is Airbnb. The brilliance behind their ability to scale SEO templates for locations is something that every brand can take inspiration from. It’s a masterclass in understanding both SEO and the power of optimizing content for search intent. At first glance, it has nothing to do with B2B but I think there’s a lot of lessons in their SEO strategy that we can learn from. That’s what I’m going to talk about today.
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Lessons From Airbnb’s Search Driven Templates For Global Domination
So, I pulled out the whiteboard for this one.
Let’s get to it…
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